Search marketing news, analysis and strategy

Coverage of the search marketing industry, both organic and PPC, for search marketers and agencies, including news and advice on search strategy and techniques.
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How Sweaty Betty rival Zakti Active is shaking up women's (and men's) activewear

How Sweaty Betty rival Zakti Active is shaking up women's (and men's) activewear

Sweaty Betty is perhaps perspiring a little more after the arrival on the women's activewear scene of rival retailer Zakti Active, which targets "the slightly younger customer, the young professional customer...

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Ryanair appeals to Google to block 'misleading' search ads

Ryanair appeals to Google to block 'misleading' search ads

Ryanair has again called on Google to ban ads from a company called eDreams that sells Ryanair tickets but has been judged by the Advertising Standards Authority to be misleading consumers about its link...

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A seismic shift in trust: how the personal data landscape has changed

A seismic shift in trust: how the personal data landscape has changed

As we enter the personal data economy, marketers must make consumers' data a priority - improving their understanding and capabilities to create greater value for customers as well as the business, says...

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Domino's digital boss Nick Dutch on Snapchat, smartwatches and mobile

Domino's digital boss Nick Dutch on Snapchat, smartwatches and mobile

Last week, Domino's announced a partnership with Snapchat, the latest in a long line of digital initiatives launched by the company.

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Apps are dead, long live the app

Apps are dead, long live the app

The balance of power is shifting because of a step-change in how people search.

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Microsoft reveals most searched UK industry buzzwords of 2015

Microsoft reveals most searched UK industry buzzwords of 2015

'Augmented Reality' was the most searched industry buzzword or phrase across the UK in 2015, says the head of sales for Bing Ads at Microsoft UK.

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Ready, steady, real-time: a campaign from two sides

Ready, steady, real-time: a campaign from two sides

The term convergence is still used with surprising regularity and none more often when looking at how TV and digital is fitting together. To really get under the cover of how 'converged' we are, we look...

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How Google Customer Match can forge path to personalised search

How Google Customer Match can forge path to personalised search

We can see a world where media planners need to be as proficient in the practise of CRM as they are in brand building, says Lowe Profero's business director.

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Yahoo and Google sign ad search deal

Yahoo and Google sign ad search deal

Google is to push Yahoo's search capabilities on mobile and desktop following an ad-search deal between the companies.

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The 4 digital content tricks marketers have up their sleeves

The 4 digital content tricks marketers have up their sleeves

Representatives from Paddy Power, ZenithOptimedia, John Lewis and Evian reveal their digital marketing content secrets at Ad:tech London.

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YouTube launches shopping ads and helps brands promote apps

YouTube launches shopping ads and helps brands promote apps

YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps.

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Google reveals new tools to help brands reach specific customers and push new apps

Google reveals new tools to help brands reach specific customers and push new apps

Google has launched a product to help advertisers reach specific customers on Google Search, YouTube, and Gmail, as well as a tool for pushing new apps.

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Nescafé to move all global websites to Tumblr platform

Nescafé to move all global websites to Tumblr platform

The biggest Nestle brand hopes to engage a younger generation of passionate coffee drinkers, as well as supercharging their SEO and becoming more mobile friendly.

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What online advertisers can expect from Google Panda 4.2

What online advertisers can expect from Google Panda 4.2

Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency, Kerboo.

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Apple's iOS9 Spotlight search: the nail in the coffin for mobile paid search and display

Apple's iOS9 Spotlight search: the nail in the coffin for mobile paid search and display

With the imminent mainstream roll out of a new operating system, Emma Crowe, chief of client strategy at Somo, looks at what it will mean for brands as consumer behaviour becomes mobile and proactive.

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Why search strategy needs to be creative

Why search strategy needs to be creative

The team behind the creative search campaign "Sweetest Mistake" pick three more examples of content marketing they admire.

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What the Google Panda update means for content marketers

What the Google Panda update means for content marketers

Google is encouraging marketers to create high quality content in the latest update to the Panda algorithm says Laura Hampton, digital marketing manager at digital agency Impression.

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Facebook confirms 'monetisation test' for media contributors

Facebook confirms 'monetisation test' for media contributors

Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube.

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Cannes hosts marriage of old and new media

Cannes hosts marriage of old and new media

Amid the bravado and one-upmanship along the Croisette, the Daily Mail and Snapchat stole the show.

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How to speak the search marketing team's lingo

How to speak the search marketing team's lingo

If you're new to PPC, SEO and Google AdWords, this glossary of search marketing terms by Farah Radford, managing director of creative agency Digivita, will help you find your feet.

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