Digital media news and features

Coverage of UK digital media, including industry news, features and analysis on planning and buying digital campaigns, as well as digital media agency news.
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Twitter to broadcast Sky's Premier League football clips

Twitter to broadcast Sky's Premier League football clips

Twitter will broadcast branded clips of live Premier League football matches for the first time this upcoming season, in a deal between the social media giant and Sky.

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'We own the political market', says MessageSpace co-founder Jag Singh

'We own the political market', says MessageSpace co-founder Jag Singh

Matthew Chapman meets Jag Singh, who gives brands cheap access to the 'Jeremy Clarkson audience' through an influential blogging network.

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Somethin' Else picks up Hyundai Mercury Prize brief

Somethin' Else picks up Hyundai Mercury Prize brief

The BPI has appointed Somethin' Else to handle social media strategy and content for the Hyundai Mercury Prize following a competitive pitch process.

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Watkins exits Guardian Labs to become partner at Mofilm

Watkins exits Guardian Labs to become partner at Mofilm

Mofilm, the crowdsource platform majority-owned by David Jones' You & Mr Jones, has appointed Anna Watkins, managing director at Guardian Labs, as a partner.

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What brands can learn from Amazon's personalised video experiment

What brands can learn from Amazon's personalised video experiment

Amazon is trialling dynamic video ads, using browsing data to decide what creative to show prospective shoppers on the fly.

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Money-saving and travel top millennials' favourite social media accounts

Money-saving and travel top millennials' favourite social media accounts

Money-saving and travel came top in a poll that asked younger Brits what type of account they are most likely to follow on social.

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Behind the veil: MuslimGirl's founder is out to smash stereotypes

Behind the veil: MuslimGirl's founder is out to smash stereotypes

Amani Al-Khatahtbeh, the 24-year-old founder of MuslimGirl.net, talks to Shona Ghosh about tackling stereotypes, her views on Donald Trump and the demands of being a successful entrepreneur.

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Mobile video jumps 39% to become dominant viewing platform

Mobile video jumps 39% to become dominant viewing platform

Mobile devices will become the main platform globally for viewing online video this year, according to the latest forecast from Zenith.

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How Pokémon Go's game mechanics are set up to be a hit

How Pokémon Go's game mechanics are set up to be a hit

SapientNitro's Mark Caswell-Daniels and Chapman Lee pull apart Pokémon Go to find out why it's such a hit with gamers.

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How has Pokemon Go become so successful so quickly?

How has Pokemon Go become so successful so quickly?

Pokémon Go has achieved almost as many users as Uber in a week by giving gamers what they want, writes Omnicom Media Group's Adam Vine.

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My Media Week: Stephen Hull, Huffington Post

My Media Week: Stephen Hull, Huffington Post

The Chilcot report is breaking, Shingy's in town, and mum's in the editor's chair... we join Stephen Hull, the editor-in-chief of Huffington Post UK, as the online title celebrates its fifth birthday.

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Gravity Road creates football trick shot contest between Ronaldo and Neymar for PokerStars

Gravity Road creates football trick shot contest between Ronaldo and Neymar for PokerStars

Gravity Road has revealed itself as the creative force behind a battle of ball skills between two Brazilian footballers that has played out on social media since mid-June.

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Andy Murray feels weight of the nation's hopes in Standard Life series

Andy Murray feels weight of the nation's hopes in Standard Life series

Andy Murray has appeared in a video series from sponsor Standard Life about the pressures of public expectation - just as he heads into the Wimbledon semi-finals against Tomas Berdych.

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Twitter reveals insights from best brand campaigns of #EURO2016

Twitter reveals insights from best brand campaigns of #EURO2016

Twitter's director of brand strategy reveals the best Euro 2016 campaigns on the platform.

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Usain Bolt becomes the face for new insole brand Enertor

Usain Bolt becomes the face for new insole brand Enertor

Usain Bolt is the launch face for sporting insole brand Enertor, with a spot from VCCP launching over the weekend.

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Snapchat rolls out feature to allow users to save images

Snapchat rolls out feature to allow users to save images

Snapchat, the photo-sharing app, is giving users a way to save their favourites snaps and stories on the platform.

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Are you ready for the new video economy?

Are you ready for the new video economy?

The days of the current UK video economy and its associated trading mechanics are coming to an end, says Maxus UK's chief executive.

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Vice Media acquires Garage magazine to cover art and design content

Vice Media acquires Garage magazine to cover art and design content

Vice Media, the youth media company, is expanding its remit to include art and design content after it took a majority stake in Garage Magazine.

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How to recruit vloggers/influencers on a budget

How to recruit vloggers/influencers on a budget

Companies with small budgets can find the next wave of influencers building online followers relevant to their brand from social sites still in their infancy.

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Media fights to loosen grip of Facebook/Google 'duopoly'

Media fights to loosen grip of Facebook/Google 'duopoly'

Gideon Spanier looks at how companies are seeking ways to cut their dependence on the two giants.

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