Alcohol marketing news & analysis

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The Top Gear of beer? Carling's brand director on saving pubs and gatecrashing Euro 2016

The Top Gear of beer? Carling's brand director on saving pubs and gatecrashing Euro 2016

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Carlsberg releases patriotic Euro 2016 ad

Carlsberg releases patriotic Euro 2016 ad

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Heineken seeks second global media agency

Heineken seeks second global media agency

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National stereotypes still score for Euro 2016 brands

National stereotypes still score for Euro 2016 brands

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Carlsberg signs former Landor and Bacardi exec Liam Newton as UK marketing boss

Carlsberg signs former Landor and Bacardi exec Liam Newton as UK marketing boss

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More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's

More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's

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Peroni stays classy by playing hard to get, says UK boss

Peroni stays classy by playing hard to get, says UK boss

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Carlsberg's Euro 2016 campaign depicts ex-footballer Desailly as French revolutionary

Carlsberg's Euro 2016 campaign depicts ex-footballer Desailly as French revolutionary

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Henry Westons cider makes TV debut in Pythonesque animated ad

Henry Westons cider makes TV debut in Pythonesque animated ad

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Bacardi launches £25m global Grey Goose push

Bacardi launches £25m global Grey Goose push

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Diageo joins Mediapalooza with global media review

Diageo joins Mediapalooza with global media review

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Carlsberg rewards kind passengers with football tickets in Euro 2016 campaign

Carlsberg rewards kind passengers with football tickets in Euro 2016 campaign

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Tribute begins hunt for creative agency

Tribute begins hunt for creative agency

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JWT/Geometry joint venture scoops Blossom Hill business

JWT/Geometry joint venture scoops Blossom Hill business

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Laphroaig seeks shop for digital CRM brief

Laphroaig seeks shop for digital CRM brief

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Heineken kicks off below-the-line pitch

Heineken kicks off below-the-line pitch

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Agencies accuse BrewDog of exploitative behaviour

Agencies accuse BrewDog of exploitative behaviour

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The buzz: Heineken pranks a football super-fan

The buzz: Heineken pranks a football super-fan

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Carlsberg creates chocolate bar for Easter

Carlsberg creates chocolate bar for Easter

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Stella Artois celebrates 600 years in TV campaign

Stella Artois celebrates 600 years in TV campaign


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