FMCG marketing

The latest FMCG advertising, campaign news, analysis and business insight in the cosmetics, toiletries, household products and OTC drugs sectors.

Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's

The latest viral video hits from Chanel, Red Bull and Johnson's.

Crabtree & Evelyn calls pitch for creative task

Crabtree & Evelyn, the luxury beauty company, is looking for a global creative agency following a strategic review.

John Frieda targets frazzled hair with new products

John Frieda has unveiled new products aimed at the growing number of women facing the curse of dried-out, brittle hair in the UK.

Nestlé axes Jenny Craig in the UK

Nestlé is axing Jenny Craig, its UK weight-loss programme, putting 12 jobs at risk.

FMCG brands are winning locally to grow globally

With a more competitive market than ever before, what can brands do to ensure they remain in consumers' shopping baskets? And most importantly, how can they look to grow, asks Tim Kidd, managing director UK, Ireland and USA at Kantar Worldpanel.

Words become dance moves in Puma's latest viral

Social video expert Be On evaluates the latest viral campaign from Puma.

Dove's viral shows that we can be our own harshest critics

Social video expert Unruly evaluates the latest viral campaign from Dove.

Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...

As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins t...

Wake up and smell the success of coffee

The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie "brew bars" and wavering consumer sentiment mean the pressure is on, writes K...

P&G moves Gillette global creative account into Grey

Procter & Gamble has moved its global Gillette advertising account into WPP's Grey, ending a relationship with BBDO of nearly five decades.

Costa Coffee's growth is down to "reassuringly proud" strategy

The coffee chain's double-digit growth and massive expansion plans show that Costa's blend of location, authenticity and reassurance is leading the sector, writes Jenny Ashmore, consultant at OxfordSM, and former Mars global marketing capability offi...

Coke recruits for new marketing director as Zoe Howorth departs

Coca-Cola is hunting for a new UK marketing director as Zoe Howorth has announced she will take a year's sabbatical from June.

Digital helps maintain outdoor growth in Q1

Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.

A view from the top

Coming back from a two-week family holiday in a Wi-Fi-free and telephone-signal-challenged wilderness, it's a relief to overcome the separation anxiety I've felt from the outside world and be reconnected with all the digital tools that help me keep i...