Green marketing and sustainability news and features

Coverage of green marketing, sustainability campaigns and environmentally-friendly campaigns, as well as news and analysis on ethical marketing.
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Think BR: Make sustainability the icing on your product's cake

Think BR: Make sustainability the icing on your product's cake

With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks, director, and Laura Furniss, development...

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Facebook to be central to Fairtrade Fortnight

Facebook to be central to Fairtrade Fortnight

Cadbury, Nestle, Starbucks, Tesco and Waitrose are among the brands taking part in this year's Fairtrade Fortnight, which will concentrate its main hub of activity on Facebook.

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BR Video: Public debates green credentials of mobile devices

BR Video: Public debates green credentials of mobile devices

Environmental credentials are becoming a consideration for consumers when choosing a mobile phone, with people indicating that O2's new eco ranking tool is a good idea, according to the latest BR Video.

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DM industry beats government recycling targets

DM industry beats government recycling targets

LONDON - The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013.

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Channel 4 renews wine brands sponsorship

Channel 4 renews wine brands sponsorship

LONDON - Channel 4 has secured a second year-long sponsorship deal with Constellation Europe's wine brands Hardys and Echo Falls, for its hit show 'Come Dine With Me'.

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