Branding news & analysis

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Google aims to hold brands' hands with 'programmatic playbook'

Google aims to hold brands' hands with 'programmatic playbook'

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Mazda unveils MX-5 launch strategy with Talenthouse

Mazda unveils MX-5 launch strategy with Talenthouse

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Bigballs hires big Chris Maples as chief revenue officer

Bigballs hires big Chris Maples as chief revenue officer

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April Fool's Day 2015: The best brand pranks

April Fool's Day 2015: The best brand pranks

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Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter hunts for UK marketer as it targets £180m ad revenues

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Five highlights from day two of Ad Week 2015

Five highlights from day two of Ad Week 2015

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Five lessons on how to build a brand from Katie Price

Five lessons on how to build a brand from Katie Price

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Publicis opens global agency Blue 449

Publicis opens global agency Blue 449

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HomeAway goes after Airbnb with global ad campaign

HomeAway goes after Airbnb with global ad campaign

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Brands make the most of Oscar fever

Brands make the most of Oscar fever

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Why UK creativity needs a healthy shot of Steve Strange's creative abandonment

Why UK creativity needs a healthy shot of Steve Strange's creative abandonment

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Freeman ushers in new era at Bloomberg

Freeman ushers in new era at Bloomberg

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Accenture ties up with Guardian for 6 Nations

Accenture ties up with Guardian for 6 Nations

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Stringer helps capture News UK's 'unquiet' talent

Stringer helps capture News UK's 'unquiet' talent

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Domino's Pizza strikes two-year Hollyoaks sponsorship deal

Domino's Pizza strikes two-year Hollyoaks sponsorship deal

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Medium of the Year 2014: Facebook

Medium of the Year 2014: Facebook

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Why brands still come up short with millennial women

Why brands still come up short with millennial women

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How Chevrolet made a save at the World Series

How Chevrolet made a save at the World Series

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Should brands be held to their straplines?

Should brands be held to their straplines?

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Yorkshire Tea celebrates Yorkshire Day with Mel B cake

Yorkshire Tea celebrates Yorkshire Day with Mel B cake


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