Market research news & analysis

Share
Consumer confidence fails to recover as Brexit 'jitters' hit home

Consumer confidence fails to recover as Brexit 'jitters' hit home

Consumer confidence failed to recover in March as concerns about Britain's referendum on EU membership hit home.

read more
Share
HSBC and Halifax lead high-street online fightback, but specialists still dominate

HSBC and Halifax lead high-street online fightback, but specialists still dominate

New research suggests traditional, high-street banks are responding to fierce competition online with stronger marketing strategies, a bolder approach to social media and an improved customer proposition,...

read more
Share
The ideal man: Marketing to men across the world

The ideal man: Marketing to men across the world

A study by TNS lays bare the different cultural codes brands must understand when marketing to men in national markets, such as the UK, US, India and China.

read more
Share
#TwitterMusic: is selling out a thing of the past for brand-band partnerships?

#TwitterMusic: is selling out a thing of the past for brand-band partnerships?

With this year's festival season well under way, Rebecca Coleman gets exclusive access to new research from Twitter that offers fresh insights into what fans want from brands' involvement in music.

read more
Share
Media360: Rush people to find out how they really feel about ads

Media360: Rush people to find out how they really feel about ads

Successful marketing in the 21st century should be based on fast, intuitive and emotional techniques, Media360 was told this morning.

read more
Share
WATCH: are travel brands keeping up with the connected traveller?

WATCH: are travel brands keeping up with the connected traveller?

Big brands in the travel sector met last week to discuss the age of the 'connected' traveller and whether or not companies are keeping up with their tech savvy customers.

read more
Share
Things Campaign learned from speed dating with startups

Things Campaign learned from speed dating with startups

Collider, the company that invests in and supports startups, held a speed dating session with Ogilvy & Mather Group UK in London yesterday.

read more
Share
Election 2015: What's fuelling discussions?

Election 2015: What's fuelling discussions?

With polling day looming tomorrow, the third in Newsworks' series of election trackers looks at the increasing numbers of young people discussing views and sharing election articles. Denise Turner reports.

read more
Share
Meaningful brands enjoy major competitive edge

Meaningful brands enjoy major competitive edge

In a continuation of a trend that has been gaining momentum for the past three years, Havas' robust update to its Meaningful Brands study this week suggests marketers who ignore the value of how brands...

read more
Share
WPP partners Facebook to offer 'enhanced insights'

WPP partners Facebook to offer 'enhanced insights'

The WPP Data Alliance is working with Facebook to share data and offer its clients "enhanced insights".

read more
Share
NRS Padd: OK! Magazine, Tesco and What's on TV enjoy readership sector highs

NRS Padd: OK! Magazine, Tesco and What's on TV enjoy readership sector highs

OK! Magazine, Tesco Magazine and What's on TV all enjoyed sector leading readerships in the fourth quarter of 2014, according to this week's National Readership Survey (NRS) figures for magazines.

read more
Share
Brands must create 'retail theatres' to appeal to digital natives

Brands must create 'retail theatres' to appeal to digital natives

A report by Samsung, 'Future Shoppers', has claimed that retailers need to do more to enhance the in-store experience for younger shoppers to avoid missing out on bricks-and-mortar sales.

read more
Share
Rajar Q3 2014: commercial radio tightens the gap on the BBC

Rajar Q3 2014: commercial radio tightens the gap on the BBC

Commercial radio tightened the gap between it and the BBC, according to the latest Rajar audience figures.

read more
Share
Blonde Electra and Overload Generation departures help X Factor to series peak

Blonde Electra and Overload Generation departures help X Factor to series peak

Blonde Electra and Overload Generation's departures from 'The X Factor' helped the ITV talent show to reach 11.2 million viewers, the highest peak of the series, last night.

read more
Share
Newspaper ABCs: Digital figures for August 2014

Newspaper ABCs: Digital figures for August 2014

MailOnline continues to lead the websites for the UK's national newspapers, with more than 11.3 million daily unique browsers in August, while the biggest risers year on year are sites for the Metro (175%)...

read more
Share
Inadvertently rude logos

Inadvertently rude logos

A logo is an representation of a brand and the company as a whole, although on occasion the art director does not get it quite right. Here, we bring you some of the best - or worst - examples of accidentally...

read more
Share
The X Factor returns with highest launch audience since 2011

The X Factor returns with highest launch audience since 2011

The 11th UK series of 'The X Factor' launched to a peak audience of 10.6 million, the highest for three years, according to unofficial overnight figures.

read more
Share
Magazine ABCs: IPC Media maintains dominance in home interests sector

Magazine ABCs: IPC Media maintains dominance in home interests sector

IPC Media maintained its dominance in the home interests sector in the first half of 2014, with its Ideal Home, Style at Home and Living etc, all increasing their combined print and digital circulations.

read more
Share
Magazine ABCs: Marie Claire suffers steepest decline in lifestyle sector

Magazine ABCs: Marie Claire suffers steepest decline in lifestyle sector

IPC Media's Marie Claire was one of two leading women's UK monthly lifestyle titles to suffer a double-digit fall in joint print and digital circulations in the first six months of 2014, according to figures...

read more
Share
Magazines ABCs: NME print sales drop below 15,000

Magazines ABCs: NME print sales drop below 15,000

IPC Media's iconic 62-year-old music title NME suffered an almost 19 per cent decline period on period in its joint print and digital circulations in the first half of the year.

read more
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners