Automotive marketing

The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.

CANNES 2013: UK Radio Lions nominations fall to 12

Ogilvy & Mather London stands a good chance in tomorrow's Cannes Radio Lions category awards, where it has nine shortlisted entries, although the UK's overall tally of 12 is down from 21 last year.

Mazda proves it is 'faster' than Lamborghini and Porsche

Mazda shows off the speed of its MX-5 Miata's folding roof by defeating Lamborghini, Porsche and other heavy hitters in a drag race with a difference.

Campaign Viral Chart: Sony XBox One spoof leads

Sony's PlayStation 4 tops the Campaign Viral Chart this week, with an ad poking fun at recent confusion over whether games can be shared between friends on the new XBox One console from Microsoft.

Agencies line up for Land Rover CRM brief

Land Rover, the British car brand owned by the Indian company Tata Motors, is seeking an agency to handle its CRM business in the UK.

Goodyear Dunlop hires Critical Mass for social media

Goodyear Dunlop Tyres has hired the Omnicom-owned digital marketing agency Critical Mass to handle its social media community management, strategy and creative across EMEA.

Partners Andrews Aldridge hires strategy director

Partners Andrews Aldridge has appointed Wunderman's Erminia Blackden as a strategy director.

Campaign Viral Chart: Happy camel leads upbeat chart

US insurer Geico tops the chart this week with its surreal "hump day" ad, featuring a happy computer-generated camel, shared 174,474 times in the last seven days.

Polly Jones joins PAA as third managing partner

Partners Andrews Aldridge has boosted its management team with the appointment of Polly Jones as a managing partner.

Citroen Vans signs sponsorship deal with Discovery

Citroen Vans has signed a 12-month sponsorship deal with Discovery Networks UK's documentary programming across three of its channels.

C4 to air French ads from L'Oreal and Renault in The Returned

Channel 4 is going to broadcast the first exclusively French ad break during the launch episode of French zombie drama 'The Returned', with subtitled ads from L'Oreal, Renault, Bel Boursin and Emirates.

Campaign Viral Chart: Kmart leads chart with 'big gas' viral

Kmart, the US retailer, has topped the chart of most-shared ads with 290,176 shares for its "big gas savings" video, just weeks after its success with "ship my pants".

Volkswagen Beetle promotes the joy of driving

Volkswagen has unveiled an ad to promote its Beetle Convertible, which has been designed to promote and bring back the joy of driving.

Ford uses 'Europe's Super Bowl' to push technology credentials

Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.

Rolls-Royce kicks off global creative pitch

Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge.

Consumers urge brands to boycott Facebook over domestic violence

Car marque Nissan has pulled its ads from Facebook after they appeared next to a page making light of violence towards women.

Swedish House Mafia bids farewell in Volvo campaign

Volvo has enlisted Swedish House Mafia for the new XC60 global launch campaign, which features members of the DJ trio going their separate ways following their decision to disband in March.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Vauxhall and FA power ahead with new four-year England deal

Vauxhall has extended its deal with The Football Association (FA) for a further four-years as England football team lead sponsor, with the car marque claiming its sponsorship has delivered "extraordinary" levels of brand awareness.

Audi gives us two Spocks for the price of one

Social video expert Unruly evaluates the latest viral campaign from Audi.

Tweets drive buyers to car showrooms, study reveals

The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.