Insurance news and analysis

The latest insurance marketing news, including travel, motor and life insurance brands, plus recent features about insurance comparison sites, including the latest TV ads, features and analysis.

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Three ways to make your digital marketing nimble

How Blue State Digital are helping to make Lloyds Banking Group's digital strategy more useful and human through testing and learning

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LV= "Make it better" by Designate

LV= "Make it better" by Designate

LV= has used a mix of in-camera models and CGI for the latest spot in the brand's "Good value, great values" campaign.

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Andy Murray feels weight of the nation's hopes in Standard Life series

Andy Murray feels weight of the nation's hopes in Standard Life series

Andy Murray has appeared in a video series from sponsor Standard Life about the pressures of public expectation - just as he heads into the Wimbledon semi-finals against Tomas Berdych.

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Comparethemarket.com "Macaulay Culkin" by VCCP

Comparethemarket.com "Macaulay Culkin" by VCCP

Macaulay Culkin is the latest star to feature alongside meerkats Aleksandr and Sergei for Comparethemarket.com.

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Aviva's Amanda Mackenzie joins Prince's Responsible Business Network

Aviva's Amanda Mackenzie joins Prince's Responsible Business Network

Amanda Mackenzie, Aviva's chief marketing officer, is to take up a new role in October as chief executive of Business in the Community (BITC), The Prince's Responsible Business Network.

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Direct Line marketing chief: Leadership means putting your head where it hurts

Direct Line marketing chief: Leadership means putting your head where it hurts

Evans is chief marketing and communications officer at Direct Line Group. He joined the insurer in 2012, having previously been head of customer management, retail banking and wealth management at HSBC...

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Life and career is about adventure, says Comic Relief's Mackenzie

Life and career is about adventure, says Comic Relief's Mackenzie

Amanda Mackenzie is chief marketing and communications officer at Aviva. She is currently "on loan" to director and Comic Relief founder Richard Curtis as executive advisor and chair at Project Everyone,...

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Axa to sell off €1.7bn tobacco investments as government anti-smoking moves march on

Axa to sell off €1.7bn tobacco investments as government anti-smoking moves march on

The world's largest insurer, Axa, will stop investing in the tobacco industry, it has said.

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Aviva's ad-funded Shorts series on All 4 features 'bad driver' celebrities

Aviva's ad-funded Shorts series on All 4 features 'bad driver' celebrities

Aviva and Channel 4 are launching a new Shorts series on the broadcaster's All 4 catch-up platform, featuring celebrities who prank members of the public in order to promote safer driving.

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Comparethemarket.com's meerkats get their own Batman and Superman comic book

Comparethemarket.com's meerkats get their own Batman and Superman comic book

Comparethemarket.com is pushing its two-for-one Meerkat Movies scheme with a new DC Comics partnership that sees meerkats Aleksandr and Sergei in their own comic book.

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Comparethemarket.com "Let Me Go (Fly High)" by VCCP Blue
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Comparethemarket.com "party invite" by VCCP
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Zurich Insurance "true love" by McCann Worldgroup Europe
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National Accident Helpline "Underdog" by The Gate
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TalkSport signs six-figure deal with GoSkippy Insurance

TalkSport signs six-figure deal with GoSkippy Insurance

UTV Media's TalkSport has signed up the insurance broker GoSkippy Insurance in a significant six-figure deal to sponsor all of the radio station's traffic and travel updates.

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Comparethemarket.com "agent Maiya" by VCCP
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John Lewis Insurance "things matter" by Adam & Eve/DDB
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Confused.com "auction" by Publicis London
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Direct Line "pet step" by M&C Saatchi
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The Co-operative Insurance "insurance you can be sure of" by Rapp Edinburgh
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