Insurance news and analysis

The latest insurance marketing news, including travel, motor and life insurance brands, plus recent features about insurance comparison sites, including the latest TV ads, features and analysis.

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Channel 4's Rio 2016 Paralympics coverage to be sponsored by Allianz

Channel 4's Rio 2016 Paralympics coverage to be sponsored by Allianz

Insurance firm Allianz has signed up as sponsor of Channel 4's Rio 2016 Paralympic Games coverage.

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Aviva reviews £60m global media

Aviva reviews £60m global media

Aviva has put its estimated £60 million global media account up for review for the first time in six years.

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Allstate's "Mayhem" returns with DIY fail

Allstate's "Mayhem" returns with DIY fail

Leo Burnett asked viewers to vote for their favorite real-life home-improvement snafu

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Aviva seeks 'bigger social purpose' as it pushes driver monitoring app

Aviva seeks 'bigger social purpose' as it pushes driver monitoring app

Aviva hopes its campaign urging motorists to use its driver monitoring app will help it achieve a "bigger social purpose".

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Confused.com adds two new toys to join Brian the Robot

Confused.com adds two new toys to join Brian the Robot

Confused.com is extending the range of free toys it offers customers who take out insurance through the company after the success of its Brian the Robot mascot.

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Insane real-life insurance claims fuel Farmers' latest push

Insane real-life insurance claims fuel Farmers' latest push

Deer trash your pool? Bear eat your dinner? Insurance company has "been there, covered that."

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Mom kills time while her son kills bad guys in Geico spot

Mom kills time while her son kills bad guys in Geico spot

If you're The Martin agency, you produce new Geico work--it's what you do

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Comparethemarket.com hires Virgin Atlantic digital strategist James Shanahan

Comparethemarket.com hires Virgin Atlantic digital strategist James Shanahan

Comparethemarket.com has appointed former Virgin Atlantic strategist James Shanahan as its digital marketing associate director.

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Direct Line insures against burnt turkeys for free

Direct Line insures against burnt turkeys for free

Nervous chefs can take out free insurance against burnt, dropped, dry and undercooked turkeys in a new campaign from Direct Line.

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Comparethemarket.com gives Star Wars fans quotes on X-Wings and TIE fighters

Comparethemarket.com gives Star Wars fans quotes on X-Wings and TIE fighters

Comparethemarket has hyperdriven into Star Wars territory with a beautifully produced and witty insurance quote engine with a difference - rather than providing premiums for Earthling cars, the site allows...

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The opportunity the Internet of Things offers marketers

The opportunity the Internet of Things offers marketers

The application of data for advancement is the big opportunity the IoT offers marketers, says the worldwide COO and EMEA CEO of a global marketing foresight consultancy.

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Married same-sex couples take 'Vow to Protect' in touching MassMutual film

Married same-sex couples take 'Vow to Protect' in touching MassMutual film

"There are no air quotes around our marriage. We are married."

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LV= signs sponsorship for Jekyll & Hyde on ITV

LV= signs sponsorship for Jekyll & Hyde on ITV

LV=, the insurance, investment and retirement group, is to sponsor Jekyll & Hyde, the new ITV drama starring Tom Bateman, Richard E Grant and Natalie Gumede.

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UnitedHealth Group shows no cure for the common crush

UnitedHealth Group shows no cure for the common crush

Lighthearted ad shows family-style use of healthcare

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Comparethemarket.com "Sergei's hot date" by VCCP

Comparethemarket.com "Sergei's hot date" by VCCP

After harassing Arnold Schwarzenegger, Comparethemarket.com's meerkat mascots meet Nicole Kidman in the brand's latest TV ad.

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Relentless march of ad toys sees Confused.com jump on it for assembly-line spot

Relentless march of ad toys sees Confused.com jump on it for assembly-line spot

Unsophisticated but single-minded execution grabs attention and imparts a clear message

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DDB Chicago and Packers quarterback team up for State Farm

DDB Chicago and Packers quarterback team up for State Farm

Sports star returns for insurance company, continuing popular ad series

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Now That's What I Call Marketing Vol. 1: the 14 most infuriatingly catchy ad songs

Now That's What I Call Marketing Vol. 1: the 14 most infuriatingly catchy ad songs

Toss out your charmingly upbeat indie car commercial tunes and your 'Songs From The John Lewis Ads' CD and join Marketing in celebrating the craft of songs created just for ads.

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GoCompare.com's Gio Compario ad is nation's 'most love to hate' ad

GoCompare.com's Gio Compario ad is nation's 'most love to hate' ad

GoCompare.com's "Gio Compario opera singer" by Chris and Siân Wilkins has been voted the ad that people "love to hate", according to research by J Walter Thompson.

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Welsh rugby sponsor springs cheeky choir flashmob in central London

Welsh rugby sponsor springs cheeky choir flashmob in central London

Admiral, the insurance company and shirt sponsor of the Welsh rugby team, has released an online video of its choir singing the Welsh national anthem in England territory.

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