Digital media news and features

Coverage of UK digital media, including industry news, features and analysis on planning and buying digital campaigns, as well as digital media agency news.
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IAB says 70% use mobile device when watching TV

IAB says 70% use mobile device when watching TV

Half of UK online adults say that the TV is the focal point of their living room, according to research by the Internet Advertising Bureau UK.

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Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

As more cynically-minded consumers batten down the hatches against the deluge of Valentine-themed marketing mush raining down ahead of the 'big day', we decided to snatch Cupid's arrow mid-air and take...

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Sonos and Apple Music launch first-ever joint campaign called 'Music Makes It Home'

Sonos and Apple Music launch first-ever joint campaign called 'Music Makes It Home'

Sonos has launched its first ever collaborative marketing campaign with Apple Music, demonstrating how music in the home can transform family life.

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Viacom rebrands Channel 5 portfolio

Viacom rebrands Channel 5 portfolio

Viacom is rebranding the Channel 5 TV and digital portfolio.

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Maxus takes aim at management consultancies with new division

Maxus takes aim at management consultancies with new division

Maxus has launched a new technology consultancy, which will help businesses make the best use of technology in their marketing.

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'You're gorgeous - you remind me of my sister' man tells date in Valentine's Day ad for NHS

'You're gorgeous - you remind me of my sister' man tells date in Valentine's Day ad for NHS

A series of cringe-inducing Valentine's Day-themed vignettes, including a man discussing a bowel explosion, form the basis of a humorous ad campaign for NHS Blood and Transplant, with the comedic approach...

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Top 5 global brand videos Jan 2016: Pepsi and Philadelphia Police lead

Top 5 global brand videos Jan 2016: Pepsi and Philadelphia Police lead

Pepsi's Monkey King ad for the Chinese New Year takes the top spot in this month's global video chart.

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Airbnb partners with Disney and Bear Grylls on private island and treehouse listings

Airbnb partners with Disney and Bear Grylls on private island and treehouse listings

Airbnb is running a campaign spotlighting its more unusual listings, like private islands and treehouses, to encourage people to base their bookings on passions as much as destinations.

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Tesco matches singles based on shopping basket contents for Valentine's Day push

Tesco matches singles based on shopping basket contents for Valentine's Day push

Tesco is playing Cupid with a Valentine's Day campaign based on a social experiment that aims to match prospective couples by analysing the contents of their shopping baskets.

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Will social network Peach be fruitless or an enticing marketing opportunity?

Will social network Peach be fruitless or an enticing marketing opportunity?

Now the dust has settled following the launch of social network Peach, Marketing takes a look at what worthwhile opportunities, if any, it offers brands.

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Ikea shows French boy fooling divorced parents in 'cooking is caring' film

Ikea shows French boy fooling divorced parents in 'cooking is caring' film

Ikea is encouraging French people to express their love through cooking in a funny film featuring a boy tricking his divorced parents into lavishing him with fancy meals.

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UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high...

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Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

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Burberry celebrates Chinese New Year with WeChat gifts

Burberry celebrates Chinese New Year with WeChat gifts

Burberry is using its existing partnership with Chinese app WeChat to push its luxury gifts for the Chinese New Year.

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Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Dove has launched a dramatically shot film of 6 Nations stars as part of a 'scrum together' campaign highlighting its rugby sponsorship.

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Unilever creates music video to launch rap artist in Pot Noodle campaign

Unilever creates music video to launch rap artist in Pot Noodle campaign

Unilever-owned Pot Noodle has taken the unusual step of launching the career of the rap artist who appeared in the brand's recent 'You can make it!' campaign.

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AOL UK names Gavin Johnson as commercial director

AOL UK names Gavin Johnson as commercial director

AOL UK has named Gavin Johnson, the vice president of sales in the UK for mobile platform Millennial Media, as its commercial director.

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Brands must get better at short-form content

Brands must get better at short-form content

Short-form content isn't just another industry buzz phrase. It's real, and its popularity among consumers is on the rise, writes Pippa Glucklich, co-CEO of Starcom Mediavest Group.

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Guinness releases first 60-second Instagram video for 'Made of more' campaign

Guinness releases first 60-second Instagram video for 'Made of more' campaign

Guinness has unveiled a campaign celebrating John Hammond, the US record producer who defied racial segregation to promote black artists.

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Why marketers need to find their own disruptive altitude

Why marketers need to find their own disruptive altitude

Disruption is in, but you need to find your own style, writes Standard Life's Mary Harper.

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