Sponsorship news and marketing campaigns

Coverage of sponsorship activity by brands, including news and analysis of celebrity endorsements, sports marketing and activating sponsorships.
See all marketing news

Share
Nestle joins Adidas by axing IAAF sponsorship in huge blow to athletics... and more

Nestle joins Adidas by axing IAAF sponsorship in huge blow to athletics... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

read more
Share
Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

Unilever laundry brands Persil Non-Bio and Comfort Pure are to sponsor Mumsnet's new Pregnancy Tracker app for a year.

read more
Share
Channel 4's Rio 2016 Paralympics coverage to be sponsored by Allianz

Channel 4's Rio 2016 Paralympics coverage to be sponsored by Allianz

Insurance firm Allianz has signed up as sponsor of Channel 4's Rio 2016 Paralympic Games coverage.

read more
Share
6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

This year's 6 Nations will be unlike any other as it rides the coat tails of England hosting the Rugby World Cup and the tournament's first airing on commercial TV.

read more
Share
Commonwealth Games organiser seeks first ever Team England brand partner

Commonwealth Games organiser seeks first ever Team England brand partner

Commonwealth Games England (CGE) is on the hunt for the first ever brand sponsor of Team England, promising exposure ahead of and during the 2018 Games in Australia.

read more
Share
Peugeot to sponsor the Six Nations on ITV

Peugeot to sponsor the Six Nations on ITV

ITV has signed a two-year sponsorship deal with Peugeot for its Six Nations rugby coverage.

read more
Share
What Adidas' £1bn Real Madrid kit-deal means for football sponsorship

What Adidas' £1bn Real Madrid kit-deal means for football sponsorship

Adidas' reported 10-year kit agreement with Spanish club Real Madrid is worth £106m annually. Does it represent value or is the sportswear brand creating its own "inflationary spiral"? Marketing spoke...

read more
Share
Turkish Airlines jet to play host to first face-off between Batman and Superman

Turkish Airlines jet to play host to first face-off between Batman and Superman

Turkish Airlines' sponsorship of blockbuster Batman v Superman includes a "pivotal scene" on one of the airlines' 777 planes where the superheroes face off for the first time.

read more
Share
Guinness gets sales boost from Rugby World Cup despite being banned

Guinness gets sales boost from Rugby World Cup despite being banned

Guinness sales rose off the back of the Rugby World Cup, despite the beer being banned inside the 13 stadiums hosting the tournament.

read more
Share
Vodafone and Scout Association tie-up to foster digital skills and online safety

Vodafone and Scout Association tie-up to foster digital skills and online safety

Vodafone has partnered with The Scout Association to help young people develop digital skills while staying safe online, and has sponsored two new Scout skills badges.

read more
Share
Fray Bentos sponsors ITV4 with telly addict idents

Fray Bentos sponsors ITV4 with telly addict idents

Fray Bentos, the Baxters food brand, is sponsoring ITV4 with idents showing a man addicted to watching TV.

read more
Share
Why Adidas has pulled its multimillion-pound IAAF sponsorship early

Why Adidas has pulled its multimillion-pound IAAF sponsorship early

Adidas has pulled its sponsorship of the IAAF three years before it comes to an end, depriving the international athletics body of tens of millions of dollars in revenue. Marketing spoke to sponsorship...

read more
Share
Tennis match-fixing allegations show it's time for brands to clean up the mess in sport

Tennis match-fixing allegations show it's time for brands to clean up the mess in sport

Sponsors buying into sporting properties need to go in with their eyes wide open, and be prepared in case scandal should strike. But if the reality is too edgy for your risk-averse brand, stay well away,...

read more
Share
Manchester United to leapfrog Real Madrid as world's richest club

Manchester United to leapfrog Real Madrid as world's richest club

Manchester United is set to overhaul Real Madrid as the world's richest club this season as a result of its lucrative Adidas sponsorship deal, according to research from Deloitte.

read more
Share
Cancer Research UK gifted Oxford and Cambridge Boat Race sponsorship

Cancer Research UK gifted Oxford and Cambridge Boat Race sponsorship

The two investment management brands that sponsor the annual Oxford and Cambridge Boat Race have donated the opportunity to Cancer Research UK.

read more
Share
Andy Murray slams 'hypocritical' tennis tournament gambling sponsorships

Andy Murray slams 'hypocritical' tennis tournament gambling sponsorships

British number one tennis player Andy Murray has raised concerns that William Hill's sponsorship of the Australian Open is at odds with the sport's prohibitions on players tying up with gambling companies.

read more
Share
Protein World sponsors Ex on the Beach and Geordie Shore

Protein World sponsors Ex on the Beach and Geordie Shore

Protein World, the weight-loss supplements brand, is sponsoring MTV's Ex on the Beach and Geordie Shore.

read more
Share
Lactalis' Galbani brand sponsors Good Food Channel for 12 months

Lactalis' Galbani brand sponsors Good Food Channel for 12 months

Galbani, the Italian cheese brand owned by Lactalis, will sponsor UKTV's Good Food Channel for 12 months.

read more
Share
Euro 2016: can it be a winner for brands as well as win back England fans?

Euro 2016: can it be a winner for brands as well as win back England fans?

After England's inability to win a single game at the 2014 World Cup in Brazil, the term 'England fan' is somewhat problematic - how can supporters reconcile their fanaticism with such abject failure?

read more
Share
Thomson sponsors Channel 4's First Dates

Thomson sponsors Channel 4's First Dates

Thomson, the travel company owned by Tui, is to sponsor First Dates, the Channel 4 matchmaking show.

read more
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners