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Media and entertainment markting news, including the lastest TV and cinema ads, plus social media trends, virals and promos.

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IAB Digital Upfronts returns for third year

IAB Digital Upfronts returns for third year

Some of the world's biggest media owners will feature at the Internet Advertising Bureau UK's Digital Upfronts, which returns for a third year in October.

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'We own the political market', says MessageSpace co-founder Jag Singh

'We own the political market', says MessageSpace co-founder Jag Singh

Matthew Chapman meets Jag Singh, who gives brands cheap access to the 'Jeremy Clarkson audience' through an influential blogging network.

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Should ten-second viewability for ads become new standard?

Should ten-second viewability for ads become new standard?

The Telegraph's promise that advertisers will only have to pay for digital display ads if they are 100% viewable for ten seconds is bold but it charges a premium.

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Dearden leaves Clear Channel

Dearden leaves Clear Channel

Matthew Dearden, the Europe president of Clear Channel International, is leaving the business as the outdoor company tries to become "more agile".

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Verizon confirms Yahoo buyout

Verizon confirms Yahoo buyout

Verizon has confirmed it will buy Yahoo's search and advertising in a $4.83bn (£3.68bn) deal.

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Primesight hires Teeman as MD

Primesight hires Teeman as MD

Primesight has appointed Matt Teeman, the former EMEA commercial director at Bloomberg Media, as the out-of-home company's managing director.

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Nintendo shares slide after Pokémon Go warning

Nintendo shares slide after Pokémon Go warning

Shares in Nintendo have plummeted after the video games giant said the success of the highly popular Pokémon Go smartphone game would have a limited impact on the company's profits.

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Sky Sports customers get free fibre broadband in pay-TV war with BT

Sky Sports customers get free fibre broadband in pay-TV war with BT

Sky is to give free fibre broadband to Sky Sports TV subscribers in a counter-offensive against BT's free TV football offer for its broadband customers.

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Guardian to scale back media coverage in cost-cutting move

Guardian to scale back media coverage in cost-cutting move

The Guardian is scaling back its media coverage in print and is to use automation to upload and lay out some stories on its website in a bid to slash costs.

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Rupert Murdoch takes direct control of Fox News after chairman Ailes is forced out

Rupert Murdoch takes direct control of Fox News after chairman Ailes is forced out

Fox News chairman Roger Ailes has been forced out of the company after facing allegations that he sexually harassed junior colleagues, including presenters Gretchen Carlson and Megyn Kelly.

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Channel 4's 'We're the superhumans' is a joyous ride from the first frame

Channel 4's 'We're the superhumans' is a joyous ride from the first frame

Social video expert Unruly reviews "We're the superhumans", the latest viral video by 4Creative.

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Your career path is ultimately up to you

Your career path is ultimately up to you

The more you are involved with anything and everything you can get your hands on, the more you will understand the potential of what you can do, writes Jackie Fast, the managing director of Slingshot Sponsorship.

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Vaizey: Channel 4 review was Whittingdale's agenda and may be scrapped

Vaizey: Channel 4 review was Whittingdale's agenda and may be scrapped

Channel 4 may now be unlikely to be considered for privatisation, according to former culture minister Ed Vaizey, who said that the review into the broadcaster's future was part of the agenda of his former...

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Things we like: Defying the Brexit doommongers and the EU's check on Google

Things we like: Defying the Brexit doommongers and the EU's check on Google

Moneysupermarket.com is defying the Brexit doommongers and the European Union issues a fourth list of anti-trust charges against the world's biggest media owner.

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TV ad market holds up in third quarter despite Brexit jitters

TV ad market holds up in third quarter despite Brexit jitters

The TV ad market has held steady since the Brexit vote and Theresa May's early appointment as prime minister has encouraged most marketers to stick to their spending plans, according to two of Britain's...

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Somethin' Else picks up Hyundai Mercury Prize brief

Somethin' Else picks up Hyundai Mercury Prize brief

The BPI has appointed Somethin' Else to handle social media strategy and content for the Hyundai Mercury Prize following a competitive pitch process.

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What agency Huge learnt after paying for Pokémon Go 'lures'

What agency Huge learnt after paying for Pokémon Go 'lures'

A US branch of digital agency Huge jumped early on the Pokémon Go bandwagon and saw a big sales uplift in its cafe as a result.

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William Hill CEO out as online struggles continue

William Hill CEO out as online struggles continue

The chief executive of William Hill, James Henderson, has left the betting company abruptly, less than two years after he took the top job.

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McDonald's signs on as sponsor for Japanese launch of Pokémon Go

McDonald's signs on as sponsor for Japanese launch of Pokémon Go

McDonald's will become Pokémon Go's first sponsor - in Japan.

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Sky and BT up the ante as TV football costs soar

Sky and BT up the ante as TV football costs soar

The broadcasters, which share Premier League rights, are finding fresh ways to retain existing customers and attract new ones as they battle to become the dominant football voice on TV.

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