Consumer goods marketing news and features

Stay up to date with the latest consumer marketing news and features, including brand marketing campaigns, trends and strategy.

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Ikea shows French boy fooling divorced parents in 'cooking is caring' film

Ikea shows French boy fooling divorced parents in 'cooking is caring' film

Ikea is encouraging French people to express their love through cooking in a funny film featuring a boy tricking his divorced parents into lavishing him with fancy meals.

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Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

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Burberry celebrates Chinese New Year with WeChat gifts

Burberry celebrates Chinese New Year with WeChat gifts

Burberry is using its existing partnership with Chinese app WeChat to push its luxury gifts for the Chinese New Year.

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PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'

PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'

The big game spot by AOR CP+B will be the first in the digital payment company's 'New Money" campaign

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Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Why can't brands make every ad a 'Super Bowl ad'?

Why can't brands make every ad a 'Super Bowl ad'?

It is time that brands channelled the effort they put into creating Super Bowl ads into great marketing all year round, says Gaby Bell, chief strategy officer, M&C Saatchi.

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Lessons from American Girl: How the doll empire gave me a breathtaking brand lesson

Lessons from American Girl: How the doll empire gave me a breathtaking brand lesson

Will Harris learned a thing or two about the power and value of conviction marketing following an unfortunate incident.

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Amazon Fashion sends up YouTube 'how to' videos with Portlandia's Fred Armisen

Amazon Fashion sends up YouTube 'how to' videos with Portlandia's Fred Armisen

Amazon Fashion is deflating some of the self-importance around New York Fashion Week for men, despite being lead sponsor, producing a series of videos featuring US comedian Fred Armisen.

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Benetton campaign celebrates ethnic diversity in 'Face of the city' composite portraits

Benetton campaign celebrates ethnic diversity in 'Face of the city' composite portraits

Benetton's latest ad campaign celebrates the racial and cultural diversity of the world's fashion capitals by creating composite images comprising the faces of several ethically diverse models.

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Commonwealth Games organiser seeks first ever Team England brand partner

Commonwealth Games organiser seeks first ever Team England brand partner

Commonwealth Games England (CGE) is on the hunt for the first ever brand sponsor of Team England, promising exposure ahead of and during the 2018 Games in Australia.

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Marmite jars to carry declarations of love for Valentine's Day

Marmite jars to carry declarations of love for Valentine's Day

Marmite is creating a limited edition run of Valentine's Day jars that consumers can personalise with messages to their loved ones.

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EasyFoodstore.com closes doors to customers in same week of opening... and more

EasyFoodstore.com closes doors to customers in same week of opening... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Why it will only be a happy Chinese new year for brands that take the plunge

Why it will only be a happy Chinese new year for brands that take the plunge

Many UK marketers still resist the Chinese pound, yet this is a strong and growing market. As China gears up to celebrate new year, Domenica Di Lieto, managing director of consultancy Emerging Communications,...

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The buzz: House of Fraser gets into emojis

The buzz: House of Fraser gets into emojis

House of Fraser has jumped on the emoji bandwagon, releasing a campaign called '#emojinal' for Valentine's Day.

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Pick of the week: Amazon, Lucky Generals

Pick of the week: Amazon, Lucky Generals

The Amazon ad by Lucky Generals is this week's pick.

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Super Bowl 2016: the art of the campaign before the game

Super Bowl 2016: the art of the campaign before the game

With Super Bowl 50 coming up on Sunday 7 February, Marketing looks at the brands that have already broken cover in the advertising battle.

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What Adidas' £1bn Real Madrid kit-deal means for football sponsorship

What Adidas' £1bn Real Madrid kit-deal means for football sponsorship

Adidas' reported 10-year kit agreement with Spanish club Real Madrid is worth £106m annually. Does it represent value or is the sportswear brand creating its own "inflationary spiral"? Marketing spoke...

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Uber's new abstract, colourful logo draws mixed response from social media

Uber's new abstract, colourful logo draws mixed response from social media

Uber has replaced its black-and-white u-shaped logo with an abstract geometric shape that differs in colour according to which country it is being used in, with the new look raising eyebrows across social...

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Boots bows to consumer pressure over 'sexist pricing' of women's toiletries

Boots bows to consumer pressure over 'sexist pricing' of women's toiletries

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Seth Godin on capitalism, creative destruction and 'dumb' business culture

Seth Godin on capitalism, creative destruction and 'dumb' business culture

Seth Godin has been branded as a maven, a legend of the business world, and the godfather of modern marketing. He spoke to 52 Insights about encouraging failure, the insidious nature of capitalism and...

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