Cosmetics & toiletries marketing news and social campaigns

The latest marketing and advertising news for the cosmetic and toiletry sectors, including TV ads, ASA regulation updates and social media campaigns by brands including Dove, L'Oreal and Rimmel, plus men's grooming products and luxury beauty brands.

Latest cosmetics/toiletries news and analysis

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More than buying razors: Why Unilever acquired Dollar Shave Club

More than buying razors: Why Unilever acquired Dollar Shave Club

Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable, writes Mudit Jaju - it's a recognition that the FMCG market may have changed for good.

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Unilever makes play for online razor market with $1bn acquisition of Dollar Shave Club

Unilever makes play for online razor market with $1bn acquisition of Dollar Shave Club

Unilever has acquired male grooming subscription service Dollar Shave Club (DSC), in a move that will see it go head-to-head with arch-rival Procter & Gamble's market-leading razor brand Gillette.

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Gillette's Olympic spot shows the dark side of training

Gillette's Olympic spot shows the dark side of training

Grey New York creates a brutal 3-minute film featuring a new remix from Sia

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Gender targeting is an own goal for brands

Gender targeting is an own goal for brands

Think only men are watching football? Then it's time to ditch your preconceptions and find out who your audience really is and what they want, writes the founder of mobile adtech company Widespace.

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Boots partners with Disney in Finding Dory promotion for Soltan

Boots partners with Disney in Finding Dory promotion for Soltan

Boots has partnered with Disney for the first time in a linkup between the retailer's sun care brand Soltan and new Disney Pixar movie Finding Dory.

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Marie Claire expands into beauty retail with Ocado deal

Marie Claire expands into beauty retail with Ocado deal

Women's magazine Marie Claire is eyeing alternative revenue models, launching an online and physical beauty retail brand called Fabled.

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L'Oréal Paris most aired brand on UK TV in June

L'Oréal Paris most aired brand on UK TV in June

L'Oréal Paris was the most aired brand on British TV last month, followed by Smart Insurance and Tesco.

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Turkey of the week: Docusol "Make a nappy happy" by McCann HumanCare

Turkey of the week: Docusol "Make a nappy happy" by McCann HumanCare

Shona Ghosh isn't convinced by the all-singing, all-dancing star of Docusol's latest spot - a nappy pleading for poo.

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Women define beauty for themselves in new Dove spots

Women define beauty for themselves in new Dove spots

#MyBeautyMySay campaign from Ogilvy tells the stories of women once judged by their looks

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Always #LikeAGirl begins Rio Olympics rollout with gold medalist Alex Morgan

Always #LikeAGirl begins Rio Olympics rollout with gold medalist Alex Morgan

The new spot from Leo Burnett encourages girls to continue playing sports despite social discouragement

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Colgate toothpaste ad not quite whiter than white, says ASA

Colgate toothpaste ad not quite whiter than white, says ASA

An online ad for Colgate Max White One Optic wrongly gave the impression that the toothpaste delivered an immediate, major whitening effect, the Advertising Standards Authority has ruled.

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Charlie Sheen promotes new condom that delivers greatest innovation for 70 years

Charlie Sheen promotes new condom that delivers greatest innovation for 70 years

Sex toy brand Lelo has launched a new condom, Lelo Hex, which it said represented the first major design innovation in the contraceptive device for 70 years.

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Pick of the week: Bodyform "Last taboo" by AMV BBDO

Pick of the week: Bodyform "Last taboo" by AMV BBDO

Gurjit Degun loves the juxtaposition in Bodyform's empowering ad.

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Bodyform's ad finally brings periods out in the open

Bodyform's ad finally brings periods out in the open

Anomaly London's ECD says the new Bodyform campaign empowers women because it breaks down stigmas about periods.

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Bodyform's bloody film aims to break 'last taboo' for women in sport

Bodyform's bloody film aims to break 'last taboo' for women in sport

"No blood should hold us back" is the tagline for a bold new ad by Bodyform which aims to break the "last taboo" for women in sport.

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Lynx: can it convince consumers it's about more than getting laid?

Lynx: can it convince consumers it's about more than getting laid?

Lynx returned earlier this month with the second ad of its relaunch, which threw out the brand's longstanding sex-focused positioning in favour of a broader representation of modern men. Is the brand moving...

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L'Oreal will co-found two companies a year to explore the future of beauty

L'Oreal will co-found two companies a year to explore the future of beauty

L'Oreal has invested "several million pounds" in the Founders Factory, an accelerator and incubator from two of Lastminute.com's co-founders.

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Old Spice "gentleman hunt - Scotland" by Leo Burnett
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Essence signs up as Twitter Amplify partner for MTV EMAs

Essence signs up as Twitter Amplify partner for MTV EMAs

Cosnova, the cosmetics company, has signed a deal with Viacom International Media Networks (VIMN) and Twitter to become the first company to run a pan-European campaign using Twitter's content rich ad...

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Imperial Leather "Foamburst Genies" TBWA\Manchester
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