Retail marketing and agency news

The latest retail marketing and agency news, including online and social trends, ecommerce and the latest TV ads by retailers.

Latest retail marketing news

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Asda joins Lidl and Morrisons in pledging to stop using eggs from caged hens

Asda joins Lidl and Morrisons in pledging to stop using eggs from caged hens

Asda, Lidl and Morrisons have this week joined the UK's other major retailers by pledging to phase out the sale of eggs from caged hens by 2025.

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Carpetright signs one-year deal to sponsor UKTV

Carpetright signs one-year deal to sponsor UKTV

Carpetright is sponsoring UKTV's quality entertainment and real transformations programming for one year.

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Swarovski appoints Somethin' Else as first content agency

Swarovski appoints Somethin' Else as first content agency

Swarovski, the jewellery brand, is pushing its content marketing after appointing Somethin' Else to handle the account following a competitive pitch process.

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John Lewis deepens start-up links with retail accelerator TrueStart

John Lewis deepens start-up links with retail accelerator TrueStart

John Lewis is broadening its search for start-ups, partnering retail accelerator TrueStart.

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Amazon Dash arrives in the UK

Amazon Dash arrives in the UK

Amazon has brought its Dash grocery scanner to the UK, a gadget that allows consumers to add groceries to their shopping basket without logging in.

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Pitch update: Marks & Spencer, Audible, Stonewall

Pitch update: Marks & Spencer, Audible, Stonewall

WPP agencies in the running for Marks & Spencer's integrated account are preparing for pitches, set to take place from next week.

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Live in the future, they said. We'll have delivery drones, they said

Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

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Under Armour enters athleisure with 'stylish' Under Armour Sportswear brand

Under Armour enters athleisure with 'stylish' Under Armour Sportswear brand

Under Armour is evolving from elite sportswear to appeal more to a mainstream audience with the launch of a new apparel brand called Under Armour Sportswear.

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Tesco opens Holland & Barrett concessions after ditching Nutricentre

Tesco opens Holland & Barrett concessions after ditching Nutricentre

Tesco is introducing Holland & Barrett stores within its own larger stores, in the supermarket's latest bid to make better use of its shop space.

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How a French furniture brand activated Pokémon Go across 200 stores

How a French furniture brand activated Pokémon Go across 200 stores

Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to drive footfall to physical stores.

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Loyalty still exists, but you can't measure it in points

Loyalty still exists, but you can't measure it in points

Despite mutterings of its downfall, loyalty still plays a big part in the way consumers make decisions - but an effective loyalty scheme has to be much more than just an economic exchange, writes Will...

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Bleak early summer leads to sharpest fall in supermarket sales for two years

Bleak early summer leads to sharpest fall in supermarket sales for two years

The drizzly start to Britain's summer hit supermarket sales where it hurts, the latest data from Nielsen shows.

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It's not just creatives who need to ditch the stereotypes

It's not just creatives who need to ditch the stereotypes

It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay.

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The woeful tales of BHS and Sports Direct expose retail's ruthless side

The woeful tales of BHS and Sports Direct expose retail's ruthless side

When your management style, business model or working practices are held up for scrutiny by the House of Commons you know something's not quite right, writes Nick Gray, managing director at retail marketing...

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Green blamed by MPs for BHS collapse

Green blamed by MPs for BHS collapse

Sir Philip Green and those who "got rich off the back of BHS" are to blame for the retailer's collapse, a highly critical report by MPs has found.

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Amazon, Apple and John Lewis are the biggest UK spenders on search

Amazon, Apple and John Lewis are the biggest UK spenders on search

Retailers are spending more on paid search, with Amazon leading the pack at £891,000 spent in the six months to June.

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'Fake' Tesco farm brands risk misleading consumers

'Fake' Tesco farm brands risk misleading consumers

Supermarkets have come under fire for their use of "fake" farm brands to sell fresh produce, with branding experts warning that the practice risks misleading consumers.

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How Nectar uses AI to make loyalty smarter

How Nectar uses AI to make loyalty smarter

Nectar is the biggest loyalty programme in the UK, with 19 million members, but is having to adapt to the digital age.

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YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's

YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's

Netflix and chilling is a more popular pastime than snacking, if new YouGov data is anything to go by.

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Tesco's 'fake farm' brands referred to trading standards

Tesco's 'fake farm' brands referred to trading standards

The National Farmers' Union (NFU) will challenge supermarkets over their use of 'fake' farm brands, claiming the practice confuses consumers.

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