Consumer goods marketing
The latest consumer goods advertising, campaign news, analysis and business insight in the consumer goods sectors.
Latest consumer goods news and analysis
Celebrities popped up in several ads this year, many of which featured in Campaign's Turkey of the Week. Here's the top ten turkeys with celebrity appearances.
Citizen, the watch brand, has taken over the Bullring shopping centre in Birmingham, making use of the centre's large digital screen, giant atrium banner and free Wi-Fi mobile homepage.
Tablets, led by Apple's iPad, Samsung's Galaxy and Google's Nexus, are set to overtake laptops as the UK's most popular place to watch television and films after main TV sets, according to research from Thinkbox.
ZenithOptimedia has forecast the UK's measured advertising expenditure increased 5 per cent in 2014, and is set to grow a further 6 per cent in 2015.
EBay, the internet auction site, has released its Christmas campaign, which features an online video that attempts to describe how it feels to receive a gift.
The Advertising Standards Authority has banned social media activity starring the actress and TV presenter Denise Welch for suggesting she lost weight more quickly than is recommended.
Currys PC World, Asda, Very, Littlewoods, Boots, BT and Argos have all launched Black Friday ads today.
Hearst magazines has launched the first stand-alone digital product for the Good Housekeeping brand, Good Housekeeping Institute online, which will feature product reviews.
The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.
More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.
Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".
Hammerson, the retail property developer, has used a 13-feet automated mechanical model to showcase the wide variety of the Christmas gifts available at its shopping centres.
Foodism, the food and drink website owned by Square Up Media, will launch as a monthly print title next month.
The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.
Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.
Ikea's ad that featured tips on how to get a better night's sleep has won the Radio Advertising Bureau's October Aerial Award.
Clarks and Partners Andrews Aldridge come out on top in Big Bus Challenge - view finalists' work here
Clarks' in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.
Confused.com, the price comparison website, has created a stunt showing a customer's reaction to winning the jackpot as part of its £1 million mega draw campaign.
JCDecaux, the outdoor advertising company, has launched a content division, appointing Janet Guest as the editorial director and Russell Gower as the creative content director.
Tommee Tippee, the baby-products brand, is looking for an agency to create global integrated ad campaigns.
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