Sports marketing campaigns and sport sponsorships news

Coverage of sports marketing, including campaigns and sponsorships of football, rugby, tennis and competitions such as the British Premier League, Champions League, UEFA Cup, World Cup, the Euros, Rugby World Cup, Wimbledon and the Olympics.
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Sky "Mini Sky" by One Green Bean

Sky "Mini Sky" by One Green Bean

Sky has launched Mini Team Sky, a short film series that stars mini versions of cyclists Chris Froome, Geraint Thomas and Ian Stannard take on a string of Tour de France challenges.

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Sky and BT up the ante as TV football costs soar

Sky and BT up the ante as TV football costs soar

The broadcasters, which share Premier League rights, are finding fresh ways to retain existing customers and attract new ones as they battle to become the dominant football voice on TV.

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The National Lottery highlights support for Team GB in new spot

The National Lottery highlights support for Team GB in new spot

The National Lottery, a long-time Team GB sponsor, has kicked off its marketing activity for the 2016 Olympic Games, which highlights its role in funding grassroots and professional sports.

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Liverpool FC to stream next match in 360-degree video

Liverpool FC to stream next match in 360-degree video

Liverpool Football Club will screen a live football match tonight with a 360-degree view on YouTube, as top Premier League teams continue to build their online brands for a global audience.

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Why relevance should win over revenue in shirt sponsorship

Why relevance should win over revenue in shirt sponsorship

With the new Premier League football season about to explode into action again, Get Me Media's Pete Davis questions whether enough thought is being put into the name on the shirt.

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'The superhumans' return in Channel 4's Paralympic sequel

'The superhumans' return in Channel 4's Paralympic sequel

Channel 4 is launching a follow-up to its Cannes Grand Prix-winning "Meet the superhumans" campaign for the 2012 Paralympic Games with an ad featuring 120 people with disabilities.

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Fallon turns fans' hilarious home movies into ads for sports apparel brand

Fallon turns fans' hilarious home movies into ads for sports apparel brand

The first national campaign for Fanatics will debut during the ESPY awards

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Gravity Road creates football trick shot contest between Ronaldo and Neymar for PokerStars

Gravity Road creates football trick shot contest between Ronaldo and Neymar for PokerStars

Gravity Road has revealed itself as the creative force behind a battle of ball skills between two Brazilian footballers that has played out on social media since mid-June.

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Five media learnings from Euro 2016

Five media learnings from Euro 2016

So another tournament comes to pass. Before brands claim their respective victories, what really happened with modern media consumption during one of the greatest sporting events on earth?

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BBC Euro 2016 final coverage thumps ITV with 13.6m audience peak

BBC Euro 2016 final coverage thumps ITV with 13.6m audience peak

Portugal's 1-0 victory over France on Sunday night hit a peak audience on BBC One of 13.6 million, with the channel's audience figures beating ITV by five to one.

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Sponsor Nike congratulates Portugal on shock Euro 2016 triumph

Sponsor Nike congratulates Portugal on shock Euro 2016 triumph

Nike sent congratulations to Portugal as Cristiano Ronaldo and his teammates lifted the European Championship trophy last night - marking the first time the country has won a major tournament.

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Chinese plot to form rival football competition to Champions League

Chinese plot to form rival football competition to Champions League

China's richest man is planning to launch a rival football competition to the Champions League by luring top European clubs into a breakaway league.

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Nike's Ronaldo video is most shared ad of Euro 2016

Nike's Ronaldo video is most shared ad of Euro 2016

Nike's "The Switch" is the most shared video ad from Euro 2016, according to new data released today by Unruly.

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Sky Sports signs up Nissan and bet365 as Premier League sponsors

Sky Sports signs up Nissan and bet365 as Premier League sponsors

Nissan and bet365 have signed three-year deals to sponsor live Premier League football on Sky Sports.

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Adidas should reconsider Messi sponsorship after tax fraud conviction, fan survey says

Adidas should reconsider Messi sponsorship after tax fraud conviction, fan survey says

Nearly two-thirds of sports fans think Adidas should reconsider its sponsorship arrangements with Lionel Messi, a snap poll has found following the global football star's conviction for tax fraud.

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Manchester City joins esports craze after signing video game player

Manchester City joins esports craze after signing video game player

Manchester City Football Club has signed its first esports player, who will represent the Premier League giant at tournaments and fan events.

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Rio 2016: Brand sponsorship is about more than just great creative

Rio 2016: Brand sponsorship is about more than just great creative

Four years ago this week, we were less than a month away from the start of the London 2012 Games, and saw an explosion of creative advertising as sponsors vied to promote their support of the event, the...

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Why Manchester City is diving into wearables, VR and bots

Why Manchester City is diving into wearables, VR and bots

Leicester's Premier League-winning performance last season may have taken some of the sheen off Manchester City, but the club remains one of the most innovative in the Premier League.

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Manchester City becomes first football club to launch Facebook Messenger bot

Manchester City becomes first football club to launch Facebook Messenger bot

Manchester City has become the first football club to launch a bot on Facebook Messenger, feeding fans news around the team.

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Nike Football "Pro genius" by AKQA

Nike Football "Pro genius" by AKQA

Nike is stepping up a gear in its sports marketing with an app, by AKQA, that encourages mental training "like a football genius".

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