Cosmetics & toiletries marketing news and social campaigns

The latest marketing and advertising news for the cosmetic and toiletry sectors, including TV ads, ASA regulation updates and social media campaigns by brands including Dove, L'Oreal and Rimmel, plus men's grooming products and luxury beauty brands.

Latest cosmetics/toiletries news and analysis

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Lynx: can it convince consumers it's about more than getting laid?

Lynx: can it convince consumers it's about more than getting laid?

Lynx returned earlier this month with the second ad of its relaunch, which threw out the brand's longstanding sex-focused positioning in favour of a broader representation of modern men. Is the brand moving...

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L'Oreal will co-found two companies a year to explore the future of beauty

L'Oreal will co-found two companies a year to explore the future of beauty

L'Oreal has invested "several million pounds" in the Founders Factory, an accelerator and incubator from two of Lastminute.com's co-founders.

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Axe/Lynx "not just a pretty hairstyle" by Ponce

Axe/Lynx "not just a pretty hairstyle" by Ponce

Axe/Lynx's new "find your magic" campaign, which seeks to appeal to men who do not fit traditional notions of machismo, continues with a musical spot about the Unilever brand's hair products.

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Boots No7 "ready for more" by Mother

Boots No7 "ready for more" by Mother

The ballet dancer Alessandra Ferri performs with a hologram of her younger self in a new ad for Boots No7's Triple Action Serum.

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World's talking about: Marriage market takeover

World's talking about: Marriage market takeover

Forsman & Bodenfors, the agency behind Volvo's "the epic split", is making headlines again - with an ad for the beauty brand SK-II about China's "leftover women".

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Gillette "Gillette club" by Grey London

Gillette "Gillette club" by Grey London

In the wake of the success of the delivery business Dollar Shave Club, Gillette has created its own subscription platform and is advertising its services with a mafia-themed TV ad.

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Maya Rudolph goes off script, au naturel in new laundry campaign

Maya Rudolph goes off script, au naturel in new laundry campaign

72andSunny New York debuts first work for Seventh Generation

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Nivea Men "the double" by Stack

Nivea Men "the double" by Stack

A man is taunted by the presence of his slightly more successful double in a new online ad for Nivea Men Crème.

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Helen Mirren returns for L'Oreal and says, 'We've still got it'

Helen Mirren returns for L'Oreal and says, 'We've still got it'

The UK campaign promotes the company's latest skincare innovation, Age Perfect Golden Age

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Smoking hot man tests his limits in Old Spice ad

Smoking hot man tests his limits in Old Spice ad

He's on fire in spot from Wieden + Kennedy Portland

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Huggies celebrates 'Baby's First Feast' for Thanksgiving

Huggies celebrates 'Baby's First Feast' for Thanksgiving

Ogilvy & Mather sets a place at the table for the littlest guests

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Shiseido wants everyone to be 'kawaii' (cute)

Shiseido wants everyone to be 'kawaii' (cute)

Japanese cosmetics ad crosses borders ... internationally and otherwise

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Tena Men "focus" by Abbott Mead Vickers BBDO

Tena Men "focus" by Abbott Mead Vickers BBDO

Tena Men's smooth-as-silk spokesman, Stirling Gravitas, is back in his third campaign for the brand.

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Old Spice's Mustafa and Crews continue their far-out feud

Old Spice's Mustafa and Crews continue their far-out feud

Brand reps demand consumers make a "Make a Smellmitment"

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Old Spice's spokesmen begin bare-chested brawl

Old Spice's spokesmen begin bare-chested brawl

Brand's two icons debate fragrances in new ad by Wieden + Kennedy Portland

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Old Spice "and so it begins" by Wieden & Kennedy Portland

Old Spice "and so it begins" by Wieden & Kennedy Portland

Terry Crews and Isaiah Mustafa come together for the first time to plead the case for their favourite Old Spice products in a new online campaign.

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Always "unstoppable" by Leo Burnett

Always "unstoppable" by Leo Burnett

Always has followed up the phenomenally successful "#LikeAGirl" ad with a new online video and some grand plans to inspire confidence in young women around the world.

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Tena Men "keep control" by Abbott Mead Vickers BBDO

Tena Men "keep control" by Abbott Mead Vickers BBDO

Stirling Gravitas, the new spokesman for the male incontinence protection brand Tena Men, carries himself with the smooth confidence of Old Spice's Isaiah Mustafa as he talks about urine leakage.

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The Body Shop "a royal home video" by Mr President

The Body Shop "a royal home video" by Mr President

Alison Jackson, the artist who has made headlines with her work with celebrity lookalikes, imagines what Mother's Day might be like in Buckingham Palace in a new campaign for The Body Shop.

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Always "#likeagirl stronger together" by Leo Burnett London, Chicago, Toronto
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