Sales promotion marketing campaigns and news

Coverage of sales promotion activities, including promotional marketing and coupons.
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Sun editor Dinsmore hails 'greatest print initiative' ahead of 22m home blitz

Sun editor Dinsmore hails 'greatest print initiative' ahead of 22m home blitz

News UK is preparing to make newspaper history tomorrow when it delivers The Sun to every household in England, a move the tabloid's editor David Dinsmore calls the "greatest print initiative of recent...

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AOP SUMMIT: The traditional ad sales person is not dead, says Spotify's Chris Maples

AOP SUMMIT: The traditional ad sales person is not dead, says Spotify's Chris Maples

The "death of the traditional ad salesperson has been vastly exaggerated", according to Chris Maples., Spotify's European vice president.

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i extends reach to primary schools

i extends reach to primary schools

i, the cut-price 20p digest newspaper, is looking to extend its footprint in education by distributing the title in primary schools.

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Win a copy of The Rolling Stones book celebrating 50 years

Win a copy of The Rolling Stones book celebrating 50 years

In celebration of The Rolling Stones celebrating 50 years of playing rock and roll around the world a new compilation book featuring pages of unseen material is up for grabs for Brand Republic readers.

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Think BR: Looking at shopper marketing through a new lens

Think BR: Looking at shopper marketing through a new lens

Price promotions have become the norm for some brands but it's time for them to embrace change, writes Kerry Bateman, partner and head of shopper marketing, WARL.

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Hearst-Rodale harnesses Apple Newsstand to sample print launch

Hearst-Rodale harnesses Apple Newsstand to sample print launch

Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.

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The Times takes a poke at rivals with 20p cheaper ad

The Times takes a poke at rivals with 20p cheaper ad

News International is running a press ad in today's issue of The Times (14 November), highlighting that the paper is 20p cheaper than its quality rivals The Daily Telegraph and The Guardian.

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Think BR: The perils of being a repertoire brand

Think BR: The perils of being a repertoire brand

Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks, director at Ipsos MORI.

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Agency roster: Aviva

Agency roster: Aviva

The agencies working across the various Aviva brands.

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Think BR: Another shift in the balance of brand vs retailer power?

Think BR: Another shift in the balance of brand vs retailer power?

Brands looking for a greater share of sales control should think about digital coupons, writes Matt Butcher, director, PIMS-SCA.

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Driving value from promotions

Driving value from promotions

With more goods now being sold on promotions than at full price, there is an increasing challenge to drive value, writes Rod Street, executive vice president for consulting, international at Symphony IRI...

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PizzaExpress rolls out free Wi-Fi

PizzaExpress rolls out free Wi-Fi

Restaurant chain PizzaExpress will from today offer a free Wi-Fi service to diners in 384 of its outlets.

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Karen Millen recruits ecommerce director to spearhead global web expansion

Karen Millen recruits ecommerce director to spearhead global web expansion

Fashion firm Karen Millen has appointed Lynn Ritson as its first ecommerce director, as it seeks to build its global online presence and drive online sales.

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CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers

CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers

"Celebrity culture." Surely the greatest oxymoron of our times. (With the emphasis on "moron".) A sample headline: "Katie Price admits she falls in love 'too quickly'".

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Groupon rapped for exaggerating pre-deal price

Groupon rapped for exaggerating pre-deal price

The advertising watchdog has upheld a complaint that an offer from Groupon exaggerated the advertised value of eyelash extensions.

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Think BR: Far from being a disposable idea, pop-ups are here to stay

Think BR: Far from being a disposable idea, pop-ups are here to stay

Pop-up retail experiences have become a creative counterpoint to our virtual worlds, writes Alex Johns, managing director, Brandnew Corporation.

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Think BR: Budgetary bargain or brand equity?

Think BR: Budgetary bargain or brand equity?

Marketers and agencies should stop trying to compare and contrast investment in above the line marketing with the funding of promotions; they are completely different, write Ebiquity's Martin Wheeler and...

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Mr Men creates Little Miss Princess character ahead of Royal Wedding

Mr Men creates Little Miss Princess character ahead of Royal Wedding

Mr Men is introducing a new character, Little Miss Princess, ahead of the Royal Wedding in April, to mark the 40th anniversary of the popular children's book series created by Roger Hargreaves.

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ASA censures Express for 'out of stock' toys promotion

ASA censures Express for 'out of stock' toys promotion

Richard Desmond's Express Newspapers has been rapped by the ASA for two campaigns it ran last year, after customers complained the promotional items on offer were out of stock.

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The Marketing Store builds experiential offering

The Marketing Store builds experiential offering

Brand activation agency The Marketing Store has appointed Luffa Khnom as head of a new experiential division.

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