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Latest direct marketing agency news and features

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'I hope we will still be cousins': Levy on Brexit, UK and Publicis restructure

'I hope we will still be cousins': Levy on Brexit, UK and Publicis restructure

Publicis Groupe's chief executive, Maurice Lévy, has said the group's performance in the UK in 2015 was "better than expected", despite the 4.4 per cent drop in revenues.

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EasyFoodstore.com closes doors to customers in same week of opening... and more

EasyFoodstore.com closes doors to customers in same week of opening... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Saatchi & Saatchi's Kate Stanners on the art of crafting relevant and beautiful work

Saatchi & Saatchi's Kate Stanners on the art of crafting relevant and beautiful work

Kate Stanners, chief creative officer of Saatchi & Saatchi London, on the vital importance of craft in creativity, and how the skill must be honed over time in order to devise the most beautiful, effective...

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Is fear of offending stifling your creativity? Take the risk for the greater payback

Is fear of offending stifling your creativity? Take the risk for the greater payback

Are you easily offended? Perhaps the more pertinent question is whether your brand avoids causing any offence to any part of society at any time, writes Rachel Barnes, as she introduces the February issue...

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Telepathic marketing: getting consumers to let you inside their minds
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Bad taste marketing: the risky business of gaining enemies to win friends
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Eight facts about Facebook's business and users from its Q4 financials

Eight facts about Facebook's business and users from its Q4 financials

Facebook released impressive quarterly results at 2pm US Pacific Time (10pm GMT) yesterday.

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The top five Super Bowl ad gaffes

The top five Super Bowl ad gaffes

The Super Bowl is now recognised as a time when brands show off their very best work. But for every fantastic ad aired and shared there's the odd howler, too. Social video experts Be On have rounded up...

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Leo Burnett most shortlisted agency in revamped MAA Best Awards

Leo Burnett most shortlisted agency in revamped MAA Best Awards

Leo Burnett boasts the most entries among the shortlists for this year's 2016 Best Awards, organised by the Marketing Agencies Association.

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Why WhatsApp's brand plans will revolutionise mobile marketing

Why WhatsApp's brand plans will revolutionise mobile marketing

WhatsApp made waves when it revealed it was dropping its subscription fee and the move is set to have significant repercussions for marketers.

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From messthetics to surreality, 6 visual trends set to dominate popular culture in 2016

From messthetics to surreality, 6 visual trends set to dominate popular culture in 2016

This year looks set to be one of dynamic and contrasting visual trends, says Paul Foster, senior director, creative content at Getty Images.

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Weetabix hands digital and CRM business to The Real Adventure Unlimited

Weetabix hands digital and CRM business to The Real Adventure Unlimited

Weetabix Food Company, the maker of Weetabix and Alpen cereal brands, has appointed The Real Adventure Unlimited as its first digital and customer relationship management agency.

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Eight 'New Year's resolution' campaigns - including Virgin Active, NSPCC and MaxiNutrition

Eight 'New Year's resolution' campaigns - including Virgin Active, NSPCC and MaxiNutrition

New Year, new you? New Year, new PR, more like

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Aviva seeks 'bigger social purpose' as it pushes driver monitoring app

Aviva seeks 'bigger social purpose' as it pushes driver monitoring app

Aviva hopes its campaign urging motorists to use its driver monitoring app will help it achieve a "bigger social purpose".

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The year ahead for customer engagement

The year ahead for customer engagement

Neither big data nor brilliant creative alone will elevate a brand. Discovering the sweet spot between them is the task facing agencies, Mike Dodds says.

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Nicky Bullard joins MRM Meteorite

Nicky Bullard joins MRM Meteorite

Lida's ECD named chairman and chief creative officer at McCann-owned agency

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Intel teams up with Red Bull and ESPN to harness real-time sports data

Intel teams up with Red Bull and ESPN to harness real-time sports data

Intel is working with Red Bull Media House and ESPN to harness real-time data from athletes' performances to create a richer viewing experience for fans.

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Taylor Herring rolls out innovative 'Fit Kwik' campaign for service giant

Taylor Herring rolls out innovative 'Fit Kwik' campaign for service giant

Kwik Fit has kicked off a free 30-minute fitness class to help customers lose their 'spare tyre' by using a spare tyre.

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Consumers have yet to buy into smartwatches

Consumers have yet to buy into smartwatches

Consumers still haven't wrapped their heads around smartwatches, and are more likely to buy and engage with a fitness tracker - at least for now.

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Top 10 customer engagement ads of 2015

Top 10 customer engagement ads of 2015

Volvo, Domino's Pizza and Comparethemarket.com are among the brands that created the best customer engagement ads this year.

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