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Automotive marketing

 

The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.



Latest automotive news and analysis

Big Bus Challenge opens for entries

The Big Bus Challenge, the contest that rewards outstanding bus advertising, opens for entries this week.

 

Skoda inks deal to sponsor ITV mystery dramas

Skoda UK has signed a multimillion-pound two-year deal to sponsor ITV's mystery drama package of programmes, including the second series of Broadchurch.

 

We Buy Any Car calls £10m advertising review

We Buy Any Car, the car-buying service, has put its £10 million advertising account up for review.

 

Mercedes 'chicken' crowned best car ad of the year by Auto Express

Mercedes-Benz's ad featuring a dancing chicken was last night named as the best car ad campaign of the year by Auto Express, while a banned Jaguar ad came in second place.

 

Tom Hiddleston Jaguar ad banned for encouraging irresponsible driving

The ad watchdog has banned a Jaguar Land Rover ad starring the actor Tom Hiddleston, who played Loki in the 'Thor' films, for encouraging drivers to behave irresponsibility.

 

Campaign Viral Chart: Germany World Cup winner

Bayern 3, the German online radio station, has jumped to the number-one spot on the Campaign Viral Chart, as the country celebrates winning the 2014 Fifa World Cup.

 

Vevo renews advertising and content deal with Toyota

Vevo, the music video and entertainment platform, believes it is continuing to take media spend away from traditional broadcasters following a new seven-figure branded content and sponsorship deal with Toyota AYGO.

 

Always 'like a girl' ad tops Campaign Viral Chart

Always, the sanitary towel brand, has entered the Campaign Viral Chart in the number one spot with its film about what it means to do things "like a girl", knocking Activia's Shakira video into second place.

 

Land Rover moves global content and social media to Brooklyn Brothers

Land Rover has appointed The Brooklyn Brothers to its hotly contested global content marketing and social media account.

 

Rolls-Royce starts-up social media search

Rolls-Royce, the BMW-owned car marque, has begun a search for a new social media agency.

 

FCB Inferno puts big guns to work on prized BMW account

FCB Inferno has put its most senior team to work on BMW's UK creative business, which moved from WCRS after 35 years last week.

 

Lexus launches new spot in Cannes Lion-winning campaign

Lexus is releasing the third in its series of special effects-laden ads as part of its 'Amazing In Motion' campaign.

 

More digital ads coming to the top of London black cabs

BrightMove Media has announced plans to extend its London taxi network to 700 digital screens on top of 350 black cabs in the capital.

 

FCB Inferno wins BMW UK account

FCB Inferno has won BMW's UK creative account, ending WCRS's 35-year relationship with the car marque.

 

Initiative loses pan-Euro Hertz media account to Mindshare

WPP's Mindshare has won the £12 million pan-European media planning and buying account for Hertz, following a final pitch against IPG incumbent Initiative.

 

Top 10 creative teams from Cannes Lions 2014

At this year's Cannes Lions International Festival of Creativity there were ten UK creative teams that stood out from the crowd, winning converted gongs for their campaigns.

 

Avis launches EU-wide TV campaign

Avis, the car rental company, is releasing a European TV campaign featuring its classic strapline, "we try harder".

 

Honda seeks social media shop for Europe

Honda is gearing up for a review of its pan-European social media requirements.

 

Mini charges Dutch agency with developing its British social media voice

Mini, the British car marque, has appointed the Dutch agency Kingsday to its global social marketing account.

 

Kabbee encourages people to party like the Royals

Kabbee, the minicab minicab comparison and booking app, has launched a royal outdoor ad campaign and online film to encourage partygoers to avoid using night buses.

 
 

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