Telecoms & utilities marketing

The latest marketing and ad news for the telecoms and utilities sectors, including recent campaign news from water, electric, gas and other energy suppliers.

Telecoms/utilities news

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EE celebrates first UK carrier tie-up with Apple Music in Britney Spears spot

EE celebrates first UK carrier tie-up with Apple Music in Britney Spears spot

EE has become the first UK carrier to partner with Apple Music and has released a new spot starring Kevin Bacon and Britney Spears.

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British Gas launches Gogglebox-style video series in smart homes marketing push

British Gas launches Gogglebox-style video series in smart homes marketing push

British Gas has launched a "Gogglebox for energy" online content series as part of its latest marketing push in the UK connected homes market.

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BT and EE union moves up a gear with direct review

BT and EE union moves up a gear with direct review

BT is looking to consolidate the direct marketing accounts for its eponymous brand and EE, putting OgilvyOne and Chemistry on alert.

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Vodafone to sponsor Evening Standard's one-off night Tube edition

Vodafone to sponsor Evening Standard's one-off night Tube edition

Vodafone will sponsor the London Evening Standard's special late-night edition to celebrate the opening of the night Tube this week.

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BT retains Group M and creates new media entity Team Connect

BT retains Group M and creates new media entity Team Connect

BT has retained Group M for its combined media account in an arrangement that will see staff from Maxus and MEC come together in a new bespoke unit, Team Connect.

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Verizon snares outgoing O2 chief Dunne to lead Wireless unit

Verizon snares outgoing O2 chief Dunne to lead Wireless unit

Ronan Dunne, the outgoing O2 UK chief executive, is joining Verizon in September as the president of its Verizon Wireless division.

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The strategy behind EE's first marketing tie-up with BT

The strategy behind EE's first marketing tie-up with BT

EE last week launch its first joint campaign with BT, pushing the new BT Sport app to its mobile customers.

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EE and BT launch first dual brand campaign with Kevin Bacon

EE and BT launch first dual brand campaign with Kevin Bacon

EE and BT have launched their first joint marketing campaign to push the recently announced BT Sport app.

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Verizon deal paves way for AOL and Yahoo sales merger

Verizon deal paves way for AOL and Yahoo sales merger

Yahoo's merger with AOL following its sale to Verizon could lead to their sales houses coming together in a bid to compete with Google and Facebook.

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Vodafone's Internet of Things swimsuit detects harmful UV levels

Vodafone's Internet of Things swimsuit detects harmful UV levels

Vodafone is planting a flag in the burgeoning Internet of Things market, developing a connected swimsuit, sunhat and suitcase as proofs of concept.

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Three and LG's Blair Witch horror spoof ad 'inappropriately targeted children'

Three and LG's Blair Witch horror spoof ad 'inappropriately targeted children'

Three and LG's online ad spoof of The Blair Witch Project has been rapped by the Advertising Standards Authority for being unsuitable for viewing by children.

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Openreach must be 'distinct' company within BT, says watchdog

Openreach must be 'distinct' company within BT, says watchdog

BT has avoided a full break-up with Openreach, its wholesale network, after an Ofcom review into the UK's broadband.

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Dunne steps down as O2 CEO

Dunne steps down as O2 CEO

O2's new chief executive will be Mark Evans, the network operator's chief financial officer, as Ronan Dunne prepares to leave.

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EE's Wembley Cup campaign returns to promote six-month BT Sport offer

EE's Wembley Cup campaign returns to promote six-month BT Sport offer

EE is bringing back its Wembley Cup digital campaign, an eight-part YouTube series showing YouTubers preparing to take on esports players for a match.

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BT hands EE customers six months' free access to BT Sport

BT hands EE customers six months' free access to BT Sport

BT has launched its first cross-brand marketing effort by offering EE customers six months of BT Sport for free.

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Virgin Media reveals secret of Bolt's speed in ambitious anthology-style ad

Virgin Media reveals secret of Bolt's speed in ambitious anthology-style ad

Virgin Media has again teamed with Usain Bolt for a new 100-second TV ad that delves into what it means and how it feels to be the world's fastest man.

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Watch: Swedish Swimming Federation and E.On use VR to battle fear of the water

Watch: Swedish Swimming Federation and E.On use VR to battle fear of the water

The energy firm E.ON's Swedish subsidiary has teamed up with the country's swimming federation to launch a campaign called The Power of Swimming, which aims to "inspire young people to swim and to raise...

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BT "Helicopter" by Abbott Mead Vickers BBDO

BT "Helicopter" by Abbott Mead Vickers BBDO

The latest ad from BT starring Ryan Reynolds shows how strong a Wi-Fi signal could be with the brand's Smart Hub.

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BT "In sync" by Now

BT "In sync" by Now

BT's £1m business brand campaign by Now highlights the importance of relationships and collaboration.

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Brexit: Marketers break silence to express dismay

Brexit: Marketers break silence to express dismay

The top marketers at M&S, Google and Virgin Media have taken to Twitter to express their dismay at the UK's vote to leave the EU.

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