After Mo Farah pulled out of the Commonwealth Games, Jeremy Hart, the managing director of Inc Content, says clever content can prevent brand backers reaching the end of the road when their star is out of the competition.More
Take a look at Campaign's top 10 most read opinions and features from July.
Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.
Take a look at Campaign's top 20 most read news stories in July, which you might have missed.
Art Everywhere is back, putting great pieces on a truly public display via a combination of new technology and outdoor media's intrinsic potency, Richard Morris says.
P&O Ferries has awarded its European media planning and buying, and creative accounts to Starcom and MRM Meteorite respectively, following competitive pitches.
Contagious London has won a brief to create the high-end ready meal brand Charlie Bigham's first TV campaign.
EE has drafted in McCann Enterprise to ramp up its business-to-business (B2B) activity, as the telecoms giant eyes a greater market share.
Mike Boles and Jerry Hollens, a creative team that has been at Rainey Kelly Campbell Roalfe/Y&R for more than 15 years, have left the agency following a restructure.
Iris has acquired the international marketing agency Pepper Global in a bid to strengthen its worldwide proposition.
Stewart Easterbrook, the former chief executive of Starcom MediaVest Group turned European digital leader, is leaving the agency network after 17 years.
Two powerful and thoughtful pieces of commemorative advertising have already been produced ahead of Monday's centenary of Britain's entry into World War I. Johnny Fearless' sublime and moving piece of animation for the Imperial War Museum is a though...
Video content is the undisputed jewel in the digital advertising crown. As an online engagement tool, it is in exponential growth, no doubt fuelling, at least in part, yet another revision upwards of online spend in the latest IPA Bellwether Report.
The comedian Andy Hamilton summed up how most of us feel about the injection of women into the new Cabinet when he said: "It's nice that Cameron has discovered women so near election time."
In the 17 years since the handover, Hong Kong has defied almost every prediction of its demise. It is a hub city in a region wrongly relegated to secondary status when it comes to creativity. But Asia is now exacting revenge through innovation in soc...
Will Mark Lund be able to turn around the fortunes of McCann Worldgroup UK when he takes the hot seat as chief executive in October? John Tylee assesses the scale of the diplomatic test that lies ahead.
Campaign asked some of today's agency chiefs to pinpoint the skills and characteristics that will be required of tomorrow's adland leaders and to discuss the challenges they are likely to face as the industry evolves.
Well, that's it.
Red Bull is on the hunt for an agency to create a social media campaign for its charity Wings for Life.
Should advertisers dive head first into opportunities around tailored, real-time communications, Arif Durrani asks.
It was news that had production houses jumping for joy. Last week, the BBC announced plans to change how it commissions commercial production work, and will end its exclusive deal with Red Bee Media in 2015. Clip-based trails will be produced in-hous...
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