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Consumer goods marketing

 

The latest consumer goods advertising, campaign news, analysis and business insight in the consumer goods sectors.



Latest consumer goods news and analysis

Hearst launches Good Housekeeping Institute online

Hearst magazines has launched the first stand-alone digital product for the Good Housekeeping brand, Good Housekeeping Institute online, which will feature product reviews.

 

Campaign Viral Chart: Sainsbury's Christmas ad tops the table

The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.

 

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

 

Tesco Clubcard uses Twitter to pick out Christmas gift ideas

Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".

 

Hammerson uses automated mechanical model to showcase Christmas gifts

Hammerson, the retail property developer, has used a 13-feet automated mechanical model to showcase the wide variety of the Christmas gifts available at its shopping centres.

 

Square Up Media launches Foodism in print

Foodism, the food and drink website owned by Square Up Media, will launch as a monthly print title next month.

 

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

 

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 

Mother wins October Aerial Award for Ikea

Ikea's ad that featured tips on how to get a better night's sleep has won the Radio Advertising Bureau's October Aerial Award.

 

Clarks and Partners Andrews Aldridge come out on top in Big Bus Challenge - view finalists' work here

Clarks' in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.

 

Confused.com gives couple £1 million surprise

Confused.com, the price comparison website, has created a stunt showing a customer's reaction to winning the jackpot as part of its £1 million mega draw campaign.

 

JCDecaux launches content division

JCDecaux, the outdoor advertising company, has launched a content division, appointing Janet Guest as the editorial director and Russell Gower as the creative content director.

 

Agencies line up for Tommee Tippee integrated ad account

Tommee Tippee, the baby-products brand, is looking for an agency to create global integrated ad campaigns.

 

Adspeak and eyeballs make it into the Collins English Dictionary

Adspeak, the term for the language used by advertisers, has been recognised in the latest edition of the Collins English Dictionary, among a host of words used in the industry.

 

Delaney and Lund back real-time creative company

Greg Delaney and Mark Lund, the founders of DLKW Lowe, have backed Trigger Buzz, a new company providing real-time creative content for brands.

 

CAP lays down new rules for e-cig ads

The Committee of Advertising Practice has announced its latest rules regarding the promotion of e-cigarettes.

 

Instagram partners with Omnicom to launch ad service in the UK

Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.

 

Bosch secures sponsorship deal with Channel 4's Sunday Brunch

Home appliance brand Bosch is embarking on its first-ever TV sponsorship deal with Channel 4's 'Sunday Brunch'.

 

Top 10 most-shared baby ads

Following the announcement that Prince William and Kate are expecting their second child, Campaign takes a look at the most-shared baby ads of all time.

 

Webinar: How to build teams that drive innovation

Find out how to embrace digital change and inspire an innovation-led culture with the right talent strategy with our free webinar on Monday 15 September at 2pm, hosted by The Knowledge Engineers and Brand Republic Jobs, in association with Live Recru...

 
 

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