Automotive marketing news

Catch up with the latest auto marketing and advertising news, plus TV ads from car marques including BMW, Toyota, Ford, Honda and Volkswagen.

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Latest auto marketing and advertising news

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Top Gear team launches UK's first production company for car brands

Top Gear team launches UK's first production company for car brands

Award-winning directors, producers and key members of the BBC's original Top Gear team have launched the UK's first production company specialising in advertising and digital content solely for car brands.

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AR and VR is taking product experiences to the masses

AR and VR is taking product experiences to the masses

When used effectively, alternative realities can play a vital role in marketing and helps brands tell complex and sophisticated stories, writes Tim Jones, creative director at RPM.

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Toyota and Uber in ridesharing deal

Toyota and Uber in ridesharing deal

Toyota and Volkswagen are going head-to-head in the ridesharing space by making investments in Uber and Israeli ridesharing operator Gett, respectively.

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Volkswagen "The big arrival" by Adam & Eve/DDB

Volkswagen "The big arrival" by Adam & Eve/DDB

Volkswagen's new Tiguan SUV is stylish enough to suppress your adolescent children's embarrassment reflex during the school run, according to a new TV campaign from the brand.

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Get your heart racing with Honda's 360-degree Indy 500 video

Get your heart racing with Honda's 360-degree Indy 500 video

Latest installment of "Fastest Seat in Sports" campaign puts social influencers in the driver's seat

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How car ads lost their swagger

How car ads lost their swagger

Battered by a drawn-out drop in demand and reputation-obliterating scandals, the car industry has understandably lost its swagger. But is there another reason why car advertising is a shadow of its former...

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New Honda commercial goes from square to hip

New Honda commercial goes from square to hip

How better to show off the Civic Coupe's sporty curves than a spot that is (literally) boxy

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BMW launches £20m UK media contest

BMW launches £20m UK media contest

BMW is reviewing its estimated £20 million media account in the UK.

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Jaguar first brand to advertise on world's tallest skyscraper

Jaguar first brand to advertise on world's tallest skyscraper

Jaguar is claiming a first with the Middle East launch of its latest SUV - which involved turning the world's biggest skyscraper into a giant billboard.

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Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold

Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold

As Rio 2016 fast approaches, we take a look at the best (and worst) Olympic campaigns from the official sponsors and brands eager to capitalise on the world's biggest sporting event.

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Kwik Fit's return to TV ads lauds staff as 'heroes'

Kwik Fit's return to TV ads lauds staff as 'heroes'

Kwik Fit, the car repairs company, is celebrating its customer service as it returns to TV ads.

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World's talking about: Eyes on Gigi

World's talking about: Eyes on Gigi

Earlier this week, Sir Martin Sorrell conceded that agencies had not cracked mobile advertising.

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YouTube offers livestreaming for 360-degree video...and more

YouTube offers livestreaming for 360-degree video...and more

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

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95% viewability rate... is this the mobile ad format of the future?

It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking

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Brands should consider their history when looking for the next big innovation

Brands should consider their history when looking for the next big innovation

The desire to be seen as cutting edge is natural - but brands can also find innovative ideas by looking to the past, argues Professor Alfredo De Massis, chair of entrepreneurship and family business at...

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