Green marketing and sustainability news and features

Coverage of green marketing, sustainability campaigns and environmentally-friendly campaigns, as well as news and analysis on ethical marketing.
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M&S Plan A in numbers: 10 stats outlining the retailer's CSR crusade

M&S Plan A in numbers: 10 stats outlining the retailer's CSR crusade

Marks & Spencer has published its latest Plan A Report, listing its sustainability achievements and plans. Here, Marketing lists 10 figures and stats that convey the impact of its CSR strategy.

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Meaningful brands enjoy major competitive edge

Meaningful brands enjoy major competitive edge

In a continuation of a trend that has been gaining momentum for the past three years, Havas' robust update to its Meaningful Brands study this week suggests marketers who ignore the value of how brands...

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Heineken creates sustainability campaign with Blippar

Heineken creates sustainability campaign with Blippar

Beer brand Heineken has produced a campaign to get the message across to consumers that it has committed to ensuring 50 per cent of its hops and barley come from sustainable sources by 2020.

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Coca-Cola in U-turn as it introduces traffic-light labelling scheme

Coca-Cola in U-turn as it introduces traffic-light labelling scheme

Coca-Cola GB will adopt the voluntary front-of-pack nutrition labelling scheme as part of the Government's Responsibility Deal, despite rejecting the plan a year ago.

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McDonald's accepts empty cans as currency in green festival campaign

McDonald's accepts empty cans as currency in green festival campaign

Hungry for a McDonald's but short of cash? No problem, if you live in Sweden.

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Why brands are un-friending Facebook to follow Twitter

Why brands are un-friending Facebook to follow Twitter

Red Bull, Heineken, Coca-Cola were among the first brands to realise the power of the Facebook Like. But these giants are now turning away from Facebook. What is happening? Matthew Burns, co-founder of...

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Coke kicks off 'big year' with healthy-living World Cup message

Coke kicks off 'big year' with healthy-living World Cup message

Coca-Cola is planning to use its sponsorship of the World Cup to push its global sustainability campaign, encouraging consumers to live healthier and more active lifestyles.

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Greenpeace satirises P&G ads over palm oil deforestation

Greenpeace satirises P&G ads over palm oil deforestation

Greenpeace has parodied Procter & Gamble's 'Thank You Mom' ad campaign and festooned the FMCG giant's global headquarters in Cincinnati with massive posters accusing P&G's supply chain of deforestation...

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Tesco under attack for reneging on sustainability pledges with 'dodgy' tuna

Tesco under attack for reneging on sustainability pledges with 'dodgy' tuna

Tesco has come under fire from environmental activist group Greenpeace over allegations the supermarket has begun stocking a "dodgy" brand of tuna caught in manner which endangers other sea life.

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Doing good can help your brand prosper

Doing good can help your brand prosper

This year the UK government will allocate the lowest proportion of GDP to public spending since 1948. Even though there may be green shoots of an upturn, this is austerity, and the country that has been...

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Nissan pledges to make electric car ownership more 'practical'

Nissan pledges to make electric car ownership more 'practical'

Nissan is attempting to boost sales of its Leaf electric car with the introduction five pledges to make it a "practical" choice for more customers, as part of a "ground-breaking customer commitment".

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Delport brings agility to streamlined Havas Media

Delport brings agility to streamlined Havas Media

Havas Media Group's new global managing director talks for the first time since being promoted last year. By Arif Durrani.

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It's time to bin brands

It's time to bin brands

Marketers must take responsibility for what happens to their packaging after it's left the shelves, writes Sir Andrew Motion, president, Campaign to Protect Rural England, and former Poet Laureate.

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Counting down 2012's finest Marketing Moments

Counting down 2012's finest Marketing Moments

Nicola Kemp unveils the top marketing moments of the past 12 months.

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Flailing Starbucks has fallen to 'age of damage', says Havas global chief

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global coffee chain to become the latest brand to suffer in "the age of damage", according to Havas' global chief...

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RB sets new sustainability strategy after hitting previous targets

RB sets new sustainability strategy after hitting previous targets

Reckitt Benckiser (RB) has unveiled a fresh sustainability initiative called "betterbusiness", which aims to create a third of the company's net revenue from sustainable products.

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TUI Travel commits to 'greener' holidays

TUI Travel commits to 'greener' holidays

TUI Travel, the company behind holiday brands Thomson and First Choice, has revealed a three-year sustainability strategy to deliver 10 million "greener and fairer" holidays and to become Europe's most...

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Arif Durrani: London 2012 ad blackout brings commercial Games into focus

Arif Durrani: London 2012 ad blackout brings commercial Games into focus

The start of the official advertising 'blackout' around this summer's London 2012 Olympics today brings into focus the commercial nature of the modern Games, and with it a general misunderstanding.

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Arif Durrani: Cannes 2012 suggests doing good is now good business

Arif Durrani: Cannes 2012 suggests doing good is now good business

The Cannes Lions Festival is a many-tentacled beast which in many ways defies summarisation, yet among the industry back-slapping, network squabbling and media one-upmanship along the Crosiette, I found...

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Editor's Comment: One month to the Games and crunch time for London 2012 Olympics sponsor marketers

It is as much a decision for a brand not to sponsor an era-defining event such as the London 2012 Olympics as it is to do so.

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