Digital agency news & analysis

Campaign Viral Chart: dancing couple takes the top spot

An ad or an American healthcare company, showing a couple falling through a table while dancing, has made it to the top of the chart.

Land Rover to move global ad account into Spark44

Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per stake.

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby.

Seven lessons we've learnt from day one at Ad Week Europe 2015

Day one of the annual marketing and comms event, which takes place across London this week, has got us thinking about audience insight, how ad agencies are really perceived and the industry's obsessions.

Campaign Viral Chart: Robert Downey Jr features in chart topper

A video featuring Robert Downey Jr delivering a 3D-printed bionic arm to a young boy has made it to the top of the chart this week.

Wickes launches first campaign from Iris

Wickes, the hardware retailer, has launched a campaign helping the inexperienced DIYer "do it right", its first work since appointing Iris.

Martin Sorrell in line for £36m bonus

Sir Martin Sorrell, the chief executive of WPP whose pay has caused protests among shareholders in the past, is in line to receive a £36 million bonus.

WPP pre-tax profits soar 12% to £1.5bn

WPP has reported pre-tax profits of £1.45 billion in 2014, up 12.0 per cent year on year.

Campaign Viral Chart: Disney surprise video most popular this week

A video showing Disney characters surprising shoppers has made it to the top spot of this week's chart.

Saatchis most decorated at MAA Best Awards

Saatchi & Saatchi London Group picked up four awards at last night's Marketing Agencies Association Best Awards, twice as many as the next most decorated agencies.

Disruptor: Ollie Bishop, founder of digital agency Roast

Having begun his career at Espotting Media in 2000, Ollie Bishop has gone on to found no less than five businesses.

MWC 2015: Mobile is the crux on which our lives will rest

James Hilton, the global chief executive of M&C Saatchi Mobile, explains why this year's Mobile World Congress has underlined the importance of mobile in marketing.

Google takes over Silicon Roundabout

Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals.

Rei Inamoto and Kate Stanners among judges for D&AD Awards

AKQA's Rei Inamoto, Saatchi & Saatchi's Kate Stanners and Ogilvy & Mather's Gerry Human are among the jury foreman for this year's D&AD Awards.

Publicis Groupe pre-tax profits decline 5.5% after 'patchy year'

Publicis Groupe has reported pre-tax income of €1.04 billion, down 5.5 per cent after what its chief executive and chairman, Maurice Lévy, has described as a "patchy year".

Avios in hunt for first social media shop

Avios, the travel rewards scheme used by British Airways, among others, is on the hunt for its first social media agency.

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Heart transplant charity looks to find 24-year-old woman a heart for Valentine's

A heart transplant charity is looking to find 24-year-old Stacie Pridden a heart for Valentine's Day.

What brands need to know about Twitter's recent ad changes

Twitter has introduced a timeline for logged-out users, those who look at a tweet now and then without signing in, and is planning to sell ads against this. But what does this mean for advertisers?

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Campaign Viral Chart: Budweiser Super Bowl ad hits top spot again

Budweiser's "lost dog" Super Bowl ad takes the top spot in the Campaign Viral Chart for the second week running, as work from Sunday's game dominate the list.

Social Life creates social media campaign for Take Me Out

FremantleMedia UK and ITV have appointed Social Life to create a revamped social media campaign for Take Me Out, the dating show.

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