Household products marketing and ad news

The latest ad and marketing news from household brands and products, including social media campaigns and TV ads by the names that keep your home clean and tidy.

Household products news and analysis

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Unilever CMO Keith Weed: 'We are shooting VR content for all our brands'

Unilever CMO Keith Weed: 'We are shooting VR content for all our brands'

Unilever is creating a library of virtual reality content for all its brands in preparation for the technology going mainstream, according to its top marketer.

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What's the Queen's favourite spread? Ma'am-ite

What's the Queen's favourite spread? Ma'am-ite

Marmite has joined a list of brands recognised for supplying goods and services to the royal household with a Royal Warrant, ahead of the Queen's 90th birthday today (21 April).

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Finish "powerball versus life" by Wieden & Kennedy

Finish "powerball versus life" by Wieden & Kennedy

Finish explores the link between two of life's constants (ageing and heartbreak) and dishes in a pair of new TV ads by Wieden & Kennedy London.

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Finish launches follow-up to Cannes Lion and British Arrows-winning campaign

Finish launches follow-up to Cannes Lion and British Arrows-winning campaign

Finish explores the masses of dirty dishes caused by ageing and heartbreak, in two new TV ads created by Wieden & Kennedy London.

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Unilever's Surf sends up perfume ads in spoof spot

Unilever's Surf sends up perfume ads in spoof spot

Unilever has spoofed the well worn formula of the perfume ad in a new campaign for its Surf Sensations detergent range.

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Women doing all the washing up isn't Fair(y), says P&G's washing-up liquid brand

Women doing all the washing up isn't Fair(y), says P&G's washing-up liquid brand

Washing-up liquid brand Fairy tapped into the International Women's Day conversation with a social post asking: "How fair is your home?"

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Indian detergent ad urges men to #ShareTheLoad with household chores

Indian detergent ad urges men to #ShareTheLoad with household chores

The Procter & Gamble brand says washing isn't women's work alone

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Ariel "share the load" by BBDO India

Ariel "share the load" by BBDO India

It's the video that Facebook's Sheryl Sandberg called one of the most powerful she'd ever seen: Ariel's Indian ad campaign encouraging men to do their fair share of housework.

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'Modern Family' star has a new role in Tide ads

'Modern Family' star has a new role in Tide ads

Saatchi & Saatchi New York enlists a mischievous child to make messes that need cleaning

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Rituals creates 18 Instagram accounts for virtual treasure hunt

Rituals creates 18 Instagram accounts for virtual treasure hunt

Homeware brand Rituals has launched an innovative Instagram campaign, launching 18 accounts that lead the user around different rooms of a house.

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Tide dedicates a Valentine's love song to messy romance

Tide dedicates a Valentine's love song to messy romance

A smooth-talking DJ dedicates spots to foods we love that hurt our clothes so bad

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Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

Unilever laundry brands Persil Non-Bio and Comfort Pure are to sponsor Mumsnet's new Pregnancy Tracker app for a year.

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Why it will only be a happy Chinese new year for brands that take the plunge

Why it will only be a happy Chinese new year for brands that take the plunge

Many UK marketers still resist the Chinese pound, yet this is a strong and growing market. As China gears up to celebrate new year, Domenica Di Lieto, managing director of consultancy Emerging Communications,...

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Unilever puts a quarter of its overall ad budget into digital marketing

Unilever puts a quarter of its overall ad budget into digital marketing

Unilever's spend on digital is nudging a quarter of its overall marketing budget, according to chief marketing and communications officer Keith Weed.

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Cillit Bang's first global campaign features Flashdance tune and Madonna dancer

Cillit Bang's first global campaign features Flashdance tune and Madonna dancer

Cleaning product brand Cillit Bang is launching its first global campaign, "the mechanic", created by BETC Paris.

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