FMCG marketing

Read the most recent FMCG marketing news including TV campaigns and online advertising from brands and owners including P&G and Unilever.

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Unilever: brands of the future will be more personal and have more partners

Unilever: brands of the future will be more personal and have more partners

Brands of the future will work with a wider range of agency partnerships as they look to become more personalised, the head of Unilever Foundry believes.

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Adland backs Donnelly's call to end platform fixation

Adland backs Donnelly's call to end platform fixation

Industry leaders have backed a call by Procter & Gamble's Northern Europe brand director Roisin Donnelly for marketers to let go of their obsession with platforms - and instead be relentlessly customer-focused.

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Turkey of the week: Durex "#DoNotDisturb" by TMW Unlimited

Turkey of the week: Durex "#DoNotDisturb" by TMW Unlimited

Durex's online "documentary" is this week's turkey.

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How brands can be good

How brands can be good

Consumers expect brands to have a purpose. What is the best way to achieve this, Simon Gwynn asks.

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Lynx: can it convince consumers it's about more than getting laid?

Lynx: can it convince consumers it's about more than getting laid?

Lynx returned earlier this month with the second ad of its relaunch, which threw out the brand's longstanding sex-focused positioning in favour of a broader representation of modern men. Is the brand moving...

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Bayer swoops for controversial Monsanto in bid to create agritech juggernaut

Bayer swoops for controversial Monsanto in bid to create agritech juggernaut

German pharma giant Bayer has made a bid to acquire controversial US agriculture business Monsanto, both companies have confirmed.

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P&G's Roisin Donnelly: put people first and lose your obsession with platforms

P&G's Roisin Donnelly: put people first and lose your obsession with platforms

Marketers must let go of their obsession with platforms and be relentlessly customer-focused to cope with rapid global changes, Procter & Gamble's Roisin Donnelly told an audience last night.

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Pedigree uses dogs to attack bias against Down syndrome kids

Pedigree uses dogs to attack bias against Down syndrome kids

Latest iteration of 'Feed the Good' proves that young adults with Downs can make smart, dependable employees

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Why brands should take a lesson from Unilever on sustainability

Why brands should take a lesson from Unilever on sustainability

The consumer has now become the dictator, forcing many big brands to change their ways. In its latest sustainability report, Unilever has revealed why its focus on this issue is proving good for business,...

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New Thinking Awards: new categories open for innovative work

New Thinking Awards: new categories open for innovative work

The deadline for Marketing's New Thinking Awards, in partnership with Sky Media, has been extended to 26 May.

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L'Oreal will co-found two companies a year to explore the future of beauty

L'Oreal will co-found two companies a year to explore the future of beauty

L'Oreal has invested "several million pounds" in the Founders Factory, an accelerator and incubator from two of Lastminute.com's co-founders.

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Pressure group targets Unilever employees with anti-TTIP billboard

Pressure group targets Unilever employees with anti-TTIP billboard

SumofUs, a pressure group campaigning against the proposed trade deal between the EU and the US, is aiming an ad at employees of Unilever in a bid to inspire them to raise questions about the deal.

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Axe/Lynx "not just a pretty hairstyle" by Ponce

Axe/Lynx "not just a pretty hairstyle" by Ponce

Axe/Lynx's new "find your magic" campaign, which seeks to appeal to men who do not fit traditional notions of machismo, continues with a musical spot about the Unilever brand's hair products.

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Persil "monster stains" by Ogilvy & Mather

Persil "monster stains" by Ogilvy & Mather

Aardman, the animation studio that has won four Academy Awards, made paints out of household stains and canvases out of school shirts in a painstaking campaign for Persil.

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Boots No7 "ready for more" by Mother

Boots No7 "ready for more" by Mother

The ballet dancer Alessandra Ferri performs with a hologram of her younger self in a new ad for Boots No7's Triple Action Serum.

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World's talking about: Marriage market takeover

World's talking about: Marriage market takeover

Forsman & Bodenfors, the agency behind Volvo's "the epic split", is making headlines again - with an ad for the beauty brand SK-II about China's "leftover women".

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Gillette "Gillette club" by Grey London

Gillette "Gillette club" by Grey London

In the wake of the success of the delivery business Dollar Shave Club, Gillette has created its own subscription platform and is advertising its services with a mafia-themed TV ad.

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Maya Rudolph goes off script, au naturel in new laundry campaign

Maya Rudolph goes off script, au naturel in new laundry campaign

72andSunny New York debuts first work for Seventh Generation

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Finish "powerball versus life" by Wieden & Kennedy

Finish "powerball versus life" by Wieden & Kennedy

Finish explores the link between two of life's constants (ageing and heartbreak) and dishes in a pair of new TV ads by Wieden & Kennedy London.

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Persil "free the kids" by MullenLowe London

Persil "free the kids" by MullenLowe London

Children spend less time outside than prisoners in maximum-security jails, according to a gutsy new campaign from Persil.

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