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Latest CRM and customer insight marketing news and analysis

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Weetabix hands digital and CRM business to The Real Adventure Unlimited

Weetabix hands digital and CRM business to The Real Adventure Unlimited

Weetabix Food Company, the maker of Weetabix and Alpen cereal brands, has appointed The Real Adventure Unlimited as its first digital and customer relationship management agency.

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The year ahead for customer engagement

The year ahead for customer engagement

Neither big data nor brilliant creative alone will elevate a brand. Discovering the sweet spot between them is the task facing agencies, Mike Dodds says.

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Christmas cards and reciprocity: What it means for brands

Christmas cards and reciprocity: What it means for brands

Reciprocity is a bias that marketers should capitalise upon, argues the head of insight at ZenithOptimedia.

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FT.com on the hunt for CRM agency

FT.com on the hunt for CRM agency

FT.com, the Financial Times' website, is looking for an agency to handle its customer relationship management requirements.

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Adidas appoints Havas Helia for international CRM

Adidas appoints Havas Helia for international CRM

Adidas has appointed Havas Helia to its international customer relationship management account after a competitive pitch.

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British Airways picks Creston Unlimited for CRM strategy

British Airways picks Creston Unlimited for CRM strategy

British Airways has picked Creston Unlimited and data analytics consultancy Aquila Insight to handle the airline's customer relationship management work.

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How Google Customer Match can forge path to personalised search

How Google Customer Match can forge path to personalised search

We can see a world where media planners need to be as proficient in the practise of CRM as they are in brand building, says Lowe Profero's business director.

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Nestlé seeks shop for Nespresso CRM brief

Nestlé seeks shop for Nespresso CRM brief

Nestlé is holding a CRM pitch for its coffee machine brand Nespresso.

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Volkswagen marque Skoda calls review of CRM account

Volkswagen marque Skoda calls review of CRM account

Skoda, one of the Volkswagen-owned brands embroiled in the emissions scandal, has put its CRM account out to pitch.

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Havas Helia captures Westfield global CRM

Havas Helia captures Westfield global CRM

Westfield, the shopping-centre operator, has appointed Havas Helia to handle its CRM business in the UK and globally after a pitch.

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How to invest wisely in personalisation along the customer journey

How to invest wisely in personalisation along the customer journey

Jill Brittlebank, eBay Enterprise's head of cross channel performance recommends targeting social influencers, and picking the right time to target them.

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Vodafone hands £5m CRM account to TMW Unlimited

Vodafone hands £5m CRM account to TMW Unlimited

Vodafone has appointed TMW Unlimited to handle its £5 million CRM account and help with the mobile phone network's move into the pay-TV market.

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PAA hires Pace to launch US office

PAA hires Pace to launch US office

Partners Andrews Aldridge, Engine's customer engagement agency, is opening its first overseas office in New York today.

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Telegraph hands CRM account to Proximity

Telegraph hands CRM account to Proximity

Telegraph Media Group has appointed Proximity as its first retained customer relationship marketing agency as it looks to boost subscriptions for its digital products.

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Adidas calls international CRM pitch

Adidas calls international CRM pitch

Adidas has called a global review of its CRM activity.

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M&C Saatchi looks to roll out Lida in US as pretax profits rise by 13%

M&C Saatchi looks to roll out Lida in US as pretax profits rise by 13%

M&C Saatchi is to roll out sites for its CRM agency Lida outside the UK with New York as its next target.

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Wunderman picks up Ikea loyalty scheme task

Wunderman picks up Ikea loyalty scheme task

Ikea has appointed Wunderman, the WPP digital shop, to handle the global CRM work for its loyalty initiative on a retained basis.

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Specsavers kicks off CRM talks

Specsavers kicks off CRM talks

Specsavers is speaking to direct and digital agencies about its CRM requirements.

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British Airways hunts agency for CRM brief

British Airways hunts agency for CRM brief

British Airways is hunting for an agency to manage analytics for its CRM programmes.

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Lida lands £5m CRM account for P&O and Cunard

Lida lands £5m CRM account for P&O and Cunard

Carnival UK has awarded its £5 million CRM account for P&O Cruises and Cunard to Lida after a competitive pitch.

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