Fashion and clothing marketing news and features

View the latest fashion and clothing marketing news from high-street brands and designer labels, including digital, TV and outdoor campaigns.

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David Beckham leads the fashion pack in new H&M ad

David Beckham leads the fashion pack in new H&M ad

"Spring 2016" by Adam & Eve/DDB sends up his trendsetter image

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Burberry celebrates Chinese New Year with WeChat gifts

Burberry celebrates Chinese New Year with WeChat gifts

Burberry is using its existing partnership with Chinese app WeChat to push its luxury gifts for the Chinese New Year.

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H&M "Spring 2016" by Adam & Eve/DDB

H&M "Spring 2016" by Adam & Eve/DDB

David Beckham's fashion-icon status is given a surreal spin in a new ad for H&M's Modern Essentials.

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Why can't brands make every ad a 'Super Bowl ad'?

Why can't brands make every ad a 'Super Bowl ad'?

It is time that brands channelled the effort they put into creating Super Bowl ads into great marketing all year round, says Gaby Bell, chief strategy officer, M&C Saatchi.

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Lessons from American Girl: How the doll empire gave me a breathtaking brand lesson

Lessons from American Girl: How the doll empire gave me a breathtaking brand lesson

Will Harris learned a thing or two about the power and value of conviction marketing following an unfortunate incident.

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Amazon Fashion sends up YouTube 'how to' videos with Portlandia's Fred Armisen

Amazon Fashion sends up YouTube 'how to' videos with Portlandia's Fred Armisen

Amazon Fashion is deflating some of the self-importance around New York Fashion Week for men, despite being lead sponsor, producing a series of videos featuring US comedian Fred Armisen.

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Benetton campaign celebrates ethnic diversity in 'Face of the city' composite portraits

Benetton campaign celebrates ethnic diversity in 'Face of the city' composite portraits

Benetton's latest ad campaign celebrates the racial and cultural diversity of the world's fashion capitals by creating composite images comprising the faces of several ethically diverse models.

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Turkey of the week: Nike, Wieden & Kennedy

Turkey of the week: Nike, Wieden & Kennedy

If Nike can't pull it off, can branded entertainment ever succeed?

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New Look hands digital strategy brief to TH_NK

New Look hands digital strategy brief to TH_NK

New Look, the fashion retailer, has appointed TH_NK to consult on the future digital strategy of its global business.

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What Adidas' £1bn Real Madrid kit-deal means for football sponsorship

What Adidas' £1bn Real Madrid kit-deal means for football sponsorship

Adidas' reported 10-year kit agreement with Spanish club Real Madrid is worth £106m annually. Does it represent value or is the sportswear brand creating its own "inflationary spiral"? Marketing spoke...

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Nike 'Margot vs Lily' by Wieden & Kennedy

Nike 'Margot vs Lily' by Wieden & Kennedy

The foray into long-form content is aimed at Millennial women

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Diesel "intimates" by Spring

Diesel "intimates" by Spring

Diesel found a novel way to ensure its spring/summer underwear campaign got coverage beyond paid media - by telling the world it was advertising on porn websites.

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Under Armour doesn't just sell sportswear, it knows how consumers eat, sleep and feel

Under Armour doesn't just sell sportswear, it knows how consumers eat, sleep and feel

Under Armour has credited its booming performance in the US to its investment in technology, with the firm now able to see how customers sleep, what they eat, and how they are feeling.

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Nike "Margot vs Lily" by Wieden & Kennedy

Nike "Margot vs Lily" by Wieden & Kennedy

Nike is branching into long-form content to target millennial women.

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Ernest Jones owner calls creative review

Ernest Jones owner calls creative review

Signet, the owner of the jewellery chains Ernest Jones, H Samuel and Leslie Davis, has called a review of its advertising requirements.

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Kendall Jenner and Instagram refresh 'mycalvins' campaign

Kendall Jenner and Instagram refresh 'mycalvins' campaign

The latest push in Calvin Klein's 'mycalvins' work is off to a powerful start with more than 800,000 likes within 16 hours for model Kendall Jenner's Instagram video featuring shots from her work for the...

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FCUK revival 'better than doldrums of the French Connection main brand'

FCUK revival 'better than doldrums of the French Connection main brand'

Fashion and homewares retailer French Connection's revival of the FCUK branding, which became a cultural phenomenon in the late 1990s, is a good decision, according to one branding expert.

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Nike creates YouTube series to target millennial women

Nike creates YouTube series to target millennial women

Nike has tapped into the twin trends of fitness selfies and YouTube celebs for a new content marketing venture - an original YouTube series designed to appeal to young female consumers.

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McDonald's to roll out table service at 400 UK restaurants... and more

McDonald's to roll out table service at 400 UK restaurants... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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New Adidas spot rejects a bleak, conformist view of the future

New Adidas spot rejects a bleak, conformist view of the future

Johannes Leonardo propels young visionaries past a nightmarish dystopia of sameness

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