Consumer goods marketing
The latest consumer goods advertising, campaign news, analysis and business insight in the consumer goods sectors.
Latest consumer goods news and analysis
Adspeak, the term for the language used by advertisers, has been recognised in the latest edition of the Collins English Dictionary, among a host of words used in the industry.
Greg Delaney and Mark Lund, the founders of DLKW Lowe, have backed Trigger Buzz, a new company providing real-time creative content for brands.
The Committee of Advertising Practice has announced its latest rules regarding the promotion of e-cigarettes.
Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.
Home appliance brand Bosch is embarking on its first-ever TV sponsorship deal with Channel 4's 'Sunday Brunch'.
Following the announcement that Prince William and Kate are expecting their second child, Campaign takes a look at the most-shared baby ads of all time.
Find out how to embrace digital change and inspire an innovation-led culture with the right talent strategy with our free webinar on Monday 15 September at 2pm, hosted by The Knowledge Engineers and Brand Republic Jobs, in association with Live Recru...
Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.
Take a look at Campaign's top 20 most read news stories in July, which you might have missed.
TTI, British-based owner of the Vax range of floor care products, has appointed New York's Johannes Leonardo as its lead creative shop.
EBay, the online auction and retail brand, is reviewing its social media strategy across Europe with a view to consolidating the business into a single agency.
Always, the sanitary towel brand, has entered the Campaign Viral Chart in the number one spot with its film about what it means to do things "like a girl", knocking Activia's Shakira video into second place.
Wearable tech is big news. But haven't we seen it all somewhere before? Nigel Vaz, the senior vice president and European managing director of SapientNitro, picks his top wearable tech from the movies.
Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.
More than 500 of the best digital brains in the business turned out to celebrate the Brand Republic Digital Awards on Tuesday evening at Troxy in East London, and we have the pictures to prove it.
Danone has called a pitch for an agency to work on digital advertising for its baby-nutrition division, including Cow & Gate and Aptamil.
Guests at this year's Brand Republic Digital Awards on 3 June will have the chance to record eight-second video memories of their night in our industry-first Vine booth.
Ocado, the online supermarket, has shortlisted advertising agencies ahead of a pitch.
Ogilvy & Mather has apologised for an ad, made by its Indian offices for a mattress brand, that used illustrations of Malala Yousafzai, the Pakistani schoolgirl who was shot by the Taliban.
Amazon is looking for a creative agency to make a Europe-wide campaign to improve its public image.
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