Financial services marketing

Read the latest marketing news for the financial services sector, including the latest TV and digital ad campaigns by high-street and online banks.

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Should media owners ban payday loan advertising?

Should media owners ban payday loan advertising?

Is it Google's place to cast moral judgments on short-term, high-interest loans?

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MasterCard celebrates 'mad' football fans ahead of Uefa Champions League final

MasterCard celebrates 'mad' football fans ahead of Uefa Champions League final

MasterCard is tapping into the "madness" and "irrational emotions" of football fans for its sponsorship of the 2016 Uefa Champions League.

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Barclaycard marks 50 years by launching 'Tinder of shopping'

Barclaycard marks 50 years by launching 'Tinder of shopping'

Barclaycard is marking its 50th anniversary with an interactive social campaign that its chief marketing officer has called "the Tinder of shopping".

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MasterCard payment scheme in Pizza Hut proves Pepper the robot is worth its salt

MasterCard payment scheme in Pizza Hut proves Pepper the robot is worth its salt

MasterCard has created the first commerce application for Softbank's humanoid robot Pepper, meaning Pizza Hut customers in Asia will soon have access to a functioning robot waiter.

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Axa to sell off €1.7bn tobacco investments as government anti-smoking moves march on

Axa to sell off €1.7bn tobacco investments as government anti-smoking moves march on

The world's largest insurer, Axa, will stop investing in the tobacco industry, it has said.

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Cash overtaken by electronic payments as shoppers take to contactless

Cash overtaken by electronic payments as shoppers take to contactless

Less than half of all payments made by UK consumers are now cash, with physical currency overtaken by debit card and contactless transactions in 2015.

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Buster Posey hoards chicken and lives in his locker in new Esurance spots

Buster Posey hoards chicken and lives in his locker in new Esurance spots

The SF Giants catcher is just too smart in Leo Burnett Chicago work

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Sunny "Life support" by Brothers and Sisters

Sunny "Life support" by Brothers and Sisters

Google might be banning lenders who charge more than 36% APR from advertising on its pages but TV is fair game - and that's fortunate for the short-term loan company Sunny, which wants to communicate how...

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Nationwide's Bennison fires first shot with media review

Nationwide's Bennison fires first shot with media review

Nationwide has put its estimated £20 million media account up for review.

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More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's

More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's

The value of sports tournament sponsorship is thrown into question by research showing the brands most associated with Euro 2016 are not necessarily its sponsors

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Halifax launches social campaign to give consumers entertaining advice

Halifax launches social campaign to give consumers entertaining advice

Halifax is following its Top Cat TV campaign with a major social content push.

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Aviva's ad-funded Shorts series on All 4 features 'bad driver' celebrities

Aviva's ad-funded Shorts series on All 4 features 'bad driver' celebrities

Aviva and Channel 4 are launching a new Shorts series on the broadcaster's All 4 catch-up platform, featuring celebrities who prank members of the public in order to promote safer driving.

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Comparethemarket.com's meerkats get their own Batman and Superman comic book

Comparethemarket.com's meerkats get their own Batman and Superman comic book

Comparethemarket.com is pushing its two-for-one Meerkat Movies scheme with a new DC Comics partnership that sees meerkats Aleksandr and Sergei in their own comic book.

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Google to ban payday loan ads

Google to ban payday loan ads

Google is banning payday loan ads in a move it claims will protect users from "deceptive or harmful financial products".

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Nationwide puts old shoot to work for emotional 'best rates' ad

Nationwide puts old shoot to work for emotional 'best rates' ad

What's the point of working hard to make a hardworking ad if the reality of the product lets it down, asks Jessica Lovell, head of planning, Adam & Eve/DDB.

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Barclays launches first no-deposit mortgage since credit crisis

Barclays launches first no-deposit mortgage since credit crisis

Barclays has become the first high street bank since the the financial crash of 2007-2009 to offer a 100% loan-to-value mortgage product.

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Supermarket price war hits Sainsbury's profits, J&J talcum powder payout...and more

Supermarket price war hits Sainsbury's profits, J&J talcum powder payout...and more

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

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Brands that can master the magic of intent will be front of mind for consumers

Brands that can master the magic of intent will be front of mind for consumers

Forget the research stage - brands need to reach consumers when they are first considering a purchase, and first-party data is the way to do it, argues Katie Field, UK MD at Viant.

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From vlogger partnerships to rubbish football teams, Direct Line CMO talks brand strategy

From vlogger partnerships to rubbish football teams, Direct Line CMO talks brand strategy

He's a Youtube personality who rose to the status of internet royalty by making videos that often are essentially about nothing. They are a company which sells people insurance for their cars, homes and...

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TSB launches media review

TSB launches media review

TSB, the independent bank, has begun a review of its media planning and buying requirements, putting Manning Gottlieb OMD on alert.

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