Supermarket marketing news, plus TV ads and social campaigns

The latest supermarket advertising and marketing news, including Black Friday campaigns and company results, plus TV ads from the Big Four – Sainsbury's, Tesco, Morrisons and Asda, and updates from high street brands Waitrose, Aldi, Lidl and more.

Watch the latest supermarket ads

Latest supermarket marketing and advertising news

Share
When it comes to supermarket promotions, marketers must be the voice of the consumer

When it comes to supermarket promotions, marketers must be the voice of the consumer

Supermarkets are seen as one of the most authentic sectors - but must be relentlessly customer-focused to maintain this, says Chris Daly, chief executive of the Chartered Institute of Marketing

read more
Share
Asda changes its promotions after competition watchdog reviews supermarket practices

Asda changes its promotions after competition watchdog reviews supermarket practices

Asda's promotions have been singled out in a drive by the Competition and Markets Authority (CMA) to make supermarket price promotions clearer for shoppers.

read more
Share
Why Tesco is pioneering frictionless grocery shopping

Why Tesco is pioneering frictionless grocery shopping

Tesco became the first British retailer to sign up to 'If This Then That' last week, allowing technically-minded customers to set up automatic grocery orders on Tesco.com.

read more
Share
Asda teams with Umbro for exclusive George range of sports and leisurewear

Asda teams with Umbro for exclusive George range of sports and leisurewear

George at Asda has launched a three year partnership with Umbro, which will see the retailer offer an exclusively designed range of Umbro products.

read more
Share
M&S insights director Nathan Ansell: embrace failure and be clear about what you stand for

M&S insights director Nathan Ansell: embrace failure and be clear about what you stand for

Marketers should learn to "fail fast", according to Marks & Spencer director of loyalty, customer insights & analytics Nathan Ansell.

read more
Share
The supermarket war heats up

The supermarket war heats up

The industry is on high alert as grocers rethink their creative and media strategies.

read more
Share
Brands rip up media plan in the face of disruption

Brands rip up media plan in the face of disruption

Tesco is in the middle of an extraordinary media planning experiment.

read more
Share
Sainsbury's and Unilever marketing leaders: don't over-rely on data or obsess about channels

Sainsbury's and Unilever marketing leaders: don't over-rely on data or obsess about channels

Marketing leaders from Sainsbury's, Unilever, Santander and Travelex told an audience at Advertising Week yesterday (20 April) what they saw as the 'elephant in the room' - the uncomfortable truth facing...

read more
Share
Retail brands are failing consumers if online and offline are out of sync

Retail brands are failing consumers if online and offline are out of sync

When retailers treat their online and physical channels as separate entities, they fail consumers, says Terry Hunter, UK MD at Astound Commerce.

read more
Share
Waitrose enters China and predicts it will become top international market by 2021

Waitrose enters China and predicts it will become top international market by 2021

Waitrose has begun exporting to China for the first time, after reaching an agreement to sell its own label products through leading online store Tmall.

read more
Share
Labour bans £30,000 McDonald's stand from its annual conference...and more

Labour bans £30,000 McDonald's stand from its annual conference...and more

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

read more
Share
Waitrose "spring" by Adam & Eve/DDB

Waitrose "spring" by Adam & Eve/DDB

Waitrose's new TV ad includes footage recorded from a GoPro camera strapped to a cow.

read more
Share
Tesco's customer chief defends its Christmas ads: 'Everyone doesn't find the same things funny'

Tesco's customer chief defends its Christmas ads: 'Everyone doesn't find the same things funny'

Tesco's chief customer officer says the supermarket's comedy-tinged Christmas campaign was a success, despite a mixed response to the ads starring Ruth Jones and Ben Miller.

read more
Share
Tesco boss Dave Lewis hails end of crisis as sales grow for first time in three years

Tesco boss Dave Lewis hails end of crisis as sales grow for first time in three years

Tesco chief executive Dave Lewis has said the supermarket is now out of crisis, after the supermarket giant announced its first quarter of like-for-like sales growth in three years.

read more
Share
Tesco trials Amazon Dash-style automatic grocery reordering

Tesco trials Amazon Dash-style automatic grocery reordering

Tesco has become the first UK supermarket to launch a channel on IFTTT, an automation service that will allow shoppers to reorder groceries automatically and monitor price changes on Tesco.com.

read more
Share
Waitrose to stream live ad from dairy farm

Waitrose to stream live ad from dairy farm

Waitrose will stream a live ad from one of its dairy farms this week to show customers where their food comes from.

read more
Share
Snapchat is 'increasingly important' for Asos customers...and more

Snapchat is 'increasingly important' for Asos customers...and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

read more
Share
Aldi sticks with McCann after UK ad pitch

Aldi sticks with McCann after UK ad pitch

McCann has retained Aldi's creative advertising account after a competitive pitch.

read more
Share
Tesco will accept redundant Sainsbury's Brand Match vouchers...and more

Tesco will accept redundant Sainsbury's Brand Match vouchers...and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

read more
Share
Putting 'exercise symbols' on food packs will only confuse consumers

Putting 'exercise symbols' on food packs will only confuse consumers

Should food packs have labels showing how much exercise is needed to burn off the calories they contain? No, says Louise de Ste Croix, client development director at BrandOpus - the idea is misguided for...

read more
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners