Alcohol marketing news & analysis

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How Budweiser tapped the mood of a nation to give out hundreds of thousands of free beers

How Budweiser tapped the mood of a nation to give out hundreds of thousands of free beers

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Malibu takes Internet of Things forward with world's biggest rollout of connected bottles

Malibu takes Internet of Things forward with world's biggest rollout of connected bottles

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Guinness renews sponsorship of rugby's Pro12 for further four years

Guinness renews sponsorship of rugby's Pro12 for further four years

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The Glenlivet seeks UK creative agency

The Glenlivet seeks UK creative agency

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Brew with a view: craft beer maker Innis & Gunn unveils VR campaign

Brew with a view: craft beer maker Innis & Gunn unveils VR campaign

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Watch: Havana Club's virtual reality pop-up bar

Watch: Havana Club's virtual reality pop-up bar

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Havana Club to whisk consumers away to Cuba... in the middle of Soho

Havana Club to whisk consumers away to Cuba... in the middle of Soho

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Diageo credits marketing push for UK sales growth

Diageo credits marketing push for UK sales growth

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Watch: Hendrick's gin bus offers a new kind of commute

Watch: Hendrick's gin bus offers a new kind of commute

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Carlsberg sales plummet after Tesco snub

Carlsberg sales plummet after Tesco snub

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Watch: San Miguel creates 'life-rich' list, inspiring humans in integrated campaign

Watch: San Miguel creates 'life-rich' list, inspiring humans in integrated campaign

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Pick of the week: Stella Artois "Never heard of it" by Mother

Pick of the week: Stella Artois "Never heard of it" by Mother

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Droga5 London scoops Glenmorangie global creative account

Droga5 London scoops Glenmorangie global creative account

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Pimm's names Judy Murray as CFO (chief foliage officer) for 'deadpan' Wimbledon spot

Pimm's names Judy Murray as CFO (chief foliage officer) for 'deadpan' Wimbledon spot

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Corona brings beach to London as part of 4,000-strong global event programme

Corona brings beach to London as part of 4,000-strong global event programme

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Beck's beer bottle camera snaps up first place in June's top 5 global branded videos

Beck's beer bottle camera snaps up first place in June's top 5 global branded videos

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Former Bacardi global marketing boss Stella David rejoins spirits business

Former Bacardi global marketing boss Stella David rejoins spirits business

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Alcohol ads seen 'once a minute' during Euro 2016

Alcohol ads seen 'once a minute' during Euro 2016

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New Zealand's Colenso BBDO scoops Outdoor Lions Grand Prix as McCann leads UK winners

New Zealand's Colenso BBDO scoops Outdoor Lions Grand Prix as McCann leads UK winners

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World's most creative partnerships: Guinness & AMV BBDO

World's most creative partnerships: Guinness & AMV BBDO


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