B2B news & analysis
Global logistics powerhouse FedEx is in early-stage talks with agencies as its UK and Ireland PR work goes out to tender.More
Brands, currently obsessed with capturing their customers' data, should remain focused on gaining their trust, Andrew McGuinness says.
Creston has backed Loooped, a new creative agency focused on healthcare led by former TBWA\Paling Walters executives Andy Hayley and Dick Dunford.
A new openness to doing business in Asia is just one of the reasons for heightened M&A activity, Jim Houghton writes.
Cisco Systems, the internet network provider, has kicked off a global CRM review.
Omnicom and Publicis Groupe have confirmed that they intend to merge and form the world's largest communications, advertising, marketing and digital services company, at a press conference in Paris yesterday afternoon.
Vodafone, Red Bull and Santander are among the non-automotive brands seeing the advantage of reaching a young male-dominated and highly engaged audience at racing tracks across the world.
Jay Altschuler, the director, global media innovation at Unilever, and Robin Phillips, the director of ecommerce at Waitrose, are among the speakers lined up to speak at this year's Internet Advertising Bureau Engage.
From ITV to the Internet Advertising Bureau, Richard Eyre has been at the top of the UK's major media businesses and sectors, but he has always gone his own way. 'I don't want to be predictable,' he tells Philip Smith.
The best that can be said of a UK ad industry preoccupied with the here and now is that it has only ever supported the History of Advertising Trust now and then.
Ed Vaizey MP, the minister for Culture, Communications & Creative Industries, is set to launch this year's Media360 conference with an opening address.
The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes.
Nick Hornby s High Fidelity , published in 1995, is probably to blame. As well as leading to a not very good film starring John Cusack with the action (such as it was) shifted from North London to Chicago, it helped lead to a national obsession with...
A popular mascot could boost your brand's sales, but it should not outstay its welcome - keeping the advertising strategy fresh is key. If you believed the rumours circulating earlier this year, we'd seen the last of Comparethemarket.com's band of me...
It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.
This one's for any ladies out there who have not yet succumbed to the weekly browbeating by the BBC to get you to buy a Countryfile calendar.
Broadcast, Screen International and Shots magazines have been offloaded by Top Right Group to former Broadcast editor Conor Dignam as part of a management buyout.
With the golden anniversary of the Media Business Course a year away, it is gratifying to see it in such rude health. To state the bleeding obvious, we re in the grip of a punishing recession. Recruitment, headcount and staff training are often the...
Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Times are changing for the B2B marketing sector, with businesses taking on a more human approach, writes Simon McEvoy, planning director, Tangent Snowball.
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