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Latest direct marketing agency news and features

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Guardian opens talks over digital and direct business

Guardian opens talks over digital and direct business

The Guardian is holding talks with agencies about its digital and direct requirements as the news brand looks to develop its relationship with readers.

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Nissan takes action against Vote Leave over 'false representation' in Brexit flyer

Nissan takes action against Vote Leave over 'false representation' in Brexit flyer

Nissan is taking legal action against the official pro-Brexit campaign, Vote Leave, after it used the car brand's logo on a leaflet calling on voters to ditch the EU in Thursday's referendum.

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Is programmatic trading harming news publishers?

Is programmatic trading harming news publishers?

Is the rise of programmatic contributing to the decelerating growth of digital revenues, Gurjit Degun asks.

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RBS moves CRM into Lida as part of customer-centric push

RBS moves CRM into Lida as part of customer-centric push

The Royal Bank of Scotland Group has expanded its relationship with Lida, as it aims to position its customers at the centre of all of its communications.

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Are brands too quick to switch strategy?

Are brands too quick to switch strategy?

They say that every dog has its day. But has that day come and gone for the canine stars - and the feline ones - of O2's much-lauded "Be more dog" campaign?

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BoyleSports Easter ad banned for 'offensive' crucifixion image

BoyleSports Easter ad banned for 'offensive' crucifixion image

Irish bookmaker BoyleSports has been rapped by the ads standards watchdog for an email sent on Good Friday showing a hand nailed to a plank of wood.

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New Thinking Awards: new categories open for innovative work

New Thinking Awards: new categories open for innovative work

The deadline for Marketing's New Thinking Awards, in partnership with Sky Media, has been extended to 26 May.

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Sky signs up for new Nielsen multiplatform ad measurement tool

Sky signs up for new Nielsen multiplatform ad measurement tool

Nielsen has formally launched its multiplatform ad measurement service in the UK, which allows brands such as BSkyB to measure the combined audience of TV and online campaigns.

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Mirror's editor Embley: 'I was sad' after Tony Parsons comments

Mirror's editor Embley: 'I was sad' after Tony Parsons comments

Lloyd Embley, editor in chief of the Daily Mirror and Sunday Mirror, has admitted to feeling "sad" following comments made about the publishing company from former star columnist Tony Parsons.

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Centaur chief executive and MD resign amid "weak performance"

Centaur chief executive and MD resign amid "weak performance"

Centaur Media, the business information, events and marketing services group, has announced the exit of chief executive Geoff Wilmot and managing director Tim Potter in its interim report in which it delivered...

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Facebook buys advertising platform from Microsoft

Facebook buys advertising platform from Microsoft

Facebook has bought the advertising-measurement platform Atlas from Microsoft for an undisclosed sum.

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Facebook to launch advertising ROI tool

Facebook to launch advertising ROI tool

Facebook is testing a tool that it claims will help marketers track the return on investment from advertising campaigns on the social networking platform.

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FIPP research reveals readers find digital ads 'annoying' and 'relevant'

FIPP research reveals readers find digital ads 'annoying' and 'relevant'

Seven in 10 people find ads in digital magazines "pretty annoying", but nearly half also find them relevant, according to an array of research carried out by the MPA (Magazine Publisher's Association)...

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VisitEngland predicts bank holiday will generate £800m in staycation money

VisitEngland predicts bank holiday will generate £800m in staycation money

A total of £800m of tourism spend is expected to be generated this bank holiday weekend, as a high number of Brits take an overnight trip in the UK instead of venturing abroad, says VisitEngland

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The Economist develops ad network Ideas People

The Economist develops ad network Ideas People

The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users.

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Scott Logie promoted to senior role at St Ives

Scott Logie promoted to senior role at St Ives

Scott Logie, the managing director of Occam, has been promoted by parent company St Ives to a group-wide strategic marketing director role.

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Information Arts founder quits for angel investments

Information Arts founder quits for angel investments

Simon Lawrence is to pursue angel investment opportunities in business and consumer data companies after quitting his role as chief executive of Information Arts.

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SAS moves into real-time bidding arena

SAS moves into real-time bidding arena

Business analytics software company SAS has acquired ad server technology company AiMatch in a bid to provide ad inventory optimisation to online publishers.

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CREATIVE STRATEGY: Computer game launch is a bit spaced-out

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

I rarely review advertising/PR stunts, for the obvious reason that most of them are barely worth a comment, let alone an article. However, the launch of 'Mass Effect 3' from EA Games is a wee bit special.

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Tributes paid to 'pivotal' IDM founder Derek Holder

Tributes paid to 'pivotal' IDM founder Derek Holder

Praise has been pouring in from across the marketing industry for Professor Derek Holder, the founder and managing director of the Institute of Direct Marketing (IDM), who passed away earlier this week.

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