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Latest direct marketing agency news and features

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Passion, progress and creativity will shape all our futures

Passion, progress and creativity will shape all our futures

Is passion contagious? We've all worked with someone whose passion lifts our spirits, or been stirred from our conference fug by a charismatic speaker. Passion is the theme of this issue of Marketing....

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Laphroaig seeks shop for digital CRM brief

Laphroaig seeks shop for digital CRM brief

Laphroaig, the whisky brand owned by Beam Suntory, has approached creative agencies about a digital customer relationship marketing brief.

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Campaign Viral Chart: Taylor Swift's treadmill mishap retains top spot

Campaign Viral Chart: Taylor Swift's treadmill mishap retains top spot

Taylor Swift's calamity with exercise equipment for Apple remains the most shared ad of the week, with over 300 shares.

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Snapchat adds augmented reality, Burberry warns on luxury market...and more

Snapchat adds augmented reality, Burberry warns on luxury market...and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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The Marketing Society Leader of the Year 2016: The Nominees
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The government's EU leaflet row: explained

The government's EU leaflet row: explained

Political advertising buff Benedict Pringle explains the furore over the Government's plan to spend £9.3 million on a direct marketing campaign lobbying the public to vote to remain in Europe.

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Government provokes uproar over £9.3m pro-EU mail-out to every household

Government provokes uproar over £9.3m pro-EU mail-out to every household

The government's decision to spend £9.3m on a mail-out to every UK household arguing the case for staying in the European Union has caused controversy.

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Brands should eschew the tepid unoriginality of vloggers

Brands should eschew the tepid unoriginality of vloggers

Marketers and agencies are naturally drawn to trying to emulate the success of vloggers and social-media stars, but to do so risks diminishing creative quality

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Ad-blocking and the industry's delusion

Ad-blocking and the industry's delusion

Ad-blocking has become a mainstream consumer issue, but there is no industry consensus on who is responsible or what should be done to remedy the problem, says Shona Ghosh.

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Ben & Jerry's urges Londoners to 'give a fudge' and vote

Ben & Jerry's urges Londoners to 'give a fudge' and vote

Ben & Jerry's has teamed up with civil rights group Hope Not Hate to warn Londoners 'Don't Get Frozen Out' of the forthcoming London mayoral election, urging them to instead 'Give a fudge' and ensure they...

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Nestlé in CRM talks for Purina

Nestlé in CRM talks for Purina

Nestlé is speaking to agencies about the CRM strategy of its Purina petcare division.

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Microsoft launches AI chatbot that talks like a Millennial...and more

Microsoft launches AI chatbot that talks like a Millennial...and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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The forgotten language of experience design

The forgotten language of experience design

A child laying down the rules of a new playground game to his peers, a restaurateur planning the theatrics of plate delivery in a new high class restaurant and a parent planning the annual holiday all...

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Why brands like Heineken and Innocent are putting more budget behind experiential

Why brands like Heineken and Innocent are putting more budget behind experiential

Experiential marketing, where brands use experiences to connect with consumers, is becoming more popular, as traditional advertising is failing to hit the mark, according to leading agencies.

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Domino's Pizza appoints Kitcatt Nohr to create 'appropriately on' CRM strategy

Domino's Pizza appoints Kitcatt Nohr to create 'appropriately on' CRM strategy

Domino's Pizza has appointed Kitcatt Nohr to strengthen its customer relationships by developing an "appropriately on" CRM strategy.

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Maria Sharapova's personal brand management offers lessons to fallen stars

Maria Sharapova's personal brand management offers lessons to fallen stars

The sports industry has seen its fair share of controversy in recent years but how much damage do scandals wreak on celebrities' personal branding and can they recover from extensive negative press, ask...

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Game, set and match for brand Sharapova? Sporting history says maybe not

Game, set and match for brand Sharapova? Sporting history says maybe not

Maria Sharapova sent shockwaves through the sporting world after revealing she had failed a drugs test at the Australian Open. What now for the tennis superstar? We look at what happened to five other...

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The four new rules of engagement for landing that dream job

The four new rules of engagement for landing that dream job

The jobs market has changed dramatically. Will Harris has four new rules to bear in mind when it's time to move on.

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Colgate jumps on 'wellbeing' bandwagon with colour-changing toothpaste

Colgate jumps on 'wellbeing' bandwagon with colour-changing toothpaste

Colgate has tuned into the wider conversation around wellbeing, launching a new toothpaste that changes from white to blue as it cleans teeth.

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RBS rolls out 'empathetic' artificially intelligent adviser to answer customer queries

RBS rolls out 'empathetic' artificially intelligent adviser to answer customer queries

RBS is rolling out an "empathetic" artificially intelligent adviser called Luvo to its staff following a successful two-month trial.

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