Cosmetics & toiletries marketing news and social campaigns

The latest marketing and advertising news for the cosmetic and toiletry sectors, including TV ads, ASA regulation updates and social media campaigns by brands including Dove, L'Oreal and Rimmel, plus men's grooming products and luxury beauty brands.

Latest cosmetics/toiletries news and analysis

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Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Dove has launched a dramatically shot film of 6 Nations stars as part of a 'scrum together' campaign highlighting its rugby sponsorship.

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The Lynx after-effect

The Lynx after-effect

'Find your magic' moves the brand on from the one-dimensional masculinity of its most well-known campaign. And not before time, Richard Huntington writes.

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Boots bows to consumer pressure over 'sexist pricing' of women's toiletries

Boots bows to consumer pressure over 'sexist pricing' of women's toiletries

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Unilever drives two giant pairs of lips around world to promote Vaseline Lip Therapy

Unilever drives two giant pairs of lips around world to promote Vaseline Lip Therapy

"We drove two giant sets of lips made out of clay to different places," intones a male voiceover. The lips were then subjected to extreme weather conditions to demonstrate the efficacy of Vaseline Lip...

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Batiste awards UK ad account to BMB

Batiste awards UK ad account to BMB

Church & Dwight, the US FMCG giant, has appointed BMB as the UK ad agency for its Batiste dry shampoo brand.

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Unilever puts a quarter of its overall ad budget into digital marketing

Unilever puts a quarter of its overall ad budget into digital marketing

Unilever's spend on digital is nudging a quarter of its overall marketing budget, according to chief marketing and communications officer Keith Weed.

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Can Lynx go viral after ditching the 'Lynx Effect'?

Can Lynx go viral after ditching the 'Lynx Effect'?

Social video expert Unruly reviews the latest viral by Lynx.

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Boots social media and vlogger drive aims to give teens a voice on wellbeing issues

Boots social media and vlogger drive aims to give teens a voice on wellbeing issues

Boots is planning to let teenagers use a Boots-branded Tumblr page and other marketing channels to talk about ways of helping people their age stay well in body and mind.

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This boy can? Lynx's repositioning in a fourth-wave feminist world

This boy can? Lynx's repositioning in a fourth-wave feminist world

Unilever-owned male grooming brand Lynx, known as Axe outside the UK, has relaunched for the second time in its history, ditching its 'Lynx effect' shtick to appeal to the more sensitive man. Can it work?

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L'Oreal recruits 69-year-old Hollywood star Susan Sarandon as ambassador

L'Oreal recruits 69-year-old Hollywood star Susan Sarandon as ambassador

L'Oreal has signed up 69-year old Hollywood actor and human rights campaigner Susan Sarandon as the latest in its line-up of celebrity ambassadors.

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Old Spice introduces new ad character the 'Legendary Man'

Old Spice introduces new ad character the 'Legendary Man'

Men's skincare brand Old Spice has found a new frontman for its surreal ads, introducing him with the new tagline 'Legendary protection for legendary men'.

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Thai skincare firm withdraws 'whiteness makes you win' ad after racism complaints

Thai skincare firm withdraws 'whiteness makes you win' ad after racism complaints

Thai skincare company Seoul Secret has been forced to withdraw an ad for skin-whitening pills after being accused of racism over a "whiteness makes you win" claim.

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Smoking hot man tests his limits in Old Spice ad

Smoking hot man tests his limits in Old Spice ad

He's on fire in spot from Wieden + Kennedy Portland

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Protein World's playboy CEO takes hands-on approach to risqué TV ad

Protein World's playboy CEO takes hands-on approach to risqué TV ad

Protein World, the weight-loss supplements brand that last year sparked the ire of social media with its sexist ads, has launched its first TV campaign alongside a deluge of laddish tweets and Instagram...

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L'Oréal UK appoints The Red Brick Road for Vichy and La Roche-Posay

L'Oréal UK appoints The Red Brick Road for Vichy and La Roche-Posay

L'Oréal UK has appointed The Red Brick Road to be the retained integrated agency for its Active Cosmetics Division in the UK and Ireland.

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Huggies celebrates 'Baby's First Feast' for Thanksgiving

Huggies celebrates 'Baby's First Feast' for Thanksgiving

Ogilvy & Mather sets a place at the table for the littlest guests

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Why P&G and L'Oreal are exploring the Internet of Things

Why P&G and L'Oreal are exploring the Internet of Things

The trouble with a pot of cream, whether it costs £5 or £50, is that you'll never know if your customer had a mild allergic reaction and put it in the bin.

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Shiseido wants everyone to be 'kawaii' (cute)

Shiseido wants everyone to be 'kawaii' (cute)

Japanese cosmetics ad crosses borders ... internationally and otherwise

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Clairol hair colour ad starring Christina Hendricks banned by ASA

Clairol hair colour ad starring Christina Hendricks banned by ASA

A Clairol Nice 'n Easy TV ad featuring Christina Hendricks, the star TV actor of Mad Men, has been banned by the standards watchdog for being misleading.

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The ideal man: Marketing to men across the world

The ideal man: Marketing to men across the world

A study by TNS lays bare the different cultural codes brands must understand when marketing to men in national markets, such as the UK, US, India and China.

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