Media and entertainment marketing news

Media and entertainment markting news, including the lastest TV and cinema ads, plus social media trends, virals and promos.

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Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

The extended version of the spot takes the top position in a chart filled with Super Bowl ads.

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Media industry reacts to closure of Independent print titles

Media industry reacts to closure of Independent print titles

Media industry figures mourn the death of The Independent but say there was an inevitability about going digital-only after the sale of i to Johnston Press.

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Independent newspapers to close in March

Independent newspapers to close in March

ESI Media has confirmed the Independent and Independent on Sunday newspapers will stop being printed as the titles move to digital-only publications.

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How the consumer magazine ABCs will affect key brand sectors

How the consumer magazine ABCs will affect key brand sectors

It's that time of year again when media owners either celebrate or commiserate on the last six months' circulation performance. ZenithOptimedia's joint head of investment looks behind the numbers.

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My Media Week: Davina Barker

My Media Week: Davina Barker

Davina Barker, head of agency sales at Digital Cinema Media (DCM), on championing rising female talent, "tribing up" and inevitable media cancellations

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The Specialist Works sails off with cruise company Hurtigruten's media account

The Specialist Works sails off with cruise company Hurtigruten's media account

Independent media agency The Specialist Works has won Norwegian adventure cruise company Hurtigruten's UK media planning and buying account.

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Ad Week Europe to move to Picturehouse Central

Ad Week Europe to move to Picturehouse Central

Advertising Week Europe will take place at Picturehouse Central in Piccadilly this year, moving from Bafta after three years because it needs 'breathing room'.

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Instagram to demo video view count feature

Instagram to demo video view count feature

Instagram is testing a feature that shows how many times a video has been viewed on the platform.

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Magazine ABCs: ShortList leads men's mags for print/digital

Magazine ABCs: ShortList leads men's mags for print/digital

ShortList has the highest combined print and digital circulation of any men's magazine in the UK and Ireland at 505,562, according to figures from the Audit Bureau of Circulations.

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MPs claim Google tax row will harm UK staff morale

MPs claim Google tax row will harm UK staff morale

MPs have suggested that Google's tax avoidance row is harming the morale of its 4,000 UK employees and that it will undermine staff retention.

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Magazine ABCs: Women's weeklies fall 11.4%

Magazine ABCs: Women's weeklies fall 11.4%

Women's magazines took a hammering as six-monthly circulation figures showed sales of weekly titles fell 11.4 per cent year on year and monthlies including Vogue and Glamour saw significant falls.

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Magazine ABCs: Top 100 for second half of 2015

Magazine ABCs: Top 100 for second half of 2015

The UK's most actively purchased magazines and digital editions have been revealed for the second half of 2015.

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Johnston Press and ESI Media confirm talks over sale of i newspaper

Johnston Press and ESI Media confirm talks over sale of i newspaper

Johnston Press has said it is in "late stage discussions" with Independent Print, the company owned by the Lebedevs, over the sale of i newspaper for £24 million.

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Say anything about Twitter but at least it will pay tax

Say anything about Twitter but at least it will pay tax

No-one likes Twitter at the moment. Writing this ahead of Twitter's annual results, which were due late on Wednesday, it is clear that there are problems, with an exodus of senior US talent and the share...

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Is commercial radio's audience rise due to BBC budget cuts?

Is commercial radio's audience rise due to BBC budget cuts?

Commercial radio's content and reach have helped its listener numbers overtake those of the BBC.

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Things we like: Fox livening up Old Trafford

Things we like: Fox livening up Old Trafford

Manchester United is struggling to get near the summit of the Premier League table but it has come up with a potentially winning commercial partnership with Rupert Murdoch's 21st Century Fox.

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Who won the Super Bowl ad game?

Who won the Super Bowl ad game?

Mutant babies, singing sheep and the 'Walken closet'... No, not the cast of a Barnum production but the stars of this year's ad spectacular.

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Gunn Report For Media 2015

Gunn Report For Media 2015

The most-awarded work in 2015 made use of tech and data - and brought fame to brands too, Gideon Spanier writes.

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Can we focus on the positives of publishing?

Can we focus on the positives of publishing?

Agencies and advertisers should support these valuable brands and push for more data from the ABC.

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Goodstuff wins media business for Spotify

Goodstuff wins media business for Spotify

Goodstuff Communications has won Spotify's media planning and buying account in the UK as the music-streaming service opts for a number of local agencies instead of using a global shop.

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