Consumer goods marketing news and features

Stay up to date with the latest consumer marketing news and features, including brand marketing campaigns, trends and strategy.

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Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

As more cynically-minded consumers batten down the hatches against the deluge of Valentine-themed marketing mush raining down ahead of the 'big day', we decided to snatch Cupid's arrow mid-air and take...

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Disney racks up $3bn from Star Wars merchandise alone

Disney racks up $3bn from Star Wars merchandise alone

Disney made more from selling Star Wars merchandise in the first three months of this year than it did from any merchandise sales in the same period last year.

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O2 goes big with new Apple-esque concept store

O2 goes big with new Apple-esque concept store

Mobile network operator O2 has opened two large stores in London and Manchester that will feature roving 'O2 gurus' and technology tutorials, in a bid to become "the destination of choice for customers".

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VisitScotland ad captures 'Spirit of its own' in first global campaign

VisitScotland ad captures 'Spirit of its own' in first global campaign

VisitScotland is celebrating the landscape, people, heritage and modernity of Scotland in a visually stunning TV campaign that uses the slogan 'A spirit of its own', marking the tourist body's first global...

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Iceland ads for Fat Bastard wine banned by ASA

Iceland ads for Fat Bastard wine banned by ASA

An Iceland direct mail ad - promoting a wine brand called Fat Bastard - has been banned by the advertising watchdog for being irresponsible.

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How brands are trying to win hearts for Valentine's Day

How brands are trying to win hearts for Valentine's Day

Amidst the deluge of red roses and chocolates, brands are going after consumers with everything from emojis to a matchmaker in the produce aisle. Campaign rounds up the Valentine's Day marketing highlights...

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Co-operative UK's fastest-growing non-discount supermarket, says Kantar

Co-operative UK's fastest-growing non-discount supermarket, says Kantar

The Co-operative Food was the fastest-growing non-discount supermarket in the 12 weeks to 31 January, with sales up 1.4%, but German discounters Lidl and Aldi are seeing the most growth overall with sales...

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Gender stereotyping: can brands fight sexism or merely dabble in tokenism?

Gender stereotyping: can brands fight sexism or merely dabble in tokenism?

Advertising has long pandered to the notion of an ideal body type or used sexist sentiment to flog products to men, but a raft of recent ads has turned the tables and used feminism as a central tenet of...

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Asda appoints Walmart's Andy Murray as chief customer officer

Asda appoints Walmart's Andy Murray as chief customer officer

Asda has appointed Andy Murray as its chief customer officer, with the former P&G marketer replacing Barry Williams, who is leaving the supermarket after eight years.

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Tesco matches singles based on shopping basket contents for Valentine's Day push

Tesco matches singles based on shopping basket contents for Valentine's Day push

Tesco is playing Cupid with a Valentine's Day campaign based on a social experiment that aims to match prospective couples by analysing the contents of their shopping baskets.

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Tesco sorry for less than 'awsome' grammar gaffes on babywear... and more

Tesco sorry for less than 'awsome' grammar gaffes on babywear... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Is it the place of brands to test the boundaries of taste?

Is it the place of brands to test the boundaries of taste?

From Barnardo's to Paddy Power, a wide range of brands' ads have attracted complaints, but advertisers' motivation seems to be a key factor when it comes to consumers' and regulators' willingness to forgive...

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Protein World plays the controversy card, but can it ride out all the Twitterstorms?

Protein World plays the controversy card, but can it ride out all the Twitterstorms?

Are you beach body ready?" was the question asked by Protein World in its now infamous weight-loss supplement campaign on Tube poster sites last April.

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Ikea shows French boy fooling divorced parents in 'cooking is caring' film

Ikea shows French boy fooling divorced parents in 'cooking is caring' film

Ikea is encouraging French people to express their love through cooking in a funny film featuring a boy tricking his divorced parents into lavishing him with fancy meals.

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Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

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Burberry celebrates Chinese New Year with WeChat gifts

Burberry celebrates Chinese New Year with WeChat gifts

Burberry is using its existing partnership with Chinese app WeChat to push its luxury gifts for the Chinese New Year.

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PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'

PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'

The big game spot by AOR CP+B will be the first in the digital payment company's 'New Money" campaign

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Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Why can't brands make every ad a 'Super Bowl ad'?

Why can't brands make every ad a 'Super Bowl ad'?

It is time that brands channelled the effort they put into creating Super Bowl ads into great marketing all year round, says Gaby Bell, chief strategy officer, M&C Saatchi.

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Lessons from American Girl: How the doll empire gave me a breathtaking brand lesson

Lessons from American Girl: How the doll empire gave me a breathtaking brand lesson

Will Harris learned a thing or two about the power and value of conviction marketing following an unfortunate incident.

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