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'Don't overlook the importance of creativity,' warns Mother's Sara Tate at Lead 2015

Sara Tate, Mother London's managing director, has warned the industry not to overlook the importance of creativity in the excitement about digital opening up new ways of reaching consumers.

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Perhaps historians make the best planners

"Have you noticed how the best planners are often biologists?" - Rory Sutherland.

 

Does the buck stop with the marketer?

Who should take the rap when a company hits the skids? Does the buck stop in the boardroom or the marketing department? The issue has been brought into focus by the ongoing turmoil in the supermarket sector, where the relentless march of the discou...

 

On the Campaign couch

I m a very competitive person, but not everyone likes that in me. Do I need to change? It s good you re competitive. People in our line of business are expected to be competitive. Clients pay us to be competitive on their behalf. As I may have m...

 

Gunn Report 2014

If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.

 

Does the Outdoor Media Centre have a future?

The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks.

 

Karmarama scoops global Secret Escapes

Secret Escapes, the online travel company, has appointed Karmarama to handle its global creative business.

 

The Red Brick Road captures GoDaddy UK brief

GoDaddy has appointed The Red Brick Road as its lead creative agency in the UK without a pitch.

 

It's time to expose this myth about 'junk food' ads

Each week, it seems as though there is another one. No, I m not talking about a shock departure. Although I don t think many of you anticipated Russ Lidstone s exit from Havas Worldwide London this time last week. I don t mean an executive creative...

 

Global viewpoint from Singapore

This year marks Singapore s 50th year of independence and, with its growing status as the major commercial hub in south-east Asia, the nation has plenty to celebrate. Over the past ten years, we have witnessed a growth spurt that has seen Singapore...

 

M&C Saatchi promotes four to lead creative department

Mark Goodwin, Jason Lawes, Sam Ball and Dave Bedwood are to jointly run M&C Saatchi London's creative department in changes that have resulted in the departure of Elspeth Lynn.

 

A Davos virgin reflects...

Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.

 

ITV and Visa sign placement deal

Coronation Street and Emmerdale will feature Visa's contactless payment technology for nine months from February in a six-figure deal.

 

Networks might be able to provide that start-up buzz

If you work in advertising and have anything approaching an ego, then it s almost certain you ll have thought about launching a start-up agency. Even now, I could give you the names of at least three or four big-agency CEOs who ve been nursing the ...

 

Govt seeks ad agency for emergency activity

The Crown Commercial Service is seeking an agency for urgent campaigns ahead of the general election.

 

Unilever appoints PHD to global search

Unilever has appointed Omnicom's PHD to handle its global search account.

 

Freeman ushers in new era at Bloomberg

Arif Durrani meets the man who is helping the ambitious media company branch out of its financial heartland and into the mainstream through the launch of Bloomberg Business.

 

Saatchi & Saatchi wins $40m HomeAway account as it goes after Airbnb

HomeAway, the holiday home rental site, has appointed Saatchi & Saatchi London to handle its $40 million (£26.4 million) advertising account.

 

Lactofree seeks shop for ad/digital account

Lactofree, the Arla Foods dairy brand, is on the hunt for an agency to handle its ad­vertising and digital activity.

 

PZ Cussons hunts for global agency

PZ Cussons is looking to appoint a global agency of record for its personal-care brands.

 

Havas launches creative council

Havas Worldwide is attempting to drive creativity at the agency by pooling its leading London-based talent.

 
 

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