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Be a one-hit wonder: 5 things I wish I'd learned earlier in my career

Be a one-hit wonder: 5 things I wish I'd learned earlier in my career

In the latest of our Lessons from the Next Generation Power 100, Rob Bayne, director at Mountainview Learning, and a member of the NxtGen Class of 2010, shares the most valuable lessons that experience...

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Why can't brands make every ad a 'Super Bowl ad'?

Why can't brands make every ad a 'Super Bowl ad'?

It is time that brands channelled the effort they put into creating Super Bowl ads into great marketing all year round, says Gaby Bell, chief strategy officer, M&C Saatchi.

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6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

This year's 6 Nations will be unlike any other as it rides the coat tails of England hosting the Rugby World Cup and the tournament's first airing on commercial TV.

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Marmite jars to carry declarations of love for Valentine's Day

Marmite jars to carry declarations of love for Valentine's Day

Marmite is creating a limited edition run of Valentine's Day jars that consumers can personalise with messages to their loved ones.

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Uber's new abstract, colourful logo draws mixed response from social media

Uber's new abstract, colourful logo draws mixed response from social media

Uber has replaced its black-and-white u-shaped logo with an abstract geometric shape that differs in colour according to which country it is being used in, with the new look raising eyebrows across social...

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Innocent founder Richard Reed: 'It is crazy how significant packaging is'

Innocent founder Richard Reed: 'It is crazy how significant packaging is'

Innocent co-founder Richard Reed believes the importance of packaging in products can not be underplayed and argues it is often more important than the product itself.

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Are retail labs really the path to innovation?

Are retail labs really the path to innovation?

Can in-house innovation labs at major retailers flourish as a worthwhile investment or will they always be held back by the bureaucracy of big business, asks Matthew Chapman.

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Goodbye EE? Writing on the wall as BT completes mobile acquisition

Goodbye EE? Writing on the wall as BT completes mobile acquisition

BT has completed its purchase of EE today, in a move that will most likely result in the demise of the EE telecoms brand.

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FCUK revival 'better than doldrums of the French Connection main brand'

FCUK revival 'better than doldrums of the French Connection main brand'

Fashion and homewares retailer French Connection's revival of the FCUK branding, which became a cultural phenomenon in the late 1990s, is a good decision, according to one branding expert.

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New cheeky Nando's look draws on South African roots

New cheeky Nando's look draws on South African roots

Nando's has drawn inspiration from its South African roots for a new visual identity featuring vibrant colours and patterns.

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BrewDog hunts for brand activation agency

BrewDog hunts for brand activation agency

BrewDog, the rebellious Scottish craft brewer, is on the lookout for an agency to handle below-the-line activity.

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From 'Open Happiness' to 'Taste the Feeling': Coke's struggle with emotion vs function

From 'Open Happiness' to 'Taste the Feeling': Coke's struggle with emotion vs function

Big advocates of 'feeling-based' work such as Wendy Clark and Jonathan Mildenhall have left Coke's marketing and a new, more rational strapline has been unveiled. Kevin Chesters, executive planning director,...

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Why brands from John Lewis to Heineken are adopting the wellbeing agenda

Why brands from John Lewis to Heineken are adopting the wellbeing agenda

Brands mindful of their social purpose as well as their bottom line are mingling with people minding their lifestyle and fitness in a space called 'wellbeing'.

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Gumtree unveils major rebrand as it aims to reach every UK internet user

Gumtree unveils major rebrand as it aims to reach every UK internet user

Online classified ads site Gumtree has today launched its first rebranding campaign since its launch in 2000.

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Cannes Lions and Emap owner Top Right Group rebrands to Ascential

Cannes Lions and Emap owner Top Right Group rebrands to Ascential

Top Right Group, the owner of the international advertising festival Cannes Lions, has rebranded as Ascential, with a new name, logo and corporate identity.

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Blinkbox becomes TalkTalk TV Store a year after £30m acquisition

Blinkbox becomes TalkTalk TV Store a year after £30m acquisition

TalkTalk has dropped the Blinkbox brand and renamed the TV and film streaming service Talk Talk TV Store.

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Upstart Atom Bank will offer biometric logins and personalised logos

Upstart Atom Bank will offer biometric logins and personalised logos

Banking startup Atom Bank wants to stand out from high street rivals with highly personalised banking, including the ability for customers to log in using their face and voice, and tailored logos.

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Adidas CEO's Man United criticism paves the way for more sponsor meddling

Adidas CEO's Man United criticism paves the way for more sponsor meddling

Adidas CEO Herbert Hainer took the unusual step of criticising Manchester United's style of play under Louis van Gaal this week, describing the club's performance as "not exactly what we want to see".

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BBC Three confuses the internet with Snapchat-inspired BBCII! logo

BBC Three confuses the internet with Snapchat-inspired BBCII! logo

BBC Three has changed its logo for the first time in eight years, meeting a world of Snapchat, Twitter and Instagram head on with a bold pink 'BBC II!' identity.

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Geometry Global UK picks up Lightsource brief

Geometry Global UK picks up Lightsource brief

Lightsource, the solar energy provider, has appointed Geometry Global UK to handle its integrated ad account after a four-way competitive pitch.

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