Media and entertainment marketing news

Media and entertainment markting news, including the lastest TV and cinema ads, plus social media trends, virals and promos.

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New York Times places VR video within its mobile site for first time

New York Times places VR video within its mobile site for first time

The New York Times has embedded a 360-degree video experience within its mobile website for the first time, in a move that could significantly increase audience exposure to the format.

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EE and BT launch first dual brand campaign with Kevin Bacon

EE and BT launch first dual brand campaign with Kevin Bacon

EE and BT have launched their first joint marketing campaign to push the recently announced BT Sport app.

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Could street art become marketers' secret weapon this summer?

Could street art become marketers' secret weapon this summer?

Once an irksome pastime considered anti-social and unwelcome, street art has suddenly become one of the most vibrant and immediate forms of advertising, with many brands utilising its powerful impact,...

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Google ad revenue grows 19%

Google ad revenue grows 19%

Google's ad revenue grew 19% over the second quarter of the year to $19.1bn (£14.5bn) compared with the same period last year.

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The death of the app and why brands must serve as personal assistants

The death of the app and why brands must serve as personal assistants

The app as we know it today could soon be a thing of the past. Customers are tired of brands that just sell to them, writes Brian Cooper, the chief creative officer of Oliver Group UK.

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Perspective is the secret work weapon of Disney's Anna Hill

Perspective is the secret work weapon of Disney's Anna Hill

Anna Hill, the chief marketing officer at Disney UK and Ireland, explains why her healthy perspective is so important to her work.

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Things we like: Liverpool FC's 360-degree video and Attitude's sales boost

Things we like: Liverpool FC's 360-degree video and Attitude's sales boost

Liverpool FC let fans control the view of the pitch and the Duke of Cambridge's Attitude cover is set to become one of the magazine's biggest-selling issues.

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Carpetright signs one-year deal to sponsor UKTV

Carpetright signs one-year deal to sponsor UKTV

Carpetright is sponsoring UKTV's quality entertainment and real transformations programming for one year.

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JCDecaux warns of Brexit delays to London bus shelter project

JCDecaux warns of Brexit delays to London bus shelter project

JCDecaux has said the UK's vote to leave the European Union may impact further on the already delayed rollout of London's new digital bus shelter screens.

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The IOC may give host nations greater access to Olympic brand following criticism

The IOC may give host nations greater access to Olympic brand following criticism

The International Olympic Committee has said it is considering allowing governments greater access to the Olympic brand in future, after criticisms that it prioritises commercial sponsors.

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Watch: Disney's record-breaking Finding Dory partners with Sea Life

Watch: Disney's record-breaking Finding Dory partners with Sea Life

Ahead of Finding Dory's UK release, Campaign spoke to Anna Hill, chief marketing officer for Disney UK and Ireland, about its partnership with the Sea Life London Aquarium.

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Twitter still has much to offer and advertisers shouldn't overlook it

Twitter still has much to offer and advertisers shouldn't overlook it

Andy Pringle, head of performance media at Performics UK, says Twitter can be the glue to draw together different elements of a wider media plan.

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Media analyst Tilbian urges advertisers to 'fall in love with newspapers again'

Media analyst Tilbian urges advertisers to 'fall in love with newspapers again'

Lorna Tilbian, the City media analyst, has rounded on advertisers to "fall in love with newspapers again" rather than concentrating on online.

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Rio 2016: Backlash continues against Olympic rule silencing unapproved sponsors

Rio 2016: Backlash continues against Olympic rule silencing unapproved sponsors

A plethora of athletes taking part in Rio 2016 have been pointedly thanking sponsors who are not official partners of the Games, due to a controversial by-law prohibiting non-official sponsors from using...

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Twitter must capitalise on live events like Rio to grow

Twitter must capitalise on live events like Rio to grow

It's no great surprise that 89% of Twitter's total ad revenue is coming from mobile advertising, writes Kevin Chase, EMEA director of social at Fetch.

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Google's UK sales chief Naughton given global HR role

Google's UK sales chief Naughton given global HR role

Eileen Naughton, vice president and managing director of sales and operations for Google in the UK and Ireland, is moving to California to be the search giant's new vice president of people operations.

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Hearst Magazines picks up Jamie Oliver magazine content deal

Hearst Magazines picks up Jamie Oliver magazine content deal

Hearst Magazines UK has picked up the content publishing account for Jamie Oliver's monthly title following a competitive pitch process.

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Facebook ad revenue rockets 63% to $6.24bn

Facebook ad revenue rockets 63% to $6.24bn

Facebook's ad revenue surged 63% year-on-year to $6.24bn last quarter, as chief executive Mark Zuckerberg hailed the social media giant's progress in video.

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BT Sport promotes coverage of four football competitions together for first time

BT Sport promotes coverage of four football competitions together for first time

BT Sport is pitching itself as a broader and more complete alternative to Sky Sports for football fans in a new campaign that advertises its four key competitions - the Premier League, Champions League,...

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Sky ad revenue rises 2.7%

Sky ad revenue rises 2.7%

Sky has posted a 12% increase in operating profit as ad revenue climbed £14m, or 2.7%, over the past 12 months to £524m.

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