Search marketing news, analysis and strategy

Coverage of the search marketing industry, both organic and PPC, for search marketers and agencies, including news and advice on search strategy and techniques.
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The 4 digital content tricks marketers have up their sleeves

The 4 digital content tricks marketers have up their sleeves

Representatives from Paddy Power, ZenithOptimedia, John Lewis and Evian reveal their digital marketing content secrets at Ad:tech London.

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Nescafé to move all global websites to Tumblr platform

Nescafé to move all global websites to Tumblr platform

The biggest Nestle brand hopes to engage a younger generation of passionate coffee drinkers, as well as supercharging their SEO and becoming more mobile friendly.

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Why search strategy needs to be creative

Why search strategy needs to be creative

The team behind the creative search campaign "Sweetest Mistake" pick three more examples of content marketing they admire.

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What the Google Panda update means for content marketers

What the Google Panda update means for content marketers

Google is encouraging marketers to create high quality content in the latest update to the Panda algorithm says Laura Hampton, digital marketing manager at digital agency Impression.

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Facebook confirms 'monetisation test' for media contributors

Facebook confirms 'monetisation test' for media contributors

Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube.

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How to speak the search marketing team's lingo

How to speak the search marketing team's lingo

If you're new to PPC, SEO and Google AdWords, this glossary of search marketing terms by Farah Radford, managing director of creative agency Digivita, will help you find your feet.

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Labour Party winning social media election battle

Labour Party winning social media election battle

The Labour Party is winning the social media election battle with its policymakers broadcasting nearly double the number of posts as Conservatives, according to new analysis by social media monitoring...

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Brand Republic Digital Awards extends entry deadline

Brand Republic Digital Awards extends entry deadline

The deadline for the 2015 Brand Republic Digital Awards has been extended to 12 March.

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Entries open for Brand Republic Digital Awards 2015

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

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Facebook reports mobile now generating two-thirds of all ad revenue

Facebook reports mobile now generating two-thirds of all ad revenue

Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that its expenses would rocket as much as 75% in 2015.

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Martin Sorrell joins IAB Engage 2014 line-up

Martin Sorrell joins IAB Engage 2014 line-up

WPP's Martin Sorrell will be joining leaders from Brave, Contagious and Facebook at this year's Internet Advertising Bureau (IAB) event in London.

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In pictures: Brand Republic Digital Awards 2014

In pictures: Brand Republic Digital Awards 2014

More than 500 of the best digital brains in the business turned out to celebrate the Brand Republic Digital Awards on Tuesday evening at Troxy in East London, and we have the pictures to prove it.

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Yahoo Stream Ads launches in UK

Yahoo Stream Ads launches in UK

Yahoo started to roll out its native advertising service Yahoo Stream Ads in the UK and Ireland this week, designed to offer brands context-based messages within its news stream.

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Facebook investor Accel predicts rise of 1-2-1 advertising

Facebook investor Accel predicts rise of 1-2-1 advertising

Accel Partners, one of the early venture capital companies to invest in Facebook, has predicted the rise of one-to-one advertising across multiple channels as one of the next big booms, in a session at...

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Media in 2014 will be harnessing connected experiences

Media in 2014 will be harnessing connected experiences

The power of mobility, the breath of platforms, the application of new data and the harnessing of connected experiences are set to guide marketing in 2014, says Mindshare's chief executive, Mark Creighton.

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CEO Mayer hails 'new super-charged Yahoo' as profits rise

CEO Mayer hails 'new super-charged Yahoo' as profits rise

Yahoo's chief executive Marissa Mayer said the digital company had transformed into a more innovative and focused operation within the past year, and was "encouraged" by a 46% rise in second-quarter profits...

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Ed Miliband condemns Google for tax avoidance

Ed Miliband condemns Google for tax avoidance

Labour Party leader Ed Miliband has criticised Google for going to extraordinary lengths to avoid paying tax.

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IAB figures: Witnessing the rise of mobile

IAB figures: Witnessing the rise of mobile

IAB's digital advertising figures for 2012 published today highlight the ongoing momentum behind mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing number...

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Think BR: Facebook's Graph Search - a first impression

Think BR: Facebook's Graph Search - a first impression

Facebook Graph Search could change our understanding of what a social network is, writes Philip Dyte, paid social planner, iProspect.

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Think BR: Push vs pull - why search isn't going anywhere

Think BR: Push vs pull - why search isn't going anywhere

Search, in its ever-adapting forms, will be here for a long time to come, writes Chris Philp, SEO account manager, iProspect.

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