Insurance news and analysis

The latest insurance marketing news, including travel, motor and life insurance brands, plus recent features about insurance comparison sites, including the latest TV ads, features and analysis.

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How traditional insurance brand Ageas launched a consumer start-up

How traditional insurance brand Ageas launched a consumer start-up

Insurance brand Ageas is claiming a first with Back Me Up, an app targeted at millennial consumers.

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Churchill Insurance "Diva soft-top" by WCRS

Churchill Insurance "Diva soft-top" by WCRS

Churchill's latest motor insurance campaign reinforces the brand's "Depend on the dog" message.

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Confused.com "Winning streak" by Karmarama

Confused.com "Winning streak" by Karmarama

James Corden has replaced Brian the Robot in the new spot for Confused.com by Karmarama.

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LV= "Make it better" by Designate

LV= "Make it better" by Designate

LV= has used a mix of in-camera models and CGI for the latest spot in the brand's "Good value, great values" campaign.

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Comparethemarket.com "Macaulay Culkin" by VCCP

Comparethemarket.com "Macaulay Culkin" by VCCP

Macaulay Culkin is the latest star to feature alongside meerkats Aleksandr and Sergei for Comparethemarket.com.

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Comparethemarket.com "Let Me Go (Fly High)" by VCCP Blue
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Comparethemarket.com "party invite" by VCCP
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Zurich Insurance "true love" by McCann Worldgroup Europe
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National Accident Helpline "Underdog" by The Gate
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TalkSport signs six-figure deal with GoSkippy Insurance

TalkSport signs six-figure deal with GoSkippy Insurance

UTV Media's TalkSport has signed up the insurance broker GoSkippy Insurance in a significant six-figure deal to sponsor all of the radio station's traffic and travel updates.

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Comparethemarket.com "agent Maiya" by VCCP
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John Lewis Insurance "things matter" by Adam & Eve/DDB
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Confused.com "auction" by Publicis London
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Direct Line "pet step" by M&C Saatchi
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The Co-operative Insurance "insurance you can be sure of" by Rapp Edinburgh
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Comparethemarket.com "duet" by VCCP
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LV= "carnival" by Designate and 24-7ideas.com
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Confused.com "car boot" by Publicis London
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Aviva "Aviva Drive" by Abbott Mead Vickers BBDO
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Confused.com "lab" by Publicis London
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