B2B news & analysis

Aurasma head Martina King departs amid HP turmoil

Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.

From 1930s 'Brand Man' to today: the evolution of the brand manager

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

New look for Marketing Design Awards

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors.

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

A rebrand of your customer insight division, coupled with a minor reorganisation, can go a long way toward making your leadership look dynamic and contemporary, writes Will Harris.

Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers.

Nike marketing boss attacks 'institutionally analogue' businesses

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.

Non-sponsor brands ramp up pre-Olympics sports marketing

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing blackout period.

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Third of top 50 websites automatically share user data with third parties

The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.

Bupa marketer McAnena departs to set up consultancy

Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy business.

Marketing Guru on... why meaningless brand surveys do not matter

The heyday of the meaningless survey is over, writes Will Harris, so it's time for marketers to convince their chief executives that there are more meaningful ways for brands to gain publicity.

Virgin Group appoints Yahoo! marketer to European role

Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo! EMEA, to the new role of brand director for Europe.

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

The appointment of Alex Gorsky, who started as a sales rep, as Johnson & Johnson's new chief executive has raised the issue of whether marketers are well-placed to land such roles.