Fast food marketing

Catch up with the latest fast food marketing news including food regulation and advertising to children updates, plus the latest ad campaigns from brands including McDonald's, Burger King, Pizza Hut and Coca-Cola.

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KFC "KFC 99p VIP Presents: Around the World in 99 Gigs" by Bartle Bogle Hegarty

KFC "KFC 99p VIP Presents: Around the World in 99 Gigs" by Bartle Bogle Hegarty

KFC has created a YouTube mini-series in which two presenters travel the world, going from gig to gig, as a way to promote its 99p snacking menu on the fast-food chain's loyalty app.

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McDonald's makes Facebook Live Video debut with burger-inspired art

McDonald's makes Facebook Live Video debut with burger-inspired art

McDonald's yesterday hosted its first Facebook Live video in the US to mark National Hamburger Day.

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MasterCard payment scheme in Pizza Hut proves Pepper the robot is worth its salt

MasterCard payment scheme in Pizza Hut proves Pepper the robot is worth its salt

MasterCard has created the first commerce application for Softbank's humanoid robot Pepper, meaning Pizza Hut customers in Asia will soon have access to a functioning robot waiter.

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Starbucks, Coke and Nescafe ads recreated with lesbian twist

Starbucks, Coke and Nescafe ads recreated with lesbian twist

Drum and Iris have been named the winners and runners up of a competition designed to encourage creative ways to represent lesbians and bisexual women in ads.

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More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's

More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's

The value of sports tournament sponsorship is thrown into question by research showing the brands most associated with Euro 2016 are not necessarily its sponsors

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P&G's Roisin Donnelly: put people first and lose your obsession with platforms

P&G's Roisin Donnelly: put people first and lose your obsession with platforms

Marketers must let go of their obsession with platforms and be relentlessly customer-focused to cope with rapid global changes, Procter & Gamble's Roisin Donnelly told an audience last night.

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Orbit's 'Time to Shine' ads get seriously intense about gum

Orbit's 'Time to Shine' ads get seriously intense about gum

Goodbye cheeky spokespeople, hello heart-pounding sense of urgency

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McDonald's McTrax invites diners to play with interactive musical placemats

McDonald's McTrax invites diners to play with interactive musical placemats

McDonald's gave its customers a surprise, creating an interactive musical placemat for its latest campaign in The Netherlands.

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McDonald's "McTrax" by TBWA\NEBOKO

McDonald's "McTrax" by TBWA\NEBOKO

McDonald's in the Netherlands trialled an interactive placemat that combines a battery and a thin circuit board to create a mixing board.

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Costa teams up with Refinery29 for social media influencer summer campaign

Costa teams up with Refinery29 for social media influencer summer campaign

Costa has signed up four social media influencers via lifestyle media company Refinery29 for a campaign that seeks to target Generation Z, defined as being born between the 1990s and 2010s.

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McDonald's uses Oculus and Samsung VR to offer a first-person experience of farming

McDonald's uses Oculus and Samsung VR to offer a first-person experience of farming

McDonald's UK has unveiled a nationwide campaign to champion British and Irish farming.

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Sir Philip Green slams 'trial by media', Alibaba profits triple...and more

Sir Philip Green slams 'trial by media', Alibaba profits triple...and more

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

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CMO Bruce McColl retires as Mars shakes up marketing structure

CMO Bruce McColl retires as Mars shakes up marketing structure

Andrew Clarke, chief customer officer since 2015, will take newly created role of chief marketing and customer officer

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Wagamama kicks off review of ad business

Wagamama kicks off review of ad business

Wagamama, the restaurant chain, has called a review of its creative requirements.

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BHS row draws in Green as government seeks buyer, Costa sales up... and more

BHS row draws in Green as government seeks buyer, Costa sales up... and more

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

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A futile hunt for Carl's Jr. pretzel sandwiches on the street of NYC

A futile hunt for Carl's Jr. pretzel sandwiches on the street of NYC

Annoyed street vendors can't help in 72andSunny spot

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In Australia, Krispy Kreme fires up donut jukebox for American vintage flavors

In Australia, Krispy Kreme fires up donut jukebox for American vintage flavors

From Australia: "American Classics" for Krispy Kreme by Digital Arts Network & Eleven

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Pret launches campaign to drive veggie sales on the back of avocado frenzy

Pret launches campaign to drive veggie sales on the back of avocado frenzy

Pret a Manger has boosted sales on the back of soaring demand for vegetarian options - especially avocado.

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KFC Australia apologises over misjudged tweet

KFC Australia apologises over misjudged tweet

Food brand's self-proclaimed "NSFW" tweet with picture of a couple on the sofa was pulled after swift criticism online.

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Labour bans £30,000 McDonald's stand from its annual conference...and more

Labour bans £30,000 McDonald's stand from its annual conference...and more

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

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