The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.
Latest automotive news and analysis
Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.
Kia Motors Europe has appointed SapientNitro to be its lead European digital agency.
Honda has launched an interactive gaming experience on Xbox One to promote its racing heritage and new car model, the Civic Type R.
FCB Inferno has released its first TV ad for BMW since snatching the account from WCRS earlier this year.
We Buy Any Car, the used car buyer, has reappointed Driven to handle its £15 million creative account following a competitive pitch.
Cadillac has appointed Publicis Worldwide to its creative account.
Honda Motor Europe has appointed Lost Boys and Starcom MediaVest Group to lead its social media activity across Europe.
Seat, the Volkswagen-owned car manufacturer, has appointed Lowe Profero and DLKW Lowe to handle all its UK digital and above-the-line work.
Seat, the Volkswagen-owned car marque, and Volkswagen Commercial Vehicles have appointed Proximity London to handle their combined CRM account.
The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.
Clarks and Partners Andrews Aldridge come out on top in Big Bus Challenge - view finalists' work here
Clarks' in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.
The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media, writes Mason Lerner for Campaign US.
Toyota has created an online film that pranks passersby, as part of its 'Go Fun Yourself' campaign for the Aygo model.
Honda has released an interactive film on YouTube that lets viewers switch between stories about a suburban school run and an art heist to promote the new Civic Type R model, which will be on sale in 2015.
Pirelli is looking for an ad agency to handle a global campaign to break next year.
Infiniti, the high-end car brand owned by Nissan, has hired Crispin Porter & Bogusky as its global creative agency.
The Advertising Standards Authority has banned an online ad for BMW's M4 model for encouraging unsafe and irresponsible driving.
Audi has launched a 60-second TV spot to promote its A7 Sportback as a premium saloon.
Mini, the car brand owned by BMW, is set to appoint Crispin Porter & Bogusky London to work on a global campaign to support a new model launch.
Grey London has unveiled its first work for Volvo Car Group, which aims to shake up "bland car advertising".
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