Media and entertainment marketing news

Media and entertainment markting news, including the lastest TV and cinema ads, plus social media trends, virals and promos.

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Instagram to demo video view count feature

Instagram to demo video view count feature

Instagram is testing a feature that shows how many times a video has been viewed on the platform.

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Magazine ABCs: ShortList leads men's mags for print/digital

Magazine ABCs: ShortList leads men's mags for print/digital

ShortList has the highest combined print and digital circulation of any men's magazine in the UK and Ireland at 505,562, according to figures from the Audit Bureau of Circulations.

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MPs claim Google tax row will harm UK staff morale

MPs claim Google tax row will harm UK staff morale

MPs have suggested that Google's tax avoidance row is harming the morale of its 4,000 UK employees and that it will undermine staff retention.

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Magazine ABCs: Women's weeklies fall 11.4%

Magazine ABCs: Women's weeklies fall 11.4%

Women's magazines took a hammering as six-monthly circulation figures showed sales of weekly titles fell 11.4 per cent year on year and monthlies including Vogue and Glamour saw significant falls.

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Magazine ABCs: Top 100 for second half of 2015

Magazine ABCs: Top 100 for second half of 2015

The UK's most actively purchased magazines and digital editions have been revealed for the second half of 2015.

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Johnston Press and ESI Media confirm talks over sale of i newspaper

Johnston Press and ESI Media confirm talks over sale of i newspaper

Johnston Press has said it is in "late stage discussions" with Independent Print, the company owned by the Lebedevs, over the sale of i newspaper for £24 million.

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Is commercial radio's audience rise due to BBC budget cuts?

Is commercial radio's audience rise due to BBC budget cuts?

Commercial radio's content and reach have helped its listener numbers overtake those of the BBC.

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Things we like: Fox livening up Old Trafford

Things we like: Fox livening up Old Trafford

Manchester United is struggling to get near the summit of the Premier League table but it has come up with a potentially winning commercial partnership with Rupert Murdoch's 21st Century Fox.

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Can we focus on the positives of publishing?

Can we focus on the positives of publishing?

Agencies and advertisers should support these valuable brands and push for more data from the ABC.

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Who won the Super Bowl ad game?

Who won the Super Bowl ad game?

Mutant babies, singing sheep and the 'Walken closet'... No, not the cast of a Barnum production but the stars of this year's ad spectacular.

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Gunn Report For Media 2015

Gunn Report For Media 2015

The most-awarded work in 2015 made use of tech and data - and brought fame to brands too, Gideon Spanier writes.

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Say anything about Twitter but at least it will pay tax

Say anything about Twitter but at least it will pay tax

No-one likes Twitter at the moment. Writing this ahead of Twitter's annual results, which were due late on Wednesday, it is clear that there are problems, with an exodus of senior US talent and the share...

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Goodstuff wins media business for Spotify

Goodstuff wins media business for Spotify

Goodstuff Communications has won Spotify's media planning and buying account in the UK as the music-streaming service opts for a number of local agencies instead of using a global shop.

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Kirkham joins Bigballs Media to lead Copa90

Kirkham joins Bigballs Media to lead Copa90

Bigballs Media has appointed the Holler co-founder James Kirkham to head Copa90, the high-profile football channel on YouTube.

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A better way to use data

A better way to use data

Everybody likes to believe they make good decisions when they trust their gut instinct.

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IAB says 70% use mobile device when watching TV

IAB says 70% use mobile device when watching TV

Half of UK online adults say that the TV is the focal point of their living room, according to research by the Internet Advertising Bureau UK.

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The Week Junior pulls in 10,000 paid subscribers

The Week Junior pulls in 10,000 paid subscribers

The Week Junior, the Dennis Publishing title, has attracted more than 10,000 paid subscribers three months after its launch.

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An Olympian task? How to create global campaigns for Rio 2016

An Olympian task? How to create global campaigns for Rio 2016

Guy Hayward, the global chief executive of KBS, shares guidance for creating campaigns that cut across languages and cultures for the Rio 2016 Summer Olympics.

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Another Virgin Media ad starring Usain Bolt banned over 'misleading' broadband claim

Another Virgin Media ad starring Usain Bolt banned over 'misleading' broadband claim

A Virgin Media TV ad featuring Usain Bolt, the Olympic champion sprinter, has been banned for making "misleading claims" about broadband speeds compared to Sky and BT.

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UKTV unveils new look of rebranded W channel

UKTV unveils new look of rebranded W channel

UKTV has unveiled the new look of its W channel, which will replace Watch in a rebrand next week that is aimed at women in their thirties.

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