Consumer goods marketing
The latest consumer goods advertising, campaign news, analysis and business insight in the consumer goods sectors.
Latest consumer goods news and analysis
Advertising industry trade bodies have condemned a bid by the pharma giant GlaxoSmithKline to get its agencies to make "bonus" payments to remain on its roster.
Karmarama aims to encourage its staff to be more entrepreneurial by launching Krank, an initiative that invites them to pitch tech business ideas to a panel for a share of £100,000 funding.
Droga5 Europe has won a global project for Radox, marking the agency's second piece of new business since it launched earlier this year.
Mattel, the toymaker, has split with Ogilvy & Mather after half a century and has handed its European ad account to Lola.
ITV has been warned to more care in the schedule of ads after a mildly sexual spot for Coty perfume Just Cavalli was shown during 'New You've Been Framed!'.
A dancing gingerbread man sings to Morrisons ambassadors Ant and Dec in the supermarket's Christmas ad, airing tonight during ITV's 'Coronation Street'.
Njoy, the e-cigarette brand, has hired Walker Media to its media planning and buying business ahead of a big marketing push.
Cosnova, the cosmetics company, has signed a deal with Viacom International Media Networks (VIMN) and Twitter to become the first company to run a pan-European campaign using Twitter's content rich ad service, Twitter Amplify.
Dermot McPartland joins Cake as its creative director and Asda marketing veteran Rick Bendel leaves parent company Walmart, in this week's roundup of people moves in advertising, marketing, media and PR.
Dermot McPartland has joined Cake as its creative director following the departure of Leroyson Figueira.
Skycig, the electronic cigarette brand, is looking for an advertising agency.
Beiersdorf, the owner of skincare brand Nivea, has hired AKQA as its digital agency of record across Northern Europe.
Oreo cookies pay homage to Dublin's landmarks in the first outdoor campaign launched by Mondelez in Ireland for the snack brand.
BSH Home Appliances, the owner of the Bosch and Siemens brands, is to review its UK media business as part of a global process.
CHI & Partners has acquired a majority stake in independent PR agency Halpern for an undisclosed sum as it looks to expand the services it offers to its clients.
L'Oreal l has handed Wolfpack a brief to work on a digital project for L'Oreal Paris Men Expert, as the independent agency hires Adam & Eve/DDB's Tom Ellis-Jones as a business director.
Nivea, the cosmetics brand, is asking social media users to post their 'outfit of the day' or '#OOTD' online, in a campaign to promote its London Fashion Week collaboration with designer Giles Deacon.
A commercial that doesn't feature the brand, a spot that has spawned a common catchphrase and a "deep story about parenting" are 3 great TV ads of all time that Sally Abbott, the global marketing director of Weetabix, admires but had nothing to do wi...
Guess Watches-distributor Sequel UK has hired OMD UK to handle the broadcast media planning and buying for Guess Watches, Guess Jewellery and Gc Watches ahead of the brands' first TV campaign.
Estée Lauder has launched a social campaign that encourages women to share messages about their night-time rituals to promote the luxury beauty company's Advanced Night Repair serum.
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