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SapientNitro launches emoji translator

SapientNitro launches emoji translator

SapientNitro is helping parents communicate with their children through an emoji translator.

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Using uncommon sense is the key to mobile advertising

Using uncommon sense is the key to mobile advertising

Given how much we are using our phones, it might be common sense to migrate marketer attention to the device, says Howard Kingston, founder of Adludio, but it's actually the uncommon senses we should using.

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Smartphone use in UK to break 50% barrier for first time

Smartphone use in UK to break 50% barrier for first time

More than half of people in the UK will own a smartphone by the end of this year for the first time, according to research from ZenithOptimedia.

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Weve moves into programmatic trading

Weve moves into programmatic trading

Weve, the mobile ad network owned by O2, is expanding its offer to agencies and brands, including by allowing them to use its data for programmatic trading.

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YouTube agrees to enforce government-backed age ratings on music videos

YouTube agrees to enforce government-backed age ratings on music videos

YouTube and Vevo will display clear age ratings on music videos in a government drive to protect children from viewing inappropriate content online.

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From McDonald's to Ikea, 7 of the best emoji marketing campaigns

From McDonald's to Ikea, 7 of the best emoji marketing campaigns

It's the world's fastest-growing digital language and brands are beginning to build it into their marketing campaigns in their attempts to target millennials, says Mark Middlemas, director of communications...

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Cannes hosts marriage of old and new media

Cannes hosts marriage of old and new media

Amid the bravado and one-upmanship along the Croisette, the Daily Mail and Snapchat stole the show.

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Twitter to embrace power of TV in UK ad campaign

Twitter to embrace power of TV in UK ad campaign

Twitter looks set to embrace the power and reach of television advertising in its first UK specific marketing activity scheduled to launch later this year.

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WPP, Daily Mail and SnapChat launch content agency Truffle Pig

WPP, Daily Mail and SnapChat launch content agency Truffle Pig

WPP's Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as "a new way and new approach" to generating...

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Verizon buyout of AOL could be completed this week, media teams ready to scale

Verizon buyout of AOL could be completed this week, media teams ready to scale

Verizon's $4.4 billion acquisition of AOL could be completed as early as this week, according to sources, and AOL's head of international insists everyone is ready to scale.

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'Brands shouldn't act as a buddy on social media' says Snapchat's Evan Spiegel

'Brands shouldn't act as a buddy on social media' says Snapchat's Evan Spiegel

Brands should not try to be friends with people on social media, said Evan Spiegel, the co-founder of Snapchat, at Cannes Lions festival this morning.

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Gorman and MacCallum to lead judges of Media Week Awards 2015

Gorman and MacCallum to lead judges of Media Week Awards 2015

Rosemary Gorman, group ad director at Mail Newspapers, and Ali MacCallum, chief executive of Omnicom's M2M, will take the lead role as co-chairs of the judges at the Media Week Awards 2015.

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News UK to open up The Sun's paywall to boost  'shareability' on social media

News UK to open up The Sun's paywall to boost 'shareability' on social media

Nearly two years after the website for the UK's most popular tabloid newspaper went behind a paywall, publisher News UK has announced plans to make parts of The Sun's website available for free again.

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Pinterest expands into e-commerce territory

Pinterest expands into e-commerce territory

The buyable pin function feels like a natural next step for the site and could transform online shopping.

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Spotify announces 75m users and multi-million pound payouts to artists

Spotify announces 75m users and multi-million pound payouts to artists

Spotify has announced it now has 75 million active users, including 20 million paying premium subscribers, up by a third since January 2015.

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Media industry placed at the forefront of digital revolution

Media industry placed at the forefront of digital revolution

The entertainment and media sector is at the forefront of today's digital revolution and many UK operations are leading the charge, according to PricewaterhouseCoopers.

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Instagram expresses creativity, says Creative Shop's Rob Newlan

Instagram expresses creativity, says Creative Shop's Rob Newlan

Instagram is not used as a form of escapism but to express creativity, Rob Newlan, the director of Creative Shop for Instagram and Facebook EMEA, has said.

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Media leaders react to Verizon buying AOL

Media leaders react to Verizon buying AOL

Verizon Communications has guaranteed the headlines with its $4.4 billion purchase of AOL, but what has the company with 100 million mobile customers gained?

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Tim Armstrong: 'Huffington Post will always be a cornerstone of AOL'

Tim Armstrong: 'Huffington Post will always be a cornerstone of AOL'

Tim Armstrong, chief executive of AOL, has strongly denied reports there are plans to spin-off the Huffington Post following the group's sale to telecoms giant, Verizon.

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Facebook named world's fastest-growing media owner

Facebook named world's fastest-growing media owner

The rising sales of smartphones and tablets has propelled Facebook to become the fastest growing media owner in the world, according to ZenithOptimedia.

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