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Samsung adds BBH and Wieden & Kennedy to global ad roster

Samsung Electronics has added Bartle Bogle Hegarty (BBH) and Wieden & Kennedy to its global advertising roster, while retaining its existing shops across the business.

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DDB's Keith Reinhard outlines the future of advertising

NEW YORK - The future of advertising will feature the reintegration of media and creative functions, according to Keith Reinhard, co-founder of Omnicom and chairman emeritus of DDB Worldwide, because the "when and where" now influences the "how and w...

 

American agencies are the most resistant to change says Dentsu Aegis' Nigel Morris

NEW YORK - American agencies are scared to innovate their businesses in case it goes wrong, Nigel Morris, the EMEA and Americas chief executive of Dentsu Aegis Network, told delegates at Advertising Week here.

 

Mathematics + creative + media = agency's magic formula

NEW YORK - The collaboration between creative, media and mathematics "creates magic" within an agency environment, said Yannick Bolloré, the global chairman and chief executive of Havas, at Advertising Week.

 

Cheap online ads are like having 'unprotected sex'

NEW YORK - Buying cheap online ad inventory is like having "unprotected sex," according to John Montgomery, the chief operating officer of Group M in North America, speaking at Advertising Week.

 

Ledwidge spearheads crusade for creativity

The director Ringan Ledwidge and Now's creative director, Steve Paskin, tell Kate Magee about the fight for great work.

 

The beauty behind the bloodbath

No shortage of blood, sweat and tears went into JWT London's new campaign for Canon, Russell Ramsey writes.

 

In an impatient business that's big on self-esteem, do mind your Ps and Qs

Why doesn t anybody write thank you any more? I know this is grumpy-old-git territory, but people rarely bother to write thank you or acknowledge your efforts in writing. Face to face, we are still generally polite. But, electronically, we aren t. ...

 

The new Engine driver

Lake Capital's acquisition of Engine is no get-rich-quick scheme, according to Terry Graunke, whose marketing pedigree appears to set him apart from the average corporate raider. By John Tylee.

 

On the Campaign couch

Dear Jeremy, How can I improve my persuasive skills? By improving your ability to read other people s minds. Jean Aitchison is a professor of language and communication at the University of Oxford. In 1996, she delivered the Reith Lectures for t...

 

Global viewpoint from Chicago

A few of us may know Chicago as the site of the first Ferris wheel, created for the World s Fair in 1893 with a brief to outdo the Eiffel Tower, which had been built for the Exposition Universelle in Paris four years earlier. But, as an Englishman ...

 

Are legacy agency brands important?

First, JWT decided it was a great idea to bring back its longtime name, J Walter Thompson, to coincide with its 150th anniversary in December. When he let the news slip a few months ago, Sir Martin Sorrell said it would be a "slick and good move". Th...

 

Albion appoints Lawrenson in creative reshuffle

Albion London has restructured its creative department and hired the creative director on D-Day: As It Happens, which won a Bafta this year.

 

HiPPO versus HiPo; or why hierarchy can be bad for performance

A knock at the door of a hotel in Amsterdam. Mick Jagger opens the door and – bam! – Charlie Watts punches him in the face.

 

Grey London wins contest for Orangina UK advertising brief

Orangina, the French soft-drink brand, has appointed Grey London as it prepares for a major marketing push in the UK.

 

Open University calls mandatory agency review

The Open University is conducting a mandatory review of all its advertising and media agencies.

 

Sex, drugs and rock 'n' roll: welcome to the dark net

It seems Jeremy Lee has - perhaps unwittingly - handed me the pen this week, so I've seized the opportunity to scrawl a few thoughts on that online underworld, the dark net.

 

Could this be the final roll of the dice for Anomaly?

Carl Johnson's intense frustration at the lack of traction at Anomaly London is palpable in his searingly honest quotes on the front page of this magazine.

 

Harrisson quits M&C to lead Anomaly

M&C Saatchi's chief executive, Camilla Harrisson, is leaving to lead Anomaly London, with a brief to make it a serious force in the capital.

 

Saatchi & Saatchi hires senior duo

Saatchi & Saatchi London has hired Adam Collins, the former brand communications director at Nike UK, and Mother's Will Nicholls as managing partners.

 

CP&B closes in on Mini launch brief

Mini, the car brand owned by BMW, is set to appoint Crispin Porter & Bogusky London to work on a global campaign to support a new model launch.

 
 

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