Household products marketing and ad news

The latest ad and marketing news from household brands and products, including social media campaigns and TV ads by the names that keep your home clean and tidy.

Household products news and analysis

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Sheba "Resistance is futile" by Abbott Mead Vickers BBDO

Sheba "Resistance is futile" by Abbott Mead Vickers BBDO

Sheba's 30-second TV ad explores the relationship between cats and humans.

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Unilever teams up with ZipJet for Persil-branded on-demand laundry service

Unilever teams up with ZipJet for Persil-branded on-demand laundry service

Unilever has formed a partnership with laundry and dry-cleaning startup ZipJet to offer clothes washed with Persil detergent.

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P&G's Fairy Non-Bio signs up to sponsor Mumsnet app

P&G's Fairy Non-Bio signs up to sponsor Mumsnet app

P&G-owned Fairy Non-Bio has signed a six-figure deal to sponsor Mumsnet for a year.

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For men with Dixie plates, salad days are here to stay

For men with Dixie plates, salad days are here to stay

Droga5 spot girds men with greens before a bevy of barbecues

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Persil "for whatever life throws" by DLKW Lowe
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Bepanthen to sponsor baby and parenting shows on Discovery

Bepanthen to sponsor baby and parenting shows on Discovery

Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.

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Cuprinol "whimpering chair" by 18 Feet & Rising
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Boots' Elizabeth Fagan to explore marketing landscape at Media360

Boots' Elizabeth Fagan to explore marketing landscape at Media360

Elizabeth Fagan, marketing director of Boots UK, will explore some of the challenges and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference in...

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Crown Paints appoints PHD to £1.5m media account

Crown Paints appoints PHD to £1.5m media account

Crown Paints has appointed PHD to handle its £1.5m UK and Ireland media planning and buying business.

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Boots "let's feel good" by Mother
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GroupM and UM land Johnson & Johnson's £200m media business

GroupM and UM land Johnson & Johnson's £200m media business

Johnson & Johnson, the health and skincare company, has handed IPG's UM and GroupM's MEC its EMEA media planning and buying business, estimated to be worth £200 million.

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Procter & Gamble 'kids' by Wieden & Kennedy Portland

Procter & Gamble 'kids' by Wieden & Kennedy Portland

Procter & Gamble has launched the follow-up to the "best job" spot in its global "thank you, Mum" campaign.

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ITV signs up Bloo to sponsor 60-Minute Makeover

ITV signs up Bloo to sponsor 60-Minute Makeover

Bloo, the Jeyes-owned toilet freshener brand, has signed a deal to sponsor ITV's daytime DIY programme '60-Minute Makeover' when the series starts on Monday (26 March).

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Nick Emery appointed chief executive of Mindshare Worldwide

Nick Emery appointed chief executive of Mindshare Worldwide

Nick Emery has been appointed chief executive of Mindshare Worldwide, succeeding Dominic Proctor who moves to the newly created position of president of WPP's GroupM.

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Ecover 'feel good cleaning' by Brave

Ecover 'feel good cleaning' by Brave

Brave has developed a new campaign for the ecological cleaning brand Ecover.

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