Telecoms & utilities marketing

The latest marketing and ad news for the telecoms and utilities sectors, including recent campaign news from water, electric, gas and other energy suppliers.

Telecoms/utilities news

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O2 launches hackathon to boost Priority through AI

O2 launches hackathon to boost Priority through AI

O2 is to run a "hackathon" to examine how artificial intelligence might help the company target customers more effectively across its services.

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Three to begin ad-blocking trial as customers spend up to half of mobile data on ads

Three to begin ad-blocking trial as customers spend up to half of mobile data on ads

Three will begin a trial of its plan to block ads at network carrier level next month as the company's chief UK marketer claimed the current advertising model is "broken".

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Phones4u's billionaire founder John Caudwell backs mobile challenger Unshackled.com

Phones4u's billionaire founder John Caudwell backs mobile challenger Unshackled.com

The senior executive team at Phones4u, backed by its founder John Caudwell, have launched a mobile challenger brand called Unshackled.com, aiming to take on phone shops such as Carphone Warehouse.

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Euro 2016 campaign round-up: brands shoot for footballing glory

Euro 2016 campaign round-up: brands shoot for footballing glory

This summer's European Championship is expected to be the biggest ever when it comes to global sponsorship activity. We take a look at the activity that is being rolled out ahead of the opening game on...

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Ovo Energy seeks creative agency

Ovo Energy seeks creative agency

Ovo Energy, the challenger energy company, is on the hunt for a creative agency.

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Alternative buyers for O2 circle after Three deal rejected

Alternative buyers for O2 circle after Three deal rejected

Alternatives have emerged for an O2 takeover after an acquisition by rival network Three was blocked by the European Commission last week.

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Wll.i.am and Three join forces to launch musician's new smartwatch

Wll.i.am and Three join forces to launch musician's new smartwatch

Will.i.am has partnered with Three and its puppet brand mascot, Jackson, to promote the musician's new Dial smartwatch in the UK.

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Pick of the week: Deutsche Telekom "Sea Hero Quest' by Saatchi & Saatchi London

Pick of the week: Deutsche Telekom "Sea Hero Quest' by Saatchi & Saatchi London

A mobile game helping research into dementia is this week's pick.

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Three owner's takeover of O2 blocked by European Commission

Three owner's takeover of O2 blocked by European Commission

The EU's competition regulator has blocked the owner of mobile network Three's proposed takeover of rival O2, saying it would reduce customer choice and raise prices.

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O2 to drop cat from evolved 'Be more dog' concept

O2 to drop cat from evolved 'Be more dog' concept

O2 is evolving its "Be more dog" campaign - but its furry campaign stars are getting the chop.

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O2's best ads as 'Be more dog' campaign ends

O2's best ads as 'Be more dog' campaign ends

O2's long-running "Be more dog" campaign is coming to an end. Campaign take a look at some of the best ads, created by VCCP, from the last three years.

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EE cans Power Bar charger scheme permanently after product recall

EE cans Power Bar charger scheme permanently after product recall

EE has decided not to bring back its Power Bar promotion after it was forced to recall the devices following safety concerns about them overheating.

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New Day paper closing after nine weeks, BT pledges £6bn investment...and more

New Day paper closing after nine weeks, BT pledges £6bn investment...and more

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

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Carphone Warehouse goes gritty for millennial-targeted iD campaign

Carphone Warehouse goes gritty for millennial-targeted iD campaign

Carphone Warehouse's first campaign for iD, its mobile network, introduces viewers to an urban horse-riding club in one of America's most dangerous cities.

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Plusnet consolidates CRM into Karmarama

Plusnet consolidates CRM into Karmarama

Plusnet, the internet provider owned by BT, has consolidated its CRM account into Karmarama.

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The buzz: Ryan Reynolds' crowd-pleasing performance for BT

The buzz: Ryan Reynolds' crowd-pleasing performance for BT

BT has had mixed success with its campaign featuring the supposedly hapless agency types behind its ads.

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Marketers must be curious and recognise their egos, say Post Office and Virgin Media CMOs

Marketers must be curious and recognise their egos, say Post Office and Virgin Media CMOs

In an Advertising Week Europe panel session, top marketers from the Post Office, Virgin Media and Marks & Spencer shared their take on the biggest challenges facing business leaders aiming for growth.

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Npower awards creative account to FCB Inferno

Npower awards creative account to FCB Inferno

Npower has appointed FCB Inferno as its creative agency following a competitive pitch.

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BT's latest 'Behind the Scenes' A-lister is Ryan Reynolds

BT's latest 'Behind the Scenes' A-lister is Ryan Reynolds

BT has signed up Ryan Reynolds for the latest instalment of its 'Behind the Scenes' campaign.

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Ryan Reynolds to front BT's latest 'behind the scenes' ad

Ryan Reynolds to front BT's latest 'behind the scenes' ad

Ryan Reynolds features in the latest ad in BT's "behind the scenes" campaign, which airs tomorrow.

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