Media and entertainment marketing news

Media and entertainment markting news, including the lastest TV and cinema ads, plus social media trends, virals and promos.

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WhatsApp update paves way for brands to message users

WhatsApp update paves way for brands to message users

WhatsApp has updated its terms of service to allow businesses and users to talk to each other on its platform but says it doesn't want a "spammy" experience.

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Does traditional storytelling still apply on mobile?

Does traditional storytelling still apply on mobile?

Facebook's Rob Newlan asks, is it time to tear up the creativity rulebook and write a new storytelling manual for mobile platforms?

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Shane Smith calls on media to change or risk alienating young people

Shane Smith calls on media to change or risk alienating young people

Media owners need to keep up with the younger generation or "risk alienating" them, Shane Smith, the founder and chief executive at Vice has said.

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How can Nokia reinvent the brand and build new equity?

How can Nokia reinvent the brand and build new equity?

Nokia has the opportunity to change the narrative and start telling the story of the future, writes Ahmad Badr, the strategy director at Siegel+Gale.

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How Paddy Power Betfair is using its combined £300m marketing firepower

How Paddy Power Betfair is using its combined £300m marketing firepower

Paddy Power Betfair has significantly boosted marketing spend after creating one of the biggest gambling companies following the merger of the two brands this year.

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KFC gives away sunscreen that smells like fried chicken

KFC gives away sunscreen that smells like fried chicken

Would you like some SPF30 lotion that smells good enough to eat? Too late!

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Watch: the future of VR and 360-degree video for brands

Watch: the future of VR and 360-degree video for brands

YouTube's Ben McOwen Wilson and VR and 360-degree video specialists Visualise and Happy Finish speak to Campaign about the BBC's Olympic coverage and Charlotte Tilbury's new video featuring Kate Moss.

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BuzzFeed splitting into news and entertainment arms

BuzzFeed splitting into news and entertainment arms

BuzzFeed is splitting its business into two parts, focusing on journalism and video content.

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Twitter's Japan revenues overtake UK to be biggest market outside US

Twitter's Japan revenues overtake UK to be biggest market outside US

Japan has overtaken the UK to become Twitter's largest market outside the US.

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My Media Week: Rob Bassett, eBay

My Media Week: Rob Bassett, eBay

We join Rob Bassett, head of UK & EU multinational advertising at eBay, as the business dips its toes into the world of international alcohol advertising.

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Channel 4 rapped for airing 'Walking Dead' Amazon ad during kids' film

Channel 4 rapped for airing 'Walking Dead' Amazon ad during kids' film

An administrative oversight resulted in Channel 4 showing a potentially frightening ad for Amazon Prime, promoting The Walking Dead, during a screening of the family animation Rango.

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Why Facebook is building a Netflix for gaming

Why Facebook is building a Netflix for gaming

Facebook will target the $61bn (£46.3bn) gaming market after striking a partnership with Unity to offer its own games distribution platform.

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Who won gold at the Twitter Olympics?

Who won gold at the Twitter Olympics?

John Scurfield, head of sport and entertainment at MediaCom, delves into the data behind fan engagement in Rio 2016.

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Half of most shared Olympics ads of all time are from Rio games

Half of most shared Olympics ads of all time are from Rio games

Paralympics promo from British broadcaster Channel 4 takes gold in Rio as ads from Under Armour, Nike and P&G also make the all-time top 10.

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Guardian discloses it gives cash and free ad space in rebates to agencies

Guardian discloses it gives cash and free ad space in rebates to agencies

The publisher of The Guardian has disclosed in its accounts for the first time that it makes "cash payments" and gives "free advertising space" to media agencies in return for certain levels of spend.

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Win like Team Fiji: how data is in danger of draining our passion

Win like Team Fiji: how data is in danger of draining our passion

The parallels between Team GB's cycling team and big data

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What can your brand learn from Kanye, Beyonce, Ed and Adele?

What can your brand learn from Kanye, Beyonce, Ed and Adele?

The music artists dominating the charts and social space right now are some of the world's most talented brand builders - and consumer brands have plenty to learn plenty from them, writes Mike Dowuona.

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Fox News broke UK broadcasting rules with Brexit coverage

Fox News broke UK broadcasting rules with Brexit coverage

A Fox News discussion during the evening of the EU referendum broke UK broadcasting rules, according to Ofcom.

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Wireless Group posts 10% fall in pre-tax profits

Wireless Group posts 10% fall in pre-tax profits

Wireless Group, which owns talkSPORT and Virgin Radio, reported a 10% drop in pre-tax profits over the first half of the year ahead of its £220m sale to News Corp.

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News UK poaches Trinity Mirror's Mark Field to head content arm

News UK poaches Trinity Mirror's Mark Field to head content arm

News UK has raided rival Trinity Mirror to poach Mark Field, the director of invention, to head a new branded content division, The Bridge Studios.

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