Television: news and features on TV media

Coverage of television news for the UK media industry, including the latest about ITV, BBC, Channel 4, Five and Sky, plus analysis by industry experts.
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Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

As more cynically-minded consumers batten down the hatches against the deluge of Valentine-themed marketing mush raining down ahead of the 'big day', we decided to snatch Cupid's arrow mid-air and take...

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Sonos and Apple Music launch first-ever joint campaign called 'Music Makes It Home'

Sonos and Apple Music launch first-ever joint campaign called 'Music Makes It Home'

Sonos has launched its first ever collaborative marketing campaign with Apple Music, demonstrating how music in the home can transform family life.

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UKTV unveils new look of rebranded W channel

UKTV unveils new look of rebranded W channel

UKTV has unveiled the new look of its W channel, which will replace Watch in a rebrand next week that is aimed at women in their thirties.

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Viacom rebrands Channel 5 portfolio

Viacom rebrands Channel 5 portfolio

Viacom is rebranding the Channel 5 TV and digital portfolio.

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Super Bowl 2016: Six ways the big game changed

Super Bowl 2016: Six ways the big game changed

This year's Super Bowl fell short of an all-time high in broadcast viewing but set a new record for streaming.

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Behind the BBC's new in-house agency

Behind the BBC's new in-house agency

A mix of bureaucracy and budget cuts has not been conducive to outstanding creative work emerging from the BBC in recent years. But, liberated from its restrictive outsourcing model, the corporation has...

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Guinness releases first 60-second Instagram video for 'Made of more' campaign

Guinness releases first 60-second Instagram video for 'Made of more' campaign

Guinness has unveiled a campaign celebrating John Hammond, the US record producer who defied racial segregation to promote black artists.

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ITV plans more brand collaborations after knitted ad break boost

ITV plans more brand collaborations after knitted ad break boost

ITV has claimed that its knitted ad break, featuring knitted puppets, led to increased viewer engagement and has encouraged the broadcaster to do more creative collaborations with brands.

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Sky bets on power of advertising in TV war

Sky bets on power of advertising in TV war

Despite its rivalry with other pay-TV companies and streaming services, the UK's biggest advertiser clearly still believes in the TV set's role in the home. Its marketing chief, Stephen van Rooyen, talks...

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Turkey of the week: ITV, Love daytime

Turkey of the week: ITV, Love daytime

ITV's ad for its daytime schedule is this week's turkey.

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The top five Super Bowl ad gaffes

The top five Super Bowl ad gaffes

The Super Bowl is now recognised as a time when brands show off their very best work. But for every fantastic ad aired and shared there's the odd howler, too. Social video experts Be On have rounded up...

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Ofcom hires easyJet deputy chair Charles Gurassa as Channel 4 chairman

Ofcom hires easyJet deputy chair Charles Gurassa as Channel 4 chairman

A City grandee who has experience of selling businesses and stock market flotations has been named by Ofcom as the new Channel 4 chairman.

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How toy brands must adapt now children are watching less TV

How toy brands must adapt now children are watching less TV

Targeting parents and using a cross-media approach may provide the answers, says the head of planning and strategy at Maxus UK.

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Fray Bentos sponsors ITV4 with telly addict idents

Fray Bentos sponsors ITV4 with telly addict idents

Fray Bentos, the Baxters food brand, is sponsoring ITV4 with idents showing a man addicted to watching TV.

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Reflections on David Bowie's optimistic tech legacy

Reflections on David Bowie's optimistic tech legacy

The pop star's pragmatic, optimistic futurism serves as a case study for marketers in how technology can facilitate a great customer experience, writes Mel Exon.

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Can Lynx go viral after ditching the 'Lynx Effect'?

Can Lynx go viral after ditching the 'Lynx Effect'?

Social video expert Unruly reviews the latest viral by Lynx.

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Protein World sponsors Ex on the Beach and Geordie Shore

Protein World sponsors Ex on the Beach and Geordie Shore

Protein World, the weight-loss supplements brand, is sponsoring MTV's Ex on the Beach and Geordie Shore.

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Sky Media chief John Litster: 2016 holds good fortune for TV advertising

Sky Media chief John Litster: 2016 holds good fortune for TV advertising

TV is winning more consistent recognition for being a high performance creative industry, says the managing director of Sky Media.

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Capital Liverpool launches with TV ad campaign featuring Justin Bieber

Capital Liverpool launches with TV ad campaign featuring Justin Bieber

Capital Liverpool, the Global radio station, is launching an ad campaign featuring Justin Bieber, Little Mix, Coldplay's Chris Martin, Jason Derulo and Ariana Grande.

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Peter Fincham to leave ITV as director of television

Peter Fincham to leave ITV as director of television

Peter Fincham, the director of television at ITV, is leaving the broadcaster after almost eight years, while the company is not commenting on reports that chairman Archie Norman is also departing.

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