Automotive marketing news

Catch up with the latest auto marketing and advertising news, plus TV ads from car marques including BMW, Toyota, Ford, Honda and Volkswagen.

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Latest auto marketing and advertising news

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Who won gold at the Twitter Olympics?

Who won gold at the Twitter Olympics?

John Scurfield, head of sport and entertainment at MediaCom, delves into the data behind fan engagement in Rio 2016.

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A family's life flashes before their car in new Cars.com spot

A family's life flashes before their car in new Cars.com spot

Mcgarrybowen creates TV ad with a montage of family moments

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Nissan says Happy Bolt Day to 30-year-old Olympic champ

Nissan says Happy Bolt Day to 30-year-old Olympic champ

Nissan has toasted its "global director of excitement", Usain Bolt, as the nine-time Olympic gold medallist celebrated his 30th birthday yesterday.

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Everyday relevance helps Audi stand out from rivals

Everyday relevance helps Audi stand out from rivals

By setting the TV spot in a department store, Audi shows that it understands context and audience needs.

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Pitch update: Sainsbury's, BMW, Marks & Spencer, Beiersdorf, UK government

Pitch update: Sainsbury's, BMW, Marks & Spencer, Beiersdorf, UK government

MullenLowe London is out of the running for the Sainsbury's ad account.

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Audi ad banned by ASA for link between speed and excitement

Audi ad banned by ASA for link between speed and excitement

Audi has been rapped by the ad watchdog for linking speed and excitement in an April ad for the R8.

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Honda remakes "Now is the Moment" spots with singing cats

Honda remakes "Now is the Moment" spots with singing cats

"Meow is the Moment" celebrates the arrival of International Cat Day

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Nissan "#DoItForUs" by Red Bee

Nissan "#DoItForUs" by Red Bee

Nissan gets sneaky in its latest work around the Olympics, pranking Team GB athletes and filming their reactions on hidden cameras.

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Nissan pretends to be the world's worst sponsor in Team GB prank

Nissan pretends to be the world's worst sponsor in Team GB prank

Nissan is set to air a comical TV spot tonight as the Rio Olympics kicks off, in which it asks Team GB athletes to push the brand in ridiculous ways during the games.

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Hyundai "Car wash" by Innocean Worldwide UK

Hyundai "Car wash" by Innocean Worldwide UK

The TV spot shows Hyundai Motorsports' World Rally Championship Car, which is based on the i20 road model.

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Surge in electric car sales leads Nissan to predict 'tipping point' in consumer demand

Surge in electric car sales leads Nissan to predict 'tipping point' in consumer demand

It is ten years since the release of the documentary 'Who Killed The Electric Car?', but it seems that demand for the vehicles in the UK is finally picking up steam.

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Confused.com drops Brian the Robot for James Corden

Confused.com drops Brian the Robot for James Corden

Confused.com, the price comparison site, is ditching Brian the Robot for James Corden as it tries to keep up with the competition.

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Verizon to acquire Fleetmatics Group

Verizon to acquire Fleetmatics Group

Verizon is to acquire Fleetmatics Group, which provides fleet and mobile workforce management solutions, for $2.4bn (£1.8bn).

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Case Study: how Direct Line fixed the insurance market
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Dodge rolls out new tagline "Domestic. Not Domesticated"

Dodge rolls out new tagline "Domestic. Not Domesticated"

TV spot from Argonaut carries slogan from new AOR GSD&M

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