Bank marketing news & analysis

All the latest bank and building society news, including digital and TV ad campaigns by high street and online banks.

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HSBC "Super rare" by JWT London

HSBC "Super rare" by JWT London

HSBC has released a feel-good ad that celebrates the little things in life that can make a big difference.

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Nationwide sponsors Snapchat Lens and geofilter for A-Level results day

Nationwide sponsors Snapchat Lens and geofilter for A-Level results day

Nationwide has joined a growing number of British brands leaping onto Snapchat, sponsoring a Lens and geofilter on A-Level results day.

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HSBC's 'World's local bank' tagline was disingenuous, says outgoing marketing boss

HSBC's 'World's local bank' tagline was disingenuous, says outgoing marketing boss

HSBC's outgoing global head of marketing, Chris Clark, has described its long-running positioning as the "World's local bank" as disingenuous.

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Itau "the great transformation" by Africa
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HSBC "ambitious businesses" by Grey London
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Barclays "thank you" by Bartle Bogle Hegarty
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Barclaycard "Freedom Rewards" Bartle Bogle Hegarty
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Lloyds Bank "moving out" by Rainey Kelly Campbell Roalfe/Y&R
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HSBC "tree house" by JWT London
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TSB "the story" by Joint
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Halifax "Linda" by Adam & Eve/DDB
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Halifax "football coach" by Adam & Eve/DDB
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Visa "granddad tourismo" by Saatchi & Saatchi
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NatWest/RBS "house that built Jack" by M&C Saatchi
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First Direct "unexpected" by JWT London
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Clydesdale Bank "we care about here" by Karmarama
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Barclaycard "bespoke ballads" by Dare
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NatWest "her big day" by M&C Saatchi
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HSBC "legendary journey" by JWT London
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HSBC "serious/play - Hong Kong Sevens 2013" by JWT London
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