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Tesco provokes national passions after renaming Scottish strawberries as British

Tesco provokes national passions after renaming Scottish strawberries as British

Tesco has found itself in a social media storm after it changed the name of its strawberries and replaced the Scottish saltire on the packaging with the union flag.

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What can your brand learn from Kanye, Beyonce, Ed and Adele?

What can your brand learn from Kanye, Beyonce, Ed and Adele?

The music artists dominating the charts and social space right now are some of the world's most talented brand builders - and consumer brands have plenty to learn plenty from them, writes Mike Dowuona.

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HSBC's 'World's local bank' tagline was disingenuous, says outgoing marketing boss

HSBC's 'World's local bank' tagline was disingenuous, says outgoing marketing boss

HSBC's outgoing global head of marketing, Chris Clark, has described its long-running positioning as the "World's local bank" as disingenuous.

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A political tour of adland

A political tour of adland

A parliamentary delegation was inspired by what it saw on a fact-finding mission to Soho.

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Recognise when it's time for change, says Coca-Cola marketing director

Recognise when it's time for change, says Coca-Cola marketing director

It's no coincidence that Coca-Cola has been around for so long. We listen to our consumers and constantly evolve as a result, writes Coke GB's marketing director.

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Video creators: The mavericks of the future

Video creators: The mavericks of the future

At C2, YouTube stars talked about the nature of their celebrity and how to grow an audience

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Instagram refreshes with brighter logo and simpler interface

Instagram refreshes with brighter logo and simpler interface

Instagram, the photo-sharing site, has refreshed its look with a brighter logo and a simpler user interface "stripping away the colour and noise".

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Queen fans belt out Bohemian Rhapsody for Heineken's #LiveYourMusic launch

Queen fans belt out Bohemian Rhapsody for Heineken's #LiveYourMusic launch

Heineken has launched a #LiveYourMusic campaign with a TV ad featuring people unashamedly singing Queen's Bohemian Rhapsody badly.

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Burger King becomes Burger Queen in royal birthday rebrand

Burger King becomes Burger Queen in royal birthday rebrand

Burger King has renamed its Tottenham Court Road restaurant 'Burger Queen' in honour of the Queen's 90th birthday.

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The National Trust, Radio 4 and Avon named most 'English' brands

The National Trust, Radio 4 and Avon named most 'English' brands

The National Trust, BBC Radio 4 and Avon are among the most 'English' brands, according to research published ahead of St George's Day on Saturday.

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Irn-Bru owner AG Barr shrugs off sugar tax and announces recipe changes ... and more

Irn-Bru owner AG Barr shrugs off sugar tax and announces recipe changes ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Haygarth appoints Sandwith as CEO to head new senior team

Haygarth appoints Sandwith as CEO to head new senior team

Haygarth, the specialist shopping marketing agency, has a new-look senior team after promoting its managing director, Marcus Sandwith, to chief executive.

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Will Amazon's own-brand labels revolutionise its fashion business?

Will Amazon's own-brand labels revolutionise its fashion business?

Amazon has struggled to gain traction in the fashion industry for years, but has launched a slew of own-brand labels in its latest salvo. Will it be a game-changer?

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Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

As more cynically-minded consumers batten down the hatches against the deluge of Valentine-themed marketing mush raining down ahead of the 'big day', we decided to snatch Cupid's arrow mid-air and take...

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Why can't brands make every ad a 'Super Bowl ad'?

Why can't brands make every ad a 'Super Bowl ad'?

It is time that brands channelled the effort they put into creating Super Bowl ads into great marketing all year round, says Gaby Bell, chief strategy officer, M&C Saatchi.

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Be a one-hit wonder: 5 things I wish I'd learned earlier in my career

Be a one-hit wonder: 5 things I wish I'd learned earlier in my career

In the latest of our Lessons from the Next Generation Power 100, Rob Bayne, director at Mountainview Learning, and a member of the NxtGen Class of 2010, shares the most valuable lessons that experience...

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6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

This year's 6 Nations will be unlike any other as it rides the coat tails of England hosting the Rugby World Cup and the tournament's first airing on commercial TV.

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Marmite jars to carry declarations of love for Valentine's Day

Marmite jars to carry declarations of love for Valentine's Day

Marmite is creating a limited edition run of Valentine's Day jars that consumers can personalise with messages to their loved ones.

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Uber's new abstract, colourful logo draws mixed response from social media

Uber's new abstract, colourful logo draws mixed response from social media

Uber has replaced its black-and-white u-shaped logo with an abstract geometric shape that differs in colour according to which country it is being used in, with the new look raising eyebrows across social...

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Innocent founder Richard Reed: 'It is crazy how significant packaging is'

Innocent founder Richard Reed: 'It is crazy how significant packaging is'

Innocent co-founder Richard Reed believes the importance of packaging in products can not be underplayed and argues it is often more important than the product itself.

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