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OgilvyOne UK captures global Regus business

Regus, the serviced-offices company, has appointed OgilvyOne UK as its global customer engagement agency of record.

 

Powwownow, The Refinery

Ben Hall isn t impressed by Powwownow s ad: "I m not sure how many schoolgirls swap stories about the continence-calling habits of their dads, but the crumbling marriage of the child s parents and the speed at which her dad tries to escape suggest ...

 

Consumer trust is the one true metric

Brands, currently obsessed with capturing their customers' data, should remain focused on gaining their trust, Andrew McGuinness says.

 

Creston launches health agency with Hayley and Dunford

Creston has backed Loooped, a new creative agency focused on healthcare led by former TBWA\Paling Walters executives Andy Hayley and Dick Dunford.

 

It's boom time in the M&A market

A new openness to doing business in Asia is just one of the reasons for heightened M&A activity, Jim Houghton writes.

 

Cisco Systems kicks off global CRM review

Cisco Systems, the internet network provider, has kicked off a global CRM review.

 

Everything you need to know about Publicis Omnicom Group

Omnicom and Publicis Groupe have confirmed that they intend to merge and form the world's largest communications, advertising, marketing and digital services company, at a press conference in Paris yesterday afternoon.

 

Vodafone, Red Bull and Santander: the brands driving motorsports

Vodafone, Red Bull and Santander are among the non-automotive brands seeing the advantage of reaching a young male-dominated and highly engaged audience at racing tracks across the world.

 

Unilever and Waitrose sign up to speak at IAB Engage

Jay Altschuler, the director, global media innovation at Unilever, and Robin Phillips, the director of ecommerce at Waitrose, are among the speakers lined up to speak at this year's Internet Advertising Bureau Engage.

 

Avoiding media's bandwagons at all costs

From ITV to the Internet Advertising Bureau, Richard Eyre has been at the top of the UK's major media businesses and sectors, but he has always gone his own way. 'I don't want to be predictable,' he tells Philip Smith.

 

The history of advertising in quite a few objects: No 64 HAT's headquarters

The best that can be said of a UK ad industry preoccupied with the here and now is that it has only ever supported the History of Advertising Trust now and then.

 

Culture minister Ed Vaizey to open Media360

Ed Vaizey MP, the minister for Culture, Communications & Creative Industries, is set to launch this year's Media360 conference with an opening address.

 

Inside... Radio Advertising Bureau

The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes.

 

Does the Best Companies list matter?

Nick Hornby s High Fidelity , published in 1995, is probably to blame. As well as leading to a not very good film starring John Cusack with the action (such as it was) shifted from North London to Chicago, it helped lead to a national obsession with...

 

Mascots: building a place in consumers' hearts

A popular mascot could boost your brand's sales, but it should not outstay its welcome - keeping the advertising strategy fresh is key. If you believed the rumours circulating earlier this year, we'd seen the last of Comparethemarket.com's band of me...

 

Trading Places: this week's people moves

It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.

 

Diary - Calendar boys

This one's for any ladies out there who have not yet succumbed to the weekly browbeating by the BBC to get you to buy a Countryfile calendar.

 

Top Right Group spins off Broadcast to former editor Dignam

Broadcast, Screen International and Shots magazines have been offloaded by Top Right Group to former Broadcast editor Conor Dignam as part of a management buyout.

 

If industry can avert a talent crisis, we know who to thank

With the golden anniversary of the Media Business Course a year away, it is gratifying to see it in such rude health. To state the bleeding obvious, we re in the grip of a punishing recession. Recruitment, headcount and staff training are often the...

 

Lord Sugar committed to 'no-brainer' Amscreen

Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.

 
 

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