Credit marketing news & analysis

Stay up to date with the latest marketing and ad news for the credit card, mortgage and loan sectors, including the latest news about online comparison sites, plus the most recent advertising regulations.

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MasterCard "Masterpass" by Pentagram

MasterCard "Masterpass" by Pentagram

MasterCard has updated its brand identity, which includes a revamp of Masterpass, a digital wallet service.

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Barclaycard shopping campaign confirms Brits love junk food

Barclaycard shopping campaign confirms Brits love junk food

Barclaycard has released the results of its Great British Shopping Showdown campaign, which aimed to discover the definitive British shopping basket - and it appears we are a nation that cares little about...

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Star Trek Vulcans secure 'dwelling' on Earth in Quicken Loans spots

Star Trek Vulcans secure 'dwelling' on Earth in Quicken Loans spots

Cross-promotion for Paramount's "Star Trek Beyond" applies Vulcan logic to home buying

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To get into MasterCard's Pride parade bathroom, have a heart

To get into MasterCard's Pride parade bathroom, have a heart

A custom-built bathroom from McCann XBC welcomed all humans

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MasterCard payment scheme in Pizza Hut proves Pepper the robot is worth its salt

MasterCard payment scheme in Pizza Hut proves Pepper the robot is worth its salt

MasterCard has created the first commerce application for Softbank's humanoid robot Pepper, meaning Pizza Hut customers in Asia will soon have access to a functioning robot waiter.

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More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's

More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's

The value of sports tournament sponsorship is thrown into question by research showing the brands most associated with Euro 2016 are not necessarily its sponsors

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Google to ban payday loan ads

Google to ban payday loan ads

Google is banning payday loan ads in a move it claims will protect users from "deceptive or harmful financial products".

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Zopa "the L word" by Mr President
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Barclaycard "Freedom Rewards" Bartle Bogle Hegarty
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Barclaycard 'toys' by BBH

Barclaycard 'toys' by BBH

Barclaycard is rolling out its biggest ad campaign in almost three years, as part of its plans to use Christmas to encourage adoption of its contactless and mobile-payment technology.

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Visa 'go world' by TBWA\Chiat\Day

Visa 'go world' by TBWA\Chiat\Day

Visa has released a campaign to support its sponsorship of the Olympic Games with ads and social media by TBWA\Chiat\Day.

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Visa Europe 'flow faster' by Saatchi & Saatchi

Visa Europe 'flow faster' by Saatchi & Saatchi

Visa Europe has unveiled its new 2012 advertising campaign, featuring the sprinter Usain Bolt.

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MasterCard sponsors The Brits content on Vevo

MasterCard sponsors The Brits content on Vevo

MasterCard is to extend its sponsorship of music awards ceremony The Brits through a partnership with the music video platform Vevo.

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Barclaycard 'win an easier Christmas' by Dare

Barclaycard 'win an easier Christmas' by Dare

Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard customers the chance to win a range of prizes through an interactive digital advent ?calendar, which is hosted...

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Capital One gives cashback with Absolute Radio's Christian O'Connell

Capital One gives cashback with Absolute Radio's Christian O'Connell

Capital One, the credit card brand, has signed an eight-week sponsorship deal with Absolute Radio's 'Christian O'Connell Breakfast Show'.

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MasterCard 'ask Buck' by R/GA

MasterCard 'ask Buck' by R/GA

MasterCard has launched a social media and online campaign featuring the former New Zealand rugby player Wayne "Buck" Shelford, as part of its World Cup sponsorship.

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The Specialist Works Group wins PayDayUK.co.uk media account

The Specialist Works Group wins PayDayUK.co.uk media account

The Specialist Works Group companies, The Broadcast House and The Press House, have won a joint contract for the creative and media buying accounts of short-term loan specialist PayDayUK.co.uk.

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Private View: Dave Dye and Ben Mooge
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Credit Confidential 'mural' by Stephens Francis Whitson

Credit Confidential 'mural' by Stephens Francis Whitson

Credit Confidential has launched a new ad to promote its consumer credit tracking services.

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Visa 'training day' by Saatchi & Saatchi

Visa 'training day' by Saatchi & Saatchi

Visa Europe has launched its latest TV ad in the UK, which ties in with the 2012 Olympics.

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