Digital media news and features

Coverage of UK digital media, including industry news, features and analysis on planning and buying digital campaigns, as well as digital media agency news.
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Carlsberg rewards kind passengers with football tickets in Euro 2016 campaign

Carlsberg rewards kind passengers with football tickets in Euro 2016 campaign

Chris Kamara, the former footballer and Sky Sports pundit, dresses in disguise and rewards unsuspecting Tube travellers in London with football match tickets in a new Carlsberg campaign ahead of Euro 2016.

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Facebook and Twitter gear up for live video battle as mobile adspend war intensifies

Facebook and Twitter gear up for live video battle as mobile adspend war intensifies

Twitter's stock is plunging while Facebook's soars, but Twitter is hoping to reverse this trend as the two social media giants prepare to lock horns over live video.

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YouTube launches six-second Bumper Ads

YouTube launches six-second Bumper Ads

Google has introduced a brand new ad format on YouTube that will last for six seconds and cannot be skipped, in order to quickly attract attention from impatient mobile users.

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Boots launches 'Soltan Sun Ready' summer safety campaign in schools

Boots launches 'Soltan Sun Ready' summer safety campaign in schools

Summer might feel far off, but Boots will be teaching kids the benefits of slapping on their factor 30 with its 'Soltan Sun Ready' campaign for schools.

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Sky films virtual reality interview between David Beckham and Kirsty Gallagher

Sky films virtual reality interview between David Beckham and Kirsty Gallagher

Sky has filmed an interview between England legend David Beckham and presenter Kirsty Gallagher in virtual reality (VR) to make fans feel they are behind the scenes at the studio.

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Idris Elba aims to make dreams come true in Purdey's brand relaunch

Idris Elba aims to make dreams come true in Purdey's brand relaunch

Idris Elba is fronting a brand relaunch campaign for Purdey's, the multivitamin fruit drink brand, in which the actor interviews people about realising their dreams.

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Vodafone gives away free Shakespeare in 400th anniversary campaign

Vodafone gives away free Shakespeare in 400th anniversary campaign

Vodafone has partnered with The British Library to distribute early editions of some of Shakespeare's best-known works in streets around the UK and beyond to coincide with the 400th anniversary of his...

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Selfridges fights female objectification in balletic lingerie campaign

Selfridges fights female objectification in balletic lingerie campaign

Selfridges has actively tried to fight clichéd images of women in underwear for its latest lingerie shoot, which stars amateur models with different body shapes and ethnicities.

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Plan International 'make-up vlogs' become sinister paedophile scenarios

Plan International 'make-up vlogs' become sinister paedophile scenarios

Films shot in the style of YouTube makeup tutorials shockingly highlight how some girls are victims of paedophilia and child marriage in a campaign by Plan International.

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One in four people forecast to use ad-blockers by 2017

One in four people forecast to use ad-blockers by 2017

More than a quarter of UK internet users will be using ad-blocking software by the end of 2017, according to a new report by eMarketer.

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Shazam makes mobile advertising play with Shazam for Brands

Shazam makes mobile advertising play with Shazam for Brands

Shazam, the music app, has created tools to help brands advertise on its platform.

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Airbnb targets families for the first time with 'Live There' campaign

Airbnb targets families for the first time with 'Live There' campaign

Airbnb has gone after traditional travel company territory for the first time with 'Live There', a global campaign targeted at families as well as its usual millennial demographic.

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Publishers 'breaking law' by tracking users who block their ads

Publishers 'breaking law' by tracking users who block their ads

Publishers are breaking European law by banning users with ad-blocking software, Advertising Week Europe heard this morning.

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Online ad viewability 'at highest level in 18 months'

Online ad viewability 'at highest level in 18 months'

Online ad viewability in the UK has increased to its highest level in 18 months, according to new figures from ad verification company Meetrics.

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Sharing widgets: how something so small can be so powerful

Sharing widgets: how something so small can be so powerful

The buttons that appear around articles so you can share them are a veritable goldmine to marketers but remain scandalously under-employed by brands, says the UK sales director of RadiumOne.

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Dominic Proctor: Why it's time to mobilise at Advertising Week Europe

Dominic Proctor: Why it's time to mobilise at Advertising Week Europe

Brands must look beyond apps and focus on high quality and varied mobile advertising, says the global president of Group M.

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Digital adspend growing at fastest rate for seven years

Digital adspend growing at fastest rate for seven years

Digital adspend is growing at its fastest rate for seven years, according to the latest figures compiled by the Internet Advertising Bureau.

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Brands not investing enough in video, say senior marketers

Brands not investing enough in video, say senior marketers

Nearly three-quarters of content marketers do not believe brands are investing enough in video content, according to new research by the Content Marketing Association.

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Snapchat adds augmented reality, Burberry warns on luxury market...and more

Snapchat adds augmented reality, Burberry warns on luxury market...and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Land Rover claims first with live test drives on Periscope and Facebook Live

Land Rover claims first with live test drives on Periscope and Facebook Live

Land Rover is broadcasting test drives live on streaming services Periscope and Facebook Live video in a move it claims is the first of its kind for the car industry.

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