The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.
Latest automotive news and analysis
Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge.
Car marque Nissan has pulled its ads from Facebook after they appeared next to a page making light of violence towards women.
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
Vauxhall has extended its deal with The Football Association (FA) for a further four-years as England football team lead sponsor, with the car marque claiming its sponsorship has delivered "extraordinary" levels of brand awareness.
Social video expert Unruly evaluates the latest viral campaign from Audi.
The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.
Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.
Volkswagen manipulates YouTube cleverly in a new ad that asks viewers to interact with the film and predict what would happen next.
Vodafone McLaren Mercedes displayed its new Twitter handle, @McLarenF1, on the front wing endplate of the team's cars during the Spanish Grand Prix, held at the weekend.
Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.
Audi is using its latest UK ad campaign, featuring its first "heroine" in 20 years, to push the message that the brand offers drivers both "style" and "substance".
Mercedes-Benz is preparing to review its European media business, currently held by Group M agencies.
The YouTube platform is cleverly manipulated in this film that features a man asking the viewer to place their mouse at a specific point on the YouTube play bar in order to predict the future.
Toyota has replaced its long-standing partnership with Channel 4's T4 with a seven-figure advertising deal with online music platform Vevo, as it seeks to promote its Aygo model to a youthful audience.
Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.
The latest viral video hits from Renault, H&M and Cuprinol.
Nissan's global marketing chief Andy Palmer has plans to adopt a more "scientific" approach to the brand's marketing, writes Alex Brownsell.
Mercedes-Benz has appointed Andrew Mallery as its new UK marketing director for cars, with incumbent David George set to join one of the marque's franchise retailers in a senior role.
Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
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