Social media marketing: strategy advice and news

Coverage of social media marketing for brands and digital agencies, including advice on social media strategy, and digital campaigns on Twitter, Facebook, Instagram and other platforms.
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The rise and fall of Friends Reunited

The rise and fall of Friends Reunited

Before Facebook and Twitter there was Friends Reunited. Take a look back at the site's highs and lows, including the launch of its TV show in 2006 and its eventual closure this week.

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Brands making the most of #BlueMonday on social

Brands making the most of #BlueMonday on social

Today is Blue Monday, the third Monday in January otherwise known as the most depressing day of the year. What are brands on social media doing to cheer us up?

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Top tips for brands on Periscope

Top tips for brands on Periscope

The associate head of live and social at John Brown Media looks at what brands need to do to take advantage of live streaming.

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5 up and coming creators brands should know about

5 up and coming creators brands should know about

As the New Year kicks off, Rightster has turned the spotlight on five talented up and coming creators brands should watch out for in 2016.

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5 creators that built their own businesses

5 creators that built their own businesses

In this latest roundup, Rightster explores the online talent who have created businesses.

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Social media ROI the C-suite will understand

Social media ROI the C-suite will understand

One of the biggest challenges marketers face is communicating social media return on investment (ROI) to the rest of the company, particularly the C-Suite, otherwise known as the board, who won't be able...

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5 Facebook creators brands should know about

5 Facebook creators brands should know about

With Facebook now achieving more than four billion daily video views across its platform, digital video network Rightster highlights five engaging Facebook creators that brands should be aware of.

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Supermarket Halloween campaigns 2015: The good, the bad and the non-contenders

Supermarket Halloween campaigns 2015: The good, the bad and the non-contenders

Social media intelligence firm Meltwater looks at the Halloween campaigns by Tesco, Asda, Sainsbury's and Morrisons that got people talking on social.

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How brands successfully engage consumers using social and instant messaging

How brands successfully engage consumers using social and instant messaging

Consumers now have a wealth of social platforms to communicate on and can be selective about who they reach with their messages.

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Brands mark Back to the Future Day

Brands mark Back to the Future Day

Today is Back to the Future Day. 21 October 2015 is the date Marty McFly and Doc Brown time-hopped to in the 1989 blockbuster Back to the Future II. Here's how brands, including Toyota, Pepsi and PlayStation,...

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BuzzFeed launches branded video content in the UK with Costa Coffee video

BuzzFeed launches branded video content in the UK with Costa Coffee video

Kate Burns, general manager, BuzzFeed UK and Europe, and Ze Frank, president of BuzzFeed Motion Pictures, made the announcement at the IAB Digital Upfronts.

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Cortana strikes: A lesson in ultra-personalised advertising

Cortana strikes: A lesson in ultra-personalised advertising

Before speaking at the Quantcast Supernova event about the art and science of marketing, the director of marketing communications at Microsoft UK discusses a campaign that shows the importance of personalisation...

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The 4 digital content tricks marketers have up their sleeves

The 4 digital content tricks marketers have up their sleeves

Representatives from Paddy Power, ZenithOptimedia, John Lewis and Evian reveal their digital marketing content secrets at Ad:tech London.

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5 global YouTube creators brands should know about

5 global YouTube creators brands should know about

Check out five popular content creators and the brands they've been working with.

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How to invest wisely in personalisation along the customer journey

How to invest wisely in personalisation along the customer journey

Jill Brittlebank, eBay Enterprise's head of cross channel performance recommends targeting social influencers, and picking the right time to target them.

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How the Royal Opera House uses social media to engage the newcomer and ballet buff alike

How the Royal Opera House uses social media to engage the newcomer and ballet buff alike

Chris Shipman of the Royal Opera House reveals how social media has allowed the brand to connect with its audiences, as part of a speaker session at Social Media Week London.

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What three things does real-time content need to succeed?

What three things does real-time content need to succeed?

A panel at Social Media Week London argued for the importance of frozen content, preparing for spontaneity and predicting the future when creating real-time social content.

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BuzzFeed's social content and distribution secrets

BuzzFeed's social content and distribution secrets

Jonathan Davies, BuzzFeed's director of brand partnerships, Europe, has revealed the media company's top tips for content creation and themes, as well as the best methods for distribution on social.

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The recipe for telling a great story on social

The recipe for telling a great story on social

Once upon a time, Adam Etheridge and David Watson, executive director and executive creative director, respectively, at video marketing agency Aspect, explained the six fundamental ingredients needed for...

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Why you shouldn't call Pinterest a social media platform

Why you shouldn't call Pinterest a social media platform

"We say we're a visual discovery tool," said Zoë Pearson, marketing manager at Pinterest at a Social Media Week London speaker session.

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