Tech products marketing news and advertising

The latest tech product news, including AI, The Internet of Things, wearable tech and virtual reality (VR), plus the latest TV ad campaigns from high tech brands.

Latest tech products news

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The rise and fall of Friends Reunited

The rise and fall of Friends Reunited

Before Facebook and Twitter there was Friends Reunited. Take a look back at the site's highs and lows, including the launch of its TV show in 2006 and its eventual closure this week.

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5 up and coming creators brands should know about

5 up and coming creators brands should know about

As the New Year kicks off, Rightster has turned the spotlight on five talented up and coming creators brands should watch out for in 2016.

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Virtual reality terms for digital marketers

Virtual reality terms for digital marketers

Adam Doherty, managing director at London design studio Marshmallow Laser Feast, breaks down the terminology associated with virtual, augmented and mixed reality.

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The opportunity the Internet of Things offers marketers

The opportunity the Internet of Things offers marketers

The application of data for advancement is the big opportunity the IoT offers marketers, says the worldwide COO and EMEA CEO of a global marketing foresight consultancy.

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How brands successfully engage consumers using social and instant messaging

How brands successfully engage consumers using social and instant messaging

Consumers now have a wealth of social platforms to communicate on and can be selective about who they reach with their messages.

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The 4 digital content tricks marketers have up their sleeves

The 4 digital content tricks marketers have up their sleeves

Representatives from Paddy Power, ZenithOptimedia, John Lewis and Evian reveal their digital marketing content secrets at Ad:tech London.

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How the Royal Opera House uses social media to engage the newcomer and ballet buff alike

How the Royal Opera House uses social media to engage the newcomer and ballet buff alike

Chris Shipman of the Royal Opera House reveals how social media has allowed the brand to connect with its audiences, as part of a speaker session at Social Media Week London.

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What three things does real-time content need to succeed?

What three things does real-time content need to succeed?

A panel at Social Media Week London argued for the importance of frozen content, preparing for spontaneity and predicting the future when creating real-time social content.

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The recipe for telling a great story on social

The recipe for telling a great story on social

Once upon a time, Adam Etheridge and David Watson, executive director and executive creative director, respectively, at video marketing agency Aspect, explained the six fundamental ingredients needed for...

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Why you shouldn't call Pinterest a social media platform

Why you shouldn't call Pinterest a social media platform

"We say we're a visual discovery tool," said Zoë Pearson, marketing manager at Pinterest at a Social Media Week London speaker session.

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5 areas of social intelligence digital marketers should know about

5 areas of social intelligence digital marketers should know about

Sysomos, the Toronto-based social media analytics company, put the spotlight on the power of social networks to connect with online audiences at Social Media Week London.

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Twitter's three Cs explains how mobile is dominating the world

Twitter's three Cs explains how mobile is dominating the world

Tariq Slim, head of telco and tech at Twitter UK, took to the stage at Social Media Week London to discuss how mobile is transforming communication, content and consumption, and explain how brands can...

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The Klout methodology explained and what is meant by influence

The Klout methodology explained and what is meant by influence

The marketing director, EMEA, of Klout and its owner Lithium Technologies, discusses what the Klout score is, how it is measured and what influence means.

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Klout: influence is more than a numbers game

Klout: influence is more than a numbers game

Real life influence is far more complex than a simple metric, as the debate around a list of advertising and marketing professionals has spotlighted.

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Another top 50 list of the UK's marketing and advertising influencers

Another top 50 list of the UK's marketing and advertising influencers

Social listening company Lissted have published an alternative list to Klout's rankings, and it's very different. The question is, why?

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How to be a Klout influencer in 4 charts

How to be a Klout influencer in 4 charts

We asked the top 50 UK Klout influencers on social media for marketing and advertising how they use social media. Here's what 24 of them said.

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Top 50 UK marketing and advertising Klout influencers on social media

Top 50 UK marketing and advertising Klout influencers on social media

We asked Klout to run the numbers on social media influencers in the UK's marketing and advertising industry.

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New type of ad fraud estimated to cost $1bn this year

New type of ad fraud estimated to cost $1bn this year

Some apps are hijacking mobile devices to rapidly load hidden ads, according to a new report from ad fraud detection business Forensiq.

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Content analytics: a simple guide to marketing terms for creatives

Content analytics: a simple guide to marketing terms for creatives

Matt Cooper, CEO of visual content company Visually, explains how creatives can measure the success or failure of their content on websites, social media and email marketing.

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Happy #WorldEmojiDay: How brands are celebrating

Happy #WorldEmojiDay: How brands are celebrating

Sorry Esperanto, emojis are the global language of choice. On the very, very important occasion of World Emoji Day, we provide rolling coverage of how brands are getting involved on social media.

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