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Consumer goods marketing

 

The latest consumer goods advertising, campaign news, analysis and business insight in the consumer goods sectors.



Latest consumer goods news and analysis

Agencies line up for Tommee Tippee integrated ad account

Tommee Tippee, the baby-products brand, is looking for an agency to create global integrated ad campaigns.

 

Adspeak and eyeballs make it into the Collins English Dictionary

Adspeak, the term for the language used by advertisers, has been recognised in the latest edition of the Collins English Dictionary, among a host of words used in the industry.

 

Delaney and Lund back real-time creative company

Greg Delaney and Mark Lund, the founders of DLKW Lowe, have backed Trigger Buzz, a new company providing real-time creative content for brands.

 

CAP lays down new rules for e-cig ads

The Committee of Advertising Practice has announced its latest rules regarding the promotion of e-cigarettes.

 

Instagram partners with Omnicom to launch ad service in the UK

Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.

 

Bosch secures sponsorship deal with Channel 4's Sunday Brunch

Home appliance brand Bosch is embarking on its first-ever TV sponsorship deal with Channel 4's 'Sunday Brunch'.

 

Top 10 most-shared baby ads

Following the announcement that Prince William and Kate are expecting their second child, Campaign takes a look at the most-shared baby ads of all time.

 

Webinar: How to build teams that drive innovation

Find out how to embrace digital change and inspire an innovation-led culture with the right talent strategy with our free webinar on Monday 15 September at 2pm, hosted by The Knowledge Engineers and Brand Republic Jobs, in association with Live Recru...

 

Aga targets city homes with cooker campaign

Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

 

Campaign's top 20 most read news in July

Take a look at Campaign's top 20 most read news stories in July, which you might have missed.

 

Johannes Leonardo handed Vax ad brief

TTI, British-based owner of the Vax range of floor care products, has appointed New York's Johannes Leonardo as its lead creative shop.

 

EBay calls European social media review

EBay, the online auction and retail brand, is reviewing its social media strategy across Europe with a view to con­solidating the business into a single agency.

 

Always 'like a girl' ad tops Campaign Viral Chart

Always, the sanitary towel brand, has entered the Campaign Viral Chart in the number one spot with its film about what it means to do things "like a girl", knocking Activia's Shakira video into second place.

 

Nigel Vaz's guide to 7 cool pieces of wearable tech at the movies

Wearable tech is big news. But haven't we seen it all somewhere before? Nigel Vaz, the senior vice president and European managing director of SapientNitro, picks his top wearable tech from the movies.

 

Watch: Highlights from the Brand Republic Digital Awards 2014

Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.

 

In pictures: Brand Republic Digital Awards 2014

More than 500 of the best digital brains in the business turned out to celebrate the Brand Republic Digital Awards on Tuesday evening at Troxy in East London, and we have the pictures to prove it.

 

Danone calls digital pitch for baby brands

Danone has called a pitch for an agency to work on digital advertising for its baby-nutrition division, including Cow & Gate and Aptamil.

 

Vine booth announced for BR Digital Awards

Guests at this year's Brand Republic Digital Awards on 3 June will have the chance to record eight-second video memories of their night in our industry-first Vine booth.

 

Ocado seeks agency for advertising brief

Ocado, the online supermarket, has shortlisted advertising agencies ahead of a pitch.

 

Ogilvy & Mather says sorry for Malala ad

Ogilvy & Mather has apologised for an ad, made by its Indian offices for a mattress brand, that used illustrations of Malala Yousafzai, the Pakistani schoolgirl who was shot by the Taliban.

 
 

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