FMCG marketing

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Coca-Cola unveils major redesign as it shifts from brand-specific ads

Coca-Cola unveils major redesign as it shifts from brand-specific ads

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PG Tips' Monkey dons a red nose for Comic Relief in this week's ad chart

PG Tips' Monkey dons a red nose for Comic Relief in this week's ad chart

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Always releases follow-up to #likeagirl film ahead of International Women's Day

Always releases follow-up to #likeagirl film ahead of International Women's Day

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The phrase 'virtual reality' will become as obsolete as faxes, telexes and jobs for life

The phrase 'virtual reality' will become as obsolete as faxes, telexes and jobs for life

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Superbrands top 20 features six new entrants

Superbrands top 20 features six new entrants

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The future of drugs: building a super-smart society

The future of drugs: building a super-smart society

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McDonald's free-range egg spot makes a cracking debut in this week's ad chart

McDonald's free-range egg spot makes a cracking debut in this week's ad chart

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Unilever wants to accelerate crowdsourcing projects 'tenfold' with new ideas hub

Unilever wants to accelerate crowdsourcing projects 'tenfold' with new ideas hub

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Unilever seeks digital shop for Toni & Guy

Unilever seeks digital shop for Toni & Guy

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History of advertising: No 123: Nivea's beach ball

History of advertising: No 123: Nivea's beach ball

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VO5 partners with Twitter for Brit Awards native video campaign

VO5 partners with Twitter for Brit Awards native video campaign

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Unilever partners with start-up making chores fun for children

Unilever partners with start-up making chores fun for children

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Coke named top global brand and Unilever top advertiser in Warc ranking

Coke named top global brand and Unilever top advertiser in Warc ranking

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What brands should learn from the Oscars about storytelling

What brands should learn from the Oscars about storytelling

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Thomson's bear takes top spot in ad poll

Thomson's bear takes top spot in ad poll

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P&G boss: we must nail the brand promise

P&G boss: we must nail the brand promise

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Nurofen tracks tweets and Google Searches to challenge perception on headaches

Nurofen tracks tweets and Google Searches to challenge perception on headaches

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Agencies line up for Benecol UK business

Agencies line up for Benecol UK business

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Digital to account for half of all UK ad spend this year

Digital to account for half of all UK ad spend this year

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Eight ads that teach us unexpected life lessons

Eight ads that teach us unexpected life lessons


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