Retail marketing and agency news

The latest retail marketing and agency news, including online and social trends, ecommerce and the latest TV ads by retailers.

Latest retail marketing news

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Iceland ads for Fat Bastard wine banned by ASA

Iceland ads for Fat Bastard wine banned by ASA

An Iceland direct mail ad - promoting a wine brand called Fat Bastard - has been banned by the advertising watchdog for being irresponsible.

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How brands are trying to win hearts for Valentine's Day

How brands are trying to win hearts for Valentine's Day

Amidst the deluge of red roses and chocolates, brands are going after consumers with everything from emojis to a matchmaker in the produce aisle. Campaign rounds up the Valentine's Day marketing highlights...

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Co-operative UK's fastest-growing non-discount supermarket, says Kantar

Co-operative UK's fastest-growing non-discount supermarket, says Kantar

The Co-operative Food was the fastest-growing non-discount supermarket in the 12 weeks to 31 January, with sales up 1.4%, but German discounters Lidl and Aldi are seeing the most growth overall with sales...

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Gender stereotyping: can brands fight sexism or merely dabble in tokenism?

Gender stereotyping: can brands fight sexism or merely dabble in tokenism?

Advertising has long pandered to the notion of an ideal body type or used sexist sentiment to flog products to men, but a raft of recent ads has turned the tables and used feminism as a central tenet of...

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Asda appoints Walmart's Andy Murray as chief customer officer

Asda appoints Walmart's Andy Murray as chief customer officer

Asda has appointed Andy Murray as its chief customer officer, with the former P&G marketer replacing Barry Williams, who is leaving the supermarket after eight years.

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Tesco matches singles based on shopping basket contents for Valentine's Day push

Tesco matches singles based on shopping basket contents for Valentine's Day push

Tesco is playing Cupid with a Valentine's Day campaign based on a social experiment that aims to match prospective couples by analysing the contents of their shopping baskets.

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Tesco sorry for less than 'awsome' grammar gaffes on babywear... and more

Tesco sorry for less than 'awsome' grammar gaffes on babywear... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Is it the place of brands to test the boundaries of taste?

Is it the place of brands to test the boundaries of taste?

From Barnardo's to Paddy Power, a wide range of brands' ads have attracted complaints, but advertisers' motivation seems to be a key factor when it comes to consumers' and regulators' willingness to forgive...

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Ikea shows French boy fooling divorced parents in 'cooking is caring' film

Ikea shows French boy fooling divorced parents in 'cooking is caring' film

Ikea is encouraging French people to express their love through cooking in a funny film featuring a boy tricking his divorced parents into lavishing him with fancy meals.

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Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

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Burberry celebrates Chinese New Year with WeChat gifts

Burberry celebrates Chinese New Year with WeChat gifts

Burberry is using its existing partnership with Chinese app WeChat to push its luxury gifts for the Chinese New Year.

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PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'

PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'

The big game spot by AOR CP+B will be the first in the digital payment company's 'New Money" campaign

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Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Amazon Fashion sends up YouTube 'how to' videos with Portlandia's Fred Armisen

Amazon Fashion sends up YouTube 'how to' videos with Portlandia's Fred Armisen

Amazon Fashion is deflating some of the self-importance around New York Fashion Week for men, despite being lead sponsor, producing a series of videos featuring US comedian Fred Armisen.

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Benetton campaign celebrates ethnic diversity in 'Face of the city' composite portraits

Benetton campaign celebrates ethnic diversity in 'Face of the city' composite portraits

Benetton's latest ad campaign celebrates the racial and cultural diversity of the world's fashion capitals by creating composite images comprising the faces of several ethically diverse models.

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Marmite jars to carry declarations of love for Valentine's Day

Marmite jars to carry declarations of love for Valentine's Day

Marmite is creating a limited edition run of Valentine's Day jars that consumers can personalise with messages to their loved ones.

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EasyFoodstore.com closes doors to customers in same week of opening... and more

EasyFoodstore.com closes doors to customers in same week of opening... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Why it will only be a happy Chinese new year for brands that take the plunge

Why it will only be a happy Chinese new year for brands that take the plunge

Many UK marketers still resist the Chinese pound, yet this is a strong and growing market. As China gears up to celebrate new year, Domenica Di Lieto, managing director of consultancy Emerging Communications,...

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The buzz: House of Fraser gets into emojis

The buzz: House of Fraser gets into emojis

House of Fraser has jumped on the emoji bandwagon, releasing a campaign called '#emojinal' for Valentine's Day.

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Pick of the week: Amazon, Lucky Generals

Pick of the week: Amazon, Lucky Generals

The Amazon ad by Lucky Generals is this week's pick.

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