Digital agency news & analysis

Campaign Viral Chart: Orange is the New Black trailer takes top spot

The Netflix trailer for the third series of American comedy-drama Orange is the New Black has made it to the top of the Campaign Viral Chart this week.

Five traits that define a south of the river agency

South of the river. It's not an area historically associated with the glamorous world of advertising. But in the next few months we welcome a couple of new neighbours to the area - Omnicom and Ogilvy.

Agencies are institutionally racist, sexist and homophobic, says Dave Buonaguidi

Ad agencies are institutionally racist, sexist and homophobic, according to Dave Buonaguidi, the former chief creative officer at Karmarama.

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Your audience's language

Economic Progressivism sounds like a difficult concept.

Brand Republic Digital Awards 2015 shortlist

We're announcing the shortlist for the Brand Republic Digital Awards on this page and on Twitter.

Campaign Viral Chart: Knorr enters chart in second place

Knorr's emotional ad showing a mother travelling to the Arctic to surprise her daughter with a roast dinner has entered the chart in second place.

We Are Social hires creatives

We Are Social has taken on two creatives, Matthew Guy and Hannah Drury.

Real World, Fake Ads: Advertising needs to embrace reality

Advertising lags behind consumer's growing hunger for authenticity and it needs to catch up quickly, says Alex Smith, planning director at Sense.

April Fool's Day ad round-up

Brands have jumped at the chance to trick consumers today. From beard insurance to being able to use any personal item as a contactless payment card - which had you fooled?

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HTC launches global campaign

HTC has launched a global campaign to promote the new One M9 smartphone.

Campaign Viral Chart: dancing couple takes the top spot

An ad for an American healthcare company, showing a couple falling through a table while dancing, has made it to the top of the chart.

Land Rover to move global ad account into Spark44

Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per stake.

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby.

Seven lessons we've learnt from day one at Ad Week Europe 2015

Day one of the annual marketing and comms event, which takes place across London this week, has got us thinking about audience insight, how ad agencies are really perceived and the industry's obsessions.

Campaign Viral Chart: Robert Downey Jr features in chart topper

A video featuring Robert Downey Jr delivering a 3D-printed bionic arm to a young boy has made it to the top of the chart this week.

Wickes launches first campaign from Iris

Wickes, the hardware retailer, has launched a campaign helping the inexperienced DIYer "do it right", its first work since appointing Iris.

Martin Sorrell in line for £36m bonus

Sir Martin Sorrell, the chief executive of WPP whose pay has caused protests among shareholders in the past, is in line to receive a £36 million bonus.

WPP pre-tax profits soar 12% to £1.5bn

WPP has reported pre-tax profits of £1.45 billion in 2014, up 12.0 per cent year on year.

Campaign Viral Chart: Disney surprise video most popular this week

A video showing Disney characters surprising shoppers has made it to the top spot of this week's chart.

Saatchis most decorated at MAA Best Awards

Saatchi & Saatchi London Group picked up four awards at last night's Marketing Agencies Association Best Awards, twice as many as the next most decorated agencies.

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