Insurance news and analysis

The latest insurance marketing news, including travel, motor and life insurance brands, plus recent features about insurance comparison sites, including the latest TV ads, features and analysis.

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From vlogger partnerships to rubbish football teams, Direct Line CMO talks brand strategy

From vlogger partnerships to rubbish football teams, Direct Line CMO talks brand strategy

He's a Youtube personality who rose to the status of internet royalty by making videos that often are essentially about nothing. They are a company which sells people insurance for their cars, homes and...

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Kevin Garnett laments 'no good Clippers' in latest State Farm spot

Kevin Garnett laments 'no good Clippers' in latest State Farm spot

'The Hoopers' campaign keeps the wordplay going with coupons that need ... some sort of cutting implement

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An alligator sheds no crocodile tears when he can't pick up the check

An alligator sheds no crocodile tears when he can't pick up the check

Geico's latest spot from The Martin Agency gets literal

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Aviva aims to help people save money in global campaign

Aviva aims to help people save money in global campaign

Aviva is encouraging people to "save smarter" in a new global campaign that moves the brand away from focussing on motor insurance.

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Post Office CMO Pete Markey leaving after two years to join Aviva

Post Office CMO Pete Markey leaving after two years to join Aviva

Post Office chief marketing officer Pete Markey is leaving after two years in the role to become UK director of brand communications and marketing at Aviva.

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Geico "fast forward" by The Martin Agency

Geico "fast forward" by The Martin Agency

Geico has released a series of YouTube ads that take the baton from last year's Cannes Lion Grand Prix-winning "unskippable" campaign.

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Comparethemarket.com's meerkats ditch Kidman for Batman and Superman

Comparethemarket.com's meerkats ditch Kidman for Batman and Superman

Comparethemarket.com has cunningly combined its new Meerkat Movies cinema ticket promotion with an old favourite marketing wheeze, soft toys.

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Direct Line recruits vlogger Alfie Deyes to improve young people's driving

Direct Line recruits vlogger Alfie Deyes to improve young people's driving

Direct Line has launched a new campaign fronted by vlogger (and Zoella's boyfriend) Alfie Deyes to improve young people's driving skills and reduce road deaths.

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Admiral "looking out for you" by McCann Birmingham

Admiral "looking out for you" by McCann Birmingham

Admiral, the insurer, has released a new campaign, and swapped its male naval mascot for a female one.

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Moneysupermarket.com replaces top marketer after ditching brand transformation

Moneysupermarket.com replaces top marketer after ditching brand transformation

Moneysupermarket.com's brand marketing director, Miranda Roe, has left after a year with the brand, amid a wider management reshuffle.

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Channel 4's Rio 2016 Paralympics coverage to be sponsored by Allianz

Channel 4's Rio 2016 Paralympics coverage to be sponsored by Allianz

Insurance firm Allianz has signed up as sponsor of Channel 4's Rio 2016 Paralympic Games coverage.

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Aviva reviews £60m global media

Aviva reviews £60m global media

Aviva has put its estimated £60 million global media account up for review for the first time in six years.

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Allstate's "Mayhem" returns with DIY fail

Allstate's "Mayhem" returns with DIY fail

Leo Burnett asked viewers to vote for their favorite real-life home-improvement snafu

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Aviva seeks 'bigger social purpose' as it pushes driver monitoring app

Aviva seeks 'bigger social purpose' as it pushes driver monitoring app

Aviva hopes its campaign urging motorists to use its driver monitoring app will help it achieve a "bigger social purpose".

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Confused.com adds two new toys to join Brian the Robot

Confused.com adds two new toys to join Brian the Robot

Confused.com is extending the range of free toys it offers customers who take out insurance through the company after the success of its Brian the Robot mascot.

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Insane real-life insurance claims fuel Farmers' latest push

Insane real-life insurance claims fuel Farmers' latest push

Deer trash your pool? Bear eat your dinner? Insurance company has "been there, covered that."

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Mom kills time while her son kills bad guys in Geico spot

Mom kills time while her son kills bad guys in Geico spot

If you're The Martin agency, you produce new Geico work--it's what you do

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Comparethemarket.com hires Virgin Atlantic digital strategist James Shanahan

Comparethemarket.com hires Virgin Atlantic digital strategist James Shanahan

Comparethemarket.com has appointed former Virgin Atlantic strategist James Shanahan as its digital marketing associate director.

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Direct Line insures against burnt turkeys for free

Direct Line insures against burnt turkeys for free

Nervous chefs can take out free insurance against burnt, dropped, dry and undercooked turkeys in a new campaign from Direct Line.

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Comparethemarket.com gives Star Wars fans quotes on X-Wings and TIE fighters

Comparethemarket.com gives Star Wars fans quotes on X-Wings and TIE fighters

Comparethemarket has hyperdriven into Star Wars territory with a beautifully produced and witty insurance quote engine with a difference - rather than providing premiums for Earthling cars, the site allows...

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