Social media marketing: strategy advice and news

Coverage of social media marketing for brands and digital agencies, including advice on social media strategy, and digital campaigns on Twitter, Facebook, Instagram and other platforms.
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'You're gorgeous - you remind me of my sister' man tells date in Valentine's Day ad for NHS

'You're gorgeous - you remind me of my sister' man tells date in Valentine's Day ad for NHS

A series of cringe-inducing Valentine's Day-themed vignettes, including a man discussing a bowel explosion, form the basis of a humorous ad campaign for NHS Blood and Transplant, with the comedic approach...

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Tesco matches singles based on shopping basket contents for Valentine's Day push

Tesco matches singles based on shopping basket contents for Valentine's Day push

Tesco is playing Cupid with a Valentine's Day campaign based on a social experiment that aims to match prospective couples by analysing the contents of their shopping baskets.

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Will social network Peach be fruitless or an enticing marketing opportunity?

Will social network Peach be fruitless or an enticing marketing opportunity?

Now the dust has settled following the launch of social network Peach, Marketing takes a look at what worthwhile opportunities, if any, it offers brands.

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Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

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Brands must get better at short-form content

Brands must get better at short-form content

Short-form content isn't just another industry buzz phrase. It's real, and its popularity among consumers is on the rise, writes Pippa Glucklich, co-CEO of Starcom Mediavest Group.

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Guinness releases first 60-second Instagram video for 'Made of more' campaign

Guinness releases first 60-second Instagram video for 'Made of more' campaign

Guinness has unveiled a campaign celebrating John Hammond, the US record producer who defied racial segregation to promote black artists.

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Unilever drives two giant pairs of lips around world to promote Vaseline Lip Therapy

Unilever drives two giant pairs of lips around world to promote Vaseline Lip Therapy

"We drove two giant sets of lips made out of clay to different places," intones a male voiceover. The lips were then subjected to extreme weather conditions to demonstrate the efficacy of Vaseline Lip...

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House of Fraser baffles Twitter with off-the-wall Valentine's Day #emojinal campaign

House of Fraser baffles Twitter with off-the-wall Valentine's Day #emojinal campaign

An emoji-filled House of Fraser Twitter campaign has offended some people and is causing users to question whether the account has been hacked.

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Sony Xperia Z5's 'Fleeting moments' campaign shows European cities in stunning 4K

Sony Xperia Z5's 'Fleeting moments' campaign shows European cities in stunning 4K

Sony has commissioned a series of short films shot by filmmakers from London, Paris, Berlin, Barcelona and Milan using the Xperia Z5's 4K smartphone camera to capture each city's essence.

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Domino's digital boss Nick Dutch on Snapchat, smartwatches and mobile

Domino's digital boss Nick Dutch on Snapchat, smartwatches and mobile

Last week, Domino's announced a partnership with Snapchat, the latest in a long line of digital initiatives launched by the company.

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Kendall Jenner and Instagram refresh 'mycalvins' campaign

Kendall Jenner and Instagram refresh 'mycalvins' campaign

The latest push in Calvin Klein's 'mycalvins' work is off to a powerful start with more than 800,000 likes within 16 hours for model Kendall Jenner's Instagram video featuring shots from her work for the...

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Danepak creates spoof retro aerobics ad

Danepak creates spoof retro aerobics ad

Danepak, the Danish bacon brand, is jumping on the keep fit in January bandwagon with a comedy retro aerobics ad.

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Vodafone and Scout Association tie-up to foster digital skills and online safety

Vodafone and Scout Association tie-up to foster digital skills and online safety

Vodafone has partnered with The Scout Association to help young people develop digital skills while staying safe online, and has sponsored two new Scout skills badges.

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Why WhatsApp's brand plans will revolutionise mobile marketing

Why WhatsApp's brand plans will revolutionise mobile marketing

WhatsApp made waves when it revealed it was dropping its subscription fee and the move is set to have significant repercussions for marketers.

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Domino's launches on Snapchat with 'Dough to door' film

Domino's launches on Snapchat with 'Dough to door' film

Domino's has bolstered its social-media presence by rolling out on messaging service Snapchat.

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Welcome to 2016. Facebook just killed your website forever

Welcome to 2016. Facebook just killed your website forever

The new year is a perfect time to start things afresh. Take stock. Make improvements. But it'll take more than a few nips and tucks to your website to get users' attention this year, says Andrew Pemberton,...

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The rise and fall of Friends Reunited

The rise and fall of Friends Reunited

Before Facebook and Twitter there was Friends Reunited. Take a look back at the site's highs and lows, including the launch of its TV show in 2006 and its eventual closure this week.

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Friends Reunited closes, GBK offends veggies, Adidas appoints new CEO and Asda cuts HQ roles

Friends Reunited closes, GBK offends veggies, Adidas appoints new CEO and Asda cuts HQ roles

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Brands making the most of #BlueMonday on social

Brands making the most of #BlueMonday on social

Today is Blue Monday, the third Monday in January otherwise known as the most depressing day of the year. What are brands on social media doing to cheer us up?

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Campaign Viral Chart: Netflix global launch ad takes top

Campaign Viral Chart: Netflix global launch ad takes top

A film featuring characters from Orange is the New Black to explain that Netflix is now available worldwide was the most-shared ad this week.

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