FMCG marketing

Read the most recent FMCG marketing news including TV campaigns and online advertising from brands and owners including P&G and Unilever.

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Mars Temptations' 'talking cat collar' lets cats put their feelings into words

Mars Temptations' 'talking cat collar' lets cats put their feelings into words

Ever wondered what your cat is trying to tell you? Cat treat brand Temptations, working with Adam & Eve/DDB, has made the dream of feline speech a reality with talking collar 'Catterbox'.

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P&G celebrates strong mums in 2016 Rio Olympics campaign

P&G celebrates strong mums in 2016 Rio Olympics campaign

Procter & Gamble is honouring the emotional strength involved in motherhood in its 2016 Olympics campaign, which broke today - 100 days before the Rio games begin on 5 August.

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Boots No7 "ready for more" by Mother

Boots No7 "ready for more" by Mother

The ballet dancer Alessandra Ferri performs with a hologram of her younger self in a new ad for Boots No7's Triple Action Serum.

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Boots launches 'Soltan Sun Ready' summer safety campaign in schools

Boots launches 'Soltan Sun Ready' summer safety campaign in schools

Summer might feel far off, but Boots will be teaching kids the benefits of slapping on their factor 30 with its 'Soltan Sun Ready' campaign for schools.

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The National Trust, Radio 4 and Avon named most 'English' brands

The National Trust, Radio 4 and Avon named most 'English' brands

The National Trust, BBC Radio 4 and Avon are among the most 'English' brands, according to research published ahead of St George's Day on Saturday.

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What's the Queen's favourite spread? Ma'am-ite

What's the Queen's favourite spread? Ma'am-ite

Marmite has joined a list of brands recognised for supplying goods and services to the royal household with a Royal Warrant, ahead of the Queen's 90th birthday today (21 April).

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TMW Unlimited picks up L'Oréal briefs

TMW Unlimited picks up L'Oréal briefs

L'Oréal, the beauty company, has appointed TMW Unlimited to handle its integrated ad business for three brands.

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M&S insights director Nathan Ansell: embrace failure and be clear about what you stand for

M&S insights director Nathan Ansell: embrace failure and be clear about what you stand for

Marketers should learn to "fail fast", according to Marks & Spencer director of loyalty, customer insights & analytics Nathan Ansell.

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Sainsbury's and Unilever marketing leaders: don't over-rely on data or obsess about channels

Sainsbury's and Unilever marketing leaders: don't over-rely on data or obsess about channels

Marketing leaders from Sainsbury's, Unilever, Santander and Travelex told an audience at Advertising Week yesterday (20 April) what they saw as the 'elephant in the room' - the uncomfortable truth facing...

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Boots No7 pits 52-year-old ballerina against her 19-year-old hologrammatic self

Boots No7 pits 52-year-old ballerina against her 19-year-old hologrammatic self

Boots has launched a campaign for its No7 anti-aging cream starring Olivier Award-winning ballerina Alessandra Ferri.

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Brands should consider their history when looking for the next big innovation

Brands should consider their history when looking for the next big innovation

The desire to be seen as cutting edge is natural - but brands can also find innovative ideas by looking to the past, argues Professor Alfredo De Massis, chair of entrepreneurship and family business at...

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Unilever product innovation drives underlying sales growth in 'tougher' environment

Unilever product innovation drives underlying sales growth in 'tougher' environment

Unilever boss Paul Polman says the company is maintaining momentum "despite a tougher external environment" as the FMCG giant revealed a 4.7% rise in underlying sales.

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World's talking about: Marriage market takeover

World's talking about: Marriage market takeover

Forsman & Bodenfors, the agency behind Volvo's "the epic split", is making headlines again - with an ad for the beauty brand SK-II about China's "leftover women".

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Coty launches global review

Coty launches global review

Beauty company approaches agencies over creative and digital cosmetics accounts.

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Blu's CMO on why e-cigarette brands should appeal to the heart

Blu's CMO on why e-cigarette brands should appeal to the heart

E-cigarettes have had their work cut out overcoming safety concerns and image problems - but it's time for brands to take their communication to the next level, says Blu's marketing boss.

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Gillette "Gillette club" by Grey London

Gillette "Gillette club" by Grey London

In the wake of the success of the delivery business Dollar Shave Club, Gillette has created its own subscription platform and is advertising its services with a mafia-themed TV ad.

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Maya Rudolph goes off script, au naturel in new laundry campaign

Maya Rudolph goes off script, au naturel in new laundry campaign

72andSunny New York debuts first work for Seventh Generation

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Gillette launches razor subscription service Gillette Club

Gillette launches razor subscription service Gillette Club

P&G has opened its first branded UK subscription service for Gillette, Gillette Club.

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P&G's 'leftover women' viral crosses boundaries with empowering, global message

P&G's 'leftover women' viral crosses boundaries with empowering, global message

Social video expert Be On reviews 'Marriage Market Takeover' - the latest campaign from Procter & Gamble skincare brand SK-II.

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More than clicks and shares: why Facebook's Dunnhumby deal matters

More than clicks and shares: why Facebook's Dunnhumby deal matters

Facebook and Dunnhumby's combined reach makes their measurement deal exciting for brands - but remember we had this before with Yahoo and Nectar, writes Matthew Bell, head of strategy at MEC London.

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