B2B marketing news and analysis

Catch up with all the B2B news in the marketing, advertising, and media sectors, including the latest agency and digital stories.

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China's most valuable brands: Tencent, China Mobile and Alibaba dominate

China's most valuable brands: Tencent, China Mobile and Alibaba dominate

A challenger to Alibaba, a brand marketed by Danone, and an airline feature among ten brands that have broken into Millward Brown's annual BrandZ ranking of the 100 most valuable Chinese brands.

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Global viewpoint from Greece

Global viewpoint from Greece

Odysseus sailed for a decade to reach his home of Ithaka after the ten-year Trojan War. Like that odyssey, Greece is still sailing though its economic crisis, eight years now without apparent sight of...

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Why one social media marketer's secret work weapon is a notebook and pen

Why one social media marketer's secret work weapon is a notebook and pen

Paul Beadle, head of social media and digital communications, Nationwide Building Society explains why the simplicity of pen and pad beats iPads and laptops.

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Super Bowl 2016: the art of the campaign before the game

Super Bowl 2016: the art of the campaign before the game

With Super Bowl 50 coming up on Sunday 7 February, Marketing looks at the brands that have already broken cover in the advertising battle.

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Andrew Warner Monster
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Find out who is in Marketing Magazine's Power 100 2015
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Berwin Leighton Paisner - 'A Picture is Worth 76,000 Legal Words'
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Always #LikeAGirl
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Marketing leaders need to be digital visionaries, not bogged down with technicalities

Marketing leaders need to be digital visionaries, not bogged down with technicalities

The digital terrain is ever-evolving - so evolve with it, says Dominic Grounsell.

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Why honesty is my secret work weapon

Why honesty is my secret work weapon

Amy Holdsworth, marketing director at Tetley, on why honesty really is the best policy, on a personal level and for the business as a whole.

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Six reasons why I chose to become a marketer

Six reasons why I chose to become a marketer

In the first of a new series of Lessons from the Next Generation Power 100, Laura Ward, group marketing manager at Channel 4, and a member of the NxtGen Class of 2014, shares what she's learned.

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IBM Watson chief to deliver New Thinking Awards keynote at Somerset House

IBM Watson chief to deliver New Thinking Awards keynote at Somerset House

The inaugural Marketing New Thinking Awards will take place on 12 October at Somerset House's unique Embankment Galleries. Ticket sales are now open.

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In the uber-transparency era, brands must dig deep and shine from within

In the uber-transparency era, brands must dig deep and shine from within

The veneer of advertising is no longer opaque enough for brands to hide any element of their culture. To attract the next generation of employees and consumers, they must take an inside-out approach to...

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An inclusive culture means a more empathetic workforce who get your consumers

An inclusive culture means a more empathetic workforce who get your consumers

The business case for cognitive diversity of teams should not be ignored by any brand or company looking to encourage growth from within, writes Rachel Barnes, Marketing's editor, as we explore the big...

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Rugby World Cup 2015: How brands are getting in on the action

Rugby World Cup 2015: How brands are getting in on the action

Marketing keeps track of how brands are getting involved with the Rugby World Cup 2015, whether they are sponsors or not.

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Infosys strikes three-year partnership with ATP World Tour tennis

Infosys strikes three-year partnership with ATP World Tour tennis

Indian IT company Infosys will be a key sponsor of 62 international tennis tournaments under the ATP World Tour banner for the next three years.

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Manchester United announces 'digital transformation partner' as Indian IT services firm

Manchester United announces 'digital transformation partner' as Indian IT services firm

HCL Technologies, a global IT services firm headquartered in India, has announced a partnership with Manchester United in a film narrated by the club's stadium announcer Alan Keegan.

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Book review: Theory vs case studies - do as I say, not as I do

Book review: Theory vs case studies - do as I say, not as I do

Mat Braddy, brand board advisor at Just Eat, reviews Digital Relevance by Ardath Albee.

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Class of 2015: Marketing unveils #NxtGen star marketers
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Lord Seb Coe talks sponsorship, Olympics, politics and FIFA

Lord Seb Coe talks sponsorship, Olympics, politics and FIFA

Former Olympian Lord Coe brings the ideal mix of political nous and business acumen to his role as chairman of sports-marketing firm CSM, which now incorporates Chime's PR shop Good Relations. He tells...

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