Sales promotion marketing campaigns and news

Coverage of sales promotion activities, including promotional marketing and coupons.
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Marmite jars to carry declarations of love for Valentine's Day

Marmite jars to carry declarations of love for Valentine's Day

Marmite is creating a limited edition run of Valentine's Day jars that consumers can personalise with messages to their loved ones.

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Morrisons launches 'Price crunch' on more than 1000 brand and own-brand products

Morrisons launches 'Price crunch' on more than 1000 brand and own-brand products

Morrisons has today (1 February) launched a 'Price crunch' across 1000-plus product lines, promoting the latest in its 'value drive' in-store and online via new black and yellow branding.

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Pret a Manger puts altruistic twist on coffee giveaway

Pret a Manger puts altruistic twist on coffee giveaway

Fast food chain Pret a Manger is putting a new spin on its policy of allowing staff to give some customers free coffee.

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Confused.com adds two new toys to join Brian the Robot

Confused.com adds two new toys to join Brian the Robot

Confused.com is extending the range of free toys it offers customers who take out insurance through the company after the success of its Brian the Robot mascot.

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Star Wars: 'Nooooooooo'... five alliances that should have stayed in a galaxy far, far away

Star Wars: 'Nooooooooo'... five alliances that should have stayed in a galaxy far, far away

The anticipation is almost over. 'Star Wars: The Force Awakens' goes on general release at UK cinemas tomorrow (17 December), the reviews are rolling in and are overwhelmingly positive, and those marketing...

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Addison Lee courts digital generation with Rugby World Cup spotters' discounts

Addison Lee courts digital generation with Rugby World Cup spotters' discounts

Addison Lee, the licensed minicab firm contending with the rise of Uber, is chasing Twitter and Instagram users with a discount scheme tied in to the Rugby World Cup.

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Carling persuades Jimmy Bullard to re-enact naked American Beauty pose

Carling persuades Jimmy Bullard to re-enact naked American Beauty pose

Carling is spending £3.6m on a campaign for the next football season, offering fans £10 off official football shirts via in-store and in-pub activity, and rolling out TV ads featuring brand duo Dylan and...

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Lucozade invests £14m in 'biggest-ever' marketing drive for Lucozade Energy

Lucozade invests £14m in 'biggest-ever' marketing drive for Lucozade Energy

Lucozade is ploughing £14m into its biggest-ever campaign for Lucozade Energy, which introduces the new strapline 'Find Your Flow' via TV, outdoor, in-store and experiential activity.

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Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

A newspaper warning of the 'Monogram Murders' is being handed out to Londoners, with the publication resembling a 1920s paper and even including ads from the era from the likes of Unilever, John Lewis...

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Supermarkets 'well within rights' over Which? claims they are 'misleading' consumers

Supermarkets 'well within rights' over Which? claims they are 'misleading' consumers

Consumer group Which? on Tuesday (21 April), issued a 'super-complaint' accusing supermarkets of deliberately "misleading" and "confusing" consumers out of 100s of millions of pounds. But Nick Miller,...

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Which? accuses supermarkets of duping consumers out of 100s of millions of pounds

Which? accuses supermarkets of duping consumers out of 100s of millions of pounds

Which? has accused the UK supermarket sector of deliberately confusing shoppers out of hundreds of millions of pounds with misleading pricing promotions and has launched the first ever "super-complaint"...

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Debenhams attributes 4% profit hike to sales promotion and online deliveries

Debenhams attributes 4% profit hike to sales promotion and online deliveries

Debenhams has reported better-than-expected half-year results, with profit before tax up 4.3% to £88.9m and like-for-like sales up 1.3%.

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Bigballs hires big Chris Maples as chief revenue officer

Bigballs hires big Chris Maples as chief revenue officer

Bigballs, the digital film-making and storytelling business, has appointed Chris Maples as its chief revenue officer to help pursue its global expansion strategy.

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Confused.com's Brian the robot incarnated as interactive toy in consumer giveaway

Confused.com's Brian the robot incarnated as interactive toy in consumer giveaway

Confused.com's Brian the robot brand character has been brought to life outside of the firm's TV advertising, and will be given away free in the form of a physical interactive "pull-and-go" toy that speaks...

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McDonald's serves up 22 million books for kids

McDonald's serves up 22 million books for kids

McDonald's has given away more than 22 million books as part of its 'Happy Readers' campaign, which launched in January 2013 in a bid to "evolve" how parents perceive the brand.

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Morrisons' loyalty drive and £25-off  Christmas shop promo aims to stem sales decline

Morrisons' loyalty drive and £25-off Christmas shop promo aims to stem sales decline

Morrisons has rolled out a Christmas Bonus scheme for customers using its Match & More loyalty card.

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Abercrombie & Fitch's decision to drop its brash branding goes against its very reason of being

Abercrombie & Fitch's decision to drop its brash branding goes against its very reason of being

Abercrombie & Fitch should go back to basics and hold its nerve in the face of changing fashion choices, writes Jim Prior, CEO at The Partners and Lambie-Nairn.

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The golden rules of promotion: 50 years on, why Willy Wonka is still a marketing genius

The golden rules of promotion: 50 years on, why Willy Wonka is still a marketing genius

Charlie and the Chocolate Factory was first published in 1964 in the US by Alfred A. Knopf, Inc. A world renowned book which not only provides an entertaining read for children, but also great marketing...

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British brands Lush and United Biscuits ink India trade deals

British brands Lush and United Biscuits ink India trade deals

UK brands including Lush and United Biscuits Group, the owner of Hobnobs and McVitie's, will step up their presence in India this year following a series of trade deals.

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Sun editor Dinsmore hails 'greatest print initiative' ahead of 22m home blitz

Sun editor Dinsmore hails 'greatest print initiative' ahead of 22m home blitz

News UK is preparing to make newspaper history tomorrow when it delivers The Sun to every household in England, a move the tabloid's editor David Dinsmore calls the "greatest print initiative of recent...

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