Consumer goods marketing
The latest consumer goods advertising, campaign news, analysis and business insight in the consumer goods sectors.
Latest consumer goods news and analysis
TTI, British-based owner of the Vax range of floor care products, has appointed New York's Johannes Leonardo as its lead creative shop.
EBay, the online auction and retail brand, is reviewing its social media strategy across Europe with a view to consolidating the business into a single agency.
Always, the sanitary towel brand, has entered the Campaign Viral Chart in the number one spot with its film about what it means to do things "like a girl", knocking Activia's Shakira video into second place.
Wearable tech is big news. But haven't we seen it all somewhere before? Nigel Vaz, the senior vice president and European managing director of SapientNitro, picks his top wearable tech from the movies.
Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.
More than 500 of the best digital brains in the business turned out to celebrate the Brand Republic Digital Awards on Tuesday evening at Troxy in East London, and we have the pictures to prove it.
Danone has called a pitch for an agency to work on digital advertising for its baby-nutrition division, including Cow & Gate and Aptamil.
Guests at this year's Brand Republic Digital Awards on 3 June will have the chance to record eight-second video memories of their night in our industry-first Vine booth.
Ocado, the online supermarket, has shortlisted advertising agencies ahead of a pitch.
Ogilvy & Mather has apologised for an ad, made by its Indian offices for a mattress brand, that used illustrations of Malala Yousafzai, the Pakistani schoolgirl who was shot by the Taliban.
Amazon is looking for a creative agency to make a Europe-wide campaign to improve its public image.
House of Fraser, the department store, is pitching for a creative agency ahead of a major new campaign.
VIP Electronic Cigarettes, whose raunchy ads were banned from airing before 11pm by the Advertising Standards Authority earlier this year, has released a new campaign.
TTI Floor Care, the household cleaning company behind brands such as Vax and Dirt Devil, has put its advertising account up for review.
Hoover has released its first TV campaign in the UK in more than 10 years, in a bid to promote its cordless vacuum cleaner.
The shortlist for the 2014 Brand Republic Digital Awards has been decided, following an action-packed judging day at Yahoo's UK headquarters on 10 April.
Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.
Grundig, the appliances brand, has appointed Atomic London to handle its UK advertising account.
Allergan, the pharmaceutical company, has appointed Rapp to promote its dermal filler brand Juvederm across Europe and Africa.
Football pundit Jamie Redknapp gives scathing reviews of amateur footballers' performances in a humorous social media campaign for Nivea Men.
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