Search marketing news, analysis and strategy

Coverage of the search marketing industry, both organic and PPC, for search marketers and agencies, including news and advice on search strategy and techniques.
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What online advertisers can expect from Google Panda 4.2

What online advertisers can expect from Google Panda 4.2

Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency, Kerboo.

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Apple's iOS9 Spotlight search: the nail in the coffin for mobile paid search and display

Apple's iOS9 Spotlight search: the nail in the coffin for mobile paid search and display

With the imminent mainstream roll out of a new operating system, Emma Crowe, chief of client strategy at Somo, looks at what it will mean for brands as consumer behaviour becomes mobile and proactive.

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Why search strategy needs to be creative

Why search strategy needs to be creative

The team behind the creative search campaign "Sweetest Mistake" pick three more examples of content marketing they admire.

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What the Google Panda update means for content marketers

What the Google Panda update means for content marketers

Google is encouraging marketers to create high quality content in the latest update to the Panda algorithm says Laura Hampton, digital marketing manager at digital agency Impression.

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Amazon pushes Prime membership with one-day event to rival Black Friday

Amazon pushes Prime membership with one-day event to rival Black Friday

Amazon is hoping to replicate Black Friday's levels of hype and sales with the introduction of Prime Day in mid-July, a one-day global shopping event that will offer more deals than its ominously-named...

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Facebook confirms 'monetisation test' for media contributors

Facebook confirms 'monetisation test' for media contributors

Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube.

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Cannes hosts marriage of old and new media

Cannes hosts marriage of old and new media

Amid the bravado and one-upmanship along the Croisette, the Daily Mail and Snapchat stole the show.

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How to speak the search marketing team's lingo

How to speak the search marketing team's lingo

If you're new to PPC, SEO and Google AdWords, this glossary of search marketing terms by Farah Radford, managing director of creative agency Digivita, will help you find your feet.

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Google, Campaign and the IPA launch Search Superstars competition

Google, Campaign and the IPA launch Search Superstars competition

Industry contest will celebrate the craft and creativity of search marketing

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Pinterest expands into e-commerce territory

Pinterest expands into e-commerce territory

The buyable pin function feels like a natural next step for the site and could transform online shopping.

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Twitter UK appoints PHD to handle first media brief

Twitter UK appoints PHD to handle first media brief

Twitter has named Omnicom's PHD as its first retained media agency in the UK after a competitive pitch.

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The thinking behind Dentsu Aegis Network's purchase of John Brown Media

The thinking behind Dentsu Aegis Network's purchase of John Brown Media

Dentsu Aegis Network, and in particular iProspect, hopes the recent acquisition of John Brown Media will give it an edge in the high-demand, yet also highly inconsistent, content-marketing space.

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Will Spotify's video offering be a success?

Will Spotify's video offering be a success?

Can the company challenge the likes of YouTube and take a share of the lucrative video ad market, Arif Durrani asks.

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Very.co.uk mobile ad push promotes products based on local weather

Very.co.uk mobile ad push promotes products based on local weather

Online fashion retailer Very.co.uk has kicked off a location-triggered mobile campaign that suggests particular items of clothing or accessories based on the weather.

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What Google's new 'buy button' means for brands

What Google's new 'buy button' means for brands

Google is adding a 'buy button' to shopping ads on mobile search - but it's not just about boosting conversion, argues Alastair Dent, head of product strategy at iProspect UK.

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Google I/O for marketers: 5 highlights from the tech giant's annual conference

Google I/O for marketers: 5 highlights from the tech giant's annual conference

Google's I/O Conference kicked off yesterday (28 May) with a raft of announcements. The event continues later today. Here Marketing rounds up five salient points for marketers.

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Things Campaign learned from speed dating with startups

Things Campaign learned from speed dating with startups

Collider, the company that invests in and supports startups, held a speed dating session with Ogilvy & Mather Group UK in London yesterday.

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Media leaders react to Verizon buying AOL

Media leaders react to Verizon buying AOL

Verizon Communications has guaranteed the headlines with its $4.4 billion purchase of AOL, but what has the company with 100 million mobile customers gained?

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Tim Armstrong's message to AOL staff

Tim Armstrong's message to AOL staff

Today is a very proud day for all of us here at AOL - as you may have read in the press, we announced this morning that Verizon is acquiring AOL.

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Cadbury owner Mondelez in deal to let people buy products via online ads

Cadbury owner Mondelez in deal to let people buy products via online ads

Mondelez International has signed an agreement with online purchase specialists ChannelSight that will let consumers easily buy brands such as Cadbury via ads, product pages, social media, video and CRM...

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