Financial services marketing

Read the latest marketing news for the financial services sector, including the latest TV and digital ad campaigns by high-street and online banks.

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Turkey of the week: Chartered Banker Institute "rise above the rest"

Turkey of the week: Chartered Banker Institute "rise above the rest"

The Chartered Banker Institute's ad on the Tube is this week's turkey.

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From vlogger partnerships to rubbish football teams, Direct Line CMO talks brand strategy

From vlogger partnerships to rubbish football teams, Direct Line CMO talks brand strategy

He's a Youtube personality who rose to the status of internet royalty by making videos that often are essentially about nothing. They are a company which sells people insurance for their cars, homes and...

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TSB launches media review

TSB launches media review

TSB, the independent bank, has begun a review of its media planning and buying requirements, putting Manning Gottlieb OMD on alert.

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Top Cat takes out a mortgage in Halifax campaign

Top Cat takes out a mortgage in Halifax campaign

Top Cat, the gangster feline protagonist from the animated 60s series, is coming back to terrestrial TV tonight in a new ad campaign by Halifax.

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Sainsbury's and Unilever marketing leaders: don't over-rely on data or obsess about channels

Sainsbury's and Unilever marketing leaders: don't over-rely on data or obsess about channels

Marketing leaders from Sainsbury's, Unilever, Santander and Travelex told an audience at Advertising Week yesterday (20 April) what they saw as the 'elephant in the room' - the uncomfortable truth facing...

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Agencies vie for brief to launch new £1 coin

Agencies vie for brief to launch new £1 coin

HM Treasury and The Royal Mint are looking for an advertising agency to promote the arrival of the new £1 coin, which launches next year.

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Quidco calls pitch for advertising account

Quidco calls pitch for advertising account

Quidco, the cashback website, is on the hunt for an advertising shop.

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Pick of the week: Moneysupermarket.com "#epicdanceoff" by Mother

Pick of the week: Moneysupermarket.com "#epicdanceoff" by Mother

Moneysupermarket's new ad featuring a dance-off among its campaign stars is this week's pick.

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Marketers must be curious and recognise their egos, say Post Office and Virgin Media CMOs

Marketers must be curious and recognise their egos, say Post Office and Virgin Media CMOs

In an Advertising Week Europe panel session, top marketers from the Post Office, Virgin Media and Marks & Spencer shared their take on the biggest challenges facing business leaders aiming for growth.

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Aviva sticks with ZenithOptimedia for £100m media account

Aviva sticks with ZenithOptimedia for £100m media account

ZenithOptimedia has retained Aviva's estimated £100 million global media buying and planning account, beating MEC in a competitive pitch.

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Brands should consider their history when looking for the next big innovation

Brands should consider their history when looking for the next big innovation

The desire to be seen as cutting edge is natural - but brands can also find innovative ideas by looking to the past, argues Professor Alfredo De Massis, chair of entrepreneurship and family business at...

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Why Nationwide's move into behavioural biometrics could revolutionise digital banking

Why Nationwide's move into behavioural biometrics could revolutionise digital banking

Digital innovation is everywhere in banking right now, especially around mobile. The emergence in the UK of digital-only banks like Mondo and Atom is forever changing how we bank - 'adapt or die' might...

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Moneysupermarket.com "#epicdanceoff" by Mother

Moneysupermarket.com "#epicdanceoff" by Mother

Dave the twerking office worker, Colin the pole-dancing builder and Gary the body-popping bodyguard come together for a dance-off in the latest spot from Moneysupermarket.com.

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Kevin Garnett laments 'no good Clippers' in latest State Farm spot

Kevin Garnett laments 'no good Clippers' in latest State Farm spot

'The Hoopers' campaign keeps the wordplay going with coupons that need ... some sort of cutting implement

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Hiscox launches review of ad account

Hiscox launches review of ad account

Hiscox, the insurer, has begun a review of its UK advertising account, putting VCCP on alert.

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Moneysupermarket brings Dave, Colin and Gary together for 'epic dance-off'

Moneysupermarket brings Dave, Colin and Gary together for 'epic dance-off'

Moneysupermarket.com is bringing together its "you're so Moneysupermarket" campaign stars for an "epic dance-off".

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You lose a staring contest to Kevin Spacey in ETrade spots

You lose a staring contest to Kevin Spacey in ETrade spots

Three online ads from R/GA build toward a frightening, bleary-eyed conclusion

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Barclays lauds top football fans in last major campaign as Premier League title sponsor

Barclays lauds top football fans in last major campaign as Premier League title sponsor

Barclays is launching its last big ad campaign as the title sponsor of the Premier League, as its 15-year deal comes to an end in June.

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Turkey of the week: Visa "the heart" by Saatchi & Saatchi

Turkey of the week: Visa "the heart" by Saatchi & Saatchi

Visa's new ad for the Olympics is this week's turkey.

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ING "the next Rembrandt" by J Walter Thompson Amsterdam

ING "the next Rembrandt" by J Walter Thompson Amsterdam

ING asked J Walter Thompson Amsterdam to create a campaign that married its innovative spirit with the company's sponsorship of Dutch art.

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