Household products marketing and ad news

The latest ad and marketing news from household brands and products, including social media campaigns and TV ads by the names that keep your home clean and tidy.

Household products news and analysis

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McCann wins global ad account for RB cleaning brand Dettol

McCann wins global ad account for RB cleaning brand Dettol

FMCG giant RB has appointed McCann Worldgroup to handle its cleaning brands Dettol and Lysol worldwide - while incumbent Havas Worldwide has been handed a new strategic role.

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For men with Dixie plates, salad days are here to stay

For men with Dixie plates, salad days are here to stay

Droga5 spot girds men with greens before a bevy of barbecues

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Protein World's revival of 'beach body ready' is a lesson for bland brands

Protein World's revival of 'beach body ready' is a lesson for bland brands

Georgina Denny is bored of the culture of apology in branding and advertising.

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Persil "for whatever life throws" by DLKW Lowe
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Bepanthen to sponsor baby and parenting shows on Discovery

Bepanthen to sponsor baby and parenting shows on Discovery

Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.

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Cuprinol "whimpering chair" by 18 Feet & Rising
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Boots' Elizabeth Fagan to explore marketing landscape at Media360

Boots' Elizabeth Fagan to explore marketing landscape at Media360

Elizabeth Fagan, marketing director of Boots UK, will explore some of the challenges and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference in...

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Crown Paints appoints PHD to £1.5m media account

Crown Paints appoints PHD to £1.5m media account

Crown Paints has appointed PHD to handle its £1.5m UK and Ireland media planning and buying business.

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Boots "let's feel good" by Mother
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GroupM and UM land Johnson & Johnson's £200m media business

GroupM and UM land Johnson & Johnson's £200m media business

Johnson & Johnson, the health and skincare company, has handed IPG's UM and GroupM's MEC its EMEA media planning and buying business, estimated to be worth £200 million.

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Procter & Gamble 'kids' by Wieden & Kennedy Portland

Procter & Gamble 'kids' by Wieden & Kennedy Portland

Procter & Gamble has launched the follow-up to the "best job" spot in its global "thank you, Mum" campaign.

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ITV signs up Bloo to sponsor 60-Minute Makeover

ITV signs up Bloo to sponsor 60-Minute Makeover

Bloo, the Jeyes-owned toilet freshener brand, has signed a deal to sponsor ITV's daytime DIY programme '60-Minute Makeover' when the series starts on Monday (26 March).

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Nick Emery appointed chief executive of Mindshare Worldwide

Nick Emery appointed chief executive of Mindshare Worldwide

Nick Emery has been appointed chief executive of Mindshare Worldwide, succeeding Dominic Proctor who moves to the newly created position of president of WPP's GroupM.

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Ecover 'feel good cleaning' by Brave

Ecover 'feel good cleaning' by Brave

Brave has developed a new campaign for the ecological cleaning brand Ecover.

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Fairy 'rowers' by Grey London

Fairy 'rowers' by Grey London

Fairy has launched an ad in support of the Make-A-Wish Foundation.

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