Fashion and clothing marketing news and features

View the latest fashion and clothing marketing news from high-street brands and designer labels, including digital, TV and outdoor campaigns.

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Old Navy enlists SNL alums to improvise series of online spots

Old Navy enlists SNL alums to improvise series of online spots

New campaign from Chandelier Creative lets comedians get into character

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Topshop tries to take the nerd out of wearable tech with start-up competition

Topshop tries to take the nerd out of wearable tech with start-up competition

Topshop has followed the example set by John Lewis, William Hill and numerous other big brands in launching its own start-up programme, Top Pitch.

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Nike "just do it Greece" by Wieden & Kennedy Amsterdam

Nike "just do it Greece" by Wieden & Kennedy Amsterdam

Greek athletes are shown training in derelict stadiums in a new Nike campaign.

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BHS row draws in Green as government seeks buyer, Costa sales up... and more

BHS row draws in Green as government seeks buyer, Costa sales up... and more

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

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Selfridges fights female objectification in balletic lingerie campaign

Selfridges fights female objectification in balletic lingerie campaign

Selfridges has actively tried to fight clichéd images of women in underwear for its latest lingerie shoot, which stars amateur models with different body shapes and ethnicities.

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Little Black Dress picks M2M as first media agency

Little Black Dress picks M2M as first media agency

Little Black Dress, the women's fashion and lifestyle brand, has appointed M2M Media as its first media agency after a competitive pitch.

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Premier League deals help boost Under Armour's international business to $147m

Premier League deals help boost Under Armour's international business to $147m

Under Armour has boosted its international business during the first quarter, and it now represents 14% of total revenue.

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Instagram influencer hits out at 'annoying' blogger tactics by watch brand

Instagram influencer hits out at 'annoying' blogger tactics by watch brand

Watch brand Daniel Wellington has been publicly slammed for its online influencer strategy by photographer and Instagram blogger Tobi Shinobi.

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Chanel, Starbucks and Cartier most popular brands among China's middle class

Chanel, Starbucks and Cartier most popular brands among China's middle class

Chanel, Starbucks and Cartier are the most popular lifestyle and fashion categories brands among China's growing middle class, according to a report by Luxe.co, a Chinese fashion business platform.

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Women 'critical' to the success of the Under Armour brand, says former European marketing boss

Women 'critical' to the success of the Under Armour brand, says former European marketing boss

The growth of the women's category in sportswear will outpace men's in two to four years, according to Under Armour's former EMEA head of marketing, Chris Carroll, who identified women and international...

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Marketers must be curious and recognise their egos, say Post Office and Virgin Media CMOs

Marketers must be curious and recognise their egos, say Post Office and Virgin Media CMOs

In an Advertising Week Europe panel session, top marketers from the Post Office, Virgin Media and Marks & Spencer shared their take on the biggest challenges facing business leaders aiming for growth.

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Apple might add paid search to the App Store...and more

Apple might add paid search to the App Store...and more

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

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Can Alexa Chung and Jourdan Dunn revive M&S' womenswear?

Can Alexa Chung and Jourdan Dunn revive M&S' womenswear?

Marks & Spencer scored two fashion coups this week with the launch of its much-hyped Archive by Alexa collection on Wednesday, in a deal with Alexa Chung. It came at the same time as the debut of the Lil'LonDunn...

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Why we're loving: Rankin, photographer

Why we're loving: Rankin, photographer

Rankin directed the new campaign "#StartBreathing" for the shoe brand Geox. It features stylised images of models in dynamic poses.

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Wayne Hemingway: Meaning behind the materials

Wayne Hemingway: Meaning behind the materials

Wayne Hemingway speaks to Gurjit Degun about his design principles, from high fashion to housing.

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Paul Smith on creativity

Paul Smith on creativity

Maisie McCabe finds out how the legendary tailor earned his stripes and discovers the inspiration behind the designs.

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Asos hints at buy button trials on Instagram and Pinterest

Asos hints at buy button trials on Instagram and Pinterest

Social shopping, after multiple false starts, still hasn't taken off, but Asos might make a go of it with buy button trials.

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Snapchat is 'increasingly important' for Asos customers...and more

Snapchat is 'increasingly important' for Asos customers...and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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The Marketing Society Leader of the Year 2016: The Nominees
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Gender neutrality, insta-fashion: why Gucci and Burberry are splintering the catwalk

Gender neutrality, insta-fashion: why Gucci and Burberry are splintering the catwalk

Gucci, Burberry and other luxury brands are reacting to a social media-driven catwalk show landscape with strategies that show gender is proving less important than the battle between slow-burn and fast-fashion.

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