Consumer goods marketing

The latest consumer goods advertising, campaign news, analysis and business insight in the consumer goods sectors.

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can it provide real lessons for marketers to take away? Amanda Mackenzie, chief marketing and communications officer at Aviva and president of The Marketing Socie...

ZenithOptimedia retains Superdrug media

ZenithOptimedia has retained the combined £7 million UK media planning and buying account for Superdrug and The Perfume Shop.

Tablets for kids help Leapfrog rule toy fair

Video report: Best-selling tablets don't always come from Apple - toy brand Leapfrog's LeapPad collected a Toy of the Year award last week and was the best-selling toy in the last quarter of 2011.

Trading places: this week's people moves

Sainsbury's brings former Heineken marketing director Sarah Warby on board, while William Eccleshare becomes global chief of Clear Channel, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

Mattel responds to calls for bald Barbie 1

She has been a UN ambassador, an air hostess and a cashier, but Mattel has so far resisted calls to create a bald Barbie for young girls dealing with hair loss through illness.

Trading places: this week's people moves

Simon Calvert joins Digitas as worldwide head of strategic planning while Barnaby Dawe leaves News International to become chief marketing officer for Harper Collins, in BR's round-up of this week's people moves in advertising, marketing and media.

Why we're loving: Vicky Maguire [GALLERY]

A collection of work from Vicky Maguire during her time at both Grey and Wieden & Kennedy

Euro RSCG beats two to Ideal Standard European ad brief

Ideal Standard International, the bathroom specialist, has hired Euro RSCG London to handle its pan-European advertising account.

Start-up Green Cave People joins B&Q ad roster

B&Q has added Green Cave People, the start-up launched by Malcolm Green and Marc Cave last September, to its advertising roster.

TAG Heuer switches CRM strategy to boost sales

Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift with more targeted communications.

MRM Meteorite wins Vauxhall DM brief

General Motors UK has appointed MRM Meteorite to handle the Vauxhall Motors direct marketing account.

Marketing magazine revamps with new design, a picture cover and refreshed content

Marketing magazine has revamped its look and content for 2012, including a move to a picture cover created by ad agencies.

Orange tackles tablet market with low-priced Android device

Orange, the Everything Everywhere-owned telecoms brand, is entering the tablet market with its first own-branded Android device, challenging Amazon by pricing it at the lower end of the market.

Interactive: Twelve ideas for 2012 4

As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months

Google TV boosted by LG partnership

LG has become the latest television manufacturer to partner Google as part of the search giant's efforts to make a success of its Google TV platform.

Supermarkets battle it out for Christmas shoppers

Asda, Tesco and Sainsbury's will compete on Boxing Day and New Year's Day for shoppers' wallets, while the major supermarkets try to outdo each other with ambitious job-creation plans for 2012.

Social video explodes as brands 'become friends' with consumers

Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories.

The Annual 2011: Top 10 worst celebrity ads

Campaign brings you the ads that celebrities should not be forgiven for being involved with. Culprits include Vernon Kay, Jenson Button and Jarvis Cocker.

The Annual 2011: Top 10 celebrity ads

No celebrity list would be complete without at least one mention of David Beckham, but welcome appearances from Einstein, Van Damme and Madness brought some blessed variety this year.