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Media and entertainment markting news, including the lastest TV and cinema ads, plus social media trends, virals and promos.

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Media analyst Tilbian urges advertisers to 'fall in love with newspapers again'

Media analyst Tilbian urges advertisers to 'fall in love with newspapers again'

Lorna Tilbian, the City media analyst, has rounded on advertisers to "fall in love with newspapers again" rather than concentrating on online.

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Rio 2016: Backlash continues against Olympic rule silencing unapproved sponsors

Rio 2016: Backlash continues against Olympic rule silencing unapproved sponsors

A plethora of athletes taking part in Rio 2016 have been pointedly thanking sponsors who are not official partners of the Games, due to a controversial by-law prohibiting non-official sponsors from using...

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Twitter must capitalise on live events like Rio to grow

Twitter must capitalise on live events like Rio to grow

It's no great surprise that 89% of Twitter's total ad revenue is coming from mobile advertising, writes Kevin Chase, EMEA director of social at Fetch.

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Google's UK sales chief Naughton given global HR role

Google's UK sales chief Naughton given global HR role

Eileen Naughton, vice president and managing director of sales and operations for Google in the UK and Ireland, is moving to California to be the search giant's new vice president of people operations.

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Hearst Magazines picks up Jamie Oliver magazine content deal

Hearst Magazines picks up Jamie Oliver magazine content deal

Hearst Magazines UK has picked up the content publishing account for Jamie Oliver's monthly title following a competitive pitch process.

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Facebook ad revenue rockets 63% to $6.24bn

Facebook ad revenue rockets 63% to $6.24bn

Facebook's ad revenue surged 63% year-on-year to $6.24bn last quarter, as chief executive Mark Zuckerberg hailed the social media giant's progress in video.

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BT Sport promotes coverage of four football competitions together for first time

BT Sport promotes coverage of four football competitions together for first time

BT Sport is pitching itself as a broader and more complete alternative to Sky Sports for football fans in a new campaign that advertises its four key competitions - the Premier League, Champions League,...

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Sky ad revenue rises 2.7%

Sky ad revenue rises 2.7%

Sky has posted a 12% increase in operating profit as ad revenue climbed £14m, or 2.7%, over the past 12 months to £524m.

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Public ownership is the root of a successful Olympics

Public ownership is the root of a successful Olympics

Greg Nugent believes the commercial model for the Olympics, in place since LA 1984, needs refreshing to reflect the stake the public, as well as the sponsors, have in the greatest show on Earth.

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London 2012 marketing chief warns IOC over sponsor rights

London 2012 marketing chief warns IOC over sponsor rights

Greg Nugent, the former London 2012 marketing chief, has warned the International Olympic Committee that it needs to stop prioritising the rights of sponsors over host nations if it is to maintain public...

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Premier League begins hunt for global media agency

Premier League begins hunt for global media agency

The Premier League has begun a review of its global media planning and buying requirements as it looks to build its brand through advertising after splitting with its headline sponsor Barclays.

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Verizon deal paves way for AOL and Yahoo sales merger

Verizon deal paves way for AOL and Yahoo sales merger

Yahoo's merger with AOL following its sale to Verizon could lead to their sales houses coming together in a bid to compete with Google and Facebook.

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If something is good, it's worth paying for

If something is good, it's worth paying for

Publishers are still figuring out the best way to monetise their valuable content, but surely the industry needs to work together to find a co-ordinated solution?

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Go ahead and censor me, algorithm

Go ahead and censor me, algorithm

There's a robot reading our emails. It's there for our own protection - so why does it still feel a bit creepy?

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Verizon's purchase of Yahoo is a bet on a mobile future

Verizon's purchase of Yahoo is a bet on a mobile future

Yahoo's user base is very large and very mobile, writes Paul Carolan, the global chief commercial officer at Widespace.

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The New European to continue publishing after making profit

The New European to continue publishing after making profit

The New European newspaper, the pop-up title catered for disappointed voters in the recent UK vote to leave the EU, will continue to publish after its initial run of four weeks.

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Twitter to broadcast Sky's Premier League football clips

Twitter to broadcast Sky's Premier League football clips

Twitter will broadcast branded clips of live Premier League football matches for the first time this upcoming season, in a deal between the social media giant and Sky.

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Guardian publisher reports £173m loss

Guardian publisher reports £173m loss

Guardian Media Group has reported a total pre-tax loss of £173m last year, dwarfing the £17.6m total loss it reported in 2015.

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Twitter reports less demand from advertisers

Twitter reports less demand from advertisers

Twitter is seeing less demand from advertisers as it posted an 18% increase in ad revenue for the second quarter of the year.

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ITV announces cuts amid Brexit uncertainty

ITV announces cuts amid Brexit uncertainty

ITV's pre-tax profits grew by 9% to £425m for the first six months of the year despite ad revenue remaining flat.

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