FMCG marketing

Read the most recent FMCG marketing news including TV campaigns and online advertising from brands and owners including P&G and Unilever.

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Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Be a one-hit wonder: 5 things I wish I'd learned earlier in my career

Be a one-hit wonder: 5 things I wish I'd learned earlier in my career

In the latest of our Lessons from the Next Generation Power 100, Rob Bayne, director at Mountainview Learning, and a member of the NxtGen Class of 2010, shares the most valuable lessons that experience...

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Creativity means less time on charts and more time doing

Creativity means less time on charts and more time doing

This week, we launched a music video for an up-and-coming rap act called Raylo, writes Andy Nairn, founding partner at Lucky Generals.

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Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Dove has launched a dramatically shot film of 6 Nations stars as part of a 'scrum together' campaign highlighting its rugby sponsorship.

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The Lynx after-effect

The Lynx after-effect

'Find your magic' moves the brand on from the one-dimensional masculinity of its most well-known campaign. And not before time, Richard Huntington writes.

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Why it will only be a happy Chinese new year for brands that take the plunge

Why it will only be a happy Chinese new year for brands that take the plunge

Many UK marketers still resist the Chinese pound, yet this is a strong and growing market. As China gears up to celebrate new year, Domenica Di Lieto, managing director of consultancy Emerging Communications,...

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Super Bowl 2016: the art of the campaign before the game

Super Bowl 2016: the art of the campaign before the game

With Super Bowl 50 coming up on Sunday 7 February, Marketing looks at the brands that have already broken cover in the advertising battle.

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Unilever creates music video to launch rap artist in Pot Noodle campaign

Unilever creates music video to launch rap artist in Pot Noodle campaign

Unilever-owned Pot Noodle has taken the unusual step of launching the career of the rap artist who appeared in the brand's recent 'You can make it!' campaign.

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Boots bows to consumer pressure over 'sexist pricing' of women's toiletries

Boots bows to consumer pressure over 'sexist pricing' of women's toiletries

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Brexit would expose British brands to 'insane' red tape, says Richard Reed

Brexit would expose British brands to 'insane' red tape, says Richard Reed

Richard Reed, Innocent co-founder and deputy chair of Britain Stronger in Europe, argues Britain leaving the EU would create 'insane' red-tape for businesses.

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Innocent founder Richard Reed: 'It is crazy how significant packaging is'

Innocent founder Richard Reed: 'It is crazy how significant packaging is'

Innocent co-founder Richard Reed believes the importance of packaging in products can not be underplayed and argues it is often more important than the product itself.

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Google overtakes Apple as globe's most valuable firm thanks to advertising... and more

Google overtakes Apple as globe's most valuable firm thanks to advertising... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Are retail labs really the path to innovation?

Are retail labs really the path to innovation?

Can in-house innovation labs at major retailers flourish as a worthwhile investment or will they always be held back by the bureaucracy of big business, asks Matthew Chapman.

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Unilever drives two giant pairs of lips around world to promote Vaseline Lip Therapy

Unilever drives two giant pairs of lips around world to promote Vaseline Lip Therapy

"We drove two giant sets of lips made out of clay to different places," intones a male voiceover. The lips were then subjected to extreme weather conditions to demonstrate the efficacy of Vaseline Lip...

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Batiste awards UK ad account to BMB

Batiste awards UK ad account to BMB

Church & Dwight, the US FMCG giant, has appointed BMB as the UK ad agency for its Batiste dry shampoo brand.

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Morrisons launches 'Price crunch' on more than 1000 brand and own-brand products

Morrisons launches 'Price crunch' on more than 1000 brand and own-brand products

Morrisons has today (1 February) launched a 'Price crunch' across 1000-plus product lines, promoting the latest in its 'value drive' in-store and online via new black and yellow branding.

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Is fear of offending stifling your creativity? Take the risk for the greater payback

Is fear of offending stifling your creativity? Take the risk for the greater payback

Are you easily offended? Perhaps the more pertinent question is whether your brand avoids causing any offence to any part of society at any time, writes Rachel Barnes, as she introduces the February issue...

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Bad taste marketing: the risky business of gaining enemies to win friends
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Fame or infamy? For brands it's a question of commitment

Fame or infamy? For brands it's a question of commitment

Ads by brands such as Gourmet Burger Kitchen and Equinox have made the start of the year surprisingly provocative. While being at the centre of a Twitter storm is a sure-fire way to get noticed, Piers...

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Unilever puts a quarter of its overall ad budget into digital marketing

Unilever puts a quarter of its overall ad budget into digital marketing

Unilever's spend on digital is nudging a quarter of its overall marketing budget, according to chief marketing and communications officer Keith Weed.

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