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Consumer goods marketing


The latest consumer goods advertising, campaign news, analysis and business insight in the consumer goods sectors.

Latest consumer goods news and analysis

Brand Republic Digital Awards shortlist revealed

The shortlist for the 2014 Brand Republic Digital Awards has been decided, following an action-packed judging day at Yahoo's UK headquarters on 10 April.


Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.


Atomic London wins Grundig ad account

Grundig, the appliances brand, has appointed Atomic London to handle its UK advertising account.


Dermal filler brand hands media and digital to Rapp

Allergan, the pharmaceutical company, has appointed Rapp to promote its dermal filler brand Juvederm across Europe and Africa.


Jamie Redknapp stars in Nivea Men's social media campaign

Football pundit Jamie Redknapp gives scathing reviews of amateur footballers' performances in a humorous social media campaign for Nivea Men.


Homebase scraps shipping containers to return to a family

Homebase, the home and garden retailer, has ditched the shipping containers that have featured in its ads for the past two years in favour of showing a family transforming their home and garden.


Will content kill traditional ad models?

Red Bull and Fendi are among the advertisers finding cleverer ways to connect with their audience, according to trend forecasting experts LS:N.


Google's advice on getting noticed on YouTube

Charlotte Morton, the head of creative agency partnerships at Google, explains how brands and their agencies can build an audience on YouTube.


Four top tips on becoming a 'doing' brand

Katy Woodrow-Hill, the head of planning at Dare, explains how brands can be more than a company that just sells products.


Brands join in with 24.9m Super Bowl tweets

Skittles, Vogue, KFC and Tide were among the brands who contributed to the 24.9 million Super Bowl-themed tweets last night as the Seattle Seahawks claimed victory over the Denver Broncos.


Brothers and Sisters nets £20m e-cigarette task

Skycig, the electronic-cigarette brand, has appointed Brothers and Sisters to handle a £20 million branding and advertising blitz.


TV Planning Awards reveals judging line-up

Elizabeth Fagan, the international marketing director of Boots, Stuart Sullivan-Martin, the chief strategy officer at MEC and Dylan Williams, Mother's outgoing partner and chief strategic officer (soon to join Publicis Worldwide), are among the judge...


Panasonic in The Taste product placement deal

Panasonic has signed a deal to appear in the UK version of the cooking competition, 'The Taste', featuring Nigella Lawson.


People swap devices 21 times an hour, says OMD

People change the device they are using an average of 21 times an hour when they are at home, according to findings from OMD UK's Future of Britain research project.


Heinz picks up the November Aerial Award

Heinz has won the Radio Advertising Bureau's Aerial Award for November for a radio ad created by Paul Burke, a creative at Abbott Mead Vickers BBDO.


De Beers searches for digital agency

De Beers' diamond brand, Forevermark, is pitching for a lead digital agency.


IPA and MAA condemn GSK's bonus requests

Advertising industry trade bodies have condemned a bid by the pharma giant GlaxoSmithKline to get its agencies to make "bonus" payments to remain on its roster.


Karmarama launches Dragons-Den style Krank scheme

Karmarama aims to encourage its staff to be more entrepreneurial by launching Krank, an initiative that invites them to pitch tech business ideas to a panel for a share of £100,000 funding.


Droga5 Europe wins global Radox brief

Droga5 Europe has won a global project for Radox, marking the agency's second piece of new business since it launched earlier this year.


Mattel ends 50 year relationship with Ogilvy

Mattel, the toymaker, has split with Ogilvy & Mather after half a century and has handed its European ad account to Lola.


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