Media and entertainment marketing news

Media and entertainment markting news, including the lastest TV and cinema ads, plus social media trends, virals and promos.

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Is commercial radio's audience rise due to BBC budget cuts?

Is commercial radio's audience rise due to BBC budget cuts?

Commercial radio's content and reach have helped its listener numbers overtake those of the BBC.

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Things we like: Fox livening up Old Trafford

Things we like: Fox livening up Old Trafford

Manchester United is struggling to get near the summit of the Premier League table but it has come up with a potentially winning commercial partnership with Rupert Murdoch's 21st Century Fox.

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Say anything about Twitter but at least it will pay tax
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Can we focus on the positives of publishing?

Can we focus on the positives of publishing?

Agencies and advertisers should support these valuable brands and push for more data from the ABC.

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Who won the Super Bowl ad game?

Who won the Super Bowl ad game?

Mutant babies, singing sheep and the 'Walken closet'... No, not the cast of a Barnum production but the stars of this year's ad spectacular.

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Gunn Report For Media 2015

Gunn Report For Media 2015

The most-awarded work in 2015 made use of tech and data - and brought fame to brands too, Gideon Spanier writes.

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Goodstuff wins media business for Spotify

Goodstuff wins media business for Spotify

Goodstuff Communications has won Spotify's media planning and buying account in the UK as the music-streaming service opts for a number of local agencies instead of using a global shop.

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Kirkham joins Bigballs Media to lead Copa90

Kirkham joins Bigballs Media to lead Copa90

Bigballs Media has appointed the Holler co-founder James Kirkham to head Copa90, the high-profile football channel on YouTube.

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A better way to use data

A better way to use data

Everybody likes to believe they make good decisions when they trust their gut instinct.

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IAB says 70% use mobile device when watching TV

IAB says 70% use mobile device when watching TV

Half of UK online adults say that the TV is the focal point of their living room, according to research by the Internet Advertising Bureau UK.

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The Week Junior pulls in 10,000 paid subscribers

The Week Junior pulls in 10,000 paid subscribers

The Week Junior, the Dennis Publishing title, has attracted more than 10,000 paid subscribers three months after its launch.

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An Olympian task? How to create global campaigns for Rio 2016

An Olympian task? How to create global campaigns for Rio 2016

Guy Hayward, the global chief executive of KBS, shares guidance for creating campaigns that cut across languages and cultures for the Rio 2016 Summer Olympics.

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Another Virgin Media ad starring Usain Bolt banned over 'misleading' broadband claim

Another Virgin Media ad starring Usain Bolt banned over 'misleading' broadband claim

A Virgin Media TV ad featuring Usain Bolt, the Olympic champion sprinter, has been banned for making "misleading claims" about broadband speeds compared to Sky and BT.

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UKTV unveils new look of rebranded W channel

UKTV unveils new look of rebranded W channel

UKTV has unveiled the new look of its W channel, which will replace Watch in a rebrand next week that is aimed at women in their thirties.

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Viacom rebrands Channel 5 portfolio

Viacom rebrands Channel 5 portfolio

Viacom is rebranding the Channel 5 TV and digital portfolio.

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Viacom and Snapchat agree international ad sales and content deal

Viacom and Snapchat agree international ad sales and content deal

Viacom is to sell advertising on Snapchat as part of a new extended deal with the transient photo-sharing platform.

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Google has plenty of arrows in its quiver in battle with Facebook

Google has plenty of arrows in its quiver in battle with Facebook

Google's strong core advertising business means that it is fending off Facebook - for now, says Be Heard Group's Ian Maude.

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Premier League gives lion a makeover as it waves goodbye to Barclays

Premier League gives lion a makeover as it waves goodbye to Barclays

The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.

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Top 5 global brand videos Jan 2016: Pepsi and Philadelphia Police lead

Top 5 global brand videos Jan 2016: Pepsi and Philadelphia Police lead

Pepsi's Monkey King ad for the Chinese New Year takes the top spot in this month's global video chart.

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Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim

Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim

Hewlett Packard Enterprise has strongly disputed claims by a Financial Times columnist that the software firm's comms chief Henry Gomez wrote a 'threatening' and 'aggressive' letter to her with suggestions...

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