Retail marketing and agency news

The latest retail marketing and agency news, including online and social trends, ecommerce and the latest TV ads by retailers.

Latest retail marketing news

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Ikea shows French boy fooling divorced parents in 'cooking is caring' film

Ikea shows French boy fooling divorced parents in 'cooking is caring' film

Ikea is encouraging French people to express their love through cooking in a funny film featuring a boy tricking his divorced parents into lavishing him with fancy meals.

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Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

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Burberry celebrates Chinese New Year with WeChat gifts

Burberry celebrates Chinese New Year with WeChat gifts

Burberry is using its existing partnership with Chinese app WeChat to push its luxury gifts for the Chinese New Year.

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PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'

PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'

The big game spot by AOR CP+B will be the first in the digital payment company's 'New Money" campaign

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Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Amazon Fashion sends up YouTube 'how to' videos with Portlandia's Fred Armisen

Amazon Fashion sends up YouTube 'how to' videos with Portlandia's Fred Armisen

Amazon Fashion is deflating some of the self-importance around New York Fashion Week for men, despite being lead sponsor, producing a series of videos featuring US comedian Fred Armisen.

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Benetton campaign celebrates ethnic diversity in 'Face of the city' composite portraits

Benetton campaign celebrates ethnic diversity in 'Face of the city' composite portraits

Benetton's latest ad campaign celebrates the racial and cultural diversity of the world's fashion capitals by creating composite images comprising the faces of several ethically diverse models.

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Marmite jars to carry declarations of love for Valentine's Day

Marmite jars to carry declarations of love for Valentine's Day

Marmite is creating a limited edition run of Valentine's Day jars that consumers can personalise with messages to their loved ones.

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EasyFoodstore.com closes doors to customers in same week of opening... and more

EasyFoodstore.com closes doors to customers in same week of opening... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Why it will only be a happy Chinese new year for brands that take the plunge

Why it will only be a happy Chinese new year for brands that take the plunge

Many UK marketers still resist the Chinese pound, yet this is a strong and growing market. As China gears up to celebrate new year, Domenica Di Lieto, managing director of consultancy Emerging Communications,...

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The buzz: House of Fraser gets into emojis

The buzz: House of Fraser gets into emojis

House of Fraser has jumped on the emoji bandwagon, releasing a campaign called '#emojinal' for Valentine's Day.

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Pick of the week: Amazon, Lucky Generals

Pick of the week: Amazon, Lucky Generals

The Amazon ad by Lucky Generals is this week's pick.

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Super Bowl 2016: the art of the campaign before the game

Super Bowl 2016: the art of the campaign before the game

With Super Bowl 50 coming up on Sunday 7 February, Marketing looks at the brands that have already broken cover in the advertising battle.

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Boots bows to consumer pressure over 'sexist pricing' of women's toiletries

Boots bows to consumer pressure over 'sexist pricing' of women's toiletries

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Google overtakes Apple as globe's most valuable firm thanks to advertising... and more

Google overtakes Apple as globe's most valuable firm thanks to advertising... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Consumer confidence hit by paranoia but spending intentions hit record high

Consumer confidence hit by paranoia but spending intentions hit record high

UK consumer confidence is being undermined by worries about terrorism and immigration, yet spending confidence is higher than ever, according to Nielsen data.

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House of Fraser baffles Twitter with off-the-wall Valentine's Day #emojinal campaign

House of Fraser baffles Twitter with off-the-wall Valentine's Day #emojinal campaign

An emoji-filled House of Fraser Twitter campaign has offended some people and is causing users to question whether the account has been hacked.

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Amazon UK's annual sales hit £6.3 billion

Amazon UK's annual sales hit £6.3 billion

Amazon's UK sales smashed past the £6 billion mark last year despite tough times in British retailing, accounts show.

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Morrisons launches 'Price crunch' on more than 1000 brand and own-brand products

Morrisons launches 'Price crunch' on more than 1000 brand and own-brand products

Morrisons has today (1 February) launched a 'Price crunch' across 1000-plus product lines, promoting the latest in its 'value drive' in-store and online via new black and yellow branding.

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BT insists 'EE brand to be retained' as it divides business into six units... and more

BT insists 'EE brand to be retained' as it divides business into six units... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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