Fashion and clothing marketing news and features

View the latest fashion and clothing marketing news from high-street brands and designer labels, including digital, TV and outdoor campaigns.

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Marks & Spencer reviews integrated creative business

Marks & Spencer reviews integrated creative business

Embattled retailer Marks & Spencer has kicked off a review of its advertising and digital accounts ahead of Wednesday's annual results, putting 16-year creative incumbent Rainey Kelly Campbell Roalfe/Y&R...

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Woolfenden brings his brand of mischief from Paddy Power to Lyst

Woolfenden brings his brand of mischief from Paddy Power to Lyst

Paddy Power's former mischief-maker Christian Woolfenden is up to his old tricks trying to make fashion's invisible giant famous.

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Turkey of the week: Calvin Klein "Spring/summer 2016"

Turkey of the week: Calvin Klein "Spring/summer 2016"

Calvin Klein's shocking ad takes this week's turkey.

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More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's

More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's

The value of sports tournament sponsorship is thrown into question by research showing the brands most associated with Euro 2016 are not necessarily its sponsors

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Why fashion brands are turning to start-ups for help

Why fashion brands are turning to start-ups for help

Retailers such as Asos, Topshop and River Island are tapping into the expertise of technology start-ups in the search for innovative ways to deliver a better customer experience.

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Publicis agencies unite for Ray-Ban repositioning brief

Publicis agencies unite for Ray-Ban repositioning brief

Ray-Ban has become one of the first brands to take advantage of greater collaboration at the new Publicis Communications agency collective as it selects Bartle Bogle Hegarty London to work on its new global...

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Harvey Nichols "great men deserve great style" by Adam & Eve/DDB

Harvey Nichols "great men deserve great style" by Adam & Eve/DDB

William Shakespeare and Albert Einstein are among the great men given a makeover in a new campaign for Harvey Nichols.

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Old Navy enlists SNL alums to improvise series of online spots

Old Navy enlists SNL alums to improvise series of online spots

New campaign from Chandelier Creative lets comedians get into character

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Nike "just do it Greece" by Wieden & Kennedy Amsterdam

Nike "just do it Greece" by Wieden & Kennedy Amsterdam

Greek athletes are shown training in derelict stadiums in a new Nike campaign.

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Nike "spark brilliance" by Wieden & Kennedy Amsterdam

Nike "spark brilliance" by Wieden & Kennedy Amsterdam

The Paris Saint-Germain midfielder Blaise Matuidi recalls the spark of football brilliance that ignited his passion for the game in a new ad for Nike.

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Burberry "Mr Burberry" by Steve McQueen

Burberry "Mr Burberry" by Steve McQueen

Steve McQueen, who directed the Oscar-winning film 12 Years A Slave, shot the ad for Burberry's new fragrance, Mr Burberry.

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'Lazy, entitled' student athletes defy stereotype in Droga5 spot

'Lazy, entitled' student athletes defy stereotype in Droga5 spot

First work for Florida sports school IMG Academy takes issue with unfair characterizations of Gen Z

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Nike "NIKEiD" by R/GA London

Nike "NIKEiD" by R/GA London

R/GA has created an in-store experience for Nike that scans customers' clothes and suggests what style of Air Max trainers would suit them best.

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World's talking about: Reebok ZPump 2.0

World's talking about: Reebok ZPump 2.0

Reebok hooked a billboard up to a speed camera and placed it in central Stockholm, giving passers-by the opportunity to win a pair of ZPump sneakers if they could run fast enough.

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Under Armour campaign continues with Michael Phelps in the lane to Rio

Under Armour campaign continues with Michael Phelps in the lane to Rio

Somber film from Droga5 captures champion's finale prep

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John Hegarty and son's first joint ad campaign promotes men's fashion service

John Hegarty and son's first joint ad campaign promotes men's fashion service

The BBH co-founder wrote the 60-second spot for The Chapar, and his son Eliot directed

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House of Fraser "turn it on" by 18 Feet & Rising

House of Fraser "turn it on" by 18 Feet & Rising

Ballet choreography and fashion collide in a new ad for House of Fraser.

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Geox "#StartBreathing" by Doner London

Geox "#StartBreathing" by Doner London

Geox, the footwear brand specialising in breathable fabrics, has released a campaign shot by Rankin.

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Under Armour celebrates single-minded pursuit of success

Under Armour celebrates single-minded pursuit of success

The spots by Droga5 feature Manchester United footballer Memphis Depay and the US women's gymnastics team

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Under Armour "it's what you do in the dark that puts you in the light" by Droga5

Under Armour "it's what you do in the dark that puts you in the light" by Droga5

Under Armour, the insurgent sportswear company that is rapidly gaining ground on established brands, has released ads featuring the Manchester United footballer Memphis Depay and the US women's gymnastics...

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