Automotive marketing

The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.

Chrysler re-launches with £10m Super Bowl campaign

Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.

Campaign Viral Chart: Honda's Ferris ad is top of the class

Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, tops this week's chart with 210,709 shares, beating Finnair and five other Super Bowl ads.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Honda courts grown-up Ferris Bueller fans

Honda has released a two-minute long homage to 'Ferris Bueller's Day Off' featuring an older Matthew Broderick skipping a day's shooting and driving around in the brand's CR-V.

W+K Honda campaign lands top Anna award 1

Wieden+Kennedy has won the top prize at the Awards for National Newspaper Advertising for the third time in the event's seven years.

Carat lands $3 billion global GM media 4

General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.

Honda backs Civic with £28m 'inspiration' campaign

Honda is to place the idea of inspiration at the core of its brand strategy with a £28m campaign promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a disappointing 2011.

Why we're loving: Vicky Maguire [GALLERY]

A collection of work from Vicky Maguire during her time at both Grey and Wieden & Kennedy

Auto Trader drives on board Facebook Timeline

Auto Trader, the motoring classifieds business, has got among the first crop of apps for Facebook's new Timeline profile, with a plug-in that allows Facebook users to tell their friends about the cars they are lusting after.

Mercedes-Benz seeks younger appeal through social media

Mercedes-Benz's recent efforts to connect with a younger audience are continuing with a move to sharpen up its social media presence.

Pitch Update

Agencies will be excited to hear about a new Mini adventure, but with be less pleased with the latest GoCompare.com rumour...

Citroen ad banned over epilepsy concerns

The Advertising Standards Authority (ASA) has banned a Citroen TV ad featuring flashing lights, after 10 people complained it brought on symptoms associated with photo-sensitive epilepsy.

Halfords poaches Asda's West for online push

Halfords is focusing on improving its online offering through the creation of a group digital director role, for which it has recruited Asda's operations director for new business and home shopping, Clive West.

RFU adopts player focus to tackle media setbacks

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its marketing activities with plans to put player accessibility and "integrity" at the heart of its fresh approach.

Pitch update

Progress has been made on the Eurostar and McLaren reviews, while the Tetley media pitch is now at chemistry stage.

Marketing magazine revamps with new design, a picture cover and refreshed content

Marketing magazine has revamped its look and content for 2012, including a move to a picture cover created by ad agencies.

Totaljobs.com introduces Mr Luck

Totaljobs.com has launched a humorous ad campaign introducing Mr Luck, the brand mascot.

Interactive: Twelve ideas for 2012 4

As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months

Jaguar appoints Honda's Ian Armstrong to global post

Honda stalwart Ian Armstrong is leaving the marque to join Jaguar in a global marketing role, as the luxury car manufacturer looks to strengthen its marketing capabilities.