Additional Information
Content
Automotive marketing
The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.
Latest automotive news and analysis
Chrysler re-launches with £10m Super Bowl campaign
Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.
Campaign Viral Chart: Honda's Ferris ad is top of the class
Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, tops this week's chart with 210,709 shares, beating Finnair and five other Super Bowl ads.
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
Honda courts grown-up Ferris Bueller fans
Honda has released a two-minute long homage to 'Ferris Bueller's Day Off' featuring an older Matthew Broderick skipping a day's shooting and driving around in the brand's CR-V.
W+K Honda campaign lands top Anna award 1
Wieden+Kennedy has won the top prize at the Awards for National Newspaper Advertising for the third time in the event's seven years.
Carat lands $3 billion global GM media 4
General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.
Honda backs Civic with £28m 'inspiration' campaign
Honda is to place the idea of inspiration at the core of its brand strategy with a £28m campaign promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a disappointing 2011.
Why we're loving: Vicky Maguire [GALLERY]
A collection of work from Vicky Maguire during her time at both Grey and Wieden & Kennedy
Auto Trader drives on board Facebook Timeline
Auto Trader, the motoring classifieds business, has got among the first crop of apps for Facebook's new Timeline profile, with a plug-in that allows Facebook users to tell their friends about the cars they are lusting after.
Mercedes-Benz seeks younger appeal through social media
Mercedes-Benz's recent efforts to connect with a younger audience are continuing with a move to sharpen up its social media presence.
Pitch Update
Agencies will be excited to hear about a new Mini adventure, but with be less pleased with the latest GoCompare.com rumour...
Citroen ad banned over epilepsy concerns
The Advertising Standards Authority (ASA) has banned a Citroen TV ad featuring flashing lights, after 10 people complained it brought on symptoms associated with photo-sensitive epilepsy.
Halfords poaches Asda's West for online push
Halfords is focusing on improving its online offering through the creation of a group digital director role, for which it has recruited Asda's operations director for new business and home shopping, Clive West.
RFU adopts player focus to tackle media setbacks
The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its marketing activities with plans to put player accessibility and "integrity" at the heart of its fresh approach.
Pitch update
Progress has been made on the Eurostar and McLaren reviews, while the Tetley media pitch is now at chemistry stage.
Marketing magazine revamps with new design, a picture cover and refreshed content
Marketing magazine has revamped its look and content for 2012, including a move to a picture cover created by ad agencies.
Totaljobs.com introduces Mr Luck
Totaljobs.com has launched a humorous ad campaign introducing Mr Luck, the brand mascot.
Interactive: Twelve ideas for 2012 4
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
Jaguar appoints Honda's Ian Armstrong to global post
Honda stalwart Ian Armstrong is leaving the marque to join Jaguar in a global marketing role, as the luxury car manufacturer looks to strengthen its marketing capabilities.
Webuyanycar.com voted 'most irritating ad' 1
Webuyanycar.com's musical ad campaign has been named the most irritating in the UK, in Marketing's annual poll.
More industry sectors
Auto comment
Intelligence
Additional Information
Latest jobs Jobs web feed
- Web and New Media Officer Raglan Housing Association £30,687 - £33,539, Head Office, Reading (from Spring 2012)
- Corporate Communications Manager Raglan Housing Association £50 - £55k + car allowance, Head Office, Reading (from Spring 2012)
- Senior Account Director - Sales Promotion The Big Kick £45K - £55K, Hertfordshire
- EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
- group account director > ICONIC FMCG's > TTL collectivo Up to £70k + bens, London
- group account director / board director > INTEGRATED SHOPPER collectivo Up to £80k + bens, London

(edoClanruoJteg.enizagaMo.tseuqer/richedit/Email-news-button.gif)
(edoClanruoJteg.enizagaMo.tseuqer/richedit/Subscribe-button.gif)
.gif)

