Supermarket marketing news, plus TV ads and social campaigns

The latest supermarket advertising and marketing news, including Black Friday campaigns and company results, plus TV ads from the Big Four – Sainsbury's, Tesco, Morrisons and Asda, and updates from high street brands Waitrose, Aldi, Lidl and more.

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Latest supermarket marketing and advertising news

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Tesco opens Holland & Barrett concessions after ditching Nutricentre

Tesco opens Holland & Barrett concessions after ditching Nutricentre

Tesco is introducing Holland & Barrett stores within its own larger stores, in the supermarket's latest bid to make better use of its shop space.

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Bleak early summer leads to sharpest fall in supermarket sales for two years

Bleak early summer leads to sharpest fall in supermarket sales for two years

The drizzly start to Britain's summer hit supermarket sales where it hurts, the latest data from Nielsen shows.

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'Fake' Tesco farm brands risk misleading consumers

'Fake' Tesco farm brands risk misleading consumers

Supermarkets have come under fire for their use of "fake" farm brands to sell fresh produce, with branding experts warning that the practice risks misleading consumers.

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YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's

YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's

Netflix and chilling is a more popular pastime than snacking, if new YouGov data is anything to go by.

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Tesco's 'fake farm' brands referred to trading standards

Tesco's 'fake farm' brands referred to trading standards

The National Farmers' Union (NFU) will challenge supermarkets over their use of 'fake' farm brands, claiming the practice confuses consumers.

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Tesco follows Waitrose and Sainsbury's by no longer selling eggs from caged hens

Tesco follows Waitrose and Sainsbury's by no longer selling eggs from caged hens

Tesco has said it will stop selling eggs from caged hens by 2025, in what could be a landmark moment in shifting attitudes to farm animal welfare.

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Aldi will sponsor Team GB in Tokyo 2020 as it releases new spot

Aldi will sponsor Team GB in Tokyo 2020 as it releases new spot

Aldi is upping its commitment to Team GB, extending its sponsorship from Rio 2016 up to Tokyo 2020.

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Does supermarket advertising lack ambition?

Does supermarket advertising lack ambition?

Following the Morrisons, Asda and Co-operative creative reviews, and ahead of a possible Sainsbury's pitch, Campaign explores how supermarkets are using advertising and what that says about their ambition...

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Tesco talks up fair deal for farmers with new guarantee on milk

Tesco talks up fair deal for farmers with new guarantee on milk

Tesco has launched a new consumer guarantee across its fresh milk, emphasising the fair price it pays to dairy farmers.

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Pitch update: M&S, Sainsbury's, Mencap, Stonewall

Pitch update: M&S, Sainsbury's, Mencap, Stonewall

Grey London, The & Partnership and VCCP will compete for the Marks & Spencer integrated account alongside 16-year incumbent Rainey Kelly Campbell Roalfe/Y&R.

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Aldi rapped by ASA for misleading price comparison ads

Aldi rapped by ASA for misleading price comparison ads

Aldi ads have been banned by the Advertising Standards Authority for making misleading claims about how much money can be saved compared to its 'big four' supermarket rivals.

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Brexit likely to push up food prices, say Nielsen and Kantar

Brexit likely to push up food prices, say Nielsen and Kantar

The financial fallout from Brexit could result in a return to inflation on food prices next year, according to Nielsen, as it publishes data suggesting the first increase in supermarket sales for almost...

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Sainsbury's in talks with four agencies

Sainsbury's in talks with four agencies

Sainsbury's is speaking with four agencies about its £60m ad business.

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AMV BBDO and Adam & Eve/DDB in battle of the Christmas ads in Film Lions

AMV BBDO and Adam & Eve/DDB in battle of the Christmas ads in Film Lions

Abbott Mead Vickers BBDO and Adam & Eve/DDB lead the pack for UK agencies in the Film Lions, with their respective Christmas ads for Sainsbury's and John Lewis among the nominations.

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Tesco says goodbye to Harris + Hoole as Lewis revival continues

Tesco says goodbye to Harris + Hoole as Lewis revival continues

Tesco is further knuckling down on its core supermarket business, announcing the sale of coffee chain Harris + Hoole to Caffè Nero - as the retailer posted a second consecutive quarter of sales growth.

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Supermarket chain My Local faces collapse as former Morrisons convenience stores prove unworkable

Supermarket chain My Local faces collapse as former Morrisons convenience stores prove unworkable

My Local, the retail company that bought Morrisons' chain of convenience stores last September, is on the verge of collapse, after it filed a notice of intent to appoint administrators.

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Sainsbury's seeks stronger cultural connection in marketing rethink

Sainsbury's seeks stronger cultural connection in marketing rethink

When Sainsbury's first began approaching agencies about its ad account late last month, it was a covert operation and the conversations were conducted in strict confidence.

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Amazon Fresh set to overturn UK grocery sector and damage Tesco, research suggests

Amazon Fresh set to overturn UK grocery sector and damage Tesco, research suggests

Amazon's entry into the UK grocery market could be a bombshell for established retailers, research from Nielsen indicates, with the big four standing to lose the most - especially Tesco.

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Asda "James Martin BBQ" by Saatchi & Saatchi
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James Martin debuts in first Asda TV ads by Saatchi & Saatchi

James Martin debuts in first Asda TV ads by Saatchi & Saatchi

Saatchi & Saatchi's first work for Asda, also the debut of TV chef James Martin as the supermarket's frontman, shows him tackling summer occasions like a barbeque and a bike ride.

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