Media and entertainment marketing news

Media and entertainment markting news, including the lastest TV and cinema ads, plus social media trends, virals and promos.

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Harvey Nichols' Vogue ad features 100-year-old fashion model

Harvey Nichols' Vogue ad features 100-year-old fashion model

Harvey Nichols' new campaign features the first 100-year-old model to appear in Vogue.

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PHD and MediaCom lead nominations in Thinkbox TV Planning Awards shortlist

PHD and MediaCom lead nominations in Thinkbox TV Planning Awards shortlist

PHD and MediaCom are the most shortlisted agencies in the 2016 Thinkbox TV Planning Awards, run with Campaign, which will be judged next week.

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Is live-streaming a ticking time bomb for sports broadcasters?

Is live-streaming a ticking time bomb for sports broadcasters?

Will platforms such as YouTube, Twitter and Facebook become the natural home for live sport, Gideon Spanier asks.

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Things we like: Game of Thrones coverwrap

Things we like: Game of Thrones coverwrap

Commuters and fans of Game Of Thrones were treated to a copy of The Westeros Gazette on Monday, thanks to Metro and Sky Atlantic.

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Media owners go global in battle royal for audiences

Media owners go global in battle royal for audiences

The advertising industry is used to brutal battles between sprawling empires, laced with personal rivalry and dynastic intrigue, so it is fitting that Game Of Thrones has captured the imagination of media...

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Pinterest targets UK for first ad campaign

Pinterest targets UK for first ad campaign

Pinterest has chosen the UK as the market to launch its first above-the-line ad campaign next month after hiring MediaCom as its media agency.

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Ad-blocking: a Darwin's wedge?

Ad-blocking: a Darwin's wedge?

The economist Robert H Frank coined the term "Darwin's wedge" to describe situations in which stuff evolves to benefit the individual but is actually bad for the species overall.

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Hearst picks up highest nominations at PPA Awards

Hearst picks up highest nominations at PPA Awards

Hearst Magazines UK, which publishes Cosmopolitan and Good Housekeeping, has received the most number of nominations for this year's PPA Awards.

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Predicting 2020: The end of the media owner

Predicting 2020: The end of the media owner

The future media industry will be divided between content creators and content distributors, says Maxus' chief executive.

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Sky wins DHL as first international client

Sky wins DHL as first international client

Sky has won DHL as its first international client that will run an ad campaign across the pay-TV giant's five European markets simultaneously.

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YouTube launches six-second Bumper Ads

YouTube launches six-second Bumper Ads

Google has introduced a brand new ad format on YouTube that will last for six seconds and cannot be skipped, in order to quickly attract attention from impatient mobile users.

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DCM restructures sales team led by Barker

DCM restructures sales team led by Barker

Digital Cinema Media has promoted its head of agency sales, Davina Barker, to the role of sales director in a team restructure.

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The Times and Sunday Times combine for first joint brand campaign

The Times and Sunday Times combine for first joint brand campaign

The Times and The Sunday Times have released a stirring TV ad as part of their first joint brand campaign.

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JCDecaux names Berwin and Thomas as co-CEOs in UK

JCDecaux names Berwin and Thomas as co-CEOs in UK

JCDecaux has promoted Spencer Berwin and Philip Thomas to co-chief executives of its UK business.

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Clash of Kings games app launches ad to cash in on Game of Thrones hype

Clash of Kings games app launches ad to cash in on Game of Thrones hype

Mobile gaming app Clash of Kings is hoping to benefit from the hype surrounding the launch of the latest series of TV drama Game of Thrones by launching a multi-media ad campaign to drive app downloads.

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Britain's Got Talent maintains audience hold with almost 10m tuning in

Britain's Got Talent maintains audience hold with almost 10m tuning in

ITV's Britain's Got Talent has maintained its hold on audiences for the third week running, attracting 9.9 million viewers on Saturday night.

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Sky: Online advertising isn't as effective as digital evangelists think

Sky: Online advertising isn't as effective as digital evangelists think

We're entering a new era in online advertising because brands are using data and technology to question its effectiveness, says Andrew Mortimer, director of media at Sky.

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Telegraph owners are richest media moguls in UK, says Sunday Times Rich List

Telegraph owners are richest media moguls in UK, says Sunday Times Rich List

Sir David and Sir Frederick Barclay, who own Telegraph Media Group, are the richest people in media in the UK, according to The Sunday Times Rich List 2016.

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ITV hands media account to Goodstuff

ITV hands media account to Goodstuff

ITV has appointed Goodstuff Communications as its media planning and buying agency after a competitive pitch as Mindshare's 11-year relationship with the broadcaster comes to an end.

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Live streaming of sport is 'ticking time bomb' for broadcasters

Live streaming of sport is 'ticking time bomb' for broadcasters

Live streaming of sport is the "ticking time bomb" facing broadcasters across the world, Advertising Week Europe heard today.

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