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Latest direct marketing agency news and features

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BoyleSports Easter ad banned for 'offensive' crucifixion image

BoyleSports Easter ad banned for 'offensive' crucifixion image

Irish bookmaker BoyleSports has been rapped by the ads standards watchdog for an email sent on Good Friday showing a hand nailed to a plank of wood.

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New Thinking Awards: new categories open for innovative work

New Thinking Awards: new categories open for innovative work

The deadline for Marketing's New Thinking Awards, in partnership with Sky Media, has been extended to 26 May.

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Labour Party winning social media election battle

Labour Party winning social media election battle

The Labour Party is winning the social media election battle with its policymakers broadcasting nearly double the number of posts as Conservatives, according to new analysis by social media monitoring...

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AOL UK goes fully programmatic

AOL UK goes fully programmatic

AOL UK is claiming an industry "milestone" after making all of its online advertising available to be traded programmatically this week.

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Guardian hails 'landmark moment' with personalised, region-specific app

Guardian hails 'landmark moment' with personalised, region-specific app

The Guardian is celebrating "another landmark moment" with the launch of its new smartphone app, offering users increased personalisation and region-specific curation.

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The truth behind the stats

The truth behind the stats

The misunderstanding of data is in danger of giving the industry a bad name.

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Sky signs up for new Nielsen multiplatform ad measurement tool

Sky signs up for new Nielsen multiplatform ad measurement tool

Nielsen has formally launched its multiplatform ad measurement service in the UK, which allows brands such as BSkyB to measure the combined audience of TV and online campaigns.

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Mirror's editor Embley: 'I was sad' after Tony Parsons comments

Mirror's editor Embley: 'I was sad' after Tony Parsons comments

Lloyd Embley, editor in chief of the Daily Mirror and Sunday Mirror, has admitted to feeling "sad" following comments made about the publishing company from former star columnist Tony Parsons.

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L'Oreal trials cross-screen digital ad format

L'Oreal trials cross-screen digital ad format

L'Oreal is one of the brands trialing a new digital ad format that allows commercials to run seamlessly across multiple devices.

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Centaur chief executive and MD resign amid "weak performance"

Centaur chief executive and MD resign amid "weak performance"

Centaur Media, the business information, events and marketing services group, has announced the exit of chief executive Geoff Wilmot and managing director Tim Potter in its interim report in which it delivered...

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Havas launches digital agency in China

Havas launches digital agency in China

Havas has launched a digital agency in China called Socialistic, which is part of Havas Worldwide Digital and is being headed up by former Wunderman UK chief Brendan Tansey.

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Facebook buys advertising platform from Microsoft

Facebook buys advertising platform from Microsoft

Facebook has bought the advertising-measurement platform Atlas from Microsoft for an undisclosed sum.

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Think BR: Big data for one and all in 2013

Think BR: Big data for one and all in 2013

Big data; it's creating quite the buzz in the marketing world, and with good reason, writes Ellen Valentine, product evangelist, Silverpop.

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Think BR: How mobile CRM connects brands with the always on consumer

Think BR: How mobile CRM connects brands with the always on consumer

if we get it right, mobile customer relationship marketing offers an open door to the always on consumer, writes Gavin Wheeler, chief executive officer, WDMP.

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Think BR: The data exchange

Think BR: The data exchange

Brands that are open about the value of the consumer data they use can expect to reap the rewards, writes Sam Zindel, senior data modelling analyst, iCrossing UK.

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Think BR: Big data = better marketing?

Think BR: Big data = better marketing?

Understanding the relevance of data in today's world - where more is created every second of the day - is paramount to building a successful online presence, writes Wolf Allisat, chief revenue officer,...

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Think BR: When acronyms get in the way of valuable relationships

Think BR: When acronyms get in the way of valuable relationships

CRM is evolving fast; we need to think differently about how things work in the digital age, writes Oliver Spalding, head of customer strategy, LBi.

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Facebook to launch advertising ROI tool

Facebook to launch advertising ROI tool

Facebook is testing a tool that it claims will help marketers track the return on investment from advertising campaigns on the social networking platform.

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Sam Howroyd: Behind the rise in FMCG online spend

Sam Howroyd: Behind the rise in FMCG online spend

Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view...

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Think BR: DMA 2012 - learning what to do with the biggest data

Think BR: DMA 2012 - learning what to do with the biggest data

Organisations must build a bond of trust with consumers around the use of their data, writes Louisa Osmond, director, Eulogy!

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