Outdoor, digital out of home and ambient media news and analysis

Coverage of out of home (and DOOH) as well as ambient media for media owners, media agencies and advertisers.
See all media news

Share
'Media Eyes' billboards track consumers' ages in Birmingham

'Media Eyes' billboards track consumers' ages in Birmingham

Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

read more
Share
Primesight pulls out of Eye Airports deal

Primesight pulls out of Eye Airports deal

Primesight has withdrawn from talks to buy Eye Airports, the airport advertising specialist.

read more
Share
OOH advertisers can make our cities better places

OOH advertisers can make our cities better places

Clear Channel International's chairman and chief executive says outdoor ads are much more than a Faustian pact between the industry and town halls.

read more
Share
Drowning in data? Media owners must help advertisers adapt to change

Drowning in data? Media owners must help advertisers adapt to change

Brands and media owners need to see data and the technology that channels it, not as a burden, but as an opportunity, says the chief executive of Exterion Media.

read more
Share
Lord Sugar sells Amscreen to Tom Goddard

Lord Sugar sells Amscreen to Tom Goddard

Lord Sugar has sold his out-of-home media business Amscreen to Tom Goddard, the former international chief executive of CBS Outdoor.

read more
Share
Campaign Viral Chart: AT&T car crash ad takes top spot

Campaign Viral Chart: AT&T car crash ad takes top spot

AT&T's ad showing the harsh reality of using a phone while driving has been shared more than 85,000 times this week.

read more
Share
TLC launches campaign for Katie Hopkins entertainment show

TLC launches campaign for Katie Hopkins entertainment show

Katie Hopkins, the outspoken columnist, is to front TLC's first prime-time entertainment panel show.

read more
Share
Laphroaig whisky to project Tweets as part of 200th anniversary campaign

Laphroaig whisky to project Tweets as part of 200th anniversary campaign

Laphroaig, the Scottish whisky, will project opinions of the brand sourced from Twitter onto its distillery wall, to celebrate its 200th anniversary.

read more
Share
Poltergeist clown ads escape ban despite over 70 complaints

Poltergeist clown ads escape ban despite over 70 complaints

Ads for the film Poltergeist featuring a dark image of a clown have been described as "not irresponsibly targeted in outdoor media" by the ASA, despite the ad watchdog receiving 74 complaints.

read more
Share
Jonathan Durden's 'Djockitch' ad leads Wimbledon ad poll

Jonathan Durden's 'Djockitch' ad leads Wimbledon ad poll

Jonathan Durden, the PHD co-founder who launched a male grooming brand last year, achieved a marketing coup during this year's Wimbledon fortnight using a Novak Djokovic pun.

read more
Share
Make a child cry, urges healthcare NGO

Make a child cry, urges healthcare NGO

Doctors of the World is telling people to "make a child cry" as part of a new global campaign.

read more
Share
Campaign Viral Chart: Kleenex ad is most shared

Campaign Viral Chart: Kleenex ad is most shared

A Kleenex ad that shows the bond between a man in a wheelchair and a dog who also needs assistance walking, crowns the top of this week's chart.

read more
Share
Why is everyone raving about Media360 2015?

Why is everyone raving about Media360 2015?

It's been a month since our first foray of Media360 by-the-sea, featuring more than 80 brands, and the response has been overwhelmingly positive. Take a look at our recap of what happened in Brighton.

read more
Share
Primesight circles Eye Airports in £3m deal

Primesight circles Eye Airports in £3m deal

Primesight has emerged as the preferred bidder for regional media specialist Eye Airports, which has outdoor contracts for London Gatwick and Manchester airports, in a deal estimated at £3 million.

read more
Share
Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad

Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad

Asda has brought back its familiar pocket tap of years gone by in its new TV ad campaign that launches tonight.

read more
Share
Yorkshire Tea launches £5 million campaign

Yorkshire Tea launches £5 million campaign

Yorkshire Tea is launching a £5 million campaign with a TV ad that takes viewers to "brewtopia".

read more
Share
Digital advertising needs to confront issues of trust

Digital advertising needs to confront issues of trust

It was not long before talk in Cannes last week turned to the small matter of the $25 billion media business up for grabs in a series of global account reviews.

read more
Share
Beacons installed on 500 London buses by Exterion Media

Beacons installed on 500 London buses by Exterion Media

The technology will allow brands to deliver contextual messages through their own apps to commuters.

read more
Share
'You're thirsty. We've got sales targets', says Oasis in summer campaign launch

'You're thirsty. We've got sales targets', says Oasis in summer campaign launch

Oasis, the Coca-Cola owned juice brand, has launched a humorous campaign in an attempt to connect with a new generation of consumers.

read more
Share
Heineken kicks off Rugby World Cup sponsorship with beefed up marketing strategy

Heineken kicks off Rugby World Cup sponsorship with beefed up marketing strategy

Heineken's Rugby World Cup sponsorship is underway, with leading rugby stars set to star in its TV campaign and upcoming giveaways to bring fans "closer to the action".

read more
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners