Bank marketing news & analysis

All the latest bank and building society news, including digital and TV ad campaigns by high street and online banks.

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TSB launches media review

TSB launches media review

TSB, the independent bank, has begun a review of its media planning and buying requirements, putting Manning Gottlieb OMD on alert.

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Sainsbury's and Unilever marketing leaders: don't over-rely on data or obsess about channels

Sainsbury's and Unilever marketing leaders: don't over-rely on data or obsess about channels

Marketing leaders from Sainsbury's, Unilever, Santander and Travelex told an audience at Advertising Week yesterday (20 April) what they saw as the 'elephant in the room' - the uncomfortable truth facing...

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'Fairy Dadmother' grants daughter's wish in heartwarming Chase spot

'Fairy Dadmother' grants daughter's wish in heartwarming Chase spot

Droga5 goes for the heart and funny bone in four new ads for consumer banking business

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Barclays to maintain Premier League ties despite ending title sponsorship

Barclays to maintain Premier League ties despite ending title sponsorship

Barclays has signed up as official banking partner of the Premier league after opting not to renew its title sponsorship of the competition.

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TSB says it's not just 'selling stuff' in bank's new brand campaign

TSB says it's not just 'selling stuff' in bank's new brand campaign

TSB, the independent bank, has launched a new brand campaign focusing on how its staff are motivated to be partners with customers instead of mere salespeople.

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RBS rolls out 'empathetic' artificially intelligent adviser to answer customer queries

RBS rolls out 'empathetic' artificially intelligent adviser to answer customer queries

RBS is rolling out an "empathetic" artificially intelligent adviser called Luvo to its staff following a successful two-month trial.

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Virgin Money quadruples pre-tax profits ... and more

Virgin Money quadruples pre-tax profits ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Google to back Apple in court in FBI privacy fight...and more

Google to back Apple in court in FBI privacy fight...and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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HSBC introduces biometric security to make passwords redundant... and more

HSBC introduces biometric security to make passwords redundant... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Can apps like Mondo rescue consumers from banking's inertia?

Can apps like Mondo rescue consumers from banking's inertia?

One of the new crop of mobile-led banking start-ups trying to prise customers away from the big brands made a splash this week by giving people the chance to invest in its shares.

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Tesco Bank hires Richard Larcombe as brand and marketing director

Tesco Bank hires Richard Larcombe as brand and marketing director

Richard Larcombe, formerly Virgin Media's brand and marketing director, has joined Tesco Bank in the same role.

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Barclays TV ad warns of online fraudsters posing as banking staff

Barclays TV ad warns of online fraudsters posing as banking staff

Barclays has launched a TV ad warning consumers never to give away their passwords to bank 'staff', because they are fraudsters posing as Barclays employees.

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Upstart Atom Bank will offer biometric logins and personalised logos

Upstart Atom Bank will offer biometric logins and personalised logos

Banking startup Atom Bank wants to stand out from high street rivals with highly personalised banking, including the ability for customers to log in using their face and voice, and tailored logos.

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M&S Bank kicks off creative roster review

M&S Bank kicks off creative roster review

M&S Bank is reviewing its creative advertising roster and has sent a brief to agencies.

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HSBC global head of marketing Amanda Rendle departs

HSBC global head of marketing Amanda Rendle departs

HSBC's Amanda Rendle, who led marketing, customer experience, insights and proposition development across more than 50 countries has left the business, Marketing can reveal.

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Nigel Gilbert TSB Bank
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Atom founder: we will be the world's first telepathic brand

Atom founder: we will be the world's first telepathic brand

Anthony Thomson the founder of online-only bank Atom said the brand will be "telepathic" in its prediction of customer needs, offering up solutions to problems before they are even considered.

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HSBC "the invitation" by J Walter Thompson

HSBC "the invitation" by J Walter Thompson

A girl hands out invitations to a house-warming party after her parents buy an empty plot of land in a new HSBC ad promoting the bank's One Day Mortgage service.

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Western Union to light up Indian villages this Diwali

Western Union to light up Indian villages this Diwali

The US financial services company celebrates the Hindu festival with the gift of electricity to rural Indian towns

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Barclays launches football event to promote wealth management

Barclays launches football event to promote wealth management

Barclays has launched an initiative to showcase its investment insights and create debate over wealth management.

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