The Government is introducing "computer coding" to the national curriculum for students as young as five. Natalie Gross, chief executive of Amaze and BIMA committee member, looks at how to inspire the next generation of digital talent.More
Latest agency news
Havas has reported income before tax of €94 million (£74.2 million) across the first half of the year, up 5.6 per cent year on year, as UK revenues surged almost 20 per cent in the same period.
Lidl masquerades as a humble East London market stall its first TV brand campaign.
McDonald's is marking 40 years in the UK with a TV campaign that frames the fast-food chain as the backdrop to life's big and small events.
Engine Group shareholders have approved the company's £100 million sale to Lake Capital after rebels stalled the deal for more than a week.
Andy Jonesco, the EMEA chief executive of Kinetic, has left the WPP outdoor agency with immediate effect.
Colin Barlow becomes global chief operating officer for Group M, while Yvonne Adam returns to the Young's Seafood brand as marketing director, in this week's round-up of people moves in advertising, marketing and media.
Ogilvy & Mather Paris has appointed Baptiste Clinet as executive creative director.
Intel, the computer chip manufacturer with revenue of $52.7 billion (£31.8 billion), is reviewing its global creative account, putting the incumbent, Venables Bell & Partners, on alert.
Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.
JWT has picked up the estimated £50 million to £70 million corporate advertising account for Tata, the Indian conglomerate.
Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".
As summer ends, Campaign asked some of the industry leading creatives what books fed their imagination over the holidays.
Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process.
TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.
Abbott Mead Vickers BBDO leads the way in the Campaign Big Awards with 25 nominations.
Group M, WPP's media investment arm, has promoted Colin Barlow, currently its global chief financial officer, to the position of global chief operating officer.
Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service.
Mindshare has hired Barry Lee, the managing director at the ZenithOptimedia performance marketing agency Performics, to lead the Mindshare Worldwide Central Team Integrated Digital Hub.
Chime Communications, the owner of VCCP, reported profit before tax of £9.6 million in the first half of 2014, more than 15 times what it made a year earlier, after the World Cup and other tournaments boosted its sports arm.
Long copy is of course long dead. The adverts of yesteryear featuring hundreds of carefully crafted words are clearly no more.
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