The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.
Latest automotive news and analysis
Ogilvy & Mather London stands a good chance in tomorrow's Cannes Radio Lions category awards, where it has nine shortlisted entries, although the UK's overall tally of 12 is down from 21 last year.
Mazda shows off the speed of its MX-5 Miata's folding roof by defeating Lamborghini, Porsche and other heavy hitters in a drag race with a difference.
Sony's PlayStation 4 tops the Campaign Viral Chart this week, with an ad poking fun at recent confusion over whether games can be shared between friends on the new XBox One console from Microsoft.
Land Rover, the British car brand owned by the Indian company Tata Motors, is seeking an agency to handle its CRM business in the UK.
Goodyear Dunlop Tyres has hired the Omnicom-owned digital marketing agency Critical Mass to handle its social media community management, strategy and creative across EMEA.
Partners Andrews Aldridge has appointed Wunderman's Erminia Blackden as a strategy director.
US insurer Geico tops the chart this week with its surreal "hump day" ad, featuring a happy computer-generated camel, shared 174,474 times in the last seven days.
Partners Andrews Aldridge has boosted its management team with the appointment of Polly Jones as a managing partner.
Citroen Vans has signed a 12-month sponsorship deal with Discovery Networks UK's documentary programming across three of its channels.
Channel 4 is going to broadcast the first exclusively French ad break during the launch episode of French zombie drama 'The Returned', with subtitled ads from L'Oreal, Renault, Bel Boursin and Emirates.
Kmart, the US retailer, has topped the chart of most-shared ads with 290,176 shares for its "big gas savings" video, just weeks after its success with "ship my pants".
Volkswagen has unveiled an ad to promote its Beetle Convertible, which has been designed to promote and bring back the joy of driving.
Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge.
Car marque Nissan has pulled its ads from Facebook after they appeared next to a page making light of violence towards women.
Volvo has enlisted Swedish House Mafia for the new XC60 global launch campaign, which features members of the DJ trio going their separate ways following their decision to disband in March.
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
Vauxhall has extended its deal with The Football Association (FA) for a further four-years as England football team lead sponsor, with the car marque claiming its sponsorship has delivered "extraordinary" levels of brand awareness.
Social video expert Unruly evaluates the latest viral campaign from Audi.
The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.
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