Supermarket marketing news, plus TV ads and social campaigns

The latest supermarket advertising and marketing news, including Black Friday campaigns and company results, plus TV ads from the Big Four – Sainsbury's, Tesco, Morrisons and Asda, and updates from high street brands Waitrose, Aldi, Lidl and more.

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Latest supermarket marketing and advertising news

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M&S profits up but CEO Rowe warns of lean times ahead

M&S profits up but CEO Rowe warns of lean times ahead

Efforts to get Marks and Spencer's clothing business back on track will hit the retailer's profits, chief executive Steve Rowe has warned.

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Co-op brings retro rebrand to TV with promise of impromptu BBQs

Co-op brings retro rebrand to TV with promise of impromptu BBQs

The Co-op is launching the first TV ad of its retro-inspired rebrand, "Be as unpredictable as summer".

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M&S marketing boss Patrick Bousquet-Chavanne promoted

M&S marketing boss Patrick Bousquet-Chavanne promoted

Marks & Spencer's director of sustainable business told an IPA audience that customers wanted to live sustainable lives.

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Tesco "vinyl" by Bartle Bogle Hegarty

Tesco "vinyl" by Bartle Bogle Hegarty

Vinyl sales surged to 2.1 million in the UK in 2015 - a 21-year high - and the supermarkets are seeking a piece of the action.

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Soggy April dampens spirits of British retailers

Soggy April dampens spirits of British retailers

UK retailers saw like-for-like sales drop 0.9% in April after wet weather deterred consumers from spending big on clothes.

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Will Amazon Fresh transform the UK grocery industry?

Will Amazon Fresh transform the UK grocery industry?

Amazon is about to take a plunge into the cut-throat grocery sector, with the UK launch of Amazon Fresh. So does the online giant have what it takes to cause a major splash?

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Times are still tough, but Sainsbury's and Morrisons both have reasons to be cheerful

Times are still tough, but Sainsbury's and Morrisons both have reasons to be cheerful

Sainsbury's and Morrisons released financial results this week, and each has reason for cautious optimism. They have found two different ways to keep winning in difficult times, says brand consultant and...

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New Day paper closing after nine weeks, BT pledges £6bn investment...and more

New Day paper closing after nine weeks, BT pledges £6bn investment...and more

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

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Big four supermarkets struggle as consumers reject multibuy promotions

Big four supermarkets struggle as consumers reject multibuy promotions

The big four supermarkets had a difficult spring, with new data showing a sales decline for Asda, Tesco, Morrisons and Sainsbury's between February and April - the first time this has happened in the last...

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Supermarket price war hits Sainsbury's profits, J&J talcum powder payout...and more

Supermarket price war hits Sainsbury's profits, J&J talcum powder payout...and more

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

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Sex sells: how porn and digital dating transformed an advertising cliché

Sex sells: how porn and digital dating transformed an advertising cliché

The 'sex sells' concept had fallen out of fashion, but things could be about to change with a digital-age reboot. Marketers can now maximise their budgets by advertising on dating apps and porn sites,...

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When it comes to supermarket promotions, marketers must be the voice of the consumer

When it comes to supermarket promotions, marketers must be the voice of the consumer

Supermarkets are seen as one of the most authentic sectors - but must be relentlessly customer-focused to maintain this, says Chris Daly, chief executive of the Chartered Institute of Marketing

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Asda changes its promotions after competition watchdog reviews supermarket practices

Asda changes its promotions after competition watchdog reviews supermarket practices

Asda's promotions have been singled out in a drive by the Competition and Markets Authority (CMA) to make supermarket price promotions clearer for shoppers.

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Why Tesco is pioneering frictionless grocery shopping

Why Tesco is pioneering frictionless grocery shopping

Tesco became the first British retailer to sign up to 'If This Then That' last week, allowing technically-minded customers to set up automatic grocery orders on Tesco.com.

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Asda teams with Umbro for exclusive George range of sports and leisurewear

Asda teams with Umbro for exclusive George range of sports and leisurewear

George at Asda has launched a three year partnership with Umbro, which will see the retailer offer an exclusively designed range of Umbro products.

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M&S insights director Nathan Ansell: embrace failure and be clear about what you stand for

M&S insights director Nathan Ansell: embrace failure and be clear about what you stand for

Marketers should learn to "fail fast", according to Marks & Spencer director of loyalty, customer insights & analytics Nathan Ansell.

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Brands rip up media plan in the face of disruption

Brands rip up media plan in the face of disruption

Tesco is in the middle of an extraordinary media planning experiment.

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The supermarket war heats up

The supermarket war heats up

The industry is on high alert as grocers rethink their creative and media strategies.

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Sainsbury's and Unilever marketing leaders: don't over-rely on data or obsess about channels

Sainsbury's and Unilever marketing leaders: don't over-rely on data or obsess about channels

Marketing leaders from Sainsbury's, Unilever, Santander and Travelex told an audience at Advertising Week yesterday (20 April) what they saw as the 'elephant in the room' - the uncomfortable truth facing...

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Retail brands are failing consumers if online and offline are out of sync

Retail brands are failing consumers if online and offline are out of sync

When retailers treat their online and physical channels as separate entities, they fail consumers, says Terry Hunter, UK MD at Astound Commerce.

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