Automotive marketing news

Catch up with the latest auto marketing and advertising news, plus TV ads from car marques including BMW, Toyota, Ford, Honda and Volkswagen.

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Latest auto marketing and advertising news

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Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold

Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold

As Rio 2016 fast approaches, we take a look at the best (and worst) Olympic campaigns from the official sponsors and brands eager to capitalise on the world's biggest sporting event.

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Kwik Fit's return to TV ads lauds staff as 'heroes'

Kwik Fit's return to TV ads lauds staff as 'heroes'

Kwik Fit, the car repairs company, is celebrating its customer service as it returns to TV ads.

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World's talking about: Eyes on Gigi

World's talking about: Eyes on Gigi

Earlier this week, Sir Martin Sorrell conceded that agencies had not cracked mobile advertising.

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YouTube offers livestreaming for 360-degree video...and more

YouTube offers livestreaming for 360-degree video...and more

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

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95% viewability rate... is this the mobile ad format of the future?

It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking

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Brands should consider their history when looking for the next big innovation

Brands should consider their history when looking for the next big innovation

The desire to be seen as cutting edge is natural - but brands can also find innovative ideas by looking to the past, argues Professor Alfredo De Massis, chair of entrepreneurship and family business at...

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Gigi Hadid is the ball in BMW's high-velocity shell game

Gigi Hadid is the ball in BMW's high-velocity shell game

KBS and Serviceplan choreograph a 360-degree drag race

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Land Rover "live test drives" by The Brooklyn Brothers

Land Rover "live test drives" by The Brooklyn Brothers

Land Rover is using Facebook Live and Periscope to live-stream test drives of its cars throughout April.

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Land Rover claims first with live test drives on Periscope and Facebook Live

Land Rover claims first with live test drives on Periscope and Facebook Live

Land Rover is broadcasting test drives live on streaming services Periscope and Facebook Live video in a move it claims is the first of its kind for the car industry.

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Tesla timeline: how the electric car company built a global brand without advertising

Tesla timeline: how the electric car company built a global brand without advertising

Tesla's recent Model 3 launch is the culmination a strategy that has enabled the company to create a global brand without spending any money on advertising.

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Jaguar Land Rover mulls taking on Uber at car-sharing and on-demand delivery

Jaguar Land Rover mulls taking on Uber at car-sharing and on-demand delivery

Jaguar Land Rover (JLR) could be going head-to-head with Uber after creating its own transport tech startup, InMotion.

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Volvo's rigged highway turns cars into a power source

Volvo's rigged highway turns cars into a power source

Inventive engineering from Grey New York creates a literal speed trap in 2-minute spot

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Auto Trader test drives new advertising model

Auto Trader test drives new advertising model

An alternative take on native is the latest digital innovation from the market-leading classifieds website.

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Seat calls global advertising review

Seat calls global advertising review

Seat, the Volkswagen-owned car manufacturer, is reviewing its global advertising account.

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Tesla Model 3's 276k pre-orders require production 'rethink' from Musk... and more

Tesla Model 3's 276k pre-orders require production 'rethink' from Musk... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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