Government, non-profit, NGOs marketing and ad news

The latest Government, NGOs, charity and non-profit marketing news and trends, including TV ads and social media campaigns.

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Matthew McConaughey boosts Baton Rouge flood relief in Ad Council spot

Matthew McConaughey boosts Baton Rouge flood relief in Ad Council spot

GSD&M co-founder partners with daughter to create timely PSA

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Kids burst their own bubbles in the Humane Society's new puppy mill campaign

Kids burst their own bubbles in the Humane Society's new puppy mill campaign

Rokkan delivers another cute film with a deeper, more serious message

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Who won gold at the Twitter Olympics?

Who won gold at the Twitter Olympics?

John Scurfield, head of sport and entertainment at MediaCom, delves into the data behind fan engagement in Rio 2016.

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TfL marketing chief: Good leaders talk less and listen more

TfL marketing chief: Good leaders talk less and listen more

If you don't have a fascination with what makes people tick, you might be in the wrong business, writes Chris Macleod.

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Should the ad industry accept regulation as 'inherently a bad thing'?

Should the ad industry accept regulation as 'inherently a bad thing'?

The ad industry's apparent anti-regulation stance is jarring, writes Richard Pinder.

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Ad Council throws parties for adults who finish their high school degrees

Ad Council throws parties for adults who finish their high school degrees

McKinney spot features friends and family who help students complete unfinished business

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ZSL "Imagine a world" by The Allotment

ZSL "Imagine a world" by The Allotment

The Zoological Society of London, the 190-year-old charity, has launched its first-ever brand-awareness campaign.

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Government widely criticised over compromise childhood obesity strategy

Government widely criticised over compromise childhood obesity strategy

The government's long-awaited childhood obesity strategy, published today, has left both the industry and health campaigners disgruntled after certain key measures were dropped, while others were retained.

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Pitch update: Sainsbury's, BMW, Marks & Spencer, Beiersdorf, UK government

Pitch update: Sainsbury's, BMW, Marks & Spencer, Beiersdorf, UK government

MullenLowe London is out of the running for the Sainsbury's ad account.

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'Watered down' government obesity plan expected tomorrow

'Watered down' government obesity plan expected tomorrow

Government plans to curb the UK's obesity crisis are expected to be announced tomorrow, although the strategy is reported to be "watered down".

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Movers and shakers: Mondelez, Hertz, Karmarama, OMD, Lida and more

Movers and shakers: Mondelez, Hertz, Karmarama, OMD, Lida and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

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Case study: How Deutsche Telekom brought its brand purpose to life through mobile gaming

Case study: How Deutsche Telekom brought its brand purpose to life through mobile gaming

Mobile gaming is hot news at the moment as the Pokemon Go frenzy reaches fever pitch. While it may not have generated similar levels of hype, Deutsche Telekom's game "Sea Hero Quest" has captured the imagination...

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Missing people "Missing people" by BBH Barn

Missing people "Missing people" by BBH Barn

Charity Missing People is encouraging Pokémon Go players to search for the thousands of people who disappear each year in the UK.

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The best and most advanced child teaching aid is already here

The best and most advanced child teaching aid is already here

Mono continues clever campaign for Children's Hospital of Minnesota

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NHS' 'Missing type' blood appeal is back with international campaign

NHS' 'Missing type' blood appeal is back with international campaign

"Missing type", the appeal for new blood donors that grabbed headlines last year by mysteriously removing letters from famous brands and places such as Downing Street, is returning with an international...

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NHS Blood and Transplant "Missing type" by WCRS

NHS Blood and Transplant "Missing type" by WCRS

NHS Blood and Transplant has teamed up with organisations across 21 countries to highlight the almost 30% drop in blood donors in the past ten years globally.

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The Open University "Make better use of your time" by Lida

The Open University "Make better use of your time" by Lida

How much time do you spend on social media? Be honest.

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#TeamRefugees Olympic film blows stereotypes out of the water

#TeamRefugees Olympic film blows stereotypes out of the water

Just So and Grey London's film for the Olympic Refugees Team doesn't aim to tug on the heartstrings but instead celebrates the power of coming together as a team.

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V&A Museum hires BBC digital comms chief Brendel to run marketing and PR

V&A Museum hires BBC digital comms chief Brendel to run marketing and PR

London's V&A Museum has appointed BBC head of digital communications Sophie Brendel as its director of marketing and communications, a new role with responsibility for the museum's marketing, press, PR...

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Unshackled from the EU, VAT reform should be a priority for the new chancellor

Unshackled from the EU, VAT reform should be a priority for the new chancellor

With publishers now delivering rich content across an array of platforms, and the UK unshackled from the European rule book, our domestic tax regime can finally catch up with the internet age, writes Owen...

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