Supermarket marketing news, plus TV ads and social campaigns

The latest supermarket advertising and marketing news, including Black Friday campaigns and company results, plus TV ads from the Big Four – Sainsbury's, Tesco, Morrisons and Asda, and updates from high street brands Waitrose, Aldi, Lidl and more.

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Latest supermarket marketing and advertising news

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Asda appoints Walmart's Andy Murray as chief customer officer

Asda appoints Walmart's Andy Murray as chief customer officer

Asda has appointed Andy Murray as its chief customer officer, with the former P&G marketer replacing Barry Williams, who is leaving the supermarket after eight years.

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Tesco sorry for less than 'awsome' grammar gaffes on babywear... and more

Tesco sorry for less than 'awsome' grammar gaffes on babywear... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Google overtakes Apple as globe's most valuable firm thanks to advertising... and more

Google overtakes Apple as globe's most valuable firm thanks to advertising... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Morrisons launches 'Price crunch' on more than 1000 brand and own-brand products

Morrisons launches 'Price crunch' on more than 1000 brand and own-brand products

Morrisons has today (1 February) launched a 'Price crunch' across 1000-plus product lines, promoting the latest in its 'value drive' in-store and online via new black and yellow branding.

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Tesco ends 24-hour trading at one in five stores to improve in-store environment

Tesco ends 24-hour trading at one in five stores to improve in-store environment

Tesco has called time on 24-hour opening at one in five of its stores that currently never close in an effort to improve the customer experience.

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Tesco delayed millions of pounds in supplier payments to boost results... and more

Tesco delayed millions of pounds in supplier payments to boost results... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Aldi puts £35m into ecommerce as it begins selling wine online

Aldi puts £35m into ecommerce as it begins selling wine online

Aldi has made its first foray into online retail with the launch of a wine ecommerce site as it continues to take the fight to the big four supermarkets.

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Waitrose debuts Pick Your Own TV ad, Hermes Apple Watch on sale online, rumours mount that Amazon in Ocado deal

Waitrose debuts Pick Your Own TV ad, Hermes Apple Watch on sale online, rumours mount that Amazon in Ocado deal

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Friends Reunited closes, GBK offends veggies, Adidas appoints new CEO and Asda cuts HQ roles

Friends Reunited closes, GBK offends veggies, Adidas appoints new CEO and Asda cuts HQ roles

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Who were the retail winners and losers this Christmas?

Who were the retail winners and losers this Christmas?

Christmas hasn't been as brutal for retailers as analysts feared, with clear winners and losers emerging from the fray.

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Breakfast Briefing: Tesco's 'strong' Christmas, Argos trading falls, Apple grows Mac share in declining PC market

Breakfast Briefing: Tesco's 'strong' Christmas, Argos trading falls, Apple grows Mac share in declining PC market

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

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M&S' next loyalty chief will have one priority: fix Sparks

M&S' next loyalty chief will have one priority: fix Sparks

M&S' loyalty chief, Suzanna Broer, was dismissed earlier this month, and her successor will have their work cut out trying to make the new Sparks membership scheme stand out, writes Will Collin, founding...

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Sainsbury's reveals detailed plan for Argos takeover

Sainsbury's reveals detailed plan for Argos takeover

Sainsbury's management have told investors that buying Argos would offer its customers a "winning combination of location, range, speed and flexibility" and highlighted the similarities between the two...

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Sainsbury's praises 'huge success' of Christmas campaign featuring Mog the cat

Sainsbury's praises 'huge success' of Christmas campaign featuring Mog the cat

Sainsbury's has claimed its Mog's Christmas Calamity ad has been a "huge success" with 37 million online views that helped the supermarket "trade well" during the festive period.

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Breakfast Briefing: Alton Towers to launch VR rollercoaster, Sainsbury's Christmas sales better than expected

Breakfast Briefing: Alton Towers to launch VR rollercoaster, Sainsbury's Christmas sales better than expected

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

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Lidl schools rivals at Christmas with 18.5% sales jump

Lidl schools rivals at Christmas with 18.5% sales jump

Lidl's tills sucked £177m away from its rivals in the hard-fought Christmas quarter while Asda and Tesco faltered, according to survey data from Kantar.

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Publicis set to win Morrisons creative account

Publicis set to win Morrisons creative account

Publicis London is set to win Morrisons' creative advertising account after a competitive pitch.

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Tesco follows John Lewis as it begins to charge for click-and-collect

Tesco follows John Lewis as it begins to charge for click-and-collect

Tesco is following in the footsteps of John Lewis by beginning to charge customers for click-and-collect orders.

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Sainsbury's reveals interest in buying Argos and Homebase-owner Home Retail

Sainsbury's reveals interest in buying Argos and Homebase-owner Home Retail

Sainsbury's has revealed to the stock market it is interested in buying Argos and Homebase-owner Home Retail and previously had a bid turned down.

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Tesco and Sainsbury's slash traditional Christmas ad spend by 30%

Tesco and Sainsbury's slash traditional Christmas ad spend by 30%

Tesco slashed its ad budget for traditional media by 30% during the four weeks to 6 December, with year-on-year spend down to £6.8m, according to data from Nielsen.

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