Media and entertainment marketing news

Media and entertainment markting news, including the lastest TV and cinema ads, plus social media trends, virals and promos.

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Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

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DCM's cinema ad interrupted by The Aliens in Channel 4 takeover

DCM's cinema ad interrupted by The Aliens in Channel 4 takeover

Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.

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UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high...

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Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

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Arena hits jackpot with Win Cash Live's seven-figure media account

Arena hits jackpot with Win Cash Live's seven-figure media account

Arena Media has won online bookmaker and betting service Win Cash Live's seven-figure media account.

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Vogue launches biggest ever March issue with 275 pages of ads

Vogue launches biggest ever March issue with 275 pages of ads

Vogue, the Condé Nast fashion title, has produced 275 pages of advertising in its March issue - the largest number in a March issue in the 100-year history of the magazine.

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Sony Pictures global media moves to OMD

Sony Pictures global media moves to OMD

Sony has consolidated the bulk of its global entertainment media accounts into OMD after completing its global review, Campaign understands.

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Outdoor media sector on edge over Tube decision

Outdoor media sector on edge over Tube decision

This could be a defining year for outdoor advertising in the UK.

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New Saxton venture turns to psychological support

New Saxton venture turns to psychological support

Lighthouse's founder wants Psyched to develop media leaders through coaching and counselling, Gideon Spanier writes.

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How digital 'plumbing' is helping ads flow faster

How digital 'plumbing' is helping ads flow faster

Group IMD's platform is enabling TV ads to be prepared and distributed at short notice across borders.

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Things we like: Facebook's mobile growth

Things we like: Facebook's mobile growth

The reinvention of Facebook as a mobile-first company has been little short of sensational.

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Behind the BBC's new in-house agency

Behind the BBC's new in-house agency

A mix of bureaucracy and budget cuts has not been conducive to outstanding creative work emerging from the BBC in recent years. But, liberated from its restrictive outsourcing model, the corporation has...

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Peugeot to sponsor the Six Nations on ITV

Peugeot to sponsor the Six Nations on ITV

ITV has signed a two-year sponsorship deal with Peugeot for its Six Nations rugby coverage.

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Rajar Q4 2015: Heart hits new national record

Rajar Q4 2015: Heart hits new national record

Heart won over record numbers of listeners in the final quarter of 2015, reaching a weekly audience of 9.2 million.

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Rajar Q4 2015: Capital regains listening lead in London

Rajar Q4 2015: Capital regains listening lead in London

Capital has beat its nearest rival Kiss FM to win back its place as the most popular London radio station in the latest Rajar radio audience listening figures for Q4 2015.

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Rajar Q4 2015: Commercial radio overtakes BBC for first time in 15 years

Rajar Q4 2015: Commercial radio overtakes BBC for first time in 15 years

The number of people tuning in to commercial radio each week has overtaken those listening to BBC stations, according to the latest Rajar audience figures.

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Wix.com's Super Bowl ad parodies Budweiser and Old Spice classics

Wix.com's Super Bowl ad parodies Budweiser and Old Spice classics

Wix.com's 30-second TV spot, which will air during Sunday's Super Bowl, features Kung Fu Panda recreating some well-known ads of yesteryear.

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Peter Andre to host radio show on Heat

Peter Andre to host radio show on Heat

Peter Andre, the reality TV star and former popstar, is to host a new show on Heat radio called #reheat on Saturday afternoons.

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My Media Week: Stewart Easterbrook

My Media Week: Stewart Easterbrook

This week, Stewart Easterbrook, chairman at Media iQ, gives us a glimpse into life after Starcom Mediavest Group, revealing a new partnership between senior agency figures in the pipeline…

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Georgina Parrott named Hearst-Rodale sales director

Georgina Parrott named Hearst-Rodale sales director

Georgina Parrott, a sales director at Hearst Magazines UK, has been appointed as the sales director at Hearst-Rodale.

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