Social media marketing: strategy advice and news

Coverage of social media marketing for brands and digital agencies, including advice on social media strategy, and digital campaigns on Twitter, Facebook, Instagram and other platforms.
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Top 5 brand videos August 2015: Madden, Old Spice, Organic Valley, ROC and DC shoes

Top 5 brand videos August 2015: Madden, Old Spice, Organic Valley, ROC and DC shoes

Be On, the video content and distribution company, ranks the world's best brand videos in August.

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Adidas taps Instagram stars for female-focused 'Energy Running' campaign

Adidas taps Instagram stars for female-focused 'Energy Running' campaign

Adidas is hoping to connect to urban women around the world by kickstarting a movement which it is calling Energy Running, through an influencer-supported advertising and events drive.

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Alpro signs up to London Fashion Week

Alpro signs up to London Fashion Week

Alpro, the 'alternative to dairy' food company, is to make a link between fashion and breakfast after signing up as an official supplier of the forthcoming edition of London Fashion Week, which takes place...

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The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

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Top branded Vines of the month: Coca-Cola, Walkers and Burger King

Top branded Vines of the month: Coca-Cola, Walkers and Burger King

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines of the month. This month we have a free-styling beverage, a hated (or loved) snack and devilishly hot chicken.

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5 YouTube, Facebook and Vine creators brands should know about

5 YouTube, Facebook and Vine creators brands should know about

Does your knowledge of independent online video talent on social extend as far as Zoella? Fear not, we've asked Rightster to spotlight five hot shot creators.

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Felix launches social 'stock market' for trending cat videos

Felix launches social 'stock market' for trending cat videos

Felix, the cat food brand, has created an entertainment channel on YouTube to analyse the latest trending cat videos.

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The Klout methodology explained and what is meant by influence

The Klout methodology explained and what is meant by influence

The marketing director, EMEA, of Klout and its owner Lithium Technologies, discusses what the Klout score is, how it is measured and what influence means.

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Barbour first UK brand to put a shop window on Twitter

Barbour first UK brand to put a shop window on Twitter

Barbour will launch its own product page on Twitter, becoming the first UK brand to use the new Twitter Collections service.

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Klout: influence is more than a numbers game

Klout: influence is more than a numbers game

Real life influence is far more complex than a simple metric, as the debate around a list of advertising and marketing professionals has spotlighted.

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Essential social media marketing terms for digital marketers

Essential social media marketing terms for digital marketers

Brush up on your knowledge of social impressions, engagement rates and dark social with this social media glossary, compiled by Liliana Osorio, EMEA marketing manager at Crimson Hexagon.

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Another top 50 list of the UK's marketing and advertising influencers

Another top 50 list of the UK's marketing and advertising influencers

Social listening company Lissted have published an alternative list to Klout's rankings, and it's very different. The question is, why?

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#Tubestrike reactions from brands on social

#Tubestrike reactions from brands on social

It's round two of the Tube strike and brands have come out in their droves (again) to entertain and condole Londoners on social media. Take a look at our rolling coverage.

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Honda launches online ad for upcoming HR-V model launch

Honda launches online ad for upcoming HR-V model launch

Honda has launched a teaser showing a man carefully tidying up his garage to make way for the new HR-V car.

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How to be a Klout influencer in 4 charts

How to be a Klout influencer in 4 charts

We asked the top 50 UK Klout influencers on social media for marketing and advertising how they use social media. Here's what 24 of them said.

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One year to go: how Team GB will carry London 2012 'halo effect' to Rio

One year to go: how Team GB will carry London 2012 'halo effect' to Rio

Today marks one year to go until Team GB competes at the Rio 2016 Olympic Games. Marketing spoke to Olympiad Ben Ainslie and Team GB marketer Leah Davis about the plans.

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Facebook defends video policy after 'lying, cheating and stealing' claims

Facebook defends video policy after 'lying, cheating and stealing' claims

A Facebook manager has responded to a popular video blogger's claims that the social network is "lying, cheating and stealing" to present itself as the world's biggest video website.

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Top 50 UK marketing and advertising Klout influencers on social media

Top 50 UK marketing and advertising Klout influencers on social media

We asked Klout to run the numbers on social media influencers in the UK's marketing and advertising industry.

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Man vs machine: the battle for social media

Man vs machine: the battle for social media

It's time to get real, Paul Frampton writes - emotional, not artificial, intelligence is the key to successful campaigns.

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Power users should offer Twitter something in return

Power users should offer Twitter something in return

Twitter's new chief executive must value relationships as well as traffic, says Martin McNulty, the chief of digital marketing agency Forward3D.

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