Household products marketing and ad news

The latest ad and marketing news from household brands and products, including social media campaigns and TV ads by the names that keep your home clean and tidy.

Household products news and analysis

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Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

Unilever laundry brands Persil Non-Bio and Comfort Pure are to sponsor Mumsnet's new Pregnancy Tracker app for a year.

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Why it will only be a happy Chinese new year for brands that take the plunge

Why it will only be a happy Chinese new year for brands that take the plunge

Many UK marketers still resist the Chinese pound, yet this is a strong and growing market. As China gears up to celebrate new year, Domenica Di Lieto, managing director of consultancy Emerging Communications,...

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Unilever puts a quarter of its overall ad budget into digital marketing

Unilever puts a quarter of its overall ad budget into digital marketing

Unilever's spend on digital is nudging a quarter of its overall marketing budget, according to chief marketing and communications officer Keith Weed.

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Cillit Bang's first global campaign features Flashdance tune and Madonna dancer

Cillit Bang's first global campaign features Flashdance tune and Madonna dancer

Cleaning product brand Cillit Bang is launching its first global campaign, "the mechanic", created by BETC Paris.

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Huggies celebrates 'Baby's First Feast' for Thanksgiving

Huggies celebrates 'Baby's First Feast' for Thanksgiving

Ogilvy & Mather sets a place at the table for the littlest guests

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Air Wick holiday campaign gives 'the gift of home' to retirees

Air Wick holiday campaign gives 'the gift of home' to retirees

Droga5 creates moving online film about the power of scent and memories

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Campaign Big Awards 2015: Gold: Household Goods: Digital

Campaign Big Awards 2015: Gold: Household Goods: Digital

Leo Burnett and Always were honoured for the #LikeAGirl campaign.

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Now That's What I Call Marketing Vol. 1: the 14 most infuriatingly catchy ad songs

Now That's What I Call Marketing Vol. 1: the 14 most infuriatingly catchy ad songs

Toss out your charmingly upbeat indie car commercial tunes and your 'Songs From The John Lewis Ads' CD and join Marketing in celebrating the craft of songs created just for ads.

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Breakfast Briefing: Stella brewer preps stellar deal, Apple delays WatchOS and antibacterial soap questioned

Breakfast Briefing: Stella brewer preps stellar deal, Apple delays WatchOS and antibacterial soap questioned

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, brewer AB InBev prepares SABMiller takeover, Apple delays its WatchOS 2 update...

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Brands that learn and share

Brands that learn and share

The cofounder of creative agency Animl says brands don't have all the answers to the world's problems, but they can help make problems immediate, relatable and comprehensible.

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Finish "who cleans the cleaner" by Wieden & Kennedy London

Finish "who cleans the cleaner" by Wieden & Kennedy London

Wieden & Kennedy has done good things since landing the creative account for RB's Finish.

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Persil recruits breakdancing prodigy for global ad

Persil recruits breakdancing prodigy for global ad

B-Girl Terra, the eight-year-old breakdancing prodigy who became an internet smash when a video of her performing was put on YouTube, features in a new ad for Persil.

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Laurence Llewelyn-Bowen on cracking China: five marketing lessons from the designer

Laurence Llewelyn-Bowen on cracking China: five marketing lessons from the designer

Interior designer Laurence Llewelyn-Bowen offers key observations about launching in challenging markets, as well as some more general lessons learned during the past two decades running his design business.

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Breakfast Briefing: Unilever buys Dermalogica, Iron Maiden singer to relaunch Air Djibouti

Breakfast Briefing: Unilever buys Dermalogica, Iron Maiden singer to relaunch Air Djibouti

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Unilever's agreement to buy LA-based skincare brand Dermalogica and Iron...

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Warring supermarket giants are forcing brands to hemorrhage profit

Warring supermarket giants are forcing brands to hemorrhage profit

More than half (60%) of brands stocked in supermarkets are losing money thanks to warring supermarket giants, according to a three year data study from Nielsen.

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