Cosmetics & toiletries marketing news and social campaigns

The latest marketing and advertising news for the cosmetic and toiletry sectors, including TV ads, ASA regulation updates and social media campaigns by brands including Dove, L'Oreal and Rimmel, plus men's grooming products and luxury beauty brands.

Latest cosmetics/toiletries news and analysis

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Boots No7 "ready for more" by Mother

Boots No7 "ready for more" by Mother

The ballet dancer Alessandra Ferri performs with a hologram of her younger self in a new ad for Boots No7's Triple Action Serum.

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TMW Unlimited picks up L'Oréal briefs

TMW Unlimited picks up L'Oréal briefs

L'Oréal, the beauty company, has appointed TMW Unlimited to handle its integrated ad business for three brands.

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Boots No7 pits 52-year-old ballerina against her 19-year-old hologrammatic self

Boots No7 pits 52-year-old ballerina against her 19-year-old hologrammatic self

Boots has launched a campaign for its No7 anti-aging cream starring Olivier Award-winning ballerina Alessandra Ferri.

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World's talking about: Marriage market takeover

World's talking about: Marriage market takeover

Forsman & Bodenfors, the agency behind Volvo's "the epic split", is making headlines again - with an ad for the beauty brand SK-II about China's "leftover women".

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Coty launches global review

Coty launches global review

Beauty company approaches agencies over creative and digital cosmetics accounts.

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Gillette "Gillette club" by Grey London

Gillette "Gillette club" by Grey London

In the wake of the success of the delivery business Dollar Shave Club, Gillette has created its own subscription platform and is advertising its services with a mafia-themed TV ad.

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Maya Rudolph goes off script, au naturel in new laundry campaign

Maya Rudolph goes off script, au naturel in new laundry campaign

72andSunny New York debuts first work for Seventh Generation

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Gillette launches razor subscription service Gillette Club

Gillette launches razor subscription service Gillette Club

P&G has opened its first branded UK subscription service for Gillette, Gillette Club.

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P&G's 'leftover women' viral crosses boundaries with empowering, global message

P&G's 'leftover women' viral crosses boundaries with empowering, global message

Social video expert Be On reviews 'Marriage Market Takeover' - the latest campaign from Procter & Gamble skincare brand SK-II.

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Burberry launches racy perfume ad directed by Steve McQueen

Burberry launches racy perfume ad directed by Steve McQueen

Burberry has launched a racy campaign to introduce its Mr Burberry fragrance with an ad directed by Oscar-winning director Steve McQueen.

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Unilever's Surf sends up perfume ads in spoof spot

Unilever's Surf sends up perfume ads in spoof spot

Unilever has spoofed the well worn formula of the perfume ad in a new campaign for its Surf Sensations detergent range.

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Nivea Men "the double" by Stack

Nivea Men "the double" by Stack

A man is taunted by the presence of his slightly more successful double in a new online ad for Nivea Men Crème.

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Nivea riffs on Dostoevsky's 'The Double' in moisturiser ad

Nivea riffs on Dostoevsky's 'The Double' in moisturiser ad

Nivea Men has expanded the concept of the idealised self in a new 100-second brand film that riffs on a Dostoevsky novel, The Double.

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Turkey of the week: Bodyform, Abbott Mead Vickers BBDO

Turkey of the week: Bodyform, Abbott Mead Vickers BBDO

Bodyform's campaign to create period emojis is this week's turkey.

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Sony prices PlayStation VR to beat rivals ... and more

Sony prices PlayStation VR to beat rivals ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Helen Mirren returns for L'Oreal and says, 'We've still got it'

Helen Mirren returns for L'Oreal and says, 'We've still got it'

The UK campaign promotes the company's latest skincare innovation, Age Perfect Golden Age

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Helen Mirren returns for L'Oreal and says 'we've still got it'

Helen Mirren returns for L'Oreal and says 'we've still got it'

Helen Mirren stars in her second TV ad for L'Oreal Paris', promoting the brand's new Age Perfect Golden Age cream.

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Rituals creates 18 Instagram accounts for virtual treasure hunt

Rituals creates 18 Instagram accounts for virtual treasure hunt

Homeware brand Rituals has launched an innovative Instagram campaign, launching 18 accounts that lead the user around different rooms of a house.

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Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Dove has launched a dramatically shot film of 6 Nations stars as part of a 'scrum together' campaign highlighting its rugby sponsorship.

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The Lynx after-effect

The Lynx after-effect

'Find your magic' moves the brand on from the one-dimensional masculinity of its most well-known campaign. And not before time, Richard Huntington writes.

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