CRM and customer insight marketing news and analysis

The latest coverage of customer relationship marketing and customer insight, including agency account wins and industry comment on marketing trends.
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Latest CRM and customer insight marketing news and analysis

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Think BR: How mobile CRM connects brands with the always on consumer

Think BR: How mobile CRM connects brands with the always on consumer

if we get it right, mobile customer relationship marketing offers an open door to the always on consumer, writes Gavin Wheeler, chief executive officer, WDMP.

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Think BR: When acronyms get in the way of valuable relationships

Think BR: When acronyms get in the way of valuable relationships

CRM is evolving fast; we need to think differently about how things work in the digital age, writes Oliver Spalding, head of customer strategy, LBi.

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Think BR: How to revamp your CRM strategy for optimum results

Think BR: How to revamp your CRM strategy for optimum results

What are the best ways to breathe life into your customer relationship management strategy, asks Pamela Bath, founder and CEO, Blueberry Wave.

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Royal Mail unveils direct marketing facility MarketReach

Royal Mail unveils direct marketing facility MarketReach

The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.

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Inside Indicia and Very's DMA Grand Prix-winning campaign

Inside Indicia and Very's DMA Grand Prix-winning campaign

Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.

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Think BR: The language of local social

Think BR: The language of local social

Local businesses can no longer afford to ignore social media, but for SMEs, customer service takes precedence over return on investment, writes Duncan Ogle-Skan, director, EMO.

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Kellogg turns to Epsilon for global CRM

Kellogg turns to Epsilon for global CRM

Kellogg has appointed data specialist Epsilon to build a global consumer website and customer relationship management and analytics platform.

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Channel 4 in 'multimillion' pound data and CRM investment

Channel 4 in 'multimillion' pound data and CRM investment

Channel 4 is to invest millions of pounds in building a database that will help the broadcaster to understand and develop viewer relationships and harness insights for advertisers.

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Tangent One and Snowball in agency merger

Tangent One and Snowball in agency merger

Digital creative agency Tangent One and customer insight agency Snowball have merged as Tangent Snowball, with Snowball founder Damian Bentley taking the reins as managing director.

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Think BR: CRM and a sledgehammered Lamborghini

Think BR: CRM and a sledgehammered Lamborghini

For luxury brands, getting the basics right is the bare minimum, writes David Rolfe, client services director, Snowball.

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TMW delivers Nissan after-care CRM drive

TMW delivers Nissan after-care CRM drive

TMW has launched a CRM drive for Nissan,'You + Nissan Care', across direct mail and email to highlight after-sales care.

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Think BR: And they called it puppy love

Think BR: And they called it puppy love

The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD at Sunfish.

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Heineken appoints Indicia to improve consumer engagement

Heineken appoints Indicia to improve consumer engagement

Heineken has appointed direct agency Indicia to improve consumer engagement through the development of a new database marketing environment.

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Asics prioritises eCRM with agency appointment

Asics prioritises eCRM with agency appointment

Asics, the Japanese sports brand, has handed its European eCRM account to Underwired Amaze without a pitch.

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Progressive Media launches customer publishing company

Progressive Media launches customer publishing company

International media company Progressive has launched a contract publishing arm called Progressive Customer Publishing, to be led by a former Cedar Communications board director.

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HMV gets click-through uplift from video emails

HMV gets click-through uplift from video emails

HMV has tripled click-through rates with its first email campaign to feature video.

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Alterian expands social media offer with Intrepid acquisition

Alterian expands social media offer with Intrepid acquisition

Alterian, which makes technology to support marketing campaigns, has bought a social media analytics consultancy called Intrepid.

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StrongMail aims to create social CRM agency with acquisitions

StrongMail aims to create social CRM agency with acquisitions

SAN FRANCISCO - StrongMail, the email marketing agency, is expanding with the creation of a new social CRM agency and a New York office.

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Callcredit lands Guardian subscription services contract

Callcredit lands Guardian subscription services contract

Callcredit is building a customer database for The Guardian to support the newspaper's new delivery service.

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Acquity enters administration but jobs saved after Crayon takeover

Acquity enters administration but jobs saved after Crayon takeover

Acquity, the customer insight and direct media buying company formerly known as Tri-Direct, has gone into voluntary administration and its business has been acquired by Crayon, saving all 34 jobs.

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