B2B news & analysis
AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.More
The best that can be said of a UK ad industry preoccupied with the here and now is that it has only ever supported the History of Advertising Trust now and then. The fact that HAT s headquarters is in the Norfolk village of Raveningham may have som...
It is officially time to pass on, or at the least share with marketing, the baton of sustainability. It is also time to re-brand that baton.
Hibu, the rebranded owner of Yellow Pages, has launched a product that it hopes will steal customers from retail giants Amazon and Tesco.
The Advertising Standards Authority (ASA) has identified five "misleading advertising priorities" it will focus on over the coming 12 months, as the organisation revealed a slight decline in consumer complaints over the past year.
Insurance broker and human resources firm Aon has signed an eight-year deal worth a reported $240m (£157m) to become the title sponsor of Manchester United's training ground and kit.
It's a straightforward enough question, but not one many of us dwell on for too long as we race toward execution. This means we lead perilous professional lives in comparison to our colleagues in finance, sales and beyond, with their more concrete se...
Rory Sutherland, vice-chairman, Ogilvy & Mather UK, reviews "Decoded: The Science behind Why we Buy".
Vincent-Wayne Mitchell, professor of consumer marketing at Cass Business School, reveals how marketers can save their budgets.
Brands are encouraging marketers to expand their skill sets if they want to lead in the boardroom.
Marketing, the leading brand for the UK marketing industry, is to unveil a fresh look at the end of April.
ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.
Ed Vaizey MP, the minister for Culture, Communications & Creative Industries, is set to launch this year's Media360 conference with an opening address.
Nick Hornby s High Fidelity , published in 1995, is probably to blame. As well as leading to a not very good film starring John Cusack with the action (such as it was) shifted from North London to Chicago, it helped lead to a national obsession with...
The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes.
Coca-Cola GB & Ireland boss Jon Woods has warned marketers that the slump in consumer confidence is unlikely to improve even in the long term, and to modify their marketing plans accordingly.
A popular mascot could boost your brand's sales, but it should not outstay its welcome - keeping the advertising strategy fresh is key. If you believed the rumours circulating earlier this year, we'd seen the last of Comparethemarket.com's band of me...
Take the online social media exam that puts your online stature to the test.
Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development.
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