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Outsmart downsizing will not be a problem for OOH

Outsmart downsizing will not be a problem for OOH

Latest outdoor advertising, DOOH and ambient news

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Outdoor marketing funding in doubt as Outsmart shrinks

Outdoor marketing funding in doubt as Outsmart shrinks

The dramatic scaling back of out-of-home industry body Outsmart has raised questions about the future funding of marketing initiatives for the sector.

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Cat campaign signs deal for Clapham Common takeover

Cat campaign signs deal for Clapham Common takeover

A campaign to buy the entire ad inventory of a London Underground station and fill it with pictures of cats has signed a contract with Exterion Media to make the project a reality.

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Digital advertising dealt Outsmart its final blow

Digital advertising dealt Outsmart its final blow

Outsmart's announcement that it will downsize leaves the outdoor trade body looking rather diminished, says Jeremy Lee.

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Outsmart to downsize into smaller trade body as Craze and Brydon depart

Outsmart to downsize into smaller trade body as Craze and Brydon depart

Outsmart, the marketing body for the outdoor advertising sector, is to be downsized into a smaller trade association.

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Kit Kat "Let your wait become a break" by Nasta

Kit Kat "Let your wait become a break" by Nasta

Kit Kat has installed hammocks at bus stops around Paraguay, as part of the brand's "Let your wait become a break" campaign.

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Tiger Beer "Made in Asia" by Marcel Sydney

Tiger Beer "Made in Asia" by Marcel Sydney

Tiger Beer repurposed a New York discount store and turned it into a showcase of the best Asian art, fashion, technology and design.

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New Zealand's Colenso BBDO scoops Outdoor Lions Grand Prix as McCann leads UK winners

New Zealand's Colenso BBDO scoops Outdoor Lions Grand Prix as McCann leads UK winners

Auckland agency Colenso BBDO has won the Outdoor Lions Grand Prix for its work on Brewtroleum, for beer DB Export, owned by Heineken.

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Protein World's revival of 'beach body ready' is a lesson for bland brands

Protein World's revival of 'beach body ready' is a lesson for bland brands

Georgina Denny is bored of the culture of apology in branding and advertising.

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LTA moves away from middle-class image of tennis in first brand campaign

LTA moves away from middle-class image of tennis in first brand campaign

The Lawn Tennis Association (LTA) has launched its first brand campaign to persuade more people to pick up a tennis racquet as the weather warms up.

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NHS encourages virtual blood donations with augmented reality outdoor ads

NHS encourages virtual blood donations with augmented reality outdoor ads

NHS Blood and Transplant is using augmented reality in out-of-home ads that allow the public to give virtual blood donations via an iPhone.

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Giant PG Tips monkey floats down the Thames ahead of 'green paper'

Giant PG Tips monkey floats down the Thames ahead of 'green paper'

A green, six-metre-tall version of PG Tips' monkey mascot sailed down the Thames this morning to promote a forthcoming report from the tea brand.

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Cancer Research UK "one day" by Abbott Mead Vickers BBDO
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My Media Week: Steve Atkinson

My Media Week: Steve Atkinson

This week, Steve Atkinson, commercial director, Outdoor Plus, is in buoyant mood as the festive season kicks off with PHD's Christmas bash and Paul Frampton's pre-nuptial celebrations.

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The outdoor opportunity moving into 2014

The outdoor opportunity moving into 2014

The outdoor industry, for many decades a business steeped in paper and paste, has experienced unprecedented change in recent years and enters 2014 with a world of opportunities, says Eric Newnham, Talon's...

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Stop the Traffik "make fashion traffik-free" by Leagas Delaney
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Jigsaw "Christmas gifting, by Jigsaw" by The Corner
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ITV films quick-turnaround ad at Hobbit premiere

ITV films quick-turnaround ad at Hobbit premiere

ITV and PHD will film a fast-turnaround ad at tonight's European premiere of the film 'The Hobbit: The Desolation of Smaug', which will be aired on ITV's channels on the same evening.

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Vertu "extraordinary" by CHI & Partners
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Julie France exits JCDecaux, replaced by Alan Sullivan

Julie France exits JCDecaux, replaced by Alan Sullivan

Julie France, managing director of out-of-home specialist JCDecaux Airport, is leaving the company after seven years, to be replaced by sales director Alan Sullivan.

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Volkswagen Golf GTI "Play The Road" by Tribal Worldwide London
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