Financial services marketing

Read the latest marketing news for the financial services sector, including the latest TV and digital ad campaigns by high-street and online banks.

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Banking app Mondo rebrands to Monzo after trademark challenge

Banking app Mondo rebrands to Monzo after trademark challenge

Banking start-up Mondo has rebranded to Monzo, after asking the general public to submit name ideas other than Bankymcbankface.

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HSBC "Super rare" by J Walter Thompson London

HSBC "Super rare" by J Walter Thompson London

HSBC has released a feel-good ad celebrating the little things in life that can make a big difference.

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How traditional insurance brand Ageas launched a consumer start-up

How traditional insurance brand Ageas launched a consumer start-up

Insurance brand Ageas is claiming a first with Back Me Up, an app targeted at millennial consumers.

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Churchill "Diva Soft-Top" by WCRS

Churchill "Diva Soft-Top" by WCRS

Churchill's latest motor insurance campaign reinforces the brand's "Depend on the dog" message.

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Nationwide sponsors Snapchat Lens and geofilter for A-Level results day

Nationwide sponsors Snapchat Lens and geofilter for A-Level results day

Nationwide has joined a growing number of British brands leaping onto Snapchat, sponsoring a Lens and geofilter on A-Level results day.

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MEC poised to win Nationwide's £38m media account

MEC poised to win Nationwide's £38m media account

MEC is poised to win Nationwide's estimated £38m media planning and buying account.

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TSB appoints Vizeum and John Brown for media and content

TSB appoints Vizeum and John Brown for media and content

TSB Bank has appointed Dentsu Aegis Network duo Vizeum and John Brown Media as its new media and content agency partners, following a competitive pitch.

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HSBC's 'World's local bank' tagline was disingenuous, says outgoing marketing boss

HSBC's 'World's local bank' tagline was disingenuous, says outgoing marketing boss

HSBC's outgoing global head of marketing, Chris Clark, has described its long-running positioning as the "World's local bank" as disingenuous.

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Direct Line ads racked up most airtime last month

Direct Line ads racked up most airtime last month

Direct Line was the most advertised brand in terms of airtime across UK television last month, followed by Lidl and MacMillan Cancer.

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Pent-up demand sees spending surge in July, says Visa

Pent-up demand sees spending surge in July, says Visa

Post-Brexit consumer spending surveys and data are continuing to paint a confusing picture about consumer sentiment, as Visa's figures for July showed a strong rise in spending on new clothes, restaurants...

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Confused.com "Winning streak" by Karmarama

Confused.com "Winning streak" by Karmarama

James Corden has replaced Brian the Robot in the new spot for Confused.com by Karmarama.

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Case Study: how Direct Line fixed the insurance market
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The top 10 brands favoured by Remainers and Brexiters

The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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Turkey of the week: LV= "Make it better" by Designate

Turkey of the week: LV= "Make it better" by Designate

Maisie McCabe is disappointed by the LV= spot.

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Sunny "Feather boiler" by Brothers and Sisters

Sunny "Feather boiler" by Brothers and Sisters

Sunny, the short-term loans provider, has launched a TV ad as part of its "Life Support" campaign.

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Nutmeg on hunt for agency after parting ways with AMV BBDO

Nutmeg on hunt for agency after parting ways with AMV BBDO

Nutmeg, the online investment management service, has kicked off a creative agency review following the promotion of Martin Stead to chief executive.

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MasterCard "Masterpass" by Pentagram

MasterCard "Masterpass" by Pentagram

MasterCard has updated its brand identity, which includes a revamp of Masterpass, a digital wallet service.

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Three ways to make your digital marketing nimble

How Blue State Digital are helping to make Lloyds Banking Group's digital strategy more useful and human through testing and learning

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LV= "Make it better" by Designate

LV= "Make it better" by Designate

LV= has used a mix of in-camera models and CGI for the latest spot in the brand's "Good value, great values" campaign.

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Barclaycard shopping campaign confirms Brits love junk food

Barclaycard shopping campaign confirms Brits love junk food

Barclaycard has released the results of its Great British Shopping Showdown campaign, which aimed to discover the definitive British shopping basket - and it appears we are a nation that cares little about...

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