Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.More
The boundaries between media owners, brands and platforms are continually being blurred.
RateSetter, the peer-to-peer lender, has appointed Elvis as its first creative agency ahead of a multimillion-pound summer campaign.
The shortlist for the 2014 Brand Republic Digital Awards has been decided, following an action-packed judging day at Yahoo's UK headquarters on 10 April.
CoppaFeel!, the breast cancer awareness charity for young people, has awarded Karmarama its creative advertising account without a pitch, unseating incumbent AIS, which won the account in 2010.
Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.
WPP's Mindshare has enticed Enyi Nwosu back to media as strategic lead across its global HSBC and Chanel accounts.
Gail Gallie, the chief executive of Fallon London, departs and former M&S marketing head Steve Sharp signs up as a consultant for WPP, in this week's round-up of people moves in advertising, marketing media and PR.
McCann London and its sister agency, MRM Meteorite, have been appointed as joint agencies-of-record for the Qatar Financial Centre (QFC).
Gail Gallie, the chief executive of Fallon London, is leaving the agency after four years at the helm.
Three films made by the agency Wieden & Kennedy have made it into the top 10 most-viewed "cute" ads list, compiled by video analysts Visible Measures.
Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.
Steven Sharp, the former marketing director of Marks & Spencer, is working as a consultant for WPP, which now holds both the creative and media accounts for the retailer.
On 8 April, South Africans took to the voting polls to celebrate 20 years since this country's first free and fair elections. A lot has changed in that time. A lot hasn't. But what about the advertising industry?
I m the chief marketing officer of a Chinese-owned brand, new to the UK. We ve got a great agency, a wonderful relationship and a cutting-edge campaign, but I m worried. The owners are due in the country next month and have asked to visit the agency ...
Two years ago, my agency, London Advertising, was offered a loan facility of £4 million to buy a social media shop to grow our in-house "digital" capability. Being adverse to debt, my business partner and I thought we should do something a tad more c...
Adland has much to learn from the Korean pop music industry when it comes to turning its best people into multi-faceted, rounded talent. By Josette James.
In sharp contrast to the supercharged pace of change in Britain's ethnic make-up, progress in boosting the number of staff from ethnic minorities in UK agencies has been snail-like.
As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media in...
Having been hailed for her "understanding" of advertising on her appointment as the Culture Secretary in 2012, Maria Miller's protracted departure from the post last week showed two other less-welcome qualities that critics often associate with the i...
Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV.
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