Automotive marketing news

Catch up with the latest auto marketing and advertising news, plus TV ads from car marques including BMW, Toyota, Ford, Honda and Volkswagen.

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Latest auto marketing and advertising news

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Mercedes "Amazed again" by Antoni

Mercedes "Amazed again" by Antoni

Mercedes has teamed up with Antoni to launch the latest model of the C-Class Family, the C-Class Cabriolet.

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US Olympians overcome their own labels in Mini's Rio spots

US Olympians overcome their own labels in Mini's Rio spots

BSSP continues "Defy Labels" as the first step in the auto brand's Olympics campaign

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MRM Meteorite on alert as General Motors rethinks DM for Vauxhall

MRM Meteorite on alert as General Motors rethinks DM for Vauxhall

General Motors UK has contacted agencies about its direct marketing account for Vauxhall, putting four-year incumbent MRM Meteorite on alert.

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Honda vehicles trigger musical epiphanies in summer campaign spots

Honda vehicles trigger musical epiphanies in summer campaign spots

A capella groups cover pop songs in series from RPA

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Audi "Everyday extremes" by Bartle Bogle Hegarty

Audi "Everyday extremes" by Bartle Bogle Hegarty

The latest work for Audi tackles the misconception that the Quattro is only for extreme conditions by sending it to an everyday location: the shops.

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Don't wait for things to come to you, says BMW brand manager

Don't wait for things to come to you, says BMW brand manager

Attitude, energy levels, presence and the level of interest you show in others and their work has a huge impact on the team and the work you all produce, says BMW UK's Nicola Green.

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BMW radio ad banned for 'misleading' dazzle claim

BMW radio ad banned for 'misleading' dazzle claim

A radio ad for BMW has been banned for exaggerating the capabilities of the high-beam assist technology on the 1 Series car headlights.

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Volkswagen teams up with LG to create 'connected car' technology

Volkswagen teams up with LG to create 'connected car' technology

Volkswagen has signed an agreement with LG to collaborate on the development of "connected car" technology.

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Sky Sports signs up Nissan and bet365 as Premier League sponsors

Sky Sports signs up Nissan and bet365 as Premier League sponsors

Nissan and bet365 have signed three-year deals to sponsor live Premier League football on Sky Sports.

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Fiat launches EMEA and Asia-Pacific media rethink

Fiat launches EMEA and Asia-Pacific media rethink

Fiat, the Italian car manufacturer, is reviewing its media planning and buying arrangements across EMEA and Asia-Pacific.

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Volkswagen "Volksparking" by DDB

Volkswagen "Volksparking" by DDB

Volkswagen and the Massachusetts Institute of Technology have teamed up to create Volksparking, a mobile basketball hoop that searches for empty parking spaces.

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PHD moves into fast lane with Volkswagen victory

PHD moves into fast lane with Volkswagen victory

The agency won the £2bn business through building trust and a planning-based approach, Gideon Spanier writes.

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CHI & Partners wins gold Cyber Lion as JWT Amsterdam and Leo Burnett Madrid split Grand Prix

CHI & Partners wins gold Cyber Lion as JWT Amsterdam and Leo Burnett Madrid split Grand Prix

CHI & Partners bagged the UK's only gold Cyber Lion, for "Slide", the Back to the Future-inspired hoverboard for Lexus.

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David Beckham urges UK to remain in the EU

David Beckham urges UK to remain in the EU

Former England captain and Manchester United star David Beckham has come out in favour of remaining in the EU ahead of voting in the referendum which takes place on Thursday (23 June).

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Nissan takes action against Vote Leave over 'false representation' in Brexit flyer

Nissan takes action against Vote Leave over 'false representation' in Brexit flyer

Nissan is taking legal action against the official pro-Brexit campaign, Vote Leave, after it used the car brand's logo on a leaflet calling on voters to ditch the EU in Thursday's referendum.

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