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Top 5 global brand videos Jan 2016: Pepsi and Philadelphia Police lead

Top 5 global brand videos Jan 2016: Pepsi and Philadelphia Police lead

Pepsi's Monkey King ad for the Chinese New Year takes the top spot in this month's global video chart.

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Consumer confidence hit by paranoia but spending intentions hit record high

Consumer confidence hit by paranoia but spending intentions hit record high

UK consumer confidence is being undermined by worries about terrorism and immigration, yet spending confidence is higher than ever, according to Nielsen data.

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McDonald's to roll out table service at 400 UK restaurants... and more

McDonald's to roll out table service at 400 UK restaurants... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Lidl schools rivals at Christmas with 18.5% sales jump

Lidl schools rivals at Christmas with 18.5% sales jump

Lidl's tills sucked £177m away from its rivals in the hard-fought Christmas quarter while Asda and Tesco faltered, according to survey data from Kantar.

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Tesco and Sainsbury's slash traditional Christmas ad spend by 30%

Tesco and Sainsbury's slash traditional Christmas ad spend by 30%

Tesco slashed its ad budget for traditional media by 30% during the four weeks to 6 December, with year-on-year spend down to £6.8m, according to data from Nielsen.

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HSBC and Halifax lead high-street online fightback, but specialists still dominate

HSBC and Halifax lead high-street online fightback, but specialists still dominate

New research suggests traditional, high-street banks are responding to fierce competition online with stronger marketing strategies, a bolder approach to social media and an improved customer proposition,...

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Carat named world's leading media agency in Recma report

Carat named world's leading media agency in Recma report

Carat has been named the world's leading media agency network once again, after regaining the top spot from MediaCom.

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Three million people likely to buy first wearable tech device in next six months

Three million people likely to buy first wearable tech device in next six months

New research has found approximately three million UK adults are planning to buy their first wearable tech device in the next six months, but wearables have an uphill struggle to match the penetration...

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The ideal man: Marketing to men across the world

The ideal man: Marketing to men across the world

A study by TNS lays bare the different cultural codes brands must understand when marketing to men in national markets, such as the UK, US, India and China.

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#TwitterMusic: is selling out a thing of the past for brand-band partnerships?

#TwitterMusic: is selling out a thing of the past for brand-band partnerships?

With this year's festival season well under way, Rebecca Coleman gets exclusive access to new research from Twitter that offers fresh insights into what fans want from brands' involvement in music.

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Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

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Marketing and loyalty schemes impact overall rise in supermarket sales

Marketing and loyalty schemes impact overall rise in supermarket sales

The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 19 July show supermarket sales edged up marginally by 0.8%, with loyalty schemes and TV ads positively impacting retailers'...

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UK adspend reaches record high in Q1

UK adspend reaches record high in Q1

UK adspend in the first quarter of the year was the highest on record, hitting £4.7 billion, an 8.2 per cent growth compared with the same period last year, according to figures from the Advertising Association/Warc...

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Breakfast Briefing: Drone delivers to clinic, Ben Sherman sold, programmatic at $10bn

Breakfast Briefing: Drone delivers to clinic, Ben Sherman sold, programmatic at $10bn

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the sale of Ben Sherman, the first official drone delivery and research that...

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One in seven Brits using ad blockers online, says YouGov

One in seven Brits using ad blockers online, says YouGov

Fifteen per cent of Brits online are using ad blockers because they find the spots "interruptive or annoying," according to a report by YouGov.

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Supermarket price wars: How to convince consumers a brand offers value

Supermarket price wars: How to convince consumers a brand offers value

Many retailers broadcast offers to convince the public they offer good value. But citing new in-house research, Richard Shotton, head of insight at media agency ZenithOptimedia, reveals only consumers...

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Brian Cox: 'Data is never bad'

Brian Cox: 'Data is never bad'

Professor Brian Cox has waded into the debate about whether the use of data can enhance creativity in advertising by insisting "data is never bad... it's never restrictive".

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Warring supermarket giants are forcing brands to hemorrhage profit

Warring supermarket giants are forcing brands to hemorrhage profit

More than half (60%) of brands stocked in supermarkets are losing money thanks to warring supermarket giants, according to a three year data study from Nielsen.

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Four transformational things marketers need to do to reboot banking

Four transformational things marketers need to do to reboot banking

A huge loss of trust, a perceived lack of transparency and a mega hangover from the financial crash and bank bail-out crisis, the UK financial services sector is emerging from perhaps its most challenging...

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Young people watch more TV over online services, says Thinkbox research

Young people watch more TV over online services, says Thinkbox research

TV accounts for 65 per cent of young people's total viewing, compared with the UK average of 81 per cent, according to research by Thinkbox.

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