Social media marketing: strategy advice and news

Coverage of social media marketing for brands and digital agencies, including advice on social media strategy, and digital campaigns on Twitter, Facebook, Instagram and other platforms.
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Facebook and Twitter gear up for live video battle as mobile adspend war intensifies

Facebook and Twitter gear up for live video battle as mobile adspend war intensifies

Twitter's stock is plunging while Facebook's soars, but Twitter is hoping to reverse this trend as the two social media giants prepare to lock horns over live video.

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Plan International 'make-up vlogs' become sinister paedophile scenarios

Plan International 'make-up vlogs' become sinister paedophile scenarios

Films shot in the style of YouTube makeup tutorials shockingly highlight how some girls are victims of paedophilia and child marriage in a campaign by Plan International.

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Snapchat adds augmented reality, Burberry warns on luxury market...and more

Snapchat adds augmented reality, Burberry warns on luxury market...and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Land Rover claims first with live test drives on Periscope and Facebook Live

Land Rover claims first with live test drives on Periscope and Facebook Live

Land Rover is broadcasting test drives live on streaming services Periscope and Facebook Live video in a move it claims is the first of its kind for the car industry.

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Facebook apes Snapchat by adding scannable codes to Messenger

Facebook apes Snapchat by adding scannable codes to Messenger

Facebook, not a stranger to borrowing features from rival social networks, has added new features to its Messenger chat service, including the ability to scan people's "codes" to start a conversation.

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Facebook ramps up live video, M&S clothing sales decline again...and more

Facebook ramps up live video, M&S clothing sales decline again...and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Pinterest needs to work with agencies to attract brands

Pinterest needs to work with agencies to attract brands

Pinterest's real potential is adding a layer of curation for brands that don't have their own native content enabled yet, writes the head of strategic innovation at Carat.

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Twitter adds message button to tweets

Twitter adds message button to tweets

Twitter is making it easier for users to share a tweet using its direct message function.

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How Sweaty Betty rival Zakti Active is shaking up women's (and men's) activewear

How Sweaty Betty rival Zakti Active is shaking up women's (and men's) activewear

Sweaty Betty is perhaps perspiring a little more after the arrival on the women's activewear scene of rival retailer Zakti Active, which targets "the slightly younger customer, the young professional customer...

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Facebook partners Dunnhumby to prove impact on FMCG sales

Facebook partners Dunnhumby to prove impact on FMCG sales

Facebook has tied up with Dunnhumby in the UK to create a powerful joint dataset, offering brand marketers a way to measure a campaign's effect on sales offline as well as online.

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Apple gives voice to autistic teen Dillan through technology

Apple gives voice to autistic teen Dillan through technology

Apple is doing its bit to promote acceptance of people with autism, supporting Autism Acceptance Week and running a pair of YouTube films about the severely autistic Dillan, whose iPad has enabled him...

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Irn-Bru owner AG Barr shrugs off sugar tax and announces recipe changes ... and more

Irn-Bru owner AG Barr shrugs off sugar tax and announces recipe changes ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Microsoft launches AI chatbot that talks like a Millennial...and more

Microsoft launches AI chatbot that talks like a Millennial...and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Twitter turns 10: a history of promoted tweets, Oscar selfies and #heforshe

Twitter turns 10: a history of promoted tweets, Oscar selfies and #heforshe

Twitter celebrates its 10th anniversary today (21 March), to mark the occasion Marketing takes a look back at the social media company's key moments.

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Puppy visits kittens during French exchange for Whiskas Kitten Kollege campaign

Puppy visits kittens during French exchange for Whiskas Kitten Kollege campaign

A French bulldog puppy is shown bonding with kitten students during an exchange programme as part of Whiskas' Kitten Kollege YouTube channel activity.

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Campaign Viral Chart: Ford kicks Samsung off pole position

Campaign Viral Chart: Ford kicks Samsung off pole position

A rally driver's experience in a Ford car was the most shared ad this week.

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An emotional Facebook is still the brand's friend

An emotional Facebook is still the brand's friend

For brands, Facebook's 'Like' button has been a welcome badge of approval. But now the social network is getting real with a range of emoticons, including anger. With customers unafraid of showing how...

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Direct Line recruits vlogger Alfie Deyes to improve young people's driving

Direct Line recruits vlogger Alfie Deyes to improve young people's driving

Direct Line has launched a new campaign fronted by vlogger (and Zoella's boyfriend) Alfie Deyes to improve young people's driving skills and reduce road deaths.

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Native ads in Europe to grow by 156 per cent

Native ads in Europe to grow by 156 per cent

Native ads are due to grow by 156 per cent in Europe over the next five years, reaching €13.2 billion (£10.29 billion) by 2020, according to research by Yahoo and Enders Analysis.

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Wyborowa vodka app challenges people to never visit same place twice

Wyborowa vodka app challenges people to never visit same place twice

Polish vodka brand Wyborowa has launched an app-based contest challenging people around the world to compete to see who can break their routines the most.

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