Cosmetics & toiletries marketing news and social campaigns

The latest marketing and advertising news for the cosmetic and toiletry sectors, including TV ads, ASA regulation updates and social media campaigns by brands including Dove, L'Oreal and Rimmel, plus men's grooming products and luxury beauty brands.

Latest cosmetics/toiletries news and analysis

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Kate Moss floats in space in Charlotte Tilbury VR experience

Kate Moss floats in space in Charlotte Tilbury VR experience

Kate Moss acts as a celestial guide in a virtual reality experience by Charlotte Tilbury which features perfume bottles hurtling through space as flying saucers.

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The first black transgender model returns to Clairol, 36 years after being outed

The first black transgender model returns to Clairol, 36 years after being outed

A short film by Grey New York tells how the fashion industry rejected and then eventually embraced her

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Beiersdorf kicks off review for northern Europe media

Beiersdorf kicks off review for northern Europe media

Beiersdorf, which owns the Nivea brand, is reviewing its media account across northern Europe.

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Durex dishes out three million free condoms to raise awareness of sexually transmitted Zika

Durex dishes out three million free condoms to raise awareness of sexually transmitted Zika

Durex has teamed up with global charity group International Planned Parenthood Federation to launch #DontShareZika, a video campaign to educate people about the virus' status as a sexually transmitted...

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#LikeAGirl takes gold in the top five global branded videos from July

#LikeAGirl takes gold in the top five global branded videos from July

Always' "LikeAGirl" takes first place in July's top five global branded videos, this month studded with sportspeople in the run up to the Olympic Games.

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Win for P&G's Pampers as watchdog rules that Asda nappy claims are full of it

Win for P&G's Pampers as watchdog rules that Asda nappy claims are full of it

Asda made claims that could not be substantiated when comparing its own label nappies to Pampers in two online ads, the Advertising Standards Authority has ruled.

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Coty picks BETC London for global Rimmel account

Coty picks BETC London for global Rimmel account

Coty, the beauty company, has appointed BETC London to handle its global advertising account for Rimmel after a competitive pitch.

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VO5 "#DiscoverYourStyle" by Crush

VO5 "#DiscoverYourStyle" by Crush

Katy B and John Newman talk about their style and influences in the latest work for VO5 by Crush.

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Gillette's Olympic spot shows the dark side of training

Gillette's Olympic spot shows the dark side of training

Grey New York creates a brutal 3-minute film featuring a new remix from Sia

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Women define beauty for themselves in new Dove spots

Women define beauty for themselves in new Dove spots

#MyBeautyMySay campaign from Ogilvy tells the stories of women once judged by their looks

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Always #LikeAGirl begins Rio Olympics rollout with gold medalist Alex Morgan

Always #LikeAGirl begins Rio Olympics rollout with gold medalist Alex Morgan

The new spot from Leo Burnett encourages girls to continue playing sports despite social discouragement

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Old Spice "gentleman hunt - Scotland" by Leo Burnett
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Essence signs up as Twitter Amplify partner for MTV EMAs

Essence signs up as Twitter Amplify partner for MTV EMAs

Cosnova, the cosmetics company, has signed a deal with Viacom International Media Networks (VIMN) and Twitter to become the first company to run a pan-European campaign using Twitter's content rich ad...

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Imperial Leather "Foamburst Genies" TBWA\Manchester
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Ibuleve "I believe" by Brayleino
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Axe Hair "hair tutorials" by Bartle Bogle Hegarty
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Private View: Chris Baylis and Mel Cruickshank

Private View: Chris Baylis and Mel Cruickshank

Reviewing work from Audi, One Direction, The Sun, Foot Locker and Ubisoft.

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One Direction "our moment" by Cake
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Just For Men sponsors Nick Hancock-fronted gameshow on Absolute Radio

Just For Men sponsors Nick Hancock-fronted gameshow on Absolute Radio

Just For Men, the men's hair dye brand, has signed a six-figure deal to fund a new topical panel show, 'The Manuscript: A Foolproof Guide To Being A Modern Man', on Absolute Radio.

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Nivea "man of the match" by CMW
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