Sponsorship news and marketing campaigns

Coverage of sponsorship activity by brands, including news and analysis of celebrity endorsements, sports marketing and activating sponsorships.
See all marketing news

Share
McDonald's signs on as sponsor for Japanese launch of Pokémon Go

McDonald's signs on as sponsor for Japanese launch of Pokémon Go

McDonald's will become Pokémon Go's first sponsor - in Japan.

read more
Share
The National Lottery highlights support for Team GB in new spot

The National Lottery highlights support for Team GB in new spot

The National Lottery, a long-time Team GB sponsor, has kicked off its marketing activity for the 2016 Olympic Games, which highlights its role in funding grassroots and professional sports.

read more
Share
Why relevance should win over revenue in shirt sponsorship

Why relevance should win over revenue in shirt sponsorship

With the new Premier League football season about to explode into action again, Get Me Media's Pete Davis questions whether enough thought is being put into the name on the shirt.

read more
Share
McDonald's might be Pokémon Go's first sponsor - but not in the UK

McDonald's might be Pokémon Go's first sponsor - but not in the UK

Pokémon Go has promised sponsored locations in future, and it appears McDonald's may be the first brand to sign up - at least in the US.

read more
Share
Sky Sports signs up Nissan and bet365 as Premier League sponsors

Sky Sports signs up Nissan and bet365 as Premier League sponsors

Nissan and bet365 have signed three-year deals to sponsor live Premier League football on Sky Sports.

read more
Share
Adidas should reconsider Messi sponsorship after tax fraud conviction, fan survey says

Adidas should reconsider Messi sponsorship after tax fraud conviction, fan survey says

Nearly two-thirds of sports fans think Adidas should reconsider its sponsorship arrangements with Lionel Messi, a snap poll has found following the global football star's conviction for tax fraud.

read more
Share
Rio 2016: Brand sponsorship is about more than just great creative

Rio 2016: Brand sponsorship is about more than just great creative

Four years ago this week, we were less than a month away from the start of the London 2012 Games, and saw an explosion of creative advertising as sponsors vied to promote their support of the event, the...

read more
Share
To get into MasterCard's Pride parade bathroom, have a heart

To get into MasterCard's Pride parade bathroom, have a heart

A custom-built bathroom from McCann XBC welcomed all humans

read more
Share
Virgin Media signs first Premier League sponsorship with Southampton FC

Virgin Media signs first Premier League sponsorship with Southampton FC

Virgin Media is upping its ties to the Premier League with a three-year shirt deal with Southampton.

read more
Share
Nike and Head to continue sponsorships of Maria Sharapova despite ban

Nike and Head to continue sponsorships of Maria Sharapova despite ban

Nike and tennis racquet brand Head have said they will stand by tennis star Maria Sharapova despite her two-year ban yesterday for failing a drugs test.

read more
Share
Hyundai stays on the ball to stand out at Euro 2016

Hyundai stays on the ball to stand out at Euro 2016

As advertisers compete for some Euro 2016 glory, official sponsor Hyundai is hoping its ambitious FanDome experience has what it takes to make the brand stand out from the crowd.

read more
Share
Six Nations hopes for sponsorship scrum after RBS trudges off

Six Nations hopes for sponsorship scrum after RBS trudges off

The title sponsorship of the crown jewel in the annual European rugby calendar, the Six Nations tournament, is tipped to increase in value after fallen banking giant RBS finally let it slip from its grasp.

read more
Share
RBS cans £11m-per-year Six Nations sponsorship after 15 years

RBS cans £11m-per-year Six Nations sponsorship after 15 years

RBS Group is giving up its long-running title sponsorship of the Six Nations rugby championship after next year's event.

read more
Share
The Top Gear of beer? Carling's brand director on saving pubs and gatecrashing Euro 2016

The Top Gear of beer? Carling's brand director on saving pubs and gatecrashing Euro 2016

Carling may have signed back on as a sponsor of the Premier League, but it wants to be more than just football crazy.

read more
Share
Euro 2016 campaign round-up: brands shoot for footballing glory

Euro 2016 campaign round-up: brands shoot for footballing glory

This summer's European Championship is expected to be the biggest ever when it comes to global sponsorship activity. We take a look at the activity that is being rolled out ahead of the opening game on...

read more
Share
More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's

More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's

The value of sports tournament sponsorship is thrown into question by research showing the brands most associated with Euro 2016 are not necessarily its sponsors

read more
Share
Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold

Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold

As Rio 2016 fast approaches, we take a look at the best (and worst) Olympic campaigns from the official sponsors and brands eager to capitalise on the world's biggest sporting event.

read more
Share
Queen fans belt out Bohemian Rhapsody for Heineken's #LiveYourMusic launch

Queen fans belt out Bohemian Rhapsody for Heineken's #LiveYourMusic launch

Heineken has launched a #LiveYourMusic campaign with a TV ad featuring people unashamedly singing Queen's Bohemian Rhapsody badly.

read more
Share
The man trying to make esports as credible as the Olympics

The man trying to make esports as credible as the Olympics

The esports industry is on a mission to make itself as credible as 'real' sport as it teeters on the brink of going mainstream.

read more
Share
FA calls on shirt sponsor Nike to design different kit for girls

FA calls on shirt sponsor Nike to design different kit for girls

The Football Association (FA) is pressuring England shirt sponsor Nike to make a football kit that is different for girls as it seeks to turn the women's game into "big business".

read more
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners