Consumer goods marketing news and features

Stay up to date with the latest consumer marketing news and features, including brand marketing campaigns, trends and strategy.

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Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

The extended version of the spot takes the top position in a chart filled with Super Bowl ads.

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Asda's Valentine's Day app lets lovebirds send their heartbeats

Asda's Valentine's Day app lets lovebirds send their heartbeats

Asda has released its first non-grocery app in time for Valentine's Day, letting users send their heartbeat as a message to their loved one.

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Libratone launches 360-degree music video for drum and bass act Sigma

Libratone launches 360-degree music video for drum and bass act Sigma

Libratone has released a 360-degree music video made up of fan footage to promote the brand's new speakers.

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Can the IAAF get back on track after Nestle becomes latest sponsor to sever ties?

Can the IAAF get back on track after Nestle becomes latest sponsor to sever ties?

After Nestle became the latest brand after Adidas to axe its IAAF sponsorship, the IAAF faces a grim future, with things "likely to get worse before they get better". But it's not all "doom and gloom"...

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Pepsi's brand and marketing investment boosts profit in turbulent market... and more

Pepsi's brand and marketing investment boosts profit in turbulent market... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Like garage flowers, marketers should delay Valentine's Day campaigns to the 'last minute'

Like garage flowers, marketers should delay Valentine's Day campaigns to the 'last minute'

Brands need to delay their Valentine's Day campaigns to match the last-minute behaviour of UK consumers, a quarter of whom say the event is over-commercialised, according to research from RadiumOne.

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Nestle joins Adidas by axing IAAF sponsorship in huge blow to athletics... and more

Nestle joins Adidas by axing IAAF sponsorship in huge blow to athletics... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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The real reason you don't ride a hoverboard to work

The real reason you don't ride a hoverboard to work

Many of you reading this may be too young to remember fighting over Cabbage Patch dolls or Buzz Lightyear toys.

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Ocado calls creative review

Ocado calls creative review

Pitch follows speculation that Amazon is looking to buy the online grocery retailer.

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Marks & Spencer parts company with AKQA

Marks & Spencer parts company with AKQA

Marks & Spencer has ended its relationship with AKQA.

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John Lewis "the edit: modern simplicity" by Adam & Eve/DDB

John Lewis "the edit: modern simplicity" by Adam & Eve/DDB

Keen to keep the goodwill going beyond Christmas, John Lewis is putting most of its media spend behind its fashion campaigns this year.

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MediaCom nets £35m Tempur Sealy brief

MediaCom nets £35m Tempur Sealy brief

MediaCom has picked up the $50 million (£35 million) media account for the US bed manufacturer Tempur Sealy International across Europe and Asia-Pacific.

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Now and Blue 449 team up to win Intu business

Now and Blue 449 team up to win Intu business

Intu, the owner of shopping malls including the Trafford Centre and Lakeside, has appointed Now and Blue 449 to help turn it into a national brand.

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Pick of the week: H&M, Adam & Eve/DDB

Pick of the week: H&M, Adam & Eve/DDB

H&M's new ad with David Beckham is this week's pick.

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Angel Soft praises stepparents in latest 'Be Soft. Be Strong' spot

Angel Soft praises stepparents in latest 'Be Soft. Be Strong' spot

In third film from Deutsch LA, Georgia-Pacific brand gives neglected parents their due on Valentine's Day

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Nike appoints first chief digital officer

Nike appoints first chief digital officer

Nike has hired its first chief digital officer, signalling a bolstering of its digital efforts across Nike.com and Nike+.

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Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

As more cynically-minded consumers batten down the hatches against the deluge of Valentine-themed marketing mush raining down ahead of the 'big day', we decided to snatch Cupid's arrow mid-air and take...

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Disney racks up $3bn from Star Wars merchandise alone

Disney racks up $3bn from Star Wars merchandise alone

Disney made more from selling Star Wars merchandise in the first three months of this year than it did from any merchandise sales in the same period last year.

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O2 goes big with new Apple-esque concept store

O2 goes big with new Apple-esque concept store

Mobile network operator O2 has opened two large stores in London and Manchester that will feature roving 'O2 gurus' and technology tutorials, in a bid to become "the destination of choice for customers".

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VisitScotland ad captures 'Spirit of its own' in first global campaign

VisitScotland ad captures 'Spirit of its own' in first global campaign

VisitScotland is celebrating the landscape, people, heritage and modernity of Scotland in a visually stunning TV campaign that uses the slogan 'A spirit of its own', marking the tourist body's first global...

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