Financial services marketing

Read the latest marketing news for the financial services sector, including the latest TV and digital ad campaigns by high-street and online banks.

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GoCompare.com unleashes Gio Compario on unsuspecting cab driver

GoCompare.com unleashes Gio Compario on unsuspecting cab driver

GoCompare.com has again wheeled out its mascot tenor, Gio Compario, to front an ad campaign to promote the brand's new money comparison services.

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Channel 4's Rio 2016 Paralympics coverage to be sponsored by Allianz

Channel 4's Rio 2016 Paralympics coverage to be sponsored by Allianz

Insurance firm Allianz has signed up as sponsor of Channel 4's Rio 2016 Paralympic Games coverage.

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Why can't brands make every ad a 'Super Bowl ad'?

Why can't brands make every ad a 'Super Bowl ad'?

It is time that brands channelled the effort they put into creating Super Bowl ads into great marketing all year round, says Gaby Bell, chief strategy officer, M&C Saatchi.

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Goodstuff retains media account for P2P lender RateSetter

Goodstuff retains media account for P2P lender RateSetter

RateSetter, the peer-to-peer lender, has retained Goodstuff Communications as its UK media agency following a competitive pitch process.

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Gio Compario's comeback ad banned over misleading claim

Gio Compario's comeback ad banned over misleading claim

GoCompare.com's TV ad, which saw the dramatic return of opera singer brand mascot Gio Compario, has been banned over a "misleading" claim.

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Google overtakes Apple as globe's most valuable firm thanks to advertising... and more

Google overtakes Apple as globe's most valuable firm thanks to advertising... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Churchill introduces new characters alongside its 20-year-old nodding dog mascot

Churchill introduces new characters alongside its 20-year-old nodding dog mascot

Churchill, the insurance brand, has introduced two new characters in its latest campaign which seeks to reinforce its 'depend on the dog' brand message.

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EToro's first UK ad features amateur traders with giant bull's horns

EToro's first UK ad features amateur traders with giant bull's horns

EToro, the social trading and Forex brokerage company, has launched its first major ad campaign in the UK.

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Tesco Bank hires Richard Larcombe as brand and marketing director

Tesco Bank hires Richard Larcombe as brand and marketing director

Richard Larcombe, formerly Virgin Media's brand and marketing director, has joined Tesco Bank in the same role.

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MasterCard "priceless surprises" by McCann London

MasterCard "priceless surprises" by McCann London

McCann London pulls together "Priceless Surprise" to commemorate client's 18th year sponsoring the BRIT Awards

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YouTube supergroup covers 'Uptown Funk' for Mark Ronson and Mastercard

YouTube supergroup covers 'Uptown Funk' for Mark Ronson and Mastercard

McCann London pulls together "Priceless Surprise" to commemorate client's 18th year sponsoring the BRIT Awards

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ETrade turns financial jargon into silly cartoons

ETrade turns financial jargon into silly cartoons

Macaroni Defense? Kippers? SS+K helps the trading site explain it all

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Barclays TV ad warns of online fraudsters posing as banking staff

Barclays TV ad warns of online fraudsters posing as banking staff

Barclays has launched a TV ad warning consumers never to give away their passwords to bank 'staff', because they are fraudsters posing as Barclays employees.

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Tories outgun Labour on election Facebook adspend, but less money goes on ads overall

Tories outgun Labour on election Facebook adspend, but less money goes on ads overall

The Conservatives invested £1.2m in Facebook advertising in the run-up to May's general election, while Labour spent just £16,454.67 on the social media platform, according to new figures released by the...

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Aviva reviews £60m global media

Aviva reviews £60m global media

Aviva has put its estimated £60 million global media account up for review for the first time in six years.

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Pitch update: Morrisons, Co-op, Virgin Holidays

Pitch update: Morrisons, Co-op, Virgin Holidays

Morrisons has appointed Publicis London as the lead creative agency on its £70 million account.

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Pick of the week: Moneysupermarket.com "epic wolf" by Mother

Pick of the week: Moneysupermarket.com "epic wolf" by Mother

The latest ad in Moneysupermarket's "epic" series doesn't disappoint.

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Allstate's "Mayhem" returns with DIY fail

Allstate's "Mayhem" returns with DIY fail

Leo Burnett asked viewers to vote for their favorite real-life home-improvement snafu

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Eight 'New Year's resolution' campaigns - including Virgin Active, NSPCC and MaxiNutrition

Eight 'New Year's resolution' campaigns - including Virgin Active, NSPCC and MaxiNutrition

New Year, new you? New Year, new PR, more like

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Aviva seeks 'bigger social purpose' as it pushes driver monitoring app

Aviva seeks 'bigger social purpose' as it pushes driver monitoring app

Aviva hopes its campaign urging motorists to use its driver monitoring app will help it achieve a "bigger social purpose".

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