Retail marketing and agency news

The latest retail marketing and agency news, including online and social trends, ecommerce and the latest TV ads by retailers.

Latest retail marketing news

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Bleak early summer leads to sharpest fall in supermarket sales for two years

Bleak early summer leads to sharpest fall in supermarket sales for two years

The drizzly start to Britain's summer hit supermarket sales where it hurts, the latest data from Nielsen shows.

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It's not just creatives who need to ditch the stereotypes

It's not just creatives who need to ditch the stereotypes

It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay.

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The woeful tales of BHS and Sports Direct expose retail's ruthless side

The woeful tales of BHS and Sports Direct expose retail's ruthless side

When your management style, business model or working practices are held up for scrutiny by the House of Commons you know something's not quite right, writes Nick Gray, managing director at retail marketing...

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Green blamed by MPs for BHS collapse

Green blamed by MPs for BHS collapse

Sir Philip Green and those who "got rich off the back of BHS" are to blame for the retailer's collapse, a highly critical report by MPs has found.

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Amazon, Apple and John Lewis are the biggest UK spenders on search

Amazon, Apple and John Lewis are the biggest UK spenders on search

Retailers are spending more on paid search, with Amazon leading the pack at £891,000 spent in the six months to June.

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'Fake' Tesco farm brands risk misleading consumers

'Fake' Tesco farm brands risk misleading consumers

Supermarkets have come under fire for their use of "fake" farm brands to sell fresh produce, with branding experts warning that the practice risks misleading consumers.

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How Nectar uses AI to make loyalty smarter

How Nectar uses AI to make loyalty smarter

Nectar is the biggest loyalty programme in the UK, with 19 million members, but is having to adapt to the digital age.

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YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's

YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's

Netflix and chilling is a more popular pastime than snacking, if new YouGov data is anything to go by.

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Tesco's 'fake farm' brands referred to trading standards

Tesco's 'fake farm' brands referred to trading standards

The National Farmers' Union (NFU) will challenge supermarkets over their use of 'fake' farm brands, claiming the practice confuses consumers.

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John Hegarty's incubator creates launch campaign for Simba mattress start-up

John Hegarty's incubator creates launch campaign for Simba mattress start-up

John Hegarty has created the launch campaign for a new mattress brand, Simba, with a suggestive 40-second TV spot.

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Rio 2016 Olympics: the campaigns vying for gold

Rio 2016 Olympics: the campaigns vying for gold

With the Rio 2016 Olympics around the corner, Campaign takes a look at the best (and worst) campaigns from the brands and official sponsors eager to capitalise on the world's biggest sporting event.

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What can retailers learn from Pokémon Go?

What can retailers learn from Pokémon Go?

Pokémon Go isn't the only service to have bridged the digital and physical, writes Theo Theodorou, the managing director EMEA at xAd.

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Amazon explores ads with personalised video spots

Amazon explores ads with personalised video spots

Amazon is looking to boost its role as an advertising platform after announcing experiments with personalised video ads.

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Tesco follows Waitrose and Sainsbury's by no longer selling eggs from caged hens

Tesco follows Waitrose and Sainsbury's by no longer selling eggs from caged hens

Tesco has said it will stop selling eggs from caged hens by 2025, in what could be a landmark moment in shifting attitudes to farm animal welfare.

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New Burberry chief faces challenges as sales fall

New Burberry chief faces challenges as sales fall

Burberry has reported a decline in like-for-like sales and a "challenging retail environment", shortly after announcing a management reshuffle which sees current boss Christopher Bailey step back.

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How Brand Commerce can save the high street

The British high street has lost a few big retail names in recent years. How can brands compete in the age of Brand Commerce?

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Is Amazon still in Prime Position?

Is Amazon still in Prime Position?

Today sees Amazon activate the second Prime Day. Not a dystopian elitist celebration of a master-race, but a 24-hour period in which Amazon Prime members can grab one of the site's 100,000 special deals,...

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Amazon Prime Day is back - how the brand can avoid falling victim to its own success

Amazon Prime Day is back - how the brand can avoid falling victim to its own success

Apparently it's that time of year again - Amazon Prime Day returns, writes Matthew Knight, head of strategic innovation at Carat.

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Boots partners with Disney in Finding Dory promotion for Soltan

Boots partners with Disney in Finding Dory promotion for Soltan

Boots has partnered with Disney for the first time in a linkup between the retailer's sun care brand Soltan and new Disney Pixar movie Finding Dory.

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Confusion around post-Brexit consumer spending but general trend is down

Confusion around post-Brexit consumer spending but general trend is down

The picture around UK consumer spending remains confused three weeks on from the Brexit vote as new figures from the British Retail Consortium and Barclaycard show a respective spending decline and a rise...

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