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Queen fans belt out Bohemian Rhapsody for Heineken's #LiveYourMusic launch

Queen fans belt out Bohemian Rhapsody for Heineken's #LiveYourMusic launch

Heineken has launched a #LiveYourMusic campaign with a TV ad featuring people unashamedly singing Queen's Bohemian Rhapsody badly.

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Burger King becomes Burger Queen in royal birthday rebrand

Burger King becomes Burger Queen in royal birthday rebrand

Burger King has renamed its Tottenham Court Road restaurant 'Burger Queen' in honour of the Queen's 90th birthday.

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The National Trust, Radio 4 and Avon named most 'English' brands

The National Trust, Radio 4 and Avon named most 'English' brands

The National Trust, BBC Radio 4 and Avon are among the most 'English' brands, according to research published ahead of St George's Day on Saturday.

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Irn-Bru owner AG Barr shrugs off sugar tax and announces recipe changes ... and more

Irn-Bru owner AG Barr shrugs off sugar tax and announces recipe changes ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Haygarth appoints Sandwith as CEO to head new senior team

Haygarth appoints Sandwith as CEO to head new senior team

Haygarth, the specialist shopping marketing agency, has a new-look senior team after promoting its managing director, Marcus Sandwith, to chief executive.

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Will Amazon's own-brand labels revolutionise its fashion business?

Will Amazon's own-brand labels revolutionise its fashion business?

Amazon has struggled to gain traction in the fashion industry for years, but has launched a slew of own-brand labels in its latest salvo. Will it be a game-changer?

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Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

As more cynically-minded consumers batten down the hatches against the deluge of Valentine-themed marketing mush raining down ahead of the 'big day', we decided to snatch Cupid's arrow mid-air and take...

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Why can't brands make every ad a 'Super Bowl ad'?

Why can't brands make every ad a 'Super Bowl ad'?

It is time that brands channelled the effort they put into creating Super Bowl ads into great marketing all year round, says Gaby Bell, chief strategy officer, M&C Saatchi.

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Be a one-hit wonder: 5 things I wish I'd learned earlier in my career

Be a one-hit wonder: 5 things I wish I'd learned earlier in my career

In the latest of our Lessons from the Next Generation Power 100, Rob Bayne, director at Mountainview Learning, and a member of the NxtGen Class of 2010, shares the most valuable lessons that experience...

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6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

This year's 6 Nations will be unlike any other as it rides the coat tails of England hosting the Rugby World Cup and the tournament's first airing on commercial TV.

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Marmite jars to carry declarations of love for Valentine's Day

Marmite jars to carry declarations of love for Valentine's Day

Marmite is creating a limited edition run of Valentine's Day jars that consumers can personalise with messages to their loved ones.

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Uber's new abstract, colourful logo draws mixed response from social media

Uber's new abstract, colourful logo draws mixed response from social media

Uber has replaced its black-and-white u-shaped logo with an abstract geometric shape that differs in colour according to which country it is being used in, with the new look raising eyebrows across social...

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Innocent founder Richard Reed: 'It is crazy how significant packaging is'

Innocent founder Richard Reed: 'It is crazy how significant packaging is'

Innocent co-founder Richard Reed believes the importance of packaging in products can not be underplayed and argues it is often more important than the product itself.

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Are retail labs really the path to innovation?

Are retail labs really the path to innovation?

Can in-house innovation labs at major retailers flourish as a worthwhile investment or will they always be held back by the bureaucracy of big business, asks Matthew Chapman.

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Goodbye EE? Writing on the wall as BT completes mobile acquisition

Goodbye EE? Writing on the wall as BT completes mobile acquisition

BT has completed its purchase of EE today, in a move that will most likely result in the demise of the EE telecoms brand.

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FCUK revival 'better than doldrums of the French Connection main brand'

FCUK revival 'better than doldrums of the French Connection main brand'

Fashion and homewares retailer French Connection's revival of the FCUK branding, which became a cultural phenomenon in the late 1990s, is a good decision, according to one branding expert.

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New cheeky Nando's look draws on South African roots

New cheeky Nando's look draws on South African roots

Nando's has drawn inspiration from its South African roots for a new visual identity featuring vibrant colours and patterns.

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BrewDog hunts for brand activation agency

BrewDog hunts for brand activation agency

BrewDog, the rebellious Scottish craft brewer, is on the lookout for an agency to handle below-the-line activity.

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From 'Open Happiness' to 'Taste the Feeling': Coke's struggle with emotion vs function

From 'Open Happiness' to 'Taste the Feeling': Coke's struggle with emotion vs function

Big advocates of 'feeling-based' work such as Wendy Clark and Jonathan Mildenhall have left Coke's marketing and a new, more rational strapline has been unveiled. Kevin Chesters, executive planning director,...

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Why brands from John Lewis to Heineken are adopting the wellbeing agenda

Why brands from John Lewis to Heineken are adopting the wellbeing agenda

Brands mindful of their social purpose as well as their bottom line are mingling with people minding their lifestyle and fitness in a space called 'wellbeing'.

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