OTC drugs marketing news and advertising

Marketing and advertising news about over the counter (OTC) drugs, vitamins and medicines, including TV and press ads for e-cigarettes and vapes, plus the latest from high-street pharmacy brands.

Share
Bayer swoops for controversial Monsanto in bid to create agritech juggernaut

Bayer swoops for controversial Monsanto in bid to create agritech juggernaut

German pharma giant Bayer has made a bid to acquire controversial US agriculture business Monsanto, both companies have confirmed.

read more
Share
Trading Places: this week's people moves

Trading Places: this week's people moves

Mark Craze steps down as chief executive at Havas Media Group UK, Simon Calver resigns as head of Mothercare and James Wildman joins Trinity Mirror, in this week's round-up of people moves in advertising,...

read more
Share
Trading Places: this week's people moves

Trading Places: this week's people moves

Steve Hatch becomes the first UK and Ireland regional director of Facebook and Richard Jacobs joins Kinetic as UK marketing director, in this week's roundup of people moves in advertising, marketing, media...

read more
Share
Boots' Elizabeth Fagan to explore marketing landscape at Media360

Boots' Elizabeth Fagan to explore marketing landscape at Media360

Elizabeth Fagan, marketing director of Boots UK, will explore some of the challenges and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference in...

read more
Share
Vitabiotics launches first TV ad with Channel 5 in £2m campaign

Vitabiotics launches first TV ad with Channel 5 in £2m campaign

Vitabiotics, the multivitamin brand, is to launch its first TV ad campaign this evening, after signing a £2m 12-month partnership with Channel 5.

read more
Share
Initiative picks up Omega Pharma media account across 18 European markets

Initiative picks up Omega Pharma media account across 18 European markets

Initiative has been awarded the media account for over-the-counter healthcare company Omega Pharma in Central and Eastern Europe and the Nordics, incorporating 18 markets.

read more
Share
Arena Media lands Ricola account

Arena Media lands Ricola account

Arena Media has won the £3m media account for Swiss herbal sweet brand Ricola following a pitch against three other undisclosed agencies.

read more
Share
Rennie to sponsor Christmas on Channel 4 and UKTV

Rennie to sponsor Christmas on Channel 4 and UKTV

Rennie, the indigestion remedy brand, is to target people overindulging in the Christmas period by sponsoring seasonal programming across Channel 4, Film4 and the UKTV network.

read more
Share
Time Out nets multi-platform GSK deal

Time Out nets multi-platform GSK deal

Time Out London is today launching a six-figure multi-platform media partnership with GlaxoSmithKline consumer healthcare, which links "hidden London" with GSK's behind-the-counter cold and flu relief...

read more
Share
Deep Heat to sponsor weather on ITV's Daybreak

Deep Heat to sponsor weather on ITV's Daybreak

Independent agency, the7Stars, has brokered a deal for Mentholatum's heat rub brand Deep Heat to be the headline sponsor of ITV1's 'Daybreak' national weather coverage.

read more
Share
Panadol to sponsor Keith Lemon's jump to ITV1

Panadol to sponsor Keith Lemon's jump to ITV1

Panadol, the GlaxoSmithKline-owned paracetamol-based pain killer, has signed a six-figure deal to sponsor Keith Lemon's forthcoming primetime Saturday night show, 'LemonAid'.

read more
Share
Global Radio strikes first partnership with Anadin

Global Radio strikes first partnership with Anadin

Heart FM has struck an 11-week partnership with Pfizer-owned pain relief brand Anadin in a deal that marks the first tie-up between Global Radio and the brand.

read more
Share
Starcom MediaVest Group scoops $600m global Novartis media

Starcom MediaVest Group scoops $600m global Novartis media

Starcom MediaVest Group has rounded off the year by picking up the $600 million (£384 million) media account for drug giant Novartis from MEC.

read more
Share
Think BR: The perils of being a repertoire brand

Think BR: The perils of being a repertoire brand

Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks, director at Ipsos MORI.

read more
Share
Boots, Specsavers and Reckitt Benckiser add to NotW woes

Boots, Specsavers and Reckitt Benckiser add to NotW woes

Boots and Specsavers, two of the News of the World's biggest clients, have said they are 'putting on hold' plans to place advertising with the paper, while RB has demanded fundamental change before it...

read more
Share
Volkswagen and Argos drive into BR app chart

Volkswagen and Argos drive into BR app chart

LONDON - It's all change in the BR branded app chart this week, with Pringoooals and Britain's Got Talent making way for a host of new entries from the likes of Argos, Virgin Atlantic and Volkswagen.

read more
Share
JLS to roll out condom range in partnership with Durex

JLS to roll out condom range in partnership with Durex

LONDON - 'X Factor' runners up JLS are planning to launch their own range of condoms in a reported tie-up with Durex.

read more
Share
Over-the-counter painkillers face new ad restrictions

Over-the-counter painkillers face new ad restrictions

LONDON - The Medicines and Healthcare products Regulatory Agency (MHRA) is applying new advertising restrictions to over-the-counter painkillers containing codeine, such as Nurofen Plus, requiring all...

read more
Share
The Market Creative awarded Earex rebrand

The Market Creative awarded Earex rebrand

LONDON - Manchester-based design agency The Market Creative has won a rebranding brief from earcare brand Earex following a three-way pitch.

read more
Share
'Moral line crossed' as parents jam phones with morning-after pill complaints

'Moral line crossed' as parents jam phones with morning-after pill complaints

LONDON - Furious parents called up radio phone-in shows in their hundreds to complain about the first television ad for the morning-after pill, which broke last night.

read more
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners