Social media marketing: strategy advice and news

Coverage of social media marketing for brands and digital agencies, including advice on social media strategy, and digital campaigns on Twitter, Facebook, Instagram and other platforms.
See all digital marketing news

Share
Money-saving and travel top millennials' favourite social media accounts

Money-saving and travel top millennials' favourite social media accounts

Money-saving and travel came top in a poll that asked younger Brits what type of account they are most likely to follow on social.

read more
Share
How has Pokemon Go become so successful so quickly?

How has Pokemon Go become so successful so quickly?

Pokémon Go has achieved almost as many users as Uber in a week by giving gamers what they want, writes Omnicom Media Group's Adam Vine.

read more
Share
Consumers care more about control than relevance in mobile ads, study shows

Consumers care more about control than relevance in mobile ads, study shows

Making mobile ads easy to close or skip past is rated by consumers as the number one way to make them more acceptable, according a study by the Internet Advertising Bureau UK.

read more
Share
Twitter tests Promoted Tweet carousel format

Twitter tests Promoted Tweet carousel format

Twitter is piloting a new ad format in the US giving brands the chance to combine their own and users' tweets in a carousel.

read more
Share
Facebook's reaction to Trending bias allegations raises more questions

Facebook's reaction to Trending bias allegations raises more questions

Facebook has made a number of alterations to the way it curates news in response to allegations of bias in its Trending service, writes Chris Pearce.

read more
Share
McDonald's makes Facebook Live Video debut with burger-inspired art

McDonald's makes Facebook Live Video debut with burger-inspired art

McDonald's yesterday hosted its first Facebook Live video in the US to mark National Hamburger Day.

read more
Share
Facebook wants to be in the news business, so it needs journalists

Facebook wants to be in the news business, so it needs journalists

The row about Facebook's alleged left-wing bias in its Trending Topics is proof that the network's editorial views matters, argues Grant Feller.

read more
Share
Media in 2014 will be harnessing connected experiences

Media in 2014 will be harnessing connected experiences

The power of mobility, the breath of platforms, the application of new data and the harnessing of connected experiences are set to guide marketing in 2014, says Mindshare's chief executive, Mark Creighton.

read more
Share
Facebook begins testing automatic video ads in News Feed

Facebook begins testing automatic video ads in News Feed

Facebook has started to roll out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.

read more
Share
Essence signs up as Twitter Amplify partner for MTV EMAs

Essence signs up as Twitter Amplify partner for MTV EMAs

Cosnova, the cosmetics company, has signed a deal with Viacom International Media Networks (VIMN) and Twitter to become the first company to run a pan-European campaign using Twitter's content rich ad...

read more
Share
Spotify's BBC Playlister feature goes live

Spotify's BBC Playlister feature goes live

Music streaming service Spotify has partnered up with the BBC's new Playlister site, which allows listeners to "tag" any piece of music they hear on the BBC and listen to it again.

read more
Share
Facebook signs up Channel 4 for API tools

Facebook signs up Channel 4 for API tools

Channel 4 will be able to measure Facebook engagement around its programmes in real-time after signing up to be the social network's second UK partner for its API tools.

read more
Share
Facebook updates features for Mobile App Ads to drive engagement

Facebook updates features for Mobile App Ads to drive engagement

Facebook has updated its mobile app ads service, to help businesses drive engagement and conversions within their apps.

read more
Share
Infographic: B2B content marketing trends for 2014

Infographic: B2B content marketing trends for 2014

Over 90 per cent of B2B marketers use content marketing, according to new research, which found more than 70 per cent of those questioned are producing more content than they did last year.

read more
Share
CEO Rene Rechtman exits AOL Be On

CEO Rene Rechtman exits AOL Be On

Rene Rechtman, chief executive of AOL Be On, is to walk away from the internet giant, five months after helping to launch the branded video operation.

read more
Share
Elle 'rebrands feminism' with Mother, Brave and W&K

Elle 'rebrands feminism' with Mother, Brave and W&K

Elle magazine has paired Mother, Brave and Widen & Kennedy with three groups of feminists, to create campaigns that try to define the modern face of feminism, for its November issue.

read more
Share
YouTube offers online video consultancy with ZenithOptimedia

YouTube offers online video consultancy with ZenithOptimedia

ZenithOptimedia has teamed up with YouTube and Wildfire, Google's social marketing software, to launch a global branded content consultancy service for its clients.

read more
Share
Tesco launches UK's biggest magazine

Tesco launches UK's biggest magazine

Supermarket giant Tesco has launched what promises to be the UK's largest magazine by number of copies and readership, as part of a new print and digital content programme based around its 'Love Every...

read more
Share
Facebook to pay out $20 million in privacy settlement

Facebook to pay out $20 million in privacy settlement

Facebook will pay out $20 million in a settlement over a privacy battle about users "likes" being used as endorsements for sponsored ads without their permission.

read more
Share
Facebook reveals 20m mobile users in June

Facebook reveals 20m mobile users in June

Facebook has published UK-specific user data, broken down for the first time into daily and monthly, and total and mobile user numbers.

read more
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners