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Automotive marketing

 

The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.



Latest automotive news and analysis

Honda launches new Civic with interactive YouTube campaign

Honda has released an interactive film on YouTube that lets viewers switch between stories about a suburban school run and an art heist to promote the new Civic Type R model, which will be on sale in 2015.

 

Pirelli seeks shop for global brief

Pirelli is looking for an ad agency to handle a global campaign to break next year.

 

Crispin Porter & Bogusky wins global Infiniti pitch

Infiniti, the high-end car brand owned by Nissan, has hired Crispin Porter & Bogusky as its global creative agency.

 

BMW online ad banned for encouraging unsafe driving

The Advertising Standards Authority has banned an online ad for BMW's M4 model for encouraging unsafe and irresponsible driving.

 

Audi launches TV spot for A7 Sportback

Audi has launched a 60-second TV spot to promote its A7 Sportback as a premium saloon.

 

CP&B closes in on Mini launch brief

Mini, the car brand owned by BMW, is set to appoint Crispin Porter & Bogusky London to work on a global campaign to support a new model launch.

 

Grey London unveils first global Volvo ad

Grey London has unveiled its first work for Volvo Car Group, which aims to shake up "bland car advertising".

 

Will.i.am discusses Lexus ad in new behind-the-scenes footage

Lexus has released some new footage from behind-the-scenes of its recently launched "facet city" ad for the Lexus NX.

 

18 Feet & Rising wins Skoda digital brief

Skoda has handed 18 Feet & Rising a digital brief after the agency impressed the car brand during its pan-European pitch earlier this year.

 

Nissan creates tactical ad 7 mins after royal baby no. 2 announcement

Nissan has managed to produce an ad just seven minutes after Clarence House announced that William and Kate, the Duke and Duchess of Cambridge, are expecting their second child.

 

Renault launches social Knight Rider campaign

Renault is launching its Trafic utility vehicle with a Knight Rider-themed brand campaign.

 

Atomic London wins Lotus cars brief

Atomic London has picked up the brand consultancy and advertising brief for Lotus, the British sports car manufacturer.

 

BMW's motorcycle arm calls digital pitch

BMW Motorrad, the German manufacturer's motorcycle division, is reviewing its global digital account.

 

Kwik Fit confirms ad review

Kwik Fit, the auto repair company, has confirmed it is reviewing its ad account.

 

Adam & Eve/DDB puts brakes on Kwik Fit relationship

Adam & Eve/DDB has told Kwik Fit it will not seek to renew its contract with the car maintenance specialist when its contract ends later this year.

 

Adam & Eve/DDB creates Polo ad for amorous elephant

Adam & Eve/DDB has created a tactical ad for VW following this week's news that an elephant had used a Polo model to ease its sexual frustration.

 

Mismatched brand ambassadors return for latest Enterprise campaign

Enterprise Rent-A-Car's Anglo-American duo of salesmen is back in a TV and digital campaign.

 

Lexus partners Will.i.am for NX SUV launch

Lexus Europe has partnered with the musician and entrepreneur Will.i.am, as part of its campaign to launch the Lexus NX car.

 

What brands can do when their sports stars crash out

After Mo Farah pulled out of the Commonwealth Games, Jeremy Hart, the managing director of Inc Content, says clever content can prevent brand backers reaching the end of the road when their star is out of the competition.

 

Campaign Viral Chart: Jude Law makes it into top 10

Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.

 
 

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