Branding news & analysis

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Supermarket price wars: How to convince consumers a brand offers value

Supermarket price wars: How to convince consumers a brand offers value

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Harper's Bazaar UK issue to feature Samsung branded content

Harper's Bazaar UK issue to feature Samsung branded content

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What is a 21st century brand?

What is a 21st century brand?

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WPP, Daily Mail and SnapChat launch content agency Truffle Pig

WPP, Daily Mail and SnapChat launch content agency Truffle Pig

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Cannes 2015: Marilyn Manson says he wants to appeal to new fans

Cannes 2015: Marilyn Manson says he wants to appeal to new fans

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'Brands shouldn't act as a buddy on social media' says Snapchat's Evan Spiegel

'Brands shouldn't act as a buddy on social media' says Snapchat's Evan Spiegel

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Media360 offers key lessons in innovation

Media360 offers key lessons in innovation

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JWT allows Brazilian barbecue buffs to brand their meat

JWT allows Brazilian barbecue buffs to brand their meat

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Media360: Barclays has moved from 'sales pitch' to content

Media360: Barclays has moved from 'sales pitch' to content

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Industry leaders prepare to gather along the seafront for Media360 in Brighton

Industry leaders prepare to gather along the seafront for Media360 in Brighton

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Dentsu makes land-grab in content marketing war

Dentsu makes land-grab in content marketing war

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SMG launches real-time content marketing solution across EMEA

SMG launches real-time content marketing solution across EMEA

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YouTube takes over KitKat wrappers

YouTube takes over KitKat wrappers

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Copywriters' misery spells the end of an era

Copywriters' misery spells the end of an era

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Meaningful brands enjoy major competitive edge

Meaningful brands enjoy major competitive edge

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Google aims to hold brands' hands with 'programmatic playbook'

Google aims to hold brands' hands with 'programmatic playbook'

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Mazda unveils MX-5 launch strategy with Talenthouse

Mazda unveils MX-5 launch strategy with Talenthouse

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Bigballs hires big Chris Maples as chief revenue officer

Bigballs hires big Chris Maples as chief revenue officer

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April Fool's Day 2015: The best brand pranks

April Fool's Day 2015: The best brand pranks

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Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter hunts for UK marketer as it targets £180m ad revenues


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