Household products marketing and ad news

The latest ad and marketing news from household brands and products, including social media campaigns and TV ads by the names that keep your home clean and tidy.

Household products news and analysis

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Pedigree uses dogs to attack bias against Down syndrome kids

Pedigree uses dogs to attack bias against Down syndrome kids

Latest iteration of 'Feed the Good' proves that young adults with Downs can make smart, dependable employees

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Finish "powerball versus life" by Wieden & Kennedy

Finish "powerball versus life" by Wieden & Kennedy

Finish explores the link between two of life's constants (ageing and heartbreak) and dishes in a pair of new TV ads by Wieden & Kennedy London.

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Indian detergent ad urges men to #ShareTheLoad with household chores

Indian detergent ad urges men to #ShareTheLoad with household chores

The Procter & Gamble brand says washing isn't women's work alone

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Ariel "share the load" by BBDO India

Ariel "share the load" by BBDO India

It's the video that Facebook's Sheryl Sandberg called one of the most powerful she'd ever seen: Ariel's Indian ad campaign encouraging men to do their fair share of housework.

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'Modern Family' star has a new role in Tide ads

'Modern Family' star has a new role in Tide ads

Saatchi & Saatchi New York enlists a mischievous child to make messes that need cleaning

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Tide dedicates a Valentine's love song to messy romance

Tide dedicates a Valentine's love song to messy romance

A smooth-talking DJ dedicates spots to foods we love that hurt our clothes so bad

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Huggies celebrates 'Baby's First Feast' for Thanksgiving

Huggies celebrates 'Baby's First Feast' for Thanksgiving

Ogilvy & Mather sets a place at the table for the littlest guests

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Air Wick holiday campaign gives 'the gift of home' to retirees

Air Wick holiday campaign gives 'the gift of home' to retirees

Droga5 creates moving online film about the power of scent and memories

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Brands that learn and share

Brands that learn and share

The cofounder of creative agency Animl says brands don't have all the answers to the world's problems, but they can help make problems immediate, relatable and comprehensible.

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Finish "who cleans the cleaner" by Wieden & Kennedy London

Finish "who cleans the cleaner" by Wieden & Kennedy London

Wieden & Kennedy has done good things since landing the creative account for RB's Finish.

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Dixie 'Go Dark for Dinner' by Droga5

Dixie 'Go Dark for Dinner' by Droga5

Paper product company asks you to have a 'BRB' moment from social media.

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Persil "teachers" by DLKW Lowe

Persil "teachers" by DLKW Lowe

Soap-powder ads never used to be thoughtful. At least, it never looked that way when some put-upon mother was solving a domestic emergency or Danny Baker was banging on doors.

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Finish "dishes" by Wieden & Kennedy London

Finish "dishes" by Wieden & Kennedy London

Everything ends with dishes, according to the new campaign from Finish, the dishwasher detergent owned by RB.

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Aquafresh "Captain Aquafresh" by TBWA\London
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Private View: Mark Fairbanks and Ryan Newey

Private View: Mark Fairbanks and Ryan Newey

Reviewing work from Jagermeister, Lipton, Dulux, Cobra and Adidas.

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