Media and entertainment marketing news

Media and entertainment markting news, including the lastest TV and cinema ads, plus social media trends, virals and promos.

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Alan Carr meets Moneysupermarket dancers for Channel 4 ad takeover

Alan Carr meets Moneysupermarket dancers for Channel 4 ad takeover

Comedian Alan Carr could be donning a pair of tiny shorts and taking on Dave and Colin for his hijack of Moneysupermarket.com's "#EpicDanceOff" ad, as part of Channel 4's Comedy Gala on Sunday (29 May).

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Twitter's Dara Nasr: Brands can learn from how publishers use Twitter

Twitter's Dara Nasr: Brands can learn from how publishers use Twitter

Dara Nasr, the UK managing director of Twitter, said brands can win on Twitter by mimicking publishers' agility and immersion in current conversations.

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Media agencies can help reinvent our industry, says Mindshare's Nick Ashley

Media agencies can help reinvent our industry, says Mindshare's Nick Ashley

The chief client officer of Mindshare said media agencies need to change and help address key problems facing the industry.

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Facebook's reaction to Trending bias allegations raises more questions

Facebook's reaction to Trending bias allegations raises more questions

Facebook has made a number of alterations to the way it curates news in response to allegations of bias in its Trending service, writes Chris Pearce.

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Ad fraud needs to be better defined, says Media360 panel

Ad fraud needs to be better defined, says Media360 panel

"Nobody really understands what fraud is" in digital advertising, due to a widespread inconsistency of definitions and how to tackle viewability, Media360 heard.

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Hearst is bringing magazines to life with events focus

Hearst is bringing magazines to life with events focus

Hearst is putting events front and centre in a 'dynamic distribution' strategy for its brands.

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Mustard boss splits to form new production company

Mustard boss splits to form new production company

One of the managing partners at Mustard Films, John Doris, has left to set up a new production company called HunkyDory.

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50 Cent lampoons Cribs for Hostelworld's 'In Da Hostel!'

50 Cent lampoons Cribs for Hostelworld's 'In Da Hostel!'

Hostelworld spot parodies the mid-2000s MTV hit Cribs and stars one of the show's original hosts, 50 Cent.

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ESI Media reshuffles senior management team as it seeks commercial growth

ESI Media reshuffles senior management team as it seeks commercial growth

ESI Media, the owner of the London Evening Standard, Independent and London Live brands, has reshuffled its senior management team as it seeks commercial growth.

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Brands that win on social tailor content across platforms

Brands that win on social tailor content across platforms

The blurring of boundaries between online content publishers and platforms is the most significant disruption to the digital news model since the birth of social media, Trinity Mirror said at Media360...

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TV adapting 'better than anything else' to digital disruption, says ITV's Williams

TV adapting 'better than anything else' to digital disruption, says ITV's Williams

Kelly Williams, the managing director, commercial for ITV, told Campaign that TV is adapting better than other forms of media to the new digital environment.

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Brands are misusing data and 'forcing their message on customers'

Brands are misusing data and 'forcing their message on customers'

The opportunities that big data provides for brands can not match consumer advocacy and understanding, top brand marketers told Media360 today.

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Online advertising 'gold rush' is over, Media360 panel says

Online advertising 'gold rush' is over, Media360 panel says

The online advertising "gold rush" is over as brands return to traditional media amid concerns over ad-blocking and viewability, commercial chiefs from Sky and ITV told Media360 this morning.

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Sky launches multichannel campaign to hail its cycling credentials

Sky launches multichannel campaign to hail its cycling credentials

Sky is today launching a new campaign for its cycling sponsorship, ahead of what it said would be the "biggest summer of cycling yet" for the brand.

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Daily Mail publisher issues profit warning as print revenues tumble

Daily Mail publisher issues profit warning as print revenues tumble

The Daily Mail & General Trust has issued a profit warning after experiencing a sharp decline in print revenue and a double-digit decrease in profits.

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Cosmopolitan partners with Estée Lauder to launch site for millennials

Cosmopolitan partners with Estée Lauder to launch site for millennials

Estée Lauder has teamed up with Cosmopolitan to create a microsite targeting millennials, for the launch of the cosmetic giant's new makeup range, The Estee Edit.

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Newspapers moot joint ad sales

Newspapers moot joint ad sales

Publishers discuss pooling sales to gain greater leverage with media agencies.

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New Olympic Channel hires Shareability to appeal to young people

New Olympic Channel hires Shareability to appeal to young people

The International Olympic Committee has hired social content agency Shareability to promote its new digital OTT channel as part of a strategy to appeal to young people and maintain interest between tournaments.

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Paddy Power Betfair to appoint creative and media agencies

Paddy Power Betfair to appoint creative and media agencies

Paddy Power Betfair has become the latest brand to review its media and creative accounts simultaneously.

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Collaboration is all the rage - but it has its limits

Collaboration is all the rage - but it has its limits

Collaboration and creativity are two major themes at Media360, Campaign's annual conference for brands, media owners and media agencies, taking place this week in Brighton.

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