FMCG marketing

Read the most recent FMCG marketing news including TV campaigns and online advertising from brands and owners including P&G and Unilever.

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Tide dedicates a Valentine's love song to messy romance

Tide dedicates a Valentine's love song to messy romance

A smooth-talking DJ dedicates spots to foods we love that hurt our clothes so bad

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Brand purpose isn't just a 'layer' over selling products, says P&G's Roisin Donnelly

Brand purpose isn't just a 'layer' over selling products, says P&G's Roisin Donnelly

A brand purpose is for life, and not just for Christmas, according to P&G's brand director for Northern Europe, Roisin Donnelly.

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Can the IAAF get back on track after Nestle becomes latest sponsor to sever ties?

Can the IAAF get back on track after Nestle becomes latest sponsor to sever ties?

After Nestle became the latest brand after Adidas to axe its IAAF sponsorship, the IAAF faces a grim future, with things "likely to get worse before they get better". But it's not all "doom and gloom"...

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Pepsi's brand and marketing investment boosts profit in turbulent market... and more

Pepsi's brand and marketing investment boosts profit in turbulent market... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Like garage flowers, marketers should delay Valentine's Day campaigns to the 'last minute'

Like garage flowers, marketers should delay Valentine's Day campaigns to the 'last minute'

Brands need to delay their Valentine's Day campaigns to match the last-minute behaviour of UK consumers, a quarter of whom say the event is over-commercialised, according to research from RadiumOne.

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How the Internet of Things will open up a new relationship between brands and consumers

How the Internet of Things will open up a new relationship between brands and consumers

Brands are cottoning onto the idea that they can use smart products to continue a relationship with consumers after purchase, writes Daniele Fiandaca, co-founder of Creative Social.

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What impact will zero-based budgeting have on agencies?

What impact will zero-based budgeting have on agencies?

Is ZBB, which is gaining traction among advertisers, another excuse to slash and burn?

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Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

As more cynically-minded consumers batten down the hatches against the deluge of Valentine-themed marketing mush raining down ahead of the 'big day', we decided to snatch Cupid's arrow mid-air and take...

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Super Bowl 2016: Six ways the big game changed

Super Bowl 2016: Six ways the big game changed

This year's Super Bowl fell short of an all-time high in broadcast viewing but set a new record for streaming.

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Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

Unilever laundry brands Persil Non-Bio and Comfort Pure are to sponsor Mumsnet's new Pregnancy Tracker app for a year.

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Tesco matches singles based on shopping basket contents for Valentine's Day push

Tesco matches singles based on shopping basket contents for Valentine's Day push

Tesco is playing Cupid with a Valentine's Day campaign based on a social experiment that aims to match prospective couples by analysing the contents of their shopping baskets.

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Tesco sorry for less than 'awsome' grammar gaffes on babywear... and more

Tesco sorry for less than 'awsome' grammar gaffes on babywear... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Be a one-hit wonder: 5 things I wish I'd learned earlier in my career

Be a one-hit wonder: 5 things I wish I'd learned earlier in my career

In the latest of our Lessons from the Next Generation Power 100, Rob Bayne, director at Mountainview Learning, and a member of the NxtGen Class of 2010, shares the most valuable lessons that experience...

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Creativity means less time on charts and more time doing

Creativity means less time on charts and more time doing

This week, we launched a music video for an up-and-coming rap act called Raylo, writes Andy Nairn, founding partner at Lucky Generals.

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Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Dove has launched a dramatically shot film of 6 Nations stars as part of a 'scrum together' campaign highlighting its rugby sponsorship.

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The Lynx after-effect

The Lynx after-effect

'Find your magic' moves the brand on from the one-dimensional masculinity of its most well-known campaign. And not before time, Richard Huntington writes.

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Why it will only be a happy Chinese new year for brands that take the plunge

Why it will only be a happy Chinese new year for brands that take the plunge

Many UK marketers still resist the Chinese pound, yet this is a strong and growing market. As China gears up to celebrate new year, Domenica Di Lieto, managing director of consultancy Emerging Communications,...

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Super Bowl 2016: the art of the campaign before the game

Super Bowl 2016: the art of the campaign before the game

With Super Bowl 50 coming up on Sunday 7 February, Marketing looks at the brands that have already broken cover in the advertising battle.

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Unilever creates music video to launch rap artist in Pot Noodle campaign

Unilever creates music video to launch rap artist in Pot Noodle campaign

Unilever-owned Pot Noodle has taken the unusual step of launching the career of the rap artist who appeared in the brand's recent 'You can make it!' campaign.

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