Fashion and clothing marketing news and features

View the latest fashion and clothing marketing news from high-street brands and designer labels, including digital, TV and outdoor campaigns.

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Stella McCartney "This film may contain gluten" by Annex Films

Stella McCartney "This film may contain gluten" by Annex Films

Amber Valetta plays the role of a spoilt model in this short film for Stella McCartney.

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Under Armour enters athleisure with 'stylish' Under Armour Sportswear brand

Under Armour enters athleisure with 'stylish' Under Armour Sportswear brand

Under Armour is evolving from elite sportswear to appeal more to a mainstream audience with the launch of a new apparel brand called Under Armour Sportswear.

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Foot Locker ad reveals Colin Farrel as the voice in James Harden's head

Foot Locker ad reveals Colin Farrel as the voice in James Harden's head

BBDO New York rolls out back-to-school campaign for athletic wear brand

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Manchester United "First never follows" by The Corner

Manchester United "First never follows" by The Corner

Manchester United Football Club has created a shirt of two halves for the 2016/17 season.

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Baby athletes must forge their own destinies in Nike spot

Baby athletes must forge their own destinies in Nike spot

W+K Portland has Bobby Cannavale lay a heavy burden on little LeBron and Serena

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Nike "Unlimited future" by Wieden & Kennedy Portland

Nike "Unlimited future" by Wieden & Kennedy Portland

Vinyl's Bobby Cannavale gives baby athletes a few words of advice in the new spot from Nike.

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Nike 1, Adidas 0: the neuroscience battle behind the Euro 2016 ads

Nike 1, Adidas 0: the neuroscience battle behind the Euro 2016 ads

How did the ads from two of the biggest sporting rivals play out in consumers' brains? Heather Andrew, the UK CEO at Neuro-Insight, investigates and offers some wider lessons for brands.

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Rio 2016 Olympics: the campaigns vying for gold

Rio 2016 Olympics: the campaigns vying for gold

With the Rio 2016 Olympics around the corner, Campaign takes a look at the best (and worst) campaigns from the brands and official sponsors eager to capitalise on the world's biggest sporting event.

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Gender targeting is an own goal for brands

Gender targeting is an own goal for brands

Think only men are watching football? Then it's time to ditch your preconceptions and find out who your audience really is and what they want, writes the founder of mobile adtech company Widespace.

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Why Burberry's new boss shouldn't chase short-term growth

Why Burberry's new boss shouldn't chase short-term growth

Burberry's growth problems in relation to other luxury brands are more an issue of perception than reality, writes Daniel Williams, a luxury and lifestyle planner at Leo Burnett London.

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Bryce Harper gets fancy footwear for Under Armour All-Star Game spot

Bryce Harper gets fancy footwear for Under Armour All-Star Game spot

National League MVP breaks in new campaign by Droga5

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Da da ding: Nike's call to women in India

Da da ding: Nike's call to women in India

Nike launches an infectious anthem for female athletes in India

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Burberry replaces Bailey as CEO in wider shakeup

Burberry replaces Bailey as CEO in wider shakeup

Burberry has replaced Christopher Bailey as chief executive in a wider management-level shakeup to try and reverse its declining fortunes.

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Nike "Da da ding" by Wieden & Kennedy India

Nike "Da da ding" by Wieden & Kennedy India

Nike's film celebrates female athletes across India.

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Sponsor Nike congratulates Portugal on shock Euro 2016 triumph

Sponsor Nike congratulates Portugal on shock Euro 2016 triumph

Nike sent congratulations to Portugal as Cristiano Ronaldo and his teammates lifted the European Championship trophy last night - marking the first time the country has won a major tournament.

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Cotton made a funny musical video, and it's pretty catchy

Cotton made a funny musical video, and it's pretty catchy

DDB New York's well-choreographed spot launches #CoolerInCotton summer campaign

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Usain Bolt becomes the face for new insole brand Enertor

Usain Bolt becomes the face for new insole brand Enertor

Usain Bolt is the launch face for sporting insole brand Enertor, with a spot from VCCP launching over the weekend.

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Nike's Ronaldo video is most shared ad of Euro 2016

Nike's Ronaldo video is most shared ad of Euro 2016

Nike's "The Switch" is the most shared video ad from Euro 2016, according to new data released today by Unruly.

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Nike "Road to Rio" by Wieden & Kennedy London

Nike "Road to Rio" by Wieden & Kennedy London

Nike's activity features Dutch sprinter Dafne Schippers in a graphic outdoor campaign around Amsterdam, shot by photographer Albert Watson.

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How to recruit vloggers/influencers on a budget

How to recruit vloggers/influencers on a budget

Companies with small budgets can find the next wave of influencers building online followers relevant to their brand from social sites still in their infancy.

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