Digital media news and features

Coverage of UK digital media, including industry news, features and analysis on planning and buying digital campaigns, as well as digital media agency news.
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New York Times places VR video within its mobile site for first time

New York Times places VR video within its mobile site for first time

The New York Times has embedded a 360-degree video experience within its mobile website for the first time, in a move that could significantly increase audience exposure to the format.

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Google ad revenue grows 19%

Google ad revenue grows 19%

Google's ad revenue grew 19% over the second quarter of the year to $19.1bn (£14.5bn) compared with the same period last year.

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The death of the app and why brands must serve as personal assistants

The death of the app and why brands must serve as personal assistants

The app as we know it today could soon be a thing of the past. Customers are tired of brands that just sell to them, writes Brian Cooper, the chief creative officer of Oliver Group UK.

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Twitter still has much to offer and advertisers shouldn't overlook it

Twitter still has much to offer and advertisers shouldn't overlook it

Andy Pringle, head of performance media at Performics UK, says Twitter can be the glue to draw together different elements of a wider media plan.

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Twitter must capitalise on live events like Rio to grow

Twitter must capitalise on live events like Rio to grow

It's no great surprise that 89% of Twitter's total ad revenue is coming from mobile advertising, writes Kevin Chase, EMEA director of social at Fetch.

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Google's UK sales chief Naughton given global HR role

Google's UK sales chief Naughton given global HR role

Eileen Naughton, vice president and managing director of sales and operations for Google in the UK and Ireland, is moving to California to be the search giant's new vice president of people operations.

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Facebook ad revenue rockets 63% to $6.24bn

Facebook ad revenue rockets 63% to $6.24bn

Facebook's ad revenue surged 63% year-on-year to $6.24bn last quarter, as chief executive Mark Zuckerberg hailed the social media giant's progress in video.

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Verizon's purchase of Yahoo is a bet on a mobile future

Verizon's purchase of Yahoo is a bet on a mobile future

Yahoo's user base is very large and very mobile, writes Paul Carolan, the global chief commercial officer at Widespace.

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Twitter to broadcast Sky's Premier League football clips

Twitter to broadcast Sky's Premier League football clips

Twitter will broadcast branded clips of live Premier League football matches for the first time this upcoming season, in a deal between the social media giant and Sky.

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'We own the political market', says MessageSpace co-founder Jag Singh

'We own the political market', says MessageSpace co-founder Jag Singh

Matthew Chapman meets Jag Singh, who gives brands cheap access to the 'Jeremy Clarkson audience' through an influential blogging network.

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Somethin' Else picks up Hyundai Mercury Prize brief

Somethin' Else picks up Hyundai Mercury Prize brief

The BPI has appointed Somethin' Else to handle social media strategy and content for the Hyundai Mercury Prize following a competitive pitch process.

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Watkins exits Guardian Labs to become partner at Mofilm

Watkins exits Guardian Labs to become partner at Mofilm

Mofilm, the crowdsource platform majority-owned by David Jones' You & Mr Jones, has appointed Anna Watkins, managing director at Guardian Labs, as a partner.

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What brands can learn from Amazon's personalised video experiment

What brands can learn from Amazon's personalised video experiment

Amazon is trialling dynamic video ads, using browsing data to decide what creative to show prospective shoppers on the fly.

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Money-saving and travel top millennials' favourite social media accounts

Money-saving and travel top millennials' favourite social media accounts

Money-saving and travel came top in a poll that asked younger Brits what type of account they are most likely to follow on social.

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Behind the veil: MuslimGirl's founder is out to smash stereotypes

Behind the veil: MuslimGirl's founder is out to smash stereotypes

Amani Al-Khatahtbeh, the 24-year-old founder of MuslimGirl.net, talks to Shona Ghosh about tackling stereotypes, her views on Donald Trump and the demands of being a successful entrepreneur.

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Mobile video jumps 39% to become dominant viewing platform

Mobile video jumps 39% to become dominant viewing platform

Mobile devices will become the main platform globally for viewing online video this year, according to the latest forecast from Zenith.

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How Pokémon Go's game mechanics are set up to be a hit

How Pokémon Go's game mechanics are set up to be a hit

SapientNitro's Mark Caswell-Daniels and Chapman Lee pull apart Pokémon Go to find out why it's such a hit with gamers.

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How has Pokemon Go become so successful so quickly?

How has Pokemon Go become so successful so quickly?

Pokémon Go has achieved almost as many users as Uber in a week by giving gamers what they want, writes Omnicom Media Group's Adam Vine.

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My Media Week: Stephen Hull, Huffington Post

My Media Week: Stephen Hull, Huffington Post

The Chilcot report is breaking, Shingy's in town, and mum's in the editor's chair... we join Stephen Hull, the editor-in-chief of Huffington Post UK, as the online title celebrates its fifth birthday.

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Gravity Road creates football trick shot contest between Ronaldo and Neymar for PokerStars

Gravity Road creates football trick shot contest between Ronaldo and Neymar for PokerStars

Gravity Road has revealed itself as the creative force behind a battle of ball skills between two Brazilian footballers that has played out on social media since mid-June.

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