Telecoms & utilities marketing

The latest marketing and ad news for the telecoms and utilities sectors, including recent campaign news from water, electric, gas and other energy suppliers.

Telecoms/utilities news

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O2 opens up customers' browsing data to help advertisers target Tube users

O2 opens up customers' browsing data to help advertisers target Tube users

Telefónica is opening up phone usage and browsing data from its O2 customers to brands to allow them to target ads at London Underground users.

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Brand purpose isn't just a 'layer' over selling products, says P&G's Roisin Donnelly

Brand purpose isn't just a 'layer' over selling products, says P&G's Roisin Donnelly

A brand purpose is for life, and not just for Christmas, according to P&G's brand director for Northern Europe, Roisin Donnelly.

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O2 goes big with new Apple-esque concept store

O2 goes big with new Apple-esque concept store

Mobile network operator O2 has opened two large stores in London and Manchester that will feature roving 'O2 gurus' and technology tutorials, in a bid to become "the destination of choice for customers".

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Apple faces legal backlash over iPhone-disabling 'Error 53' code... and more

Apple faces legal backlash over iPhone-disabling 'Error 53' code... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Three promises price freezes to ease through O2 acquisition

Three promises price freezes to ease through O2 acquisition

Three's parent company, Hutchison, has promised a price freeze for consumers, in a last-minute attempt to boost the chances of its £10.5bn acquisition of O2.

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6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

This year's 6 Nations will be unlike any other as it rides the coat tails of England hosting the Rugby World Cup and the tournament's first airing on commercial TV.

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EasyFoodstore.com closes doors to customers in same week of opening... and more

EasyFoodstore.com closes doors to customers in same week of opening... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Dentsu Aegis scoops global media for E.ON

Dentsu Aegis scoops global media for E.ON

E.ON, the energy company, has appointed Dentsu Aegis Network to handle its global media account.

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Super Bowl 2016: the art of the campaign before the game

Super Bowl 2016: the art of the campaign before the game

With Super Bowl 50 coming up on Sunday 7 February, Marketing looks at the brands that have already broken cover in the advertising battle.

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'We're more trusted than before the hack', says TalkTalk boss after losing 100,000 customers

'We're more trusted than before the hack', says TalkTalk boss after losing 100,000 customers

TalkTalk's CEO, Dido Harding, claims trust in the brand has improved since it was hacked last October, to reach greater levels than before the cyber attack.

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Why marketers need to find their own disruptive altitude

Why marketers need to find their own disruptive altitude

Disruption is in, but you need to find your own style, writes Standard Life's Mary Harper.

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BT insists 'EE brand to be retained' as it divides business into six units... and more

BT insists 'EE brand to be retained' as it divides business into six units... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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EE CMO Pippa Dunn quits amid senior leadership reshuffle

EE CMO Pippa Dunn quits amid senior leadership reshuffle

EE's chief marketing officer, Pippa Dunn, is to leave the telecoms brand as it comes under new ownership.

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Goodbye EE? Writing on the wall as BT completes mobile acquisition

Goodbye EE? Writing on the wall as BT completes mobile acquisition

BT has completed its purchase of EE today, in a move that will most likely result in the demise of the EE telecoms brand.

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Tesco Bank hires Richard Larcombe as brand and marketing director

Tesco Bank hires Richard Larcombe as brand and marketing director

Richard Larcombe, formerly Virgin Media's brand and marketing director, has joined Tesco Bank in the same role.

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80% of Facebook's ad revenues driven by mobile as profit more than doubles... and more

80% of Facebook's ad revenues driven by mobile as profit more than doubles... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

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Npower launches ad review

Npower launches ad review

'Big six' energy supplier pits the incumbent McCann against four other agencies.

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Vodafone and Scout Association tie-up to foster digital skills and online safety

Vodafone and Scout Association tie-up to foster digital skills and online safety

Vodafone has partnered with The Scout Association to help young people develop digital skills while staying safe online, and has sponsored two new Scout skills badges.

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Why WhatsApp's brand plans will revolutionise mobile marketing

Why WhatsApp's brand plans will revolutionise mobile marketing

WhatsApp made waves when it revealed it was dropping its subscription fee and the move is set to have significant repercussions for marketers.

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