Sports marketing campaigns and sport sponsorships news

Coverage of sports marketing, including campaigns and sponsorships of football, rugby, tennis and competitions such as the British Premier League, Champions League, UEFA Cup, World Cup, the Euros, Rugby World Cup, Wimbledon and the Olympics.
See all marketing news

Share
Can the IAAF get back on track after Nestle becomes latest sponsor to sever ties?

Can the IAAF get back on track after Nestle becomes latest sponsor to sever ties?

After Nestle became the latest brand after Adidas to axe its IAAF sponsorship, the IAAF faces a grim future, with things "likely to get worse before they get better". But it's not all "doom and gloom"...

read more
Share
Running breathes life into zombies in Brooks' first TV spot

Running breathes life into zombies in Brooks' first TV spot

Leo Burnett Chicago tells a story of survival ... almost

read more
Share
Nestle joins Adidas by axing IAAF sponsorship in huge blow to athletics... and more

Nestle joins Adidas by axing IAAF sponsorship in huge blow to athletics... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

read more
Share
Who won the Super Bowl ad game?

Who won the Super Bowl ad game?

Mutant babies, singing sheep and the 'Walken closet'... No, not the cast of a Barnum production but the stars of this year's ad spectacular.

read more
Share
An Olympian task? How to create global campaigns for Rio 2016

An Olympian task? How to create global campaigns for Rio 2016

Guy Hayward, the global chief executive of KBS, shares guidance for creating campaigns that cut across languages and cultures for the Rio 2016 Summer Olympics.

read more
Share
The new-look Premier League is ambitious and refreshingly non-macho

The new-look Premier League is ambitious and refreshingly non-macho

Football is an industry steeped in 20th century visual iconography, writes Ewan Ferrier, creative director at Brand Union.

read more
Share
Premier League gives lion a makeover as it waves goodbye to Barclays

Premier League gives lion a makeover as it waves goodbye to Barclays

The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.

read more
Share
Adidas champions female athletes in 'I'm here to create' campaign

Adidas champions female athletes in 'I'm here to create' campaign

Adidas is highlighting unconventional forms of training in a series of spots featuring female sports icons, as part of the brand's 'I'm Here to Create' campaign.

read more
Share
Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

read more
Share
UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high...

read more
Share
Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast

Dove has launched a dramatically shot film of 6 Nations stars as part of a 'scrum together' campaign highlighting its rugby sponsorship.

read more
Share
6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

This year's 6 Nations will be unlike any other as it rides the coat tails of England hosting the Rugby World Cup and the tournament's first airing on commercial TV.

read more
Share
Commonwealth Games organiser seeks first ever Team England brand partner

Commonwealth Games organiser seeks first ever Team England brand partner

Commonwealth Games England (CGE) is on the hunt for the first ever brand sponsor of Team England, promising exposure ahead of and during the 2018 Games in Australia.

read more
Share
Peugeot to sponsor the Six Nations on ITV

Peugeot to sponsor the Six Nations on ITV

ITV has signed a two-year sponsorship deal with Peugeot for its Six Nations rugby coverage.

read more
Share
Wix.com's Super Bowl ad parodies Budweiser and Old Spice classics

Wix.com's Super Bowl ad parodies Budweiser and Old Spice classics

Wix.com's 30-second TV spot, which will air during Sunday's Super Bowl, features Kung Fu Panda recreating some well-known ads of yesteryear.

read more
Share
Super Bowl 2016: the art of the campaign before the game

Super Bowl 2016: the art of the campaign before the game

With Super Bowl 50 coming up on Sunday 7 February, Marketing looks at the brands that have already broken cover in the advertising battle.

read more
Share
What Adidas' £1bn Real Madrid kit-deal means for football sponsorship

What Adidas' £1bn Real Madrid kit-deal means for football sponsorship

Adidas' reported 10-year kit agreement with Spanish club Real Madrid is worth £106m annually. Does it represent value or is the sportswear brand creating its own "inflationary spiral"? Marketing spoke...

read more
Share
Can Super Bowl 50 teach marketers a lesson in business success?

Can Super Bowl 50 teach marketers a lesson in business success?

With the Super Bowl nigh, Gavin Parkes, analytics and data insights lead at creative tech agency Twogether, finds some interesting parallels between US sports' adoption of sabermetrics and the principles...

read more
Share
NFL scores with "Super Bowl Babies" promo

NFL scores with "Super Bowl Babies" promo

Video from Grey New York celebrates the babies born 9 months after a big win

read more
Share
Super Bowl 2016 ads: the best so far

Super Bowl 2016 ads: the best so far

Stalwarts such as Budweiser will again make an appearance during the big game, but there will also be new offerings from first-time Super Bowl advertisers like Amazon and Kia.

read more
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners