FMCG marketing

Read the most recent FMCG marketing news including TV campaigns and online advertising from brands and owners including P&G and Unilever.

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Coca-Cola bottle leads UK's top ten most recognised brand packages

Coca-Cola bottle leads UK's top ten most recognised brand packages

Coca-Cola's glass bottle is the most recognisable brand packaging sold on British shelves, according to a survey.

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Sheba "Resistance is futile" by Abbott Mead Vickers BBDO

Sheba "Resistance is futile" by Abbott Mead Vickers BBDO

Sheba's 30-second TV ad explores the relationship between cats and humans.

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Kate Moss floats in space in Charlotte Tilbury VR experience

Kate Moss floats in space in Charlotte Tilbury VR experience

Kate Moss acts as a celestial guide in a virtual reality experience by Charlotte Tilbury which features perfume bottles hurtling through space as flying saucers.

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Unilever and P&G battle for data on the future consumer

Unilever and P&G battle for data on the future consumer

The disruption affecting the grocery sector is spilling over into FMCG, as Unilever and Procter & Gamble explore using channels other than supermarkets to future-proof their businesses.

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The first black transgender model returns to Clairol, 36 years after being outed

The first black transgender model returns to Clairol, 36 years after being outed

A short film by Grey New York tells how the fashion industry rejected and then eventually embraced her

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FMCG brands get fit for the future

FMCG brands get fit for the future

FMCG brands are adapting to be match-ready in a changing market.

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Facebook needs more than just clever data to deliver results for brands

Facebook needs more than just clever data to deliver results for brands

P&G's decision to scale back the use of targeting on their Facebook ads has been met with a certain sense of schadenfreude in some quarters of the industry, especially those concerned by the platform's...

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Unilever teams up with ZipJet for Persil-branded on-demand laundry service

Unilever teams up with ZipJet for Persil-branded on-demand laundry service

Unilever has formed a partnership with laundry and dry-cleaning startup ZipJet to offer clothes washed with Persil detergent.

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Unilever's Keith Weed urges industry to tackle ad fraud

Unilever's Keith Weed urges industry to tackle ad fraud

Keith Weed, chief marketing and communications officer at Unilever, has warned that the industry should be concerned over ad fraud.

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Beiersdorf kicks off review for northern Europe media

Beiersdorf kicks off review for northern Europe media

Beiersdorf, which owns the Nivea brand, is reviewing its media account across northern Europe.

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Movers and shakers: M&C Saatchi, V&A, IPG Mediabrands, Lily's Kitchen, VCCP

Movers and shakers: M&C Saatchi, V&A, IPG Mediabrands, Lily's Kitchen, VCCP

Campaign's weekly round-up of the hires, departures and promotions across the industry

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Pet food brand Lily's Kitchen appoints Diageo innovation chief as first marketing director

Pet food brand Lily's Kitchen appoints Diageo innovation chief as first marketing director

Upmarket pet food brand Lily's Kitchen has poached senior Diageo marketer Chris Lock, who becomes its first marketing director.

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Temptations "Treat them too" by Adam & Eve/DDB

Temptations "Treat them too" by Adam & Eve/DDB

Cat troupe The Electric Furs perform a feline rendition of Don't You (Forget About Me) by Simple Minds in a new campaign for Mars' cat-treat brand Temptations.

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P&G's Fairy Non-Bio signs up to sponsor Mumsnet app

P&G's Fairy Non-Bio signs up to sponsor Mumsnet app

P&G-owned Fairy Non-Bio has signed a six-figure deal to sponsor Mumsnet for a year.

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Durex dishes out three million free condoms to raise awareness of sexually transmitted Zika

Durex dishes out three million free condoms to raise awareness of sexually transmitted Zika

Durex has teamed up with global charity group International Planned Parenthood Federation to launch #DontShareZika, a video campaign to educate people about the virus' status as a sexually transmitted...

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Durex and IPPF "#DontShareZika" by Durex

Durex and IPPF "#DontShareZika" by Durex

Durex and the International Planned Parenthood Federation have joined forces to educate people about Zika and how the virus can spread through unprotected sex.

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#LikeAGirl takes gold in the top five global branded videos from July

#LikeAGirl takes gold in the top five global branded videos from July

Always' "LikeAGirl" takes first place in July's top five global branded videos, this month studded with sportspeople in the run up to the Olympic Games.

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Win for P&G's Pampers as watchdog rules that Asda nappy claims are full of it

Win for P&G's Pampers as watchdog rules that Asda nappy claims are full of it

Asda made claims that could not be substantiated when comparing its own label nappies to Pampers in two online ads, the Advertising Standards Authority has ruled.

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Coty picks BETC London for global Rimmel account

Coty picks BETC London for global Rimmel account

Coty, the beauty company, has appointed BETC London to handle its global advertising account for Rimmel after a competitive pitch.

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VO5 "#DiscoverYourStyle" by Crush

VO5 "#DiscoverYourStyle" by Crush

Katy B and John Newman talk about their style and influences in the latest work for VO5 by Crush.

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