Tech products marketing news and advertising

The latest tech product news, including AI, The Internet of Things, wearable tech and virtual reality (VR), plus the latest TV ad campaigns from high tech brands.

Latest tech products news

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Now Culture: Examples

These fast-paced companies are delivering goods and services to customers who want it all: now.

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Virtual reality terms for digital marketers

Virtual reality terms for digital marketers

Adam Doherty, managing director at London design studio Marshmallow Laser Feast, breaks down the terminology associated with virtual, augmented and mixed reality.

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The opportunity the Internet of Things offers marketers

The opportunity the Internet of Things offers marketers

The application of data for advancement is the big opportunity the IoT offers marketers, says the worldwide COO and EMEA CEO of a global marketing foresight consultancy.

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Brands to push into crowdfunding space in next eight months

Brands to push into crowdfunding space in next eight months

The head of a crowdfunding PR team predicts that "within the next eight months you'll start to notice big companies pushing into the crowdfunding space."

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Cortana strikes: A lesson in ultra-personalised advertising

Cortana strikes: A lesson in ultra-personalised advertising

Before speaking at the Quantcast Supernova event about the art and science of marketing, the director of marketing communications at Microsoft UK discusses a campaign that shows the importance of personalisation...

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Coding for marketers: A primer on key terms

Coding for marketers: A primer on key terms

It's time for marketers to get up to speed with code talk.

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I'd like an order of people based retailing please, extra cheese

I'd like an order of people based retailing please, extra cheese

Domino's made a big play on its mobile app and its led to great results, but what if it could take its customer data and help Rob Fenton of data agency fifty-five make better pizza choices?

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The career benefits of working for tech start-ups

The career benefits of working for tech start-ups

There is such a thing as a free lunch, but there are better reasons for choosing to work for a start-up over an established corporation, says the MD (EMEA) of tech company AdRoll.

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2015: The year of the dataforce

2015: The year of the dataforce

In the last few years we've seen an explosion of information. According to IBM, 90% of all the data in the world has been created in the last two years - giving you an indication of the size of the challenge...

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Brand purpose, and how to survive at #MWC15

Brand purpose, and how to survive at #MWC15

Monday: Characterised at BR Towers by crisp spring sunshine, conversations about Brazilian carnival and lots of tech chat. Here are the five things you really need to know.

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Disruptor: Tabitha Goldstaub, co-founder of Rightster

Disruptor: Tabitha Goldstaub, co-founder of Rightster

Goldstaub started out as video syndication director at London-based content studio T5m, distributing exclusive event coverage, celebrity interviews and branded content online. Her experience led to co-founding...

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Flying the flag: Thinking big to put UK start-ups on the map

Flying the flag: Thinking big to put UK start-ups on the map

Just how good are the UK's technology start-ups? Looking across at the size of the US market - geographically, revenue wise and by the sheer volume of young companies there - it's hard not to feel a little...

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Disruptor: Andrew Foyle, chief executive of Miappi

Disruptor: Andrew Foyle, chief executive of Miappi

Entrepreneur Andrew Foyle had entrepreneurial persuasions from the age of 10. Having built and funded multiple businesses, he launched social media enhancement platform Miappi in August 2012.

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Disruptors: Iain Hagger and Alex Youngs, founders of CampaignAmp

Disruptors: Iain Hagger and Alex Youngs, founders of CampaignAmp

Campaign Amp founders Iain Hagger, former group managing director at Ministry of Sound, and Alex Youngs, ex-BBC producer and developer, have a lot to be excited about.

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