Supermarket marketing news, plus TV ads and social campaigns

The latest supermarket advertising and marketing news, including Black Friday campaigns and company results, plus TV ads from the Big Four – Sainsbury's, Tesco, Morrisons and Asda, and updates from high street brands Waitrose, Aldi, Lidl and more.

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Latest supermarket marketing and advertising news

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Tesco introduces same day click-and-collect service

Tesco introduces same day click-and-collect service

Tesco is now allowing customers to order groceries online and collect them in-store within three hours.

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Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

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Tesco provokes national passions after renaming Scottish strawberries as British

Tesco provokes national passions after renaming Scottish strawberries as British

Tesco has found itself in a social media storm after it changed the name of its strawberries and replaced the Scottish saltire on the packaging with the union flag.

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Watch: What will you be buying at London's 24-hour Tescos?

Watch: What will you be buying at London's 24-hour Tescos?

Tesco is opening some of its nearby London stores around the clock to coincide with the arrival of the Night Tube.

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Olympics and sunny weather drive up supermarket sales

Olympics and sunny weather drive up supermarket sales

Olympics fever and the hot weather have contributed to the best year-on-year sales for supermarkets for almost three years.

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Tesco and McDonald's seize on London Night Tube launch

Tesco and McDonald's seize on London Night Tube launch

Tesco and McDonald's were among the brands using the launch of London's Night Tube this weekend to drive business.

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Aldi "Totally Rio Brazilian" by McCann Manchester

Aldi "Totally Rio Brazilian" by McCann Manchester

Aldi has released the second ad in the supermarket's Rio-themed summer campaign.

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Aldi "Rio" by McCann Manchester

Aldi "Rio" by McCann Manchester

Aldi has released a TV ad with an Olympics theme starring its gin-loving product-tester - who, we discover, can speak Portuguese.

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Tesco to roll out PayQwiq mobile payments by end of 2016

Tesco to roll out PayQwiq mobile payments by end of 2016

Tesco will roll out its mobile payment service, PayQwiq, nationwide by the end of the year after successful trials.

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Win for P&G's Pampers as watchdog rules that Asda nappy claims are full of it

Win for P&G's Pampers as watchdog rules that Asda nappy claims are full of it

Asda made claims that could not be substantiated when comparing its own label nappies to Pampers in two online ads, the Advertising Standards Authority has ruled.

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Tesco top marketer Robin Terrell to depart

Tesco top marketer Robin Terrell to depart

Tesco chief customer officer Robin Terrell is leaving the supermarket after three years.

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Asda joins Lidl and Morrisons in pledging to stop using eggs from caged hens

Asda joins Lidl and Morrisons in pledging to stop using eggs from caged hens

Asda, Lidl and Morrisons have this week joined the UK's other major retailers by pledging to phase out the sale of eggs from caged hens by 2025.

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Tesco opens Holland & Barrett concessions after ditching Nutricentre

Tesco opens Holland & Barrett concessions after ditching Nutricentre

Tesco is introducing Holland & Barrett stores within its own larger stores, in the supermarket's latest bid to make better use of its shop space.

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Bleak early summer leads to sharpest fall in supermarket sales for two years

Bleak early summer leads to sharpest fall in supermarket sales for two years

The drizzly start to Britain's summer hit supermarket sales where it hurts, the latest data from Nielsen shows.

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'Fake' Tesco farm brands risk misleading consumers

'Fake' Tesco farm brands risk misleading consumers

Supermarkets have come under fire for their use of "fake" farm brands to sell fresh produce, with branding experts warning that the practice risks misleading consumers.

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YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's

YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's

Netflix and chilling is a more popular pastime than snacking, if new YouGov data is anything to go by.

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Tesco's 'fake farm' brands referred to trading standards

Tesco's 'fake farm' brands referred to trading standards

The National Farmers' Union (NFU) will challenge supermarkets over their use of 'fake' farm brands, claiming the practice confuses consumers.

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Tesco follows Waitrose and Sainsbury's by no longer selling eggs from caged hens

Tesco follows Waitrose and Sainsbury's by no longer selling eggs from caged hens

Tesco has said it will stop selling eggs from caged hens by 2025, in what could be a landmark moment in shifting attitudes to farm animal welfare.

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Aldi will sponsor Team GB in Tokyo 2020 as it releases new spot

Aldi will sponsor Team GB in Tokyo 2020 as it releases new spot

Aldi is upping its commitment to Team GB, extending its sponsorship from Rio 2016 up to Tokyo 2020.

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Does supermarket advertising lack ambition?

Does supermarket advertising lack ambition?

Following the Morrisons, Asda and Co-operative creative reviews, and ahead of a possible Sainsbury's pitch, Campaign explores how supermarkets are using advertising and what that says about their ambition...

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