Consumer goods marketing news and features

Stay up to date with the latest consumer marketing news and features, including brand marketing campaigns, trends and strategy.

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Lovehoney "Bunnies" by Brave

Lovehoney "Bunnies" by Brave

Lovehoney is Britain's biggest online sex toy retailer.

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Skyn "Skynfeel" by Sid Lee Amsterdam

Skyn "Skynfeel" by Sid Lee Amsterdam

Skyn, Sid Lee Amsterdam and conceptual fashion designer Pauline Van Dongen have developed an adaptable long-jump suit that minimises body limitation and adds extra airtime to athletes' jumps.

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Amazon, Apple and John Lewis are the biggest UK spenders on search

Amazon, Apple and John Lewis are the biggest UK spenders on search

Retailers are spending more on paid search, with Amazon leading the pack at £891,000 spent in the six months to June.

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'Fake' Tesco farm brands risk misleading consumers

'Fake' Tesco farm brands risk misleading consumers

Supermarkets have come under fire for their use of "fake" farm brands to sell fresh produce, with branding experts warning that the practice risks misleading consumers.

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Eve "Sleep" by in-house

Eve "Sleep" by in-house

Eve only makes one mattress and believes it's the perfect one.

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Movers and shakers: Mondelez, BBC, M&C Saatchi, Arena, AKQA, Facebook and more

Movers and shakers: Mondelez, BBC, M&C Saatchi, Arena, AKQA, Facebook and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

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How Nectar uses AI to make loyalty smarter

How Nectar uses AI to make loyalty smarter

Nectar is the biggest loyalty programme in the UK, with 19 million members, but is having to adapt to the digital age.

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YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's

YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's

Netflix and chilling is a more popular pastime than snacking, if new YouGov data is anything to go by.

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Esso "Sophie's journey" by Adam & Eve/DDB

Esso "Sophie's journey" by Adam & Eve/DDB

The film follows Sophie's journey as she travels many miles and across borders to revisit a past love.

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Will ads ever stop patronising women?

Will ads ever stop patronising women?

The Mad Men called a pair of women sharing a scene of domestic bliss for advertising purposes "two c's in a kitchen".

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Indian tea company offers 'purification plan' for Donald Trump

Indian tea company offers 'purification plan' for Donald Trump

With the message, "It's never too late to cleanse yourself," TE-A-ME Teas delivers four years' worth of green tea to Trump Tower

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Tesco's 'fake farm' brands referred to trading standards

Tesco's 'fake farm' brands referred to trading standards

The National Farmers' Union (NFU) will challenge supermarkets over their use of 'fake' farm brands, claiming the practice confuses consumers.

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John Hegarty's incubator creates launch campaign for Simba mattress start-up

John Hegarty's incubator creates launch campaign for Simba mattress start-up

John Hegarty has created the launch campaign for a new mattress brand, Simba, with a suggestive 40-second TV spot.

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Rio 2016 Olympics: the campaigns vying for gold

Rio 2016 Olympics: the campaigns vying for gold

With the Rio 2016 Olympics around the corner, Campaign takes a look at the best (and worst) campaigns from the brands and official sponsors eager to capitalise on the world's biggest sporting event.

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What can retailers learn from Pokémon Go?

What can retailers learn from Pokémon Go?

Pokémon Go isn't the only service to have bridged the digital and physical, writes Theo Theodorou, the managing director EMEA at xAd.

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Amazon explores ads with personalised video spots

Amazon explores ads with personalised video spots

Amazon is looking to boost its role as an advertising platform after announcing experiments with personalised video ads.

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Tesco follows Waitrose and Sainsbury's by no longer selling eggs from caged hens

Tesco follows Waitrose and Sainsbury's by no longer selling eggs from caged hens

Tesco has said it will stop selling eggs from caged hens by 2025, in what could be a landmark moment in shifting attitudes to farm animal welfare.

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New Burberry chief faces challenges as sales fall

New Burberry chief faces challenges as sales fall

Burberry has reported a decline in like-for-like sales and a "challenging retail environment", shortly after announcing a management reshuffle which sees current boss Christopher Bailey step back.

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How Brand Commerce can save the high street

The British high street has lost a few big retail names in recent years. How can brands compete in the age of Brand Commerce?

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Is Amazon still in Prime Position?

Is Amazon still in Prime Position?

Today sees Amazon activate the second Prime Day. Not a dystopian elitist celebration of a master-race, but a 24-hour period in which Amazon Prime members can grab one of the site's 100,000 special deals,...

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