Telecoms & utilities marketing

The latest marketing and ad news for the telecoms and utilities sectors, including recent campaign news from water, electric, gas and other energy suppliers.

Telecoms/utilities news

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EE and BT launch first dual brand campaign with Kevin Bacon

EE and BT launch first dual brand campaign with Kevin Bacon

EE and BT have launched their first joint marketing campaign to push the recently announced BT Sport app.

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Verizon deal paves way for AOL and Yahoo sales merger

Verizon deal paves way for AOL and Yahoo sales merger

Yahoo's merger with AOL following its sale to Verizon could lead to their sales houses coming together in a bid to compete with Google and Facebook.

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Vodafone's Internet of Things swimsuit detects harmful UV levels

Vodafone's Internet of Things swimsuit detects harmful UV levels

Vodafone is planting a flag in the burgeoning Internet of Things market, developing a connected swimsuit, sunhat and suitcase as proofs of concept.

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Three and LG's Blair Witch horror spoof ad 'inappropriately targeted children'

Three and LG's Blair Witch horror spoof ad 'inappropriately targeted children'

Three and LG's online ad spoof of The Blair Witch Project has been rapped by the Advertising Standards Authority for being unsuitable for viewing by children.

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Openreach must be 'distinct' company within BT, says watchdog

Openreach must be 'distinct' company within BT, says watchdog

BT has avoided a full break-up with Openreach, its wholesale network, after an Ofcom review into the UK's broadband.

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Dunne steps down as O2 CEO

Dunne steps down as O2 CEO

O2's new chief executive will be Mark Evans, the network operator's chief financial officer, as Ronan Dunne prepares to leave.

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EE's Wembley Cup campaign returns to promote six-month BT Sport offer

EE's Wembley Cup campaign returns to promote six-month BT Sport offer

EE is bringing back its Wembley Cup digital campaign, an eight-part YouTube series showing YouTubers preparing to take on esports players for a match.

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BT hands EE customers six months' free access to BT Sport

BT hands EE customers six months' free access to BT Sport

BT has launched its first cross-brand marketing effort by offering EE customers six months of BT Sport for free.

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Virgin Media reveals secret of Bolt's speed in ambitious anthology-style ad

Virgin Media reveals secret of Bolt's speed in ambitious anthology-style ad

Virgin Media has again teamed with Usain Bolt for a new 100-second TV ad that delves into what it means and how it feels to be the world's fastest man.

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Watch: Swedish Swimming Federation and E.On use VR to battle fear of the water

Watch: Swedish Swimming Federation and E.On use VR to battle fear of the water

The energy firm E.ON's Swedish subsidiary has teamed up with the country's swimming federation to launch a campaign called The Power of Swimming, which aims to "inspire young people to swim and to raise...

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BT "Helicopter" by Abbott Mead Vickers BBDO

BT "Helicopter" by Abbott Mead Vickers BBDO

The latest ad from BT starring Ryan Reynolds shows how strong a Wi-Fi signal could be with the brand's Smart Hub.

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BT "In sync" by Now

BT "In sync" by Now

BT's £1m business brand campaign by Now highlights the importance of relationships and collaboration.

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Brexit: Marketers break silence to express dismay

Brexit: Marketers break silence to express dismay

The top marketers at M&S, Google and Virgin Media have taken to Twitter to express their dismay at the UK's vote to leave the EU.

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Movers and shakers: EE, JWT, Mindshare and more

Movers and shakers: EE, JWT, Mindshare and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

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Vodafone boss: UK must stay in EU to have a say in the digital single market

Vodafone boss: UK must stay in EU to have a say in the digital single market

Britain risks being left out of a huge new single market in digital services if it votes to quit the EU on Thursday, Vodafone's chief executive has warned.

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First M&C Saatchi campaign for Royal Mail puts redirection service in the spotlight

First M&C Saatchi campaign for Royal Mail puts redirection service in the spotlight

M&C Saatchi has unveiled its first work for Royal Mail since winning the account last June.

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BT kicks off £160m media-buying review after EE takeover

BT kicks off £160m media-buying review after EE takeover

BT is reviewing its media-buying arrangements for BT and EE as it considers an estimated £160m consolidation for the two brands.

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Smart Energy GB accuses Specsavers of creating copycat ad

Smart Energy GB accuses Specsavers of creating copycat ad

Smart Energy GB, the government body overseeing the national rollout of smart meters in the UK, has accused Specsavers of copying one of its ads.

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Three's ad-blocking trial kicks off as UK usage rises to 24%

Three's ad-blocking trial kicks off as UK usage rises to 24%

Three ran its ad-blocking trial on a select number of UK customers yesterday (15 June), in partnership with Israeli start-up Shine.

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Smart Energy GB to launch national Gaz and Leccy TV spots

Smart Energy GB to launch national Gaz and Leccy TV spots

Smart Energy GB has unleashed a major push to convince Britons of the value of smart meters with animated Gaz and Leccy characters starring in their first national TV campaign.

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