Consumer goods marketing news and features

Stay up to date with the latest consumer marketing news and features, including brand marketing campaigns, trends and strategy.

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Tesco introduces same day click-and-collect service

Tesco introduces same day click-and-collect service

Tesco is now allowing customers to order groceries online and collect them in-store within three hours.

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Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

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Movers and shakers: News UK, Kia, Mcgarrybowen, Possible, DigitasLBi, Rapp and more

Movers and shakers: News UK, Kia, Mcgarrybowen, Possible, DigitasLBi, Rapp and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

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Tesco provokes national passions after renaming Scottish strawberries as British

Tesco provokes national passions after renaming Scottish strawberries as British

Tesco has found itself in a social media storm after it changed the name of its strawberries and replaced the Scottish saltire on the packaging with the union flag.

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Gold trollies, safety deposit boxes and holidays: brands look to woo Rio medallists

Gold trollies, safety deposit boxes and holidays: brands look to woo Rio medallists

The Olympics may be over, but brands are still competing to win public goodwill - and press coverage - off the back of Rio 2016, by offering athletes a range of freebies.

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Watch: What will you be buying at London's 24-hour Tescos?

Watch: What will you be buying at London's 24-hour Tescos?

Tesco is opening some of its nearby London stores around the clock to coincide with the arrival of the Night Tube.

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Who won gold at the Twitter Olympics?

Who won gold at the Twitter Olympics?

John Scurfield, head of sport and entertainment at MediaCom, delves into the data behind fan engagement in Rio 2016.

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Olympics and sunny weather drive up supermarket sales

Olympics and sunny weather drive up supermarket sales

Olympics fever and the hot weather have contributed to the best year-on-year sales for supermarkets for almost three years.

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How dancer Kaelynn 'KK' Harris is helping Gap get fit

How dancer Kaelynn 'KK' Harris is helping Gap get fit

Kaelynn 'KK' Harris stars in Gap's "#DoYouMove" campaign for the brand's new GapFit sportswear collection.

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M&S' ad account move: RKCR/Y&R's best ads

M&S' ad account move: RKCR/Y&R's best ads

Rainey Kelly Campbell Roalfe/Y&R lost the M&S advertising account to Grey London after 16 years of memorable ad campaigns. Campaign looks at the retailer's best ads over the years.

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Marks & Spencer moves ad account to Grey London

Marks & Spencer moves ad account to Grey London

Marks & Spencer has appointed Grey London to its £60m UK creative account, ending its 16-year relationship with Rainey Kelly Campbell Roalfe/Y&R.

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Tesco and McDonald's seize on London Night Tube launch

Tesco and McDonald's seize on London Night Tube launch

Tesco and McDonald's were among the brands using the launch of London's Night Tube this weekend to drive business.

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Campaign Viral Chart: Under Armour's Michael Phelps ad resurfaces

Campaign Viral Chart: Under Armour's Michael Phelps ad resurfaces

An Under Armour ad released earlier this year topped this week's chart of most-shared ads after its star, Olympic swimmer Michael Phelps, won more gold medals in Rio. Spots from Adidas, Nike and Gatorade...

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Specsavers trademark application highlights the power of using language as a logo

Specsavers trademark application highlights the power of using language as a logo

Everybody's got a visual identity. The brands that have a distinctive way with words truly stand out, says Nick Padmore from The Writer.

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Harveys owner in talks over UK media

Harveys owner in talks over UK media

Steinhoff, which owns furniture stores Harveys and Benson for Beds, is talking to agencies about its media business across the UK.

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Aldi "Totally Rio Brazilian" by McCann Manchester

Aldi "Totally Rio Brazilian" by McCann Manchester

Aldi has released the second ad in the supermarket's Rio-themed summer campaign.

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Sony bids for creative revival with Bravia pitch

Sony bids for creative revival with Bravia pitch

Sony is hoping to revive its advertising heritage as it gears up for the European launch of its latest range of Bravia TVs.

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Pitch update: Sainsbury's, BMW, Marks & Spencer, Beiersdorf, UK government

Pitch update: Sainsbury's, BMW, Marks & Spencer, Beiersdorf, UK government

MullenLowe London is out of the running for the Sainsbury's ad account.

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Former Eurostar marketer launches performance event backed by Olympic psychologists

Former Eurostar marketer launches performance event backed by Olympic psychologists

Emma Harris, the former Eurostar marketing director, has teamed up with Olympic psychologists to host an event designed to improve the performance of individuals and teams in the creative industries.

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Movers and shakers: Mondelez, Hertz, Karmarama, OMD, Lida and more

Movers and shakers: Mondelez, Hertz, Karmarama, OMD, Lida and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

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