Consumer goods marketing news and features

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Tesco opens Holland & Barrett concessions after ditching Nutricentre

Tesco opens Holland & Barrett concessions after ditching Nutricentre

Tesco is introducing Holland & Barrett stores within its own larger stores, in the supermarket's latest bid to make better use of its shop space.

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How a French furniture brand activated Pokémon Go across 200 stores

How a French furniture brand activated Pokémon Go across 200 stores

Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to drive footfall to physical stores.

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Loyalty still exists, but you can't measure it in points

Loyalty still exists, but you can't measure it in points

Despite mutterings of its downfall, loyalty still plays a big part in the way consumers make decisions - but an effective loyalty scheme has to be much more than just an economic exchange, writes Will...

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Bleak early summer leads to sharpest fall in supermarket sales for two years

Bleak early summer leads to sharpest fall in supermarket sales for two years

The drizzly start to Britain's summer hit supermarket sales where it hurts, the latest data from Nielsen shows.

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It's not just creatives who need to ditch the stereotypes

It's not just creatives who need to ditch the stereotypes

It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay.

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The woeful tales of BHS and Sports Direct expose retail's ruthless side

The woeful tales of BHS and Sports Direct expose retail's ruthless side

When your management style, business model or working practices are held up for scrutiny by the House of Commons you know something's not quite right, writes Nick Gray, managing director at retail marketing...

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Green blamed by MPs for BHS collapse

Green blamed by MPs for BHS collapse

Sir Philip Green and those who "got rich off the back of BHS" are to blame for the retailer's collapse, a highly critical report by MPs has found.

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Lovehoney "Bunnies" by Brave

Lovehoney "Bunnies" by Brave

Lovehoney is Britain's biggest online sex toy retailer.

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Skyn "Skynfeel" by Sid Lee Amsterdam

Skyn "Skynfeel" by Sid Lee Amsterdam

Skyn, Sid Lee Amsterdam and conceptual fashion designer Pauline Van Dongen have developed an adaptable long-jump suit that minimises body limitation and adds extra airtime to athletes' jumps.

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Amazon, Apple and John Lewis are the biggest UK spenders on search

Amazon, Apple and John Lewis are the biggest UK spenders on search

Retailers are spending more on paid search, with Amazon leading the pack at £891,000 spent in the six months to June.

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'Fake' Tesco farm brands risk misleading consumers

'Fake' Tesco farm brands risk misleading consumers

Supermarkets have come under fire for their use of "fake" farm brands to sell fresh produce, with branding experts warning that the practice risks misleading consumers.

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Eve "Sleep" by in-house

Eve "Sleep" by in-house

Eve only makes one mattress and believes it's the perfect one.

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Movers and shakers: Mondelez, BBC, M&C Saatchi, Arena, AKQA, Facebook and more

Movers and shakers: Mondelez, BBC, M&C Saatchi, Arena, AKQA, Facebook and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

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How Nectar uses AI to make loyalty smarter

How Nectar uses AI to make loyalty smarter

Nectar is the biggest loyalty programme in the UK, with 19 million members, but is having to adapt to the digital age.

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YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's

YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's

Netflix and chilling is a more popular pastime than snacking, if new YouGov data is anything to go by.

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Esso "Sophie's journey" by Adam & Eve/DDB

Esso "Sophie's journey" by Adam & Eve/DDB

The film follows Sophie's journey as she travels many miles and across borders to revisit a past love.

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Will ads ever stop patronising women?

Will ads ever stop patronising women?

The Mad Men called a pair of women sharing a scene of domestic bliss for advertising purposes "two c's in a kitchen".

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Indian tea company offers 'purification plan' for Donald Trump

Indian tea company offers 'purification plan' for Donald Trump

With the message, "It's never too late to cleanse yourself," TE-A-ME Teas delivers four years' worth of green tea to Trump Tower

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Tesco's 'fake farm' brands referred to trading standards

Tesco's 'fake farm' brands referred to trading standards

The National Farmers' Union (NFU) will challenge supermarkets over their use of 'fake' farm brands, claiming the practice confuses consumers.

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John Hegarty's incubator creates launch campaign for Simba mattress start-up

John Hegarty's incubator creates launch campaign for Simba mattress start-up

John Hegarty has created the launch campaign for a new mattress brand, Simba, with a suggestive 40-second TV spot.

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