Retail marketing and agency news

The latest retail marketing and agency news, including online and social trends, ecommerce and the latest TV ads by retailers.

Latest retail marketing news

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M&S ad review: RKCR/Y&R's best ads

M&S ad review: RKCR/Y&R's best ads

Rainey Kelly Campbell Roalfe/Y&R faces a battle to hold on to the M&S advertising account after 16 years of memorable ad campaigns. Campaign looks at the retailer's best ads over the years.

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Philip Green 'warned' about risks of selling BHS

Philip Green 'warned' about risks of selling BHS

A Goldman Sachs banker has said he warned Philip Green's company Arcadia Group about the risks of selling BHS to Dominic Chappell.

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Marks & Spencer reviews integrated creative business

Marks & Spencer reviews integrated creative business

Embattled retailer Marks & Spencer has kicked off a review of its advertising and digital accounts ahead of Wednesday's annual results, putting 16-year creative incumbent Rainey Kelly Campbell Roalfe/Y&R...

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Why slow marketing is going mainstream

Why slow marketing is going mainstream

Brands are turning to slow marketing to help remedy our hectic, always-on lives.

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How brands can be good

How brands can be good

Consumers expect brands to have a purpose. What is the best way to achieve this, Simon Gwynn asks.

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Brits among world's most sceptical consumers - but less so towards UK brands

Brits among world's most sceptical consumers - but less so towards UK brands

Britons are some of the most sceptical people in the world in terms of their relationship with brands - but they are more likely to perceive UK firms as trustworthy and reliable, according to new research.

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Google Chirp vs Amazon Alexa: tech titans compete to be the ultimate ever-present assistant

Google Chirp vs Amazon Alexa: tech titans compete to be the ultimate ever-present assistant

Amazon Echo has been something of a surprise success with sales estimated at about 3 million in the US, notes Jeremy Pounder, client director, business planning at Mindshare.

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Why Amazon is making the risky move into perishable goods

Why Amazon is making the risky move into perishable goods

Forget the fuss over the forthcoming arrival of Jeremy Clarkson and gang's Grand Tour, Amazon is about to make a far more powerful statement of its ambition, according to reports from the US, writes Chris...

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Amazon will launch more physical retail stores

Amazon will launch more physical retail stores

Retailers will be feeling the pressure after Amazon chief executive Jeff Bezos promised more bricks-and-mortar outlets and new features for the company's Amazon Prime delivery service.

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Boots "Feel good" by Mother

Boots "Feel good" by Mother

Boots positions itself as the people's champion, tackling undiagnosed eyesight problems and spotty teenage skin, in a new UK campaign.

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Sports Direct and key cutting just the beginning for innovative use of store space

Sports Direct and key cutting just the beginning for innovative use of store space

The space race of retail super stores is a thing of the past, says Peter Veash, CEO at The BIO Agency - the challenge now for retailers is to find new uses of their space that make the lives of shoppers...

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Boots channels 'chemist of the nation' heritage for new brand campaign

Boots channels 'chemist of the nation' heritage for new brand campaign

Boots positions itself as the people's champion, tackling undiagnosed eyesight problems and spotty teenage skin, in a new UK campaign.

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M&S marketing boss Patrick Bousquet-Chavanne promoted

M&S marketing boss Patrick Bousquet-Chavanne promoted

Marks & Spencer's director of sustainable business told an IPA audience that customers wanted to live sustainable lives.

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Discount retailer B&M seeks creative and media agencies

Discount retailer B&M seeks creative and media agencies

B&M, the discount retailer chaired by former Tesco chief Sir Terry Leahy, is on the hunt for a creative agency and a media agency ahead of a marketing push.

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Tesco CEO Lewis pockets £3m bonus

Tesco CEO Lewis pockets £3m bonus

Dave Lewis, the chief executive of Tesco, received a bonus of nearly £3m after the company returned to profit earlier this year.

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Anomaly drops fees for Lyst as part of stake deal

Anomaly drops fees for Lyst as part of stake deal

Anomaly has taken a stake in fashion website Lyst as part of a deal that means the agency will no longer charge the client fees for its services.

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Tesco "vinyl" by Bartle Bogle Hegarty

Tesco "vinyl" by Bartle Bogle Hegarty

Vinyl sales surged to 2.1 million in the UK in 2015 - a 21-year high - and the supermarkets are seeking a piece of the action.

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Suitors line up for BHS as retailer vows not to give up

Suitors line up for BHS as retailer vows not to give up

One of the bidders for BHS has promised not to take any money out of the struggling retailer for three years.

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Soggy April dampens spirits of British retailers

Soggy April dampens spirits of British retailers

UK retailers saw like-for-like sales drop 0.9% in April after wet weather deterred consumers from spending big on clothes.

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Gap in profits warning after 5% drop in sales

Gap in profits warning after 5% drop in sales

Gap saw its shares drop by 12 per cent in after-hours trading after the clothing retailer warned of disappointing profits in the first quarter of 2016.

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