Fast food marketing

Catch up with the latest fast food marketing news including food regulation and advertising to children updates, plus the latest ad campaigns from brands including McDonald's, Burger King, Pizza Hut and Coca-Cola.

Share
Is it the place of brands to test the boundaries of taste?

Is it the place of brands to test the boundaries of taste?

From Barnardo's to Paddy Power, a wide range of brands' ads have attracted complaints, but advertisers' motivation seems to be a key factor when it comes to consumers' and regulators' willingness to forgive...

read more
Share
Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

read more
Share
Be a one-hit wonder: 5 things I wish I'd learned earlier in my career

Be a one-hit wonder: 5 things I wish I'd learned earlier in my career

In the latest of our Lessons from the Next Generation Power 100, Rob Bayne, director at Mountainview Learning, and a member of the NxtGen Class of 2010, shares the most valuable lessons that experience...

read more
Share
Why can't brands make every ad a 'Super Bowl ad'?

Why can't brands make every ad a 'Super Bowl ad'?

It is time that brands channelled the effort they put into creating Super Bowl ads into great marketing all year round, says Gaby Bell, chief strategy officer, M&C Saatchi.

read more
Share
Super Bowl 2016: the art of the campaign before the game

Super Bowl 2016: the art of the campaign before the game

With Super Bowl 50 coming up on Sunday 7 February, Marketing looks at the brands that have already broken cover in the advertising battle.

read more
Share
Amy Schumer and Seth Rogen's US Super Bowl election teaser tees up Bud Light rebrand

Amy Schumer and Seth Rogen's US Super Bowl election teaser tees up Bud Light rebrand

Social video expert Be On reviews Bud Light's Super Bowl viral.

read more
Share
"Top Chef" Michael Voltaggio makes a mess for Carl's Jr.

"Top Chef" Michael Voltaggio makes a mess for Carl's Jr.

Introduces Steakhouse burger in spot featuring Eagles of Death Metal

read more
Share
Domino's digital boss Nick Dutch on Snapchat, smartwatches and mobile

Domino's digital boss Nick Dutch on Snapchat, smartwatches and mobile

Last week, Domino's announced a partnership with Snapchat, the latest in a long line of digital initiatives launched by the company.

read more
Share
Watch: #WomenNotObjects campaign highlights brands' sexist marcoms

Watch: #WomenNotObjects campaign highlights brands' sexist marcoms

The creative agency Badger & Winters has released a video showcasing examples of marcoms activity that objectifies women - and is pledging to stop doing this in its own work.

read more
Share
Can table service and 'gourmet' burgers bring the lustre back to McDonald's?

Can table service and 'gourmet' burgers bring the lustre back to McDonald's?

McDonald's has impressed investors and brand experts with an emphatic return to growth, globally, in the US and across Europe - a performance that embodies CEO Steve Easterbrook's vision of a "modern and...

read more
Share
The top five Super Bowl ad gaffes

The top five Super Bowl ad gaffes

The Super Bowl is now recognised as a time when brands show off their very best work. But for every fantastic ad aired and shared there's the odd howler, too. Social video experts Be On have rounded up...

read more
Share
McDonald's to roll out table service at 400 UK restaurants... and more

McDonald's to roll out table service at 400 UK restaurants... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

read more
Share
McDonald's plan to become 'modern and progressive' on-track

McDonald's plan to become 'modern and progressive' on-track

McDonald's boss Steve Easterbrook's oft-stated plan to create a "modern and progressive burger company" appears to be paying off, with the fast-food giant reporting a 5% increase in global sales for its...

read more
Share
New cheeky Nando's look draws on South African roots

New cheeky Nando's look draws on South African roots

Nando's has drawn inspiration from its South African roots for a new visual identity featuring vibrant colours and patterns.

read more
Share
Domino's launches on Snapchat with 'Dough to door' film

Domino's launches on Snapchat with 'Dough to door' film

Domino's has bolstered its social-media presence by rolling out on messaging service Snapchat.

read more
Share
Starbucks rolls out mobile preordering across the UK

Starbucks rolls out mobile preordering across the UK

Starbucks has rolled out its Mobile Order & Pay preordering service to 300 UK-wide stores, following a four-month run in London.

read more
Share
Colonel Sanders borrows from Nashville for new hot chicken dish

Colonel Sanders borrows from Nashville for new hot chicken dish

Two new ads starring Norm Macdonald tell how founder "created" the recipe

read more
Share
Pret a Manger puts altruistic twist on coffee giveaway

Pret a Manger puts altruistic twist on coffee giveaway

Fast food chain Pret a Manger is putting a new spin on its policy of allowing staff to give some customers free coffee.

read more
Share
Food and drink brands fear ad bans, store promotion clampdowns and the 'sugar tax'

Food and drink brands fear ad bans, store promotion clampdowns and the 'sugar tax'

Food and drinks firms are gearing up for the government's childhood obesity strategy, which could include restrictions on marketing and promotions, as the nation gets fatter.

read more
Share
Pizza Hut Delivery "the big deal" by Ogilvy & Mather London

Pizza Hut Delivery "the big deal" by Ogilvy & Mather London

Pizza Hut Delivery has released a humorous integrated campaign in a bid to tempt customers into trying its January deals.

read more

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up