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#TwitterMusic: is selling out a thing of the past for brand-band partnerships?

#TwitterMusic: is selling out a thing of the past for brand-band partnerships?

With this year's festival season well under way, Rebecca Coleman gets exclusive access to new research from Twitter that offers fresh insights into what fans want from brands' involvement in music.

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Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

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Marketing and loyalty schemes impact overall rise in supermarket sales

Marketing and loyalty schemes impact overall rise in supermarket sales

The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 19 July show supermarket sales edged up marginally by 0.8%, with loyalty schemes and TV ads positively impacting retailers'...

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UK adspend reaches record high in Q1

UK adspend reaches record high in Q1

UK adspend in the first quarter of the year was the highest on record, hitting £4.7 billion, an 8.2 per cent growth compared with the same period last year, according to figures from the Advertising Association/Warc...

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Breakfast Briefing: Drone delivers to clinic, Ben Sherman sold, programmatic at $10bn

Breakfast Briefing: Drone delivers to clinic, Ben Sherman sold, programmatic at $10bn

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the sale of Ben Sherman, the first official drone delivery and research that...

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One in seven Brits using ad blockers online, says YouGov

One in seven Brits using ad blockers online, says YouGov

Fifteen per cent of Brits online are using ad blockers because they find the spots "interruptive or annoying," according to a report by YouGov.

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Supermarket price wars: How to convince consumers a brand offers value

Supermarket price wars: How to convince consumers a brand offers value

Many retailers broadcast offers to convince the public they offer good value. But citing new in-house research, Richard Shotton, head of insight at media agency ZenithOptimedia, reveals only consumers...

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Brian Cox: 'Data is never bad'

Brian Cox: 'Data is never bad'

Professor Brian Cox has waded into the debate about whether the use of data can enhance creativity in advertising by insisting "data is never bad... it's never restrictive".

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Warring supermarket giants are forcing brands to hemorrhage profit

Warring supermarket giants are forcing brands to hemorrhage profit

More than half (60%) of brands stocked in supermarkets are losing money thanks to warring supermarket giants, according to a three year data study from Nielsen.

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Four transformational things marketers need to do to reboot banking

Four transformational things marketers need to do to reboot banking

A huge loss of trust, a perceived lack of transparency and a mega hangover from the financial crash and bank bail-out crisis, the UK financial services sector is emerging from perhaps its most challenging...

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Young people watch more TV over online services, says Thinkbox research

Young people watch more TV over online services, says Thinkbox research

TV accounts for 65 per cent of young people's total viewing, compared with the UK average of 81 per cent, according to research by Thinkbox.

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Watch live now! Video and 14- to 24-year-olds

Watch live now! Video and 14- to 24-year-olds

Watch a series of talks about how 14- to 24-year-olds are consuming TV, including new research 'The Truth about Youth', commissioned by the marketing body for commercial TV, Thinkbox. Live on Tuesday 16...

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Media360: Rush people to find out how they really feel about ads

Media360: Rush people to find out how they really feel about ads

Successful marketing in the 21st century should be based on fast, intuitive and emotional techniques, Media360 was told this morning.

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WATCH: are travel brands keeping up with the connected traveller?

WATCH: are travel brands keeping up with the connected traveller?

Big brands in the travel sector met last week to discuss the age of the 'connected' traveller and whether or not companies are keeping up with their tech savvy customers.

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How Apple and Nike outshine brands like Tesco with a defined proposition

How Apple and Nike outshine brands like Tesco with a defined proposition

In product-driven markets so much investment is ploughed into promotion that, often, the brand itself gets overlooked. Businesses need to invest in ensuring they have a consistent brand identify or risk...

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Four ways new Tesco UK CEO Matt Davies can wake the sleeping retail giant

Four ways new Tesco UK CEO Matt Davies can wake the sleeping retail giant

With brand scores plummeting, Tesco needs to prioritise improving consumer perception and start acting like a market leader to win back confidence and trust.

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Consumer confidence at 8-year high says Nielsen but shoppers still 'pessimistic'

Consumer confidence at 8-year high says Nielsen but shoppers still 'pessimistic'

Consumer confidence is at its highest point in eight years, according to Nielsen's Consumer Confidence Index, but the overall mindset of the UK consumers is still deemed "pessimistic" according to the...

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Aldi overtakes Tesco in BrandZ Top 100 global brand value ranking

Aldi overtakes Tesco in BrandZ Top 100 global brand value ranking

Aldi has beaten the once meteoric Tesco in BrandZ's Top 100 Most Valuable Global Retail Brands ranking, becoming the globe's 8th brand with a value of $11.7bn (£7.6bn).

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M&S boss Marc Bolland: We are moving to a more 'connected' kind of communication

M&S boss Marc Bolland: We are moving to a more 'connected' kind of communication

Speaking at the retailer's results in London, Marc Bolland, M&S's chief executive, revealed marketing spend had increased year on year despite a fall in general merchandise sales.

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Asda must learn lessons from Walmart before the dark clouds settle permanently

Asda must learn lessons from Walmart before the dark clouds settle permanently

Asda must inject some emotion into the brand and not be quick to dismiss tactical sales gimmicks to turnaround its fortunes, argues Simon Hathaway, president and global head of retail experience at Cheil.

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