OTC drugs marketing news and advertising

Marketing and advertising news about over the counter (OTC) drugs, vitamins and medicines, including TV and press ads for e-cigarettes and vapes, plus the latest from high-street pharmacy brands.

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GSK Consumer Healthcare updates global roster with nine agencies in

GSK Consumer Healthcare updates global roster with nine agencies in

GlaxoSmithKline Consumer Healthcare has consolidated its roster of global agencies, following a review.

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Bayer's ad may have meant no harm but outside of Cannes real life is different

Bayer's ad may have meant no harm but outside of Cannes real life is different

When I was new to the industry I smiled along with sexist chat to be accepted into the boys club. It's hard being the only one who disagrees, and that's the only answer I have as to why no one spoke up...

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Nurofen, erosion of trust and a headache for advertisers

Nurofen, erosion of trust and a headache for advertisers

The ban against a Nurofen ad comes at a bad time for trust in the industry, says MC&C's Mike Collings.

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Nurofen ad banned for misleading pain killer claims

Nurofen ad banned for misleading pain killer claims

Reckitt Benckiser has been rapped by the Advertising Standards Authority for a TV ad for Nurofen Joint & Back, in a ruling that is likely to set a precedent for how general painkillers can be marketed.

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Bayer swoops for controversial Monsanto in bid to create agritech juggernaut

Bayer swoops for controversial Monsanto in bid to create agritech juggernaut

German pharma giant Bayer has made a bid to acquire controversial US agriculture business Monsanto, both companies have confirmed.

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Boots' Elizabeth Fagan to explore marketing landscape at Media360

Boots' Elizabeth Fagan to explore marketing landscape at Media360

Elizabeth Fagan, marketing director of Boots UK, will explore some of the challenges and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference in...

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Vitabiotics launches first TV ad with Channel 5 in £2m campaign

Vitabiotics launches first TV ad with Channel 5 in £2m campaign

Vitabiotics, the multivitamin brand, is to launch its first TV ad campaign this evening, after signing a £2m 12-month partnership with Channel 5.

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Initiative picks up Omega Pharma media account across 18 European markets

Initiative picks up Omega Pharma media account across 18 European markets

Initiative has been awarded the media account for over-the-counter healthcare company Omega Pharma in Central and Eastern Europe and the Nordics, incorporating 18 markets.

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Arena Media lands Ricola account

Arena Media lands Ricola account

Arena Media has won the £3m media account for Swiss herbal sweet brand Ricola following a pitch against three other undisclosed agencies.

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Rennie to sponsor Christmas on Channel 4 and UKTV

Rennie to sponsor Christmas on Channel 4 and UKTV

Rennie, the indigestion remedy brand, is to target people overindulging in the Christmas period by sponsoring seasonal programming across Channel 4, Film4 and the UKTV network.

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Time Out nets multi-platform GSK deal

Time Out nets multi-platform GSK deal

Time Out London is today launching a six-figure multi-platform media partnership with GlaxoSmithKline consumer healthcare, which links "hidden London" with GSK's behind-the-counter cold and flu relief...

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Deep Heat to sponsor weather on ITV's Daybreak

Deep Heat to sponsor weather on ITV's Daybreak

Independent agency, the7Stars, has brokered a deal for Mentholatum's heat rub brand Deep Heat to be the headline sponsor of ITV1's 'Daybreak' national weather coverage.

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Panadol to sponsor Keith Lemon's jump to ITV1

Panadol to sponsor Keith Lemon's jump to ITV1

Panadol, the GlaxoSmithKline-owned paracetamol-based pain killer, has signed a six-figure deal to sponsor Keith Lemon's forthcoming primetime Saturday night show, 'LemonAid'.

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Global Radio strikes first partnership with Anadin

Global Radio strikes first partnership with Anadin

Heart FM has struck an 11-week partnership with Pfizer-owned pain relief brand Anadin in a deal that marks the first tie-up between Global Radio and the brand.

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Starcom MediaVest Group scoops $600m global Novartis media

Starcom MediaVest Group scoops $600m global Novartis media

Starcom MediaVest Group has rounded off the year by picking up the $600 million (£384 million) media account for drug giant Novartis from MEC.

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Think BR: The perils of being a repertoire brand

Think BR: The perils of being a repertoire brand

Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks, director at Ipsos MORI.

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Boots, Specsavers and Reckitt Benckiser add to NotW woes

Boots, Specsavers and Reckitt Benckiser add to NotW woes

Boots and Specsavers, two of the News of the World's biggest clients, have said they are 'putting on hold' plans to place advertising with the paper, while RB has demanded fundamental change before it...

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Volkswagen and Argos drive into BR app chart

Volkswagen and Argos drive into BR app chart

LONDON - It's all change in the BR branded app chart this week, with Pringoooals and Britain's Got Talent making way for a host of new entries from the likes of Argos, Virgin Atlantic and Volkswagen.

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JLS to roll out condom range in partnership with Durex

JLS to roll out condom range in partnership with Durex

LONDON - 'X Factor' runners up JLS are planning to launch their own range of condoms in a reported tie-up with Durex.

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Over-the-counter painkillers face new ad restrictions

Over-the-counter painkillers face new ad restrictions

LONDON - The Medicines and Healthcare products Regulatory Agency (MHRA) is applying new advertising restrictions to over-the-counter painkillers containing codeine, such as Nurofen Plus, requiring all...

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