B2B marketing news and analysis

Catch up with all the B2B news in the marketing, advertising, and media sectors, including the latest agency and digital stories.

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Kia's giant dancing hamsters are back for a 'Soul Jam'

Kia's giant dancing hamsters are back for a 'Soul Jam'

Music-loving rodents trade guitar licks with Nathaniel Rateliff in new David & Goliath ad

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Optimisation: a C-level priority?

The speed of digital economic change has created new challenges for the C-suite. How can a business mitigate the risk associated with new, essential online initiatives - from introducing changes to the...

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FedEx targets small businesses

FedEx targets small businesses

Company highlights logistics and shipping solutions in new ads from BBDO New York

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Benedict Cumberbatch's Sherlock helps BBC Worldwide return £173.8m to BBC

Benedict Cumberbatch's Sherlock helps BBC Worldwide return £173.8m to BBC

BBC Worldwide, the commercial arm of the BBC, generated sales of £1.04bn in the year to 31 March, propelled by the international licensing of top shows Sherlock, Top of the Lake and Doctor Who.

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Vodafone, Red Bull and Santander: the brands driving motorsports

Vodafone, Red Bull and Santander: the brands driving motorsports

Vodafone, Red Bull and Santander are among the non-automotive brands seeing the advantage of reaching a young male-dominated and highly engaged audience at racing tracks across the world.

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Unilever and Waitrose sign up to speak at IAB Engage

Unilever and Waitrose sign up to speak at IAB Engage

Jay Altschuler, the director, global media innovation at Unilever, and Robin Phillips, the director of ecommerce at Waitrose, are among the speakers lined up to speak at this year's Internet Advertising...

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Culture minister Ed Vaizey to open Media360

Culture minister Ed Vaizey to open Media360

Ed Vaizey MP, the minister for Culture, Communications & Creative Industries, is set to launch this year's Media360 conference with an opening address.

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Trading Places: this week's people moves

Trading Places: this week's people moves

It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing,...

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Top Right Group spins off Broadcast to former editor Dignam

Top Right Group spins off Broadcast to former editor Dignam

Broadcast, Screen International and Shots magazines have been offloaded by Top Right Group to former Broadcast editor Conor Dignam as part of a management buyout.

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Think BR: The consumerism of B2B marketing

Think BR: The consumerism of B2B marketing

Times are changing for the B2B marketing sector, with businesses taking on a more human approach, writes Simon McEvoy, planning director, Tangent Snowball.

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'Stupid rivalry' between TV and internet is over, says Thinkbox's Alps

'Stupid rivalry' between TV and internet is over, says Thinkbox's Alps

VIDEO: The TV and internet industries are "working together much more closely," says Tess Alps, executive chairman of commercial TV advertising trade body Thinkbox.

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Sector analysis: B2B publishing

Sector analysis: B2B publishing

The world of business-to-business publishing is changing with an accelerated move to digital delivery through the web, mobile and tablets. Mark Banham reports.

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Royal Mail unveils direct marketing facility MarketReach

Royal Mail unveils direct marketing facility MarketReach

The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.

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Carat unveils global B2B media network

Carat unveils global B2B media network

Carat has bolstered the global presence of its UK-based Just International business-to-business media agency and relaunched it as Carat Enterprise.

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Aurasma head Martina King departs amid HP turmoil

Aurasma head Martina King departs amid HP turmoil

Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.

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DataXu appoints Bruce Journey as international MD

DataXu appoints Bruce Journey as international MD

DataXu, the US-headquarted demand side platform (DSP), has appointed its co-founder Bruce Journey to head up its international operations.

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AdConnection challenges media owners to make five minute 'innovation' pitch

AdConnection challenges media owners to make five minute 'innovation' pitch

AdConnection, the media agency, has laid down the gauntlet to the UK's media owners by inviting them to take part in its inaugural Innovations Challenge to win free promotion.

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Information Arts founder quits for angel investments

Information Arts founder quits for angel investments

Simon Lawrence is to pursue angel investment opportunities in business and consumer data companies after quitting his role as chief executive of Information Arts.

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SAS moves into real-time bidding arena

SAS moves into real-time bidding arena

Business analytics software company SAS has acquired ad server technology company AiMatch in a bid to provide ad inventory optimisation to online publishers.

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Jazz FM strikes Mishcon de Reya deal

Jazz FM strikes Mishcon de Reya deal

Jazz FM is launching a business-themed show sponsored by law firm Mishcon de Reya and presented by the firm's director of business development, from tomorrow (18 January).

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