Digital agency news & analysis

Campaign Viral Chart: Disney surprise video most popular this week

A video showing Disney characters surprising shoppers has made it to the top spot of this week's chart.

Saatchis most decorated at MAA Best Awards

Saatchi & Saatchi London Group picked up four awards at last night's Marketing Agencies Association Best Awards, twice as many as the next most decorated agencies.

Disruptor: Ollie Bishop, founder of digital agency Roast

Having begun his career at Espotting Media in 2000, Ollie Bishop has gone on to found no less than five businesses.

MWC 2015: Mobile is the crux on which our lives will rest

James Hilton, the global chief executive of M&C Saatchi Mobile, explains why this year's Mobile World Congress has underlined the importance of mobile in marketing.

Google takes over Silicon Roundabout

Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals.

Rei Inamoto and Kate Stanners among judges for D&AD Awards

AKQA's Rei Inamoto, Saatchi & Saatchi's Kate Stanners and Ogilvy & Mather's Gerry Human are among the jury foreman for this year's D&AD Awards.

Publicis Groupe pre-tax profits decline 5.5% after 'patchy year'

Publicis Groupe has reported pre-tax income of €1.04 billion, down 5.5 per cent after what its chief executive and chairman, Maurice Lévy, has described as a "patchy year".

Avios in hunt for first social media shop

Avios, the travel rewards scheme used by British Airways, among others, is on the hunt for its first social media agency.

Heart transplant charity looks to find 24-year-old woman a heart for Valentine's

A heart transplant charity is looking to find 24-year-old Stacie Pridden a heart for Valentine's Day.

What brands need to know about Twitter's recent ad changes

Twitter has introduced a timeline for logged-out users, those who look at a tweet now and then without signing in, and is planning to sell ads against this. But what does this mean for advertisers?

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Campaign Viral Chart: Budweiser Super Bowl ad hits top spot again

Budweiser's "lost dog" Super Bowl ad takes the top spot in the Campaign Viral Chart for the second week running, as work from Sunday's game dominate the list.

Social Life creates social media campaign for Take Me Out

FremantleMedia UK and ITV have appointed Social Life to create a revamped social media campaign for Take Me Out, the dating show.

National Book Tokens calls ad review

National Book Tokens, the book gift cards retailer, is looking for an ad agency.

Super Bowl ads shared more on Facebook than YouTube

Super Bowl ads on YouTube received more views than on Facebook, but those on the social media site received a higher number of shares, according to research from Unruly.

Publicis chief strategist appointed to Matomy board

Rishad Tobaccowala, the chief strategist at Publicis Groupe, has been elected to the board of Matomy, the performance marketing company part-owned by the media giant.

Tracy De Groose promoted at Dentsu Aegis Network

Tracy De Groose, the chief executive of Dentsu Aegis Network UK, has been promoted to its EMEA executive board, following the appointment of Rob Horler as the network's first US chief executive.

Mark Read to become global chief executive at Wunderman

Mark Read, the chief executive at WPP Digital, has been named the global chief executive at Wunderman, replacing Daniel Morel.

Publicis Groupe extends deadline for Sapient deal again

Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7 billion offer for a fourth time.

Cheil most shortlisted in 25th MAA Best Awards

Cheil is leading the nominations in the Marketing Agencies Association's Best Awards 2015 shortlist with 11 chances to take home a prize.

BA reviews global digital ad account

British Airways is reviewing its global digital advertising account, putting OgilvyOne on alert.

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