Media and entertainment marketing news

Media and entertainment markting news, including the lastest TV and cinema ads, plus social media trends, virals and promos.

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Verizon's purchase of Yahoo is a bet on a mobile future

Verizon's purchase of Yahoo is a bet on a mobile future

Yahoo's user base is very large and very mobile, writes Paul Carolan, the global chief commercial officer at Widespace.

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The New European to continue publishing after making profit

The New European to continue publishing after making profit

The New European newspaper, the pop-up title catered for disappointed voters in the recent UK vote to leave the EU, will continue to publish after its initial run of four weeks.

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Twitter to broadcast Sky's Premier League football clips

Twitter to broadcast Sky's Premier League football clips

Twitter will broadcast branded clips of live Premier League football matches for the first time this upcoming season, in a deal between the social media giant and Sky.

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Guardian publisher reports £173m loss

Guardian publisher reports £173m loss

Guardian Media Group has reported a total pre-tax loss of £173m last year, dwarfing the £17.6m total loss it reported in 2015.

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Twitter reports less demand from advertisers

Twitter reports less demand from advertisers

Twitter is seeing less demand from advertisers as it posted an 18% increase in ad revenue for the second quarter of the year.

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ITV announces cuts amid Brexit uncertainty

ITV announces cuts amid Brexit uncertainty

ITV's pre-tax profits grew by 9% to £425m for the first six months of the year despite ad revenue remaining flat.

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Paddy Power says 'Urine luck' with money back campaign on a Russian win

Paddy Power says 'Urine luck' with money back campaign on a Russian win

Paddy Power has continued its campaign of mockery against Russian athletes competing in the 2016 Olympic Games, this time offering money back if a Russian beats a British or Irish competitor.

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IAB Digital Upfronts returns for third year

IAB Digital Upfronts returns for third year

Some of the world's biggest media owners will feature at the Internet Advertising Bureau UK's Digital Upfronts, which returns for a third year in October.

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'We own the political market', says MessageSpace co-founder Jag Singh

'We own the political market', says MessageSpace co-founder Jag Singh

Matthew Chapman meets Jag Singh, who gives brands cheap access to the 'Jeremy Clarkson audience' through an influential blogging network.

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Should ten-second viewability for ads become new standard?

Should ten-second viewability for ads become new standard?

The Telegraph's promise that advertisers will only have to pay for digital display ads if they are 100% viewable for ten seconds is bold but it charges a premium.

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Dearden leaves Clear Channel

Dearden leaves Clear Channel

Matthew Dearden, the Europe president of Clear Channel International, is leaving the business as the outdoor company tries to become "more agile".

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Verizon confirms Yahoo buyout

Verizon confirms Yahoo buyout

Verizon has confirmed it will buy Yahoo's search and advertising in a $4.83bn (£3.68bn) deal.

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Primesight hires Teeman as MD

Primesight hires Teeman as MD

Primesight has appointed Matt Teeman, the former EMEA commercial director at Bloomberg Media, as the out-of-home company's managing director.

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Nintendo shares slide after Pokémon Go warning

Nintendo shares slide after Pokémon Go warning

Shares in Nintendo have plummeted after the video games giant said the success of the highly popular Pokémon Go smartphone game would have a limited impact on the company's profits.

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Sky Sports customers get free fibre broadband in pay-TV war with BT

Sky Sports customers get free fibre broadband in pay-TV war with BT

Sky is to give free fibre broadband to Sky Sports TV subscribers in a counter-offensive against BT's free TV football offer for its broadband customers.

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Guardian to scale back media coverage in cost-cutting move

Guardian to scale back media coverage in cost-cutting move

The Guardian is scaling back its media coverage in print and is to use automation to upload and lay out some stories on its website in a bid to slash costs.

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Rupert Murdoch takes direct control of Fox News after chairman Ailes is forced out

Rupert Murdoch takes direct control of Fox News after chairman Ailes is forced out

Fox News chairman Roger Ailes has been forced out of the company after facing allegations that he sexually harassed junior colleagues, including presenters Gretchen Carlson and Megyn Kelly.

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Channel 4's 'We're the superhumans' is a joyous ride from the first frame

Channel 4's 'We're the superhumans' is a joyous ride from the first frame

Social video expert Unruly reviews "We're the superhumans", the latest viral video by 4Creative.

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Your career path is ultimately up to you

Your career path is ultimately up to you

The more you are involved with anything and everything you can get your hands on, the more you will understand the potential of what you can do, writes Jackie Fast, the managing director of Slingshot Sponsorship.

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Vaizey: Channel 4 review was Whittingdale's agenda and may be scrapped

Vaizey: Channel 4 review was Whittingdale's agenda and may be scrapped

Channel 4 may now be unlikely to be considered for privatisation, according to former culture minister Ed Vaizey, who said that the review into the broadcaster's future was part of the agenda of his former...

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