Digital media news and features

Coverage of UK digital media, including industry news, features and analysis on planning and buying digital campaigns, as well as digital media agency news.
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The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

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Gatorade enlists NFL stars to get students moving in prank viral ad

Gatorade enlists NFL stars to get students moving in prank viral ad

Social video experts Be On review the latest viral by Gatorade.

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Campaign Viral Chart: New Galaxy smartphone ad rises to top spot

Campaign Viral Chart: New Galaxy smartphone ad rises to top spot

Samsung's introduction to its Galaxy smartphone rose in the chart this week.

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What online advertisers can expect from Google Panda 4.2

What online advertisers can expect from Google Panda 4.2

Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency, Kerboo.

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Buzzfeed appoints WPP in global ad deal

Buzzfeed appoints WPP in global ad deal

Digital news site Buzzfeed has secured its first global advertising deal with GroupM, the global media planning and buying arm of WPP.

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Top branded Vines of the month: Coca-Cola, Walkers and Burger King

Top branded Vines of the month: Coca-Cola, Walkers and Burger King

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines of the month. This month we have a free-styling beverage, a hated (or loved) snack and devilishly hot chicken.

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Apple's iOS9 Spotlight search: the nail in the coffin for mobile paid search and display

Apple's iOS9 Spotlight search: the nail in the coffin for mobile paid search and display

With the imminent mainstream roll out of a new operating system, Emma Crowe, chief of client strategy at Somo, looks at what it will mean for brands as consumer behaviour becomes mobile and proactive.

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Iremonger becomes iCrossing CEO after Paul Doleman exits

Iremonger becomes iCrossing CEO after Paul Doleman exits

Hearst Corporation has promoted Mark Iremonger to become the chief executive of search marketing specialist iCrossing's UK division.

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5 YouTube, Facebook and Vine creators brands should know about

5 YouTube, Facebook and Vine creators brands should know about

Does your knowledge of independent online video talent on social extend as far as Zoella? Fear not, we've asked Rightster to spotlight five hot shot creators.

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John Lewis Insurance launches reckless ballerina ad

John Lewis Insurance launches reckless ballerina ad

John Lewis Insurance has launched a campaign starring a young girl enthusiastically dancing around her house to Elton John's Tiny Dancer.

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Campaign Viral Chart: Thai restaurant's Mother's Day ad is most shared

Campaign Viral Chart: Thai restaurant's Mother's Day ad is most shared

Bar B Q Plaza's emotional Mother's Day ad in Thailand is top of the chart this week.

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Felix launches social 'stock market' for trending cat videos

Felix launches social 'stock market' for trending cat videos

Felix, the cat food brand, has created an entertainment channel on YouTube to analyse the latest trending cat videos.

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YouTube agrees to enforce government-backed age ratings on music videos

YouTube agrees to enforce government-backed age ratings on music videos

YouTube and Vevo will display clear age ratings on music videos in a government drive to protect children from viewing inappropriate content online.

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Why search strategy needs to be creative

Why search strategy needs to be creative

The team behind the creative search campaign "Sweetest Mistake" pick three more examples of content marketing they admire.

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Programmatic advertising: Key terms and acronyms explained

Programmatic advertising: Key terms and acronyms explained

Do you know your DMP from your DSP? If not, this glossary of programmatic advertising terms by Ben Walmsley of Sizmek, an independent open ad management platform, will help.

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Campaign Viral Chart: DC Shoes' surfing motorcyclist takes top spot again

Campaign Viral Chart: DC Shoes' surfing motorcyclist takes top spot again

DC Shoes' video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike has topped this week's chart for the second time in a row.

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Magazine ABCs: Top 100 at a glance

Magazine ABCs: Top 100 at a glance

View the Top 100 actively purchased magazines and digital editions in the first six months of 2015.

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Nothing stands still for very long in the dynamic media

Nothing stands still for very long in the dynamic media

Some people hate change but, if you're reading this, I suspect you're not one of them.

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Mark Frith returns to magazines as editor of Now

Mark Frith returns to magazines as editor of Now

Mark Frith is making a return to magazines as editor-in-chief of Now, Time Inc's celebrity and style weekly.

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The Klout methodology explained and what is meant by influence

The Klout methodology explained and what is meant by influence

The marketing director, EMEA, of Klout and its owner Lithium Technologies, discusses what the Klout score is, how it is measured and what influence means.

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