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Highland Spring: bottled water now as indispensable as your keys, wallet and phone

Highland Spring: bottled water now as indispensable as your keys, wallet and phone

There has been a "complete change in the consumer psyche" when it comes to bottled water, the commercial director of Highland Spring Group told Campaign.

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Consumer confidence fails to recover as Brexit 'jitters' hit home

Consumer confidence fails to recover as Brexit 'jitters' hit home

Consumer confidence failed to recover in March as concerns about Britain's referendum on EU membership hit home.

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HSBC and Halifax lead high-street online fightback, but specialists still dominate

HSBC and Halifax lead high-street online fightback, but specialists still dominate

New research suggests traditional, high-street banks are responding to fierce competition online with stronger marketing strategies, a bolder approach to social media and an improved customer proposition,...

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The ideal man: Marketing to men across the world

The ideal man: Marketing to men across the world

A study by TNS lays bare the different cultural codes brands must understand when marketing to men in national markets, such as the UK, US, India and China.

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#TwitterMusic: is selling out a thing of the past for brand-band partnerships?

#TwitterMusic: is selling out a thing of the past for brand-band partnerships?

With this year's festival season well under way, Rebecca Coleman gets exclusive access to new research from Twitter that offers fresh insights into what fans want from brands' involvement in music.

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Media360: Rush people to find out how they really feel about ads

Media360: Rush people to find out how they really feel about ads

Successful marketing in the 21st century should be based on fast, intuitive and emotional techniques, Media360 was told this morning.

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WATCH: are travel brands keeping up with the connected traveller?

WATCH: are travel brands keeping up with the connected traveller?

Big brands in the travel sector met last week to discuss the age of the 'connected' traveller and whether or not companies are keeping up with their tech savvy customers.

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Things Campaign learned from speed dating with startups

Things Campaign learned from speed dating with startups

Collider, the company that invests in and supports startups, held a speed dating session with Ogilvy & Mather Group UK in London yesterday.

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Meaningful brands enjoy major competitive edge

Meaningful brands enjoy major competitive edge

In a continuation of a trend that has been gaining momentum for the past three years, Havas' robust update to its Meaningful Brands study this week suggests marketers who ignore the value of how brands...

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WPP partners Facebook to offer 'enhanced insights'

WPP partners Facebook to offer 'enhanced insights'

The WPP Data Alliance is working with Facebook to share data and offer its clients "enhanced insights".

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Brands must create 'retail theatres' to appeal to digital natives

Brands must create 'retail theatres' to appeal to digital natives

A report by Samsung, 'Future Shoppers', has claimed that retailers need to do more to enhance the in-store experience for younger shoppers to avoid missing out on bricks-and-mortar sales.

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Inadvertently rude logos

Inadvertently rude logos

A logo is an representation of a brand and the company as a whole, although on occasion the art director does not get it quite right. Here, we bring you some of the best - or worst - examples of accidentally...

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WPP wins holding company of the year in Cannes for fourth time in a row

WPP wins holding company of the year in Cannes for fourth time in a row

Sir Martin Sorrell hailed "brilliant work for clients" as accolades for 47 agencies, including network of the year for Ogilvy & Mather, helped win holding company of the year for WPP at the Cannes Lions...

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WPP posts 1.5% revenue lift in Q1 and strong performance from UK

WPP posts 1.5% revenue lift in Q1 and strong performance from UK

WPP, the world's largest marketing communications group, has reported revenue up 1.5 per cent in the first quarter of 2014 after a negative impact of exchange rates, but continued strong like-for-like...

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Tesco puts better online ad-targeting top of mind

Tesco puts better online ad-targeting top of mind

The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.

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Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".

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Dentsu Aegis is only media network on Government's market research roster

Dentsu Aegis is only media network on Government's market research roster

Dentsu Aegis, the parent network of Carat and Vizeum, has become the only media network to be appointed to the Government's market research roster which has just been announced.

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Media M&A activity tipped to increase in 2014

Media M&A activity tipped to increase in 2014

The number of mergers and acquisitions in the media sector is set to increase in 2014 as the wider economic outlook improves and the continuing pace of change means businesses cannot adapt fast enough...

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Don't believe the hype about social, mobile celebrity-obsessed Millennials

Don't believe the hype about social, mobile celebrity-obsessed Millennials

Famed for their always-on approach to social media, mobile technology and obsession with celebrity culture, our study of 2,000 17- to 31-year-olds exposes a different picture, says Bite's Justin Pearse.

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Downton Abbey finale peaks with 10.5m

Downton Abbey finale peaks with 10.5m

'Downton Abbey' bowed out of its third series with a peak audience of 10.5 million viewers last night.

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