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Plusnet airs light-hearted manifesto ad

Plusnet, the Sheffield-based telecoms operator, has released a new spot claiming its competitive pricing co-exists with better customer satisfaction than rivals such Sky and Talk Talk.

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Co-op appoints Leo Burnett to £50m ad account

The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account.

 

From 1930s 'Brand Man' to today: the evolution of the brand manager

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

 

Diary: A new conflict shop

James Whitehead apparently rather enjoyed dressing up as a dictator at the JWT party to celebrate the agency's success in winning the pitch for the British Army.

 

Media Bitch's Diary 24 May

This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare's chief executive gets up to in his spare time and is crowned champion with the Media Nomads.

 

Jaguar steps up social media strategy to boost innovation

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

 

Brand barometer: Volkswagen Polo viral campaign reviewed

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen

 

Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.

 

Big Communications acquires Quorum

Big Communications, the Leicester-based agency, has acquired the independent shop Quorum from its founders, Billy Mawhinney and Simon Collins.

 

AAI axes creative treatment to streamline pitch process

Agency Assessments International, the pitch consultant, is ditching the traditional pitching process in favour of a leaner system that it believes will establish more respectful working relationships.

 

Agency concern over post-COI plan

Agencies were this week left bewildered by the Government's plans for a leaner approach to communications in the wake of COI's demise.

 

Howard joins Fold7 as planning chief

David Howard, the co-founder of Johnny Fearless, has left the agency to join Fold7 as its head of planning.

 

Adam & Eve's five-year road to a £60m fortune

Four weeks shy of the fifth anniversary of their resignation from Rainey Kelly Campbell Roalfe/Y&R, James Murphy, Ben Priest and David Golding this week found themselves celebrating the sale of their agency to Omnicom, after its chief executive, John...

 

BetVictor appoints VCCP for creative

BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its advertising account.

 

Jordans & Ryvita calls £6m advertising pitch

The Jordans & Ryvita Company has called a review of its £6 million ad business.

 

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.

 

AMV's Paul Brazier to chair Campaign Big Awards jury

Paul Brazier, the executive creative director of Abbott Mead Vickers BBDO, has been confirmed as the chairman of the jury for this year's Campaign Big Awards.

 

WPP appoints Deborah Kerr to head Team News

WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service the News International business.

 

Most businesses lack effective single customer view, finds survey

A survey of 400 large companies has found that only 16% of them have an effective single customer view data system in place, according to Experian Marketing Services.

 

Clifford named Newsworks strategy director

Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body, Newsworks, as its director of client services and strategy.

 

Arcadia starts £4m media agency contest

Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning and buying account, currently held by Carat.

 
 

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