Digital media news and features

Coverage of UK digital media, including industry news, features and analysis on planning and buying digital campaigns, as well as digital media agency news.
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Ikea shows French boy fooling divorced parents in 'cooking is caring' film

Ikea shows French boy fooling divorced parents in 'cooking is caring' film

Ikea is encouraging French people to express their love through cooking in a funny film featuring a boy tricking his divorced parents into lavishing him with fancy meals.

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UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high...

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Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

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Burberry celebrates Chinese New Year with WeChat gifts

Burberry celebrates Chinese New Year with WeChat gifts

Burberry is using its existing partnership with Chinese app WeChat to push its luxury gifts for the Chinese New Year.

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Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Dove has launched a dramatically shot film of 6 Nations stars as part of a 'scrum together' campaign highlighting its rugby sponsorship.

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Unilever creates music video to launch rap artist in Pot Noodle campaign

Unilever creates music video to launch rap artist in Pot Noodle campaign

Unilever-owned Pot Noodle has taken the unusual step of launching the career of the rap artist who appeared in the brand's recent 'You can make it!' campaign.

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AOL UK names Gavin Johnson as commercial director

AOL UK names Gavin Johnson as commercial director

AOL UK has named Gavin Johnson, the vice president of sales in the UK for mobile platform Millennial Media, as its commercial director.

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Brands must get better at short-form content

Brands must get better at short-form content

Short-form content isn't just another industry buzz phrase. It's real, and its popularity among consumers is on the rise, writes Pippa Glucklich, co-CEO of Starcom Mediavest Group.

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Guinness releases first 60-second Instagram video for 'Made of more' campaign

Guinness releases first 60-second Instagram video for 'Made of more' campaign

Guinness has unveiled a campaign celebrating John Hammond, the US record producer who defied racial segregation to promote black artists.

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Why marketers need to find their own disruptive altitude

Why marketers need to find their own disruptive altitude

Disruption is in, but you need to find your own style, writes Standard Life's Mary Harper.

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Unilever drives two giant pairs of lips around world to promote Vaseline Lip Therapy

Unilever drives two giant pairs of lips around world to promote Vaseline Lip Therapy

"We drove two giant sets of lips made out of clay to different places," intones a male voiceover. The lips were then subjected to extreme weather conditions to demonstrate the efficacy of Vaseline Lip...

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House of Fraser baffles Twitter with off-the-wall Valentine's Day #emojinal campaign

House of Fraser baffles Twitter with off-the-wall Valentine's Day #emojinal campaign

An emoji-filled House of Fraser Twitter campaign has offended some people and is causing users to question whether the account has been hacked.

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Rwandan woman tells of husband and unborn child's murders in #SheInspiresMe film

Rwandan woman tells of husband and unborn child's murders in #SheInspiresMe film

The moving story about a woman who was raped, her unborn baby killed and her husband murdered during the Rwandan genocide is the subject of a powerful film from the charity Women for Women.

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Privacy is the new purpose: why all brands need a chief hacking officer
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Sony Xperia Z5's 'Fleeting moments' campaign shows European cities in stunning 4K

Sony Xperia Z5's 'Fleeting moments' campaign shows European cities in stunning 4K

Sony has commissioned a series of short films shot by filmmakers from London, Paris, Berlin, Barcelona and Milan using the Xperia Z5's 4K smartphone camera to capture each city's essence.

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Domino's digital boss Nick Dutch on Snapchat, smartwatches and mobile

Domino's digital boss Nick Dutch on Snapchat, smartwatches and mobile

Last week, Domino's announced a partnership with Snapchat, the latest in a long line of digital initiatives launched by the company.

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80% of Facebook's ad revenues driven by mobile as profit more than doubles... and more

80% of Facebook's ad revenues driven by mobile as profit more than doubles... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Kendall Jenner and Instagram refresh 'mycalvins' campaign

Kendall Jenner and Instagram refresh 'mycalvins' campaign

The latest push in Calvin Klein's 'mycalvins' work is off to a powerful start with more than 800,000 likes within 16 hours for model Kendall Jenner's Instagram video featuring shots from her work for the...

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One in ten people signed up to ad blockers last quarter

One in ten people signed up to ad blockers last quarter

A tenth of all adult computer users downloaded an ad blocker at the end of last year, according to an international survey of more than 50,000 people by GlobalWebIndex.

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Danepak creates spoof retro aerobics ad

Danepak creates spoof retro aerobics ad

Danepak, the Danish bacon brand, is jumping on the keep fit in January bandwagon with a comedy retro aerobics ad.

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