Bank marketing news & analysis

All the latest bank and building society news, including digital and TV ad campaigns by high street and online banks.

Share
Tesco Bank hires Richard Larcombe as brand and marketing director

Tesco Bank hires Richard Larcombe as brand and marketing director

Richard Larcombe, formerly Virgin Media's brand and marketing director, has joined Tesco Bank in the same role.

read more
Share
Barclays TV ad warns of online fraudsters posing as banking staff

Barclays TV ad warns of online fraudsters posing as banking staff

Barclays has launched a TV ad warning consumers never to give away their passwords to bank 'staff', because they are fraudsters posing as Barclays employees.

read more
Share
Upstart Atom Bank will offer biometric logins and personalised logos

Upstart Atom Bank will offer biometric logins and personalised logos

Banking startup Atom Bank wants to stand out from high street rivals with highly personalised banking, including the ability for customers to log in using their face and voice, and tailored logos.

read more
Share
M&S Bank kicks off creative roster review

M&S Bank kicks off creative roster review

M&S Bank is reviewing its creative advertising roster and has sent a brief to agencies.

read more
Share
HSBC global head of marketing Amanda Rendle departs

HSBC global head of marketing Amanda Rendle departs

HSBC's Amanda Rendle, who led marketing, customer experience, insights and proposition development across more than 50 countries has left the business, Marketing can reveal.

read more
Share
Nigel Gilbert TSB Bank
Share
Atom founder: we will be the world's first telepathic brand

Atom founder: we will be the world's first telepathic brand

Anthony Thomson the founder of online-only bank Atom said the brand will be "telepathic" in its prediction of customer needs, offering up solutions to problems before they are even considered.

read more
Share
HSBC "the invitation" by J Walter Thompson

HSBC "the invitation" by J Walter Thompson

A girl hands out invitations to a house-warming party after her parents buy an empty plot of land in a new HSBC ad promoting the bank's One Day Mortgage service.

read more
Share
Western Union to light up Indian villages this Diwali

Western Union to light up Indian villages this Diwali

The US financial services company celebrates the Hindu festival with the gift of electricity to rural Indian towns

read more
Share
Barclays launches football event to promote wealth management

Barclays launches football event to promote wealth management

Barclays has launched an initiative to showcase its investment insights and create debate over wealth management.

read more
Share
Lloyds Bank "florist" by Rainey Kelly Campbell Roalfe/Y&R

Lloyds Bank "florist" by Rainey Kelly Campbell Roalfe/Y&R

Lloyds Bank's new B2B campaign celebrates small business owners with online films showing them getting their moment in the limelight.

read more
Share
Breakfast briefing: YouTube subscriptions, Boris on sugar tax journey and bank inquiry backs switching

Breakfast briefing: YouTube subscriptions, Boris on sugar tax journey and bank inquiry backs switching

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today, an inquiry into the current account market is published, YouTube launches a $9.99 subscription...

read more
Share
RBS to dial down corporate brand with new 'rbs' name

RBS to dial down corporate brand with new 'rbs' name

RBS will tone down its corporate brand from next year, introducing a lower case 'rbs' logo and emphasising the NatWest name.

read more
Share
Hong Kong loan campaign breaks up ad traditions

Hong Kong loan campaign breaks up ad traditions

Ogilvy & Mather helps MoneyHero portray a questionable life choice in a humorous way

read more
Share
Citibank hands global media business to Publicis Worldwide

Citibank hands global media business to Publicis Worldwide

Citibank, the financial services giant, has handed its global media business to Publicis Worldwide.

read more
Share
Why brands must prepare to become atomised

Why brands must prepare to become atomised

Since the mobile revolution kicked off in the early 2000s, we've witnessed a palpable shift in power between brands and consumers, says Anatoly Roytman, managing director, Europe, Africa, Latin America,...

read more
Share
Rugby World Cup 2015: How brands are getting in on the action

Rugby World Cup 2015: How brands are getting in on the action

Marketing keeps track of how brands are getting involved with the Rugby World Cup 2015, whether they are sponsors or not.

read more
Share
Connecting with Gen Z: Why Santander is reaching out to a youth audience

Connecting with Gen Z: Why Santander is reaching out to a youth audience

Given most people never ditch the first bank they sign up to, connecting with young adults is crucial. Moreover it gives brands a fresh start with an audience that hasn't lived through the financial crisis,...

read more
Share
In Australia, ANZ attacks gender inequality with powerful film, concrete action

In Australia, ANZ attacks gender inequality with powerful film, concrete action

The bank's "Equal Future" campaign from Whybin\TBWA Group Melbourne seeks to help women achieve later in life

read more
Share
Breakfast Briefing: Barclays CEO fired, Bacardi's acquisition, Sainsbury's digital vouchers

Breakfast Briefing: Barclays CEO fired, Bacardi's acquisition, Sainsbury's digital vouchers

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the news about Barclays CEO Anthony Jenkins, Bacardi's latest acquisition,...

read more
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners