Sponsorship news & analysis

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Lucozade to sponsor Big Brother and Celebrity Big Brother

Lucozade to sponsor Big Brother and Celebrity Big Brother

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Rowntree's to sponsor Film4

Rowntree's to sponsor Film4

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Channel 4 to introduce client development lead roles

Channel 4 to introduce client development lead roles

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Absolutely Anything movie trailer to debut on Snapchat

Absolutely Anything movie trailer to debut on Snapchat

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Mercedes-Benz Vans sponsors Dave

Mercedes-Benz Vans sponsors Dave

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Bosch Power Tools first brand to sponsor Quest

Bosch Power Tools first brand to sponsor Quest

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Bigballs hires big Chris Maples as chief revenue officer

Bigballs hires big Chris Maples as chief revenue officer

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Inside Lenovo's partnership with YouTube star Ryan Higa

Inside Lenovo's partnership with YouTube star Ryan Higa

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Accenture ties up with Guardian for 6 Nations

Accenture ties up with Guardian for 6 Nations

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Notonthehighstreet sponsors London Underground 'baby on board' badge

Notonthehighstreet sponsors London Underground 'baby on board' badge

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Domino's Pizza strikes two-year Hollyoaks sponsorship deal

Domino's Pizza strikes two-year Hollyoaks sponsorship deal

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TfL fails to find New Year's Eve travel sponsor to replace Diageo

TfL fails to find New Year's Eve travel sponsor to replace Diageo

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Why Domino's renewed its sponsorship of The X Factor app

Why Domino's renewed its sponsorship of The X Factor app

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What brands can do when their sports stars crash out

What brands can do when their sports stars crash out

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World Cup roundup: integrated campaigns were the tournament's real winners

World Cup roundup: integrated campaigns were the tournament's real winners

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Coca-Cola most popular World Cup sponsor on social media

Coca-Cola most popular World Cup sponsor on social media

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Injured Neymar tops World Cup valuation league

Injured Neymar tops World Cup valuation league

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Sponsors congratulate Novak Djokovic on Wimbledon win

Sponsors congratulate Novak Djokovic on Wimbledon win

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Adam & Eve/DDB wins Promo & Activation Grand Prix

Adam & Eve/DDB wins Promo & Activation Grand Prix

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Sun editor Dinsmore hails 'greatest print initiative' ahead of 22m home blitz

Sun editor Dinsmore hails 'greatest print initiative' ahead of 22m home blitz


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