Automotive marketing

The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.

Campaign Viral Chart: Chevy Super Bowl music video rises to top

A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week with more than 400,000 shares.

The Red Brick Road wins £8m Suzuki account

Suzuki has appointed The Red Brick Road to its £8 million creative business after a review of its creative and media arrangements.

Honda plots to overhaul customers' online journeys

Honda is overhauling its digital presence in a bid to improve customers' online journeys.

All Her Majesty's brands: 10 brands the Queen can't live without 2

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear brand of choice.

Unilever personal care brands sponsor British Lotus F1 Team

Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal.

Appointment to View: How the AA made its own horror film trailer

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it was conceived and made.

Chrysler re-launches with £10m Super Bowl campaign

Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.

Campaign Viral Chart: Honda's Ferris ad is top of the class 1

Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, tops this week's chart with 210,709 shares, beating Finnair and five other Super Bowl ads.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Honda courts grown-up Ferris Bueller fans

Honda has released a two-minute long homage to 'Ferris Bueller's Day Off' featuring an older Matthew Broderick skipping a day's shooting and driving around in the brand's CR-V.

W+K Honda campaign lands top Anna award 1

Wieden+Kennedy has won the top prize at the Awards for National Newspaper Advertising for the third time in the event's seven years.

Carat lands $3 billion global GM media 4

General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.

Honda backs Civic with £28m 'inspiration' campaign

Honda is to place the idea of inspiration at the core of its brand strategy with a £28m campaign promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a disappointing 2011.

Why we're loving: Vicky Maguire [GALLERY]

A collection of work from Vicky Maguire during her time at both Grey and Wieden & Kennedy

Auto Trader drives on board Facebook Timeline

Auto Trader, the motoring classifieds business, has got among the first crop of apps for Facebook's new Timeline profile, with a plug-in that allows Facebook users to tell their friends about the cars they are lusting after.

Mercedes-Benz seeks younger appeal through social media

Mercedes-Benz's recent efforts to connect with a younger audience are continuing with a move to sharpen up its social media presence.

Pitch Update

Agencies will be excited to hear about a new Mini adventure, but with be less pleased with the latest GoCompare.com rumour...

Citroen ad banned over epilepsy concerns

The Advertising Standards Authority (ASA) has banned a Citroen TV ad featuring flashing lights, after 10 people complained it brought on symptoms associated with photo-sensitive epilepsy.

Halfords poaches Asda's West for online push

Halfords is focusing on improving its online offering through the creation of a group digital director role, for which it has recruited Asda's operations director for new business and home shopping, Clive West.