FMCG marketing

Read the most recent FMCG marketing news including TV campaigns and online advertising from brands and owners including P&G and Unilever.

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Disrupting the disruptors: how Unilever plans to rock the boat

Disrupting the disruptors: how Unilever plans to rock the boat

It only costs a few bucks to join but last week Unilever spent a billion of them buying Dollar Shave Club in a landmark deal that could begin to redraw Unilever's entire business model.

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Why FMCG brands need to rethink their purpose
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More than buying razors: Why Unilever acquired Dollar Shave Club

More than buying razors: Why Unilever acquired Dollar Shave Club

Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable, writes Mudit Jaju - it's a recognition that the FMCG market may have changed for good.

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Unilever profit up 2% amid flat sales in Europe

Unilever profit up 2% amid flat sales in Europe

Unilever has reported a 2% increase in net profit to €2.7bn (£2.25bn) for the first half of 2016, despite "weak" consumer demand hitting sales.

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P&G in talks with agencies over £210m UK media

P&G in talks with agencies over £210m UK media

Procter & Gamble has been speaking with agencies about its £210m media account in the UK.

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Unilever makes play for online razor market with $1bn acquisition of Dollar Shave Club

Unilever makes play for online razor market with $1bn acquisition of Dollar Shave Club

Unilever has acquired male grooming subscription service Dollar Shave Club (DSC), in a move that will see it go head-to-head with arch-rival Procter & Gamble's market-leading razor brand Gillette.

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GSK Consumer Healthcare updates global roster with nine agencies in

GSK Consumer Healthcare updates global roster with nine agencies in

GlaxoSmithKline Consumer Healthcare has consolidated its roster of global agencies, following a review.

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Palmolive and Gett first to launch sponsored filters on hot photo app Prisma

Palmolive and Gett first to launch sponsored filters on hot photo app Prisma

Palmolive and taxi app Gett are the first brands to sponsor a rising new photography app, Prisma, which uses filters to turn photos into 'art'.

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McCann wins global ad account for RB cleaning brand Dettol

McCann wins global ad account for RB cleaning brand Dettol

FMCG giant RB has appointed McCann Worldgroup to handle its cleaning brands Dettol and Lysol worldwide - while incumbent Havas Worldwide has been handed a new strategic role.

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Rio 2016 Olympics: the campaigns vying for gold

Rio 2016 Olympics: the campaigns vying for gold

With the Rio 2016 Olympics around the corner, Campaign takes a look at the best (and worst) campaigns from the brands and official sponsors eager to capitalise on the world's biggest sporting event.

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Johnson's Baby hunts UK agencies to differentiate from own-label

Johnson's Baby hunts UK agencies to differentiate from own-label

Johnson & Johnson's babycare arm in the UK, Johnson's Baby, is seeking agencies to help it differentiate further from own-label rivals.

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A view from Dave Trott: Not everything is FMCG

A view from Dave Trott: Not everything is FMCG

Sociologists have taken over advertising.

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Gillette's Olympic spot shows the dark side of training

Gillette's Olympic spot shows the dark side of training

Grey New York creates a brutal 3-minute film featuring a new remix from Sia

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Gender targeting is an own goal for brands

Gender targeting is an own goal for brands

Think only men are watching football? Then it's time to ditch your preconceptions and find out who your audience really is and what they want, writes the founder of mobile adtech company Widespace.

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Boots partners with Disney in Finding Dory promotion for Soltan

Boots partners with Disney in Finding Dory promotion for Soltan

Boots has partnered with Disney for the first time in a linkup between the retailer's sun care brand Soltan and new Disney Pixar movie Finding Dory.

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Marie Claire expands into beauty retail with Ocado deal

Marie Claire expands into beauty retail with Ocado deal

Women's magazine Marie Claire is eyeing alternative revenue models, launching an online and physical beauty retail brand called Fabled.

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P&G's Pritchard: Embrace the 'noble and beautiful craft' of advertising

P&G's Pritchard: Embrace the 'noble and beautiful craft' of advertising

Marc Pritchard, chief marketer at Procter & Gamble, tells Sonoo Singh about the 'crap trap' of content, the 'beautiful craft' of advertising and why he would like the Glass Lion to disappear.

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P&G marketer Pritchard warns brands over rebates

P&G marketer Pritchard warns brands over rebates

Procter & Gamble's top global marketer has waded into the media agency transparency debate, saying brands that neglect to do their own governance "only have themselves to blame".

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Bayer's ad may have meant no harm but outside of Cannes real life is different

Bayer's ad may have meant no harm but outside of Cannes real life is different

When I was new to the industry I smiled along with sexist chat to be accepted into the boys club. It's hard being the only one who disagrees, and that's the only answer I have as to why no one spoke up...

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