Cinema media and advertising campaigns and news

Coverage of cinema for the UK media industry, including cinema advertising campaigns, and film planning and buying, as well as cinema account reviews and wins for media agencies.
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Cinema adspend growth continues in 2016 despite sober forecasts

Cinema adspend growth continues in 2016 despite sober forecasts

Cinema adspend has jumped by over a quarter year on year for the first three months of 2016, according to Digital Cinema Media, after media buyers predicted 2015 would be a tough year to follow for the...

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Horror film trailers on MailOnline and Vevo not irresponsibly targeted at children, rules ASA

Horror film trailers on MailOnline and Vevo not irresponsibly targeted at children, rules ASA

The ad watchdog has disagreed that trailers for the film Paranormal Activity: The Ghost Dimension were irresponsibly targeted.

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DCM commissions Caria to improve 'complex and costly' media buying

DCM commissions Caria to improve 'complex and costly' media buying

Digital Cinema Media is working with Caria, the media and creative campaign service, to improve the cinema media buying process for agencies.

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Bringing a kids' book to the big screen is more than child's play

Bringing a kids' book to the big screen is more than child's play

It's not just Star Wars that is big business at the cinema. Kids' movies can be lucrative, but full of legal pitfalls.

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Cinema adspend jumps 23% thanks to James Bond's licence to thrill effect

Cinema adspend jumps 23% thanks to James Bond's licence to thrill effect

Cinema ad revenues are set to smash expectations by jumping almost 23 per cent in the UK this year.

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Cinema has greatest brand impact

Cinema has greatest brand impact

Cinema has the strongest combined brand impact of any medium, according to research by Millward Brown, commissioned by Digital Cinema Media.

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McCann wins Picturehouse Cinemas' creative account

McCann wins Picturehouse Cinemas' creative account

McCann London has won Picturehouse Cinemas' creative account after a competitive pitch.

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Sony unveils 'made for Bond' smartphone campaign ahead of Spectre movie release

Sony unveils 'made for Bond' smartphone campaign ahead of Spectre movie release

Sony has released a TV ad starring Naomie Harris as Moneypenny, ahead of the launch of Spectre, for its "made for Bond" Xperia Z5 phone.

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Lionsgate appoints Carat and ends 11-year relationship with MEC

Lionsgate appoints Carat and ends 11-year relationship with MEC

Lionsgate, the film distributor, has appointed Carat to handle its media planning and buying business, ending its 11-year relationship with MEC.

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Poltergeist clown ads escape ban despite over 70 complaints

Poltergeist clown ads escape ban despite over 70 complaints

Ads for the film Poltergeist featuring a dark image of a clown have been described as "not irresponsibly targeted in outdoor media" by the ASA, despite the ad watchdog receiving 74 complaints.

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Gorman and MacCallum to lead judges of Media Week Awards 2015

Gorman and MacCallum to lead judges of Media Week Awards 2015

Rosemary Gorman, group ad director at Mail Newspapers, and Ali MacCallum, chief executive of Omnicom's M2M, will take the lead role as co-chairs of the judges at the Media Week Awards 2015.

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Pearl & Dean ad segues from horror of war to humour of 'back of the head' actors

Pearl & Dean ad segues from horror of war to humour of 'back of the head' actors

An actor who specialises in back-of-head acting explains the challenges of his craft and how much harder it is to act without the "cheats of facial expression", in an ad for cinema brand Pearl & Dean.

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Amanda Mackenzie asks media owners to support Project Everyone

Amanda Mackenzie asks media owners to support Project Everyone

Media owners have been asked to support a United Nations initiative to end extreme poverty and tackle climate change by 2030, in collaboration with Project Everyone.

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Vizeum on alert as 21st Century Fox review includes £150m European media

Vizeum on alert as 21st Century Fox review includes £150m European media

Twenty-First Century Fox, the film and home entertainment company, is including its £150 million European media planning and buying duties in a complete overhaul of its global media strategy.

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Advice to my younger self...

Advice to my younger self...

It's a cliché but it's true: the media business is a people business. We asked some of those who have helped shape the industry over the past 30 years what pearls of wisdom they would offer themselves...

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Digital Cinema Media launches inaugural industry awards

Digital Cinema Media launches inaugural industry awards

Digital Cinema Media has launched an awards scheme to recognise the best in cinema advertising over the past year, across five categories.

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An industry of rising stars

An industry of rising stars

It's hard enough breaking into the business, let alone racing up the ladder in only a few years. Here, three of media's hottest talents reveal how they did it.

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Zoe Jones to head DCM marketing and insight

Zoe Jones to head DCM marketing and insight

Digital Cinema Media has promoted Zoe Jones, the marketing director, to marketing and insight director.

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Cinema advertising is at the top of its game

Cinema advertising is at the top of its game

Last month's AA/Warc report stated that UK advertising spend grew by 5.8% in 2014, its highest rate since 2010 and for cinema even more exciting times lie ahead, says Karen Stacey, chief executive of Digital...

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Following the money for 30 years

Following the money for 30 years

Adam Smith has long been the foremost analyst for UK and global adspend trends. We asked the brain behind much of Sir Martin Sorrell's insights to provide a snapshot of the past three decades

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