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Coverage of media agencies, including media account reviews and business wins, analysis of media planning and buying trends from media experts.
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Latest media agency news and features

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Media agnostics, you're committing blasphemy

Media agnostics, you're committing blasphemy

Nick Baughan takes aim at an emerging trend that is threatening to undermine the influence of media agencies.

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Media shops drive adland expansion

Media shops drive adland expansion

Media agencies drove overall advertising industry growth of 1.9 per cent in 2015, while staff numbers at creative agencies fell last year, according to the IPA's 2015 Agency Census.

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Grads better off as salaries increase at media agencies

Grads better off as salaries increase at media agencies

Media agency staff enjoyed inflation-busting salary increases last year thanks to Britain's booming advertising market and strong demand for younger employees with digital and social expertise.

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Fray Bentos sponsors ITV4 with telly addict idents

Fray Bentos sponsors ITV4 with telly addict idents

Fray Bentos, the Baxters food brand, is sponsoring ITV4 with idents showing a man addicted to watching TV.

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Starcom Mediavest Group promotes Eva Grimmett and Rob Hocknell

Starcom Mediavest Group promotes Eva Grimmett and Rob Hocknell

Eva Grimmett, the head of strategy at Starcom, and Rob Hocknell, the strategy director at Mediavest, have been promoted to managing partner of strategy and head of strategy, respectively.

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Fiona Lloyd promoted to network development officer at Carat Global

Fiona Lloyd promoted to network development officer at Carat Global

Fiona Lloyd, executive client officer at Carat UK, has been promoted to the newly created role of network development officer at Carat Global.

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MEC hands Matt Davies managing director of content role

MEC hands Matt Davies managing director of content role

Matt Davies, the global managing partner at Carat, has taken on the new role of managing director of content at MEC.

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Chris Broadbent named chief operating officer at MediaCom North Group

Chris Broadbent named chief operating officer at MediaCom North Group

Chris Broadbent, the chief business development officer at MediaCom Leeds, has become the chief operating officer at MediaCom North Group.

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DCM commissions Caria to improve 'complex and costly' media buying

DCM commissions Caria to improve 'complex and costly' media buying

Digital Cinema Media is working with Caria, the media and creative campaign service, to improve the cinema media buying process for agencies.

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The year ahead for media agencies

The year ahead for media agencies

In a primarily digital world, media agencies need to collaborate, be relevant and truly demonstrate their value, Tracy De Groose suggests.

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Forward Media picks UM's Mattson as head of strategy

Forward Media picks UM's Mattson as head of strategy

Tony Mattson, the managing partner for strategy at UM London, is joining Forward Media, Havas Media Group's agency focusing on the Telefonica account, as head of strategy.

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Acxiom's Thaer Namruti rejoins Starcom Mediavest Group

Acxiom's Thaer Namruti rejoins Starcom Mediavest Group

Thaer Namruti, the European strategy director at Acxiom, has been appointed to the new role of senior vice president for precision marketing strategy at Starcom Mediavest Group.

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Why media buying will get harder in 2016

Why media buying will get harder in 2016

Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture's managing director.

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Let's get digital: the threat of management consultancies

Let's get digital: the threat of management consultancies

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Wickes aims to attract style conscious consumers for kitchens

Wickes aims to attract style conscious consumers for kitchens

Wickes is focusing on its kitchens in its latest TV campaign as it aims to attract style conscious consumers.

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Apps are dead, long live the app

Apps are dead, long live the app

The balance of power is shifting because of a step-change in how people search.

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Auto Trader promotes products in new year campaign

Auto Trader promotes products in new year campaign

Auto Trader, the online marketplace for new and used vehicles, is launching a campaign focusing on the products it has to help customers buy and sell cars easily.

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What the media winners did in 2015

What the media winners did in 2015

With so many pitches, 2015 was a good chance to assess how the agency networks were able to respond to client needs under the most intense conditions. David Indo from ID Comms explains.

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Daily Mail publisher set aside £26m in rebates for agencies and clients

Daily Mail publisher set aside £26m in rebates for agencies and clients

The publisher of the Daily Mail has given a rare insight into the extent of rebates in the media industry as it set aside £25.6 million in cash and discounts for agencies and clients in the last financial...

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Bring on the year of collaboration

Bring on the year of collaboration

Jenny Biggam, the co-founder of the7stars, Campaign's Media Agency of 2015, isn't waiting until January to get her crystal ball out.

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IPG Mediabrands UK and Ireland boss Andy Jones departs after 30 years

IPG Mediabrands UK and Ireland boss Andy Jones departs after 30 years

Andy Jones, the chief executive at IPG Mediabrands UK and Ireland, is to leave the company after 30 years.

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Dentsu Aegis and SMG share global telecoms brief

Dentsu Aegis and SMG share global telecoms brief

Dentsu Aegis Network and Starcom Mediavest Group have been appointed by the telecommunications provider VimpelCom to manage its global media planning and buying.

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Start-ups breaking new ground

Start-ups breaking new ground

Disrupt is a word we've heard quite a lot of this year, and more often than not it is accompanied with a reference to Uber or Airbnb.

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GoDaddy appoints MEC as global agency of record

GoDaddy appoints MEC as global agency of record

GoDaddy, the technology provider for small businesses, has appointed MEC as its global media agency of record.

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Eve Sleep targets sleepy commuters

Eve Sleep targets sleepy commuters

Eve Sleep, the mattress company, has launched a long copy campaign to tell sleepy consumers that they can have a better night's sleep with its mattress.

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