Automotive marketing news

Catch up with the latest auto marketing and advertising news, plus TV ads from car marques including BMW, Toyota, Ford, Honda and Volkswagen.

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Latest auto marketing and advertising news

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Turkey of the week: Volkswagen, DDB Berlin

Turkey of the week: Volkswagen, DDB Berlin

Volkswagen is trying to make a comeback, but it just falls flat.

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Volkswagen "Then. Now. Always" By DDB Berlin

Volkswagen "Then. Now. Always" By DDB Berlin

Volkswagen is attempting to move on from the emissions scandal and rebuild consumers' trust with a Europe-wide brand campaign.

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Two views on the Uber rebrand: making tech human or self-delusional spin?

Two views on the Uber rebrand: making tech human or self-delusional spin?

Uber has replaced its spare, black-and-white logo with an abstract geometric shape that is intended to reflect the brand's fundamental humanity.

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Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

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Toyota turns up the metal for Prius Super Bowl ad

Toyota turns up the metal for Prius Super Bowl ad

The "badass" hybrid is "Heck on Wheels" in its first game spot in 11 years

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Kevin Hart plays overprotective dad in Hyundai's Super Bowl pre-kick spot

Kevin Hart plays overprotective dad in Hyundai's Super Bowl pre-kick spot

The comedian uses the Hyundai Genesis' car-finder feature to follow his daughter and her date

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Volkswagen seeks to rebuild trust with new brand campaign

Volkswagen seeks to rebuild trust with new brand campaign

Volkswagen is attempting to move on from the emissions scandal and rebuild consumers' trust with a Europe-wide brand campaign.

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Uber in talks with agencies about UK creative business

Uber in talks with agencies about UK creative business

Uber is looking for a creative agency in the UK as it ventures into above-the-line advertising.

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Peugeot to sponsor the Six Nations on ITV

Peugeot to sponsor the Six Nations on ITV

ITV has signed a two-year sponsorship deal with Peugeot for its Six Nations rugby coverage.

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Super Bowl 2016: the art of the campaign before the game

Super Bowl 2016: the art of the campaign before the game

With Super Bowl 50 coming up on Sunday 7 February, Marketing looks at the brands that have already broken cover in the advertising battle.

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Facebook is teaching AI 'common sense', reveals Zuckerberg

Facebook is teaching AI 'common sense', reveals Zuckerberg

Facebook is trying to teach artificially intelligent machines to have 'common sense', something they currently lack, founder Mark Zuckerberg has said.

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Agencies line up for easyCar.com brief

Agencies line up for easyCar.com brief

EasyCar.com is looking for an agency to handle advertising for its peer-to-peer car-rental marketplace, easyCar Club.

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Campaign Viral Chart: NBA takes pole position

Campaign Viral Chart: NBA takes pole position

NBA's ad telling the story of a young fan was the most-shared ad this week.

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Jaguar Land Rover set to move more accounts into Spark44

Jaguar Land Rover set to move more accounts into Spark44

Jaguar Land Rover is set to move its UK CRM and retail marketing business to Spark44, the global joint venture agency in which the car manufacturer has a 50 per stake.

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Ford "unlearn" by Blue Hive

Ford "unlearn" by Blue Hive

Ford's new campaign tells you to forget everything you know about the brand.

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