CRM and customer insight marketing news and analysis

The latest coverage of customer relationship marketing and customer insight, including agency account wins and industry comment on marketing trends.
See all direct marketing news

Share
Specsavers kicks off CRM talks

Specsavers kicks off CRM talks

Specsavers is speaking to direct and digital agencies about its CRM requirements.

read more
Share
British Airways hunts agency for CRM brief

British Airways hunts agency for CRM brief

British Airways is hunting for an agency to manage analytics for its CRM programmes.

read more
Share
Lida lands £5m CRM account for P&O and Cunard

Lida lands £5m CRM account for P&O and Cunard

Carnival UK has awarded its £5 million CRM account for P&O Cruises and Cunard to Lida after a competitive pitch.

read more
Share
Havas Helia awarded Regus CRM business

Havas Helia awarded Regus CRM business

Regus, the serviced-offices company, has taken on Havas Helia to handle its global CRM account.

read more
Share
M&C Saatchi captures Sofa.com

M&C Saatchi captures Sofa.com

Sofa.com has appointed M&C Saatchi to its combined advertising and CRM business after a competitive pitch.

read more
Share
Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

The AOP (Association of Online Publishers) and the PPA (Professional Publishers Association) partnered last week to hold Smart Data Live!, a half day forum discussing how to make the most of audience data.

read more
Share
Co-operative Bank reviews CRM after separation from Co-operative Group

Co-operative Bank reviews CRM after separation from Co-operative Group

The Co-operative Bank has signalled a potential departure from its joint agency arrangements with former parent company Co-operative Group by calling a review of its CRM needs.

read more
Share
The year ahead for customer engagement

The year ahead for customer engagement

In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and their agencies.

read more
Share
Rapp awarded full-service business for Cigna

Rapp awarded full-service business for Cigna

Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way pitch.

read more
Share
Rapp appoints Alexei Orlov as global chief executive

Rapp appoints Alexei Orlov as global chief executive

Rapp has hired Alexei Orlov, a former chairman of Wunderman Worldwide, as its chief executive, replacing Bob Horvath, who will continue in his role as chairman.

read more
Share
Rapp merges data, creative and media strategy teams

Rapp merges data, creative and media strategy teams

Rapp, the digital and direct agency has integrated all of its strategy and enablement specialists across its data, creativity and media practices and promoted two to executive planning director.

read more
Share
Land Rover UK expands relationship with Lida

Land Rover UK expands relationship with Lida

Land Rover UK has moved its retail marketing account to Lida, the M&C Saatchi digital and direct agency, following a competitive pitch.

read more
Share
Partners Andrews Aldridge restructures creative with hires and promotions

Partners Andrews Aldridge restructures creative with hires and promotions

Partners Andrews Aldridge has restructured its creative team with three new hires and two promotions, including the introduction of deputy creative directors.

read more
Share
We Are Social hires creatives behind Monarch's Oculus Rift campaign

We Are Social hires creatives behind Monarch's Oculus Rift campaign

We Are Social has hired WDMP's creative team, Tom Bellamy and Alena Miklasova, the duo responsible for the latest Monarch Airlines campaign featuring Oculus Rift technology.

read more
Share
OgilvyOne UK captures global Regus business

OgilvyOne UK captures global Regus business

Regus, the serviced-offices company, has appointed OgilvyOne UK as its global customer engagement agency of record.

read more
Share
Proximity captures Halifax CRM account

Proximity captures Halifax CRM account

Halifax has handed Proximity London its CRM business after a four-way pitch.

read more
Share
AWEurope: Creative agencies need to be performance-oriented, says BBH chief

AWEurope: Creative agencies need to be performance-oriented, says BBH chief

Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.

read more
Share
Wunderman replaces OgilvyOne on News UK

Wunderman replaces OgilvyOne on News UK

OgilvyOne has lost the News UK business to its sister WPP agency Wunderman.

read more
Share
BA victory prompts BBH to launch CRM division

BA victory prompts BBH to launch CRM division

Bartle Bogle Hegarty is to launch a CRM division with the direct industry veterans Simon Hall and Warren Moore, after adding British Airways' customer engagement business to its advertising account.

read more
Share
British Airways awards entire account to BBH

British Airways awards entire account to BBH

British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.

read more
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners