Insurance news and analysis

The latest insurance marketing news, including travel, motor and life insurance brands, plus recent features about insurance comparison sites, including the latest TV ads, features and analysis.

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Axa to sell off €1.7bn tobacco investments as government anti-smoking moves march on

Axa to sell off €1.7bn tobacco investments as government anti-smoking moves march on

The world's largest insurer, Axa, will stop investing in the tobacco industry, it has said.

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Buster Posey hoards chicken and lives in his locker in new Esurance spots

Buster Posey hoards chicken and lives in his locker in new Esurance spots

The SF Giants catcher is just too smart in Leo Burnett Chicago work

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Aviva's ad-funded Shorts series on All 4 features 'bad driver' celebrities

Aviva's ad-funded Shorts series on All 4 features 'bad driver' celebrities

Aviva and Channel 4 are launching a new Shorts series on the broadcaster's All 4 catch-up platform, featuring celebrities who prank members of the public in order to promote safer driving.

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Comparethemarket.com's meerkats get their own Batman and Superman comic book

Comparethemarket.com's meerkats get their own Batman and Superman comic book

Comparethemarket.com is pushing its two-for-one Meerkat Movies scheme with a new DC Comics partnership that sees meerkats Aleksandr and Sergei in their own comic book.

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Kevin Garnett laments 'no good Clippers' in latest State Farm spot

Kevin Garnett laments 'no good Clippers' in latest State Farm spot

'The Hoopers' campaign keeps the wordplay going with coupons that need ... some sort of cutting implement

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An alligator sheds no crocodile tears when he can't pick up the check

An alligator sheds no crocodile tears when he can't pick up the check

Geico's latest spot from The Martin Agency gets literal

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Geico "fast forward" by The Martin Agency

Geico "fast forward" by The Martin Agency

Geico has released a series of YouTube ads that take the baton from last year's Cannes Lion Grand Prix-winning "unskippable" campaign.

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Admiral "looking out for you" by McCann Birmingham

Admiral "looking out for you" by McCann Birmingham

Admiral, the insurer, has released a new campaign, and swapped its male naval mascot for a female one.

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Allstate's "Mayhem" returns with DIY fail

Allstate's "Mayhem" returns with DIY fail

Leo Burnett asked viewers to vote for their favorite real-life home-improvement snafu

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Insane real-life insurance claims fuel Farmers' latest push

Insane real-life insurance claims fuel Farmers' latest push

Deer trash your pool? Bear eat your dinner? Insurance company has "been there, covered that."

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Mom kills time while her son kills bad guys in Geico spot

Mom kills time while her son kills bad guys in Geico spot

If you're The Martin agency, you produce new Geico work--it's what you do

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The opportunity the Internet of Things offers marketers

The opportunity the Internet of Things offers marketers

The application of data for advancement is the big opportunity the IoT offers marketers, says the worldwide COO and EMEA CEO of a global marketing foresight consultancy.

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Married same-sex couples take 'Vow to Protect' in touching MassMutual film

Married same-sex couples take 'Vow to Protect' in touching MassMutual film

"There are no air quotes around our marriage. We are married."

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UnitedHealth Group shows no cure for the common crush

UnitedHealth Group shows no cure for the common crush

Lighthearted ad shows family-style use of healthcare

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Comparethemarket.com "Sergei's hot date" by VCCP

Comparethemarket.com "Sergei's hot date" by VCCP

After harassing Arnold Schwarzenegger, Comparethemarket.com's meerkat mascots meet Nicole Kidman in the brand's latest TV ad.

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DDB Chicago and Packers quarterback team up for State Farm

DDB Chicago and Packers quarterback team up for State Farm

Sports star returns for insurance company, continuing popular ad series

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Allianz "motoring moments" by 18 Feet & Rising

Allianz "motoring moments" by 18 Feet & Rising

Allianz, the insurer, has released a TV campaign that comprises a series of vignettes of people using their cars to get from A to B.

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Geico opens football season with classic rock anthem

Geico opens football season with classic rock anthem

Insurer fronts Swedish rockers in latest irreverent ad

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Peyton Manning kicks off ads for Nationwide

Peyton Manning kicks off ads for Nationwide

Ogilvy & Mather drafts Broncos quarterback for sequel to Super Bowl spot

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John Lewis Insurance 'Tiny Dancer' by Adam & Eve/DDB

John Lewis Insurance 'Tiny Dancer' by Adam & Eve/DDB

UK ad channels Elton John to illustrate everyday risks

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