The latest FMCG advertising, campaign news, analysis and business insight in the cosmetics, toiletries, household products and OTC drugs sectors.
Latest FMCG news and analysis
A few months ago, we sat in Atlanta, sipping a Coke Zero with the people who oversee Coca-Cola's global marketing. The team had asked us to help them reflect on ways to accelerate Coke's growth.
Dreams, the bed specialist, has appointed BBD Perfect Storm as its new creative agency.
Greenpeace activists have blocked the entrance to Saatchi & Saatchi's Charlotte Street office in an attempt to get the agency's client Procter & Gamble to stop using palm oil.
Mark Craze steps down as chief executive at Havas Media Group UK, Simon Calver resigns as head of Mothercare and James Wildman joins Trinity Mirror, in this week's round-up of people moves in advertising, marketing, media and PR.
OMD UK poaches planner Kelly Parker from Havas and John Litster becomes managing director at Sky Media, in this week's round-up of people moves in advertising, marketing, media and PR.
Jeremy Lee is baffled by the new Cushelle ad: "So Fallon has gamified the lavatory process. Is that fun? And the late Charmin bear has turned into a digital Cushelle koala Andrex did that with its puppy, and I didn t like it then. And why is it run...
M2M has hired Sean Meikle, a managing partner at PHD, in the same role to lead its Estée Lauder account.
Original Source, the shower gel brand owned by PZ Cussons, is looking for an agency to help it create a global brand idea.
Skittles, Vogue, KFC and Tide were among the brands who contributed to the 24.9 million Super Bowl-themed tweets last night as the Seattle Seahawks claimed victory over the Denver Broncos.
The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.
Elizabeth Fagan, the international marketing director of Boots, Stuart Sullivan-Martin, the chief strategy officer at MEC and Dylan Williams, Mother's outgoing partner and chief strategic officer (soon to join Publicis Worldwide), are among the judge...
The Super Bowl is always a big event for ads and teasers. Ahead of the game next Sunday 2 February, Campaign breaks down online sharing data to reveal the brands making the most of the event on YouTube.
Feelunique.com, the online beauty retailer, is inviting its Facebook fans to design their own T-shirt with the help of an app created as part of the brand's multi-channel 'It's All About Me' campaign, by Leagas Delaney.
Matthew Charlton and Neil Dawson leave BETC and BT Openreach appoints HSBC's Joe Garner as chief excecutive, in this week's round-up of people moves in advertising, marketing, media and PR.
Looking back with the benefit of a century s worth of hindsight, it s hard to understand what all the fuss was about over what is regarded as the first ad using sex to sell. Indeed, the images of elegant young ladies receiving the admiring attentio...
DLKW Lowe has hired David O'Hanlon as a global planning director on Unilever's Persil brand.
Vevo, the online music video platform, has signed a six-figure deal with haircare brand Schwarzkopf for it to sponsor the UK edition of 'Lift', Vevo's series showcasing emerging artists, in 2014.
Reckitt Benckiser, the owner of Cillit Bang and Durex, has retained ZenithOptimedia to its £81 million UK media planning and buying account.
Schwarzkopf Color Mask will be the new sponsor of ITV's daily chat show 'Loose Women' from January 2014.
Revlon, the US cosmetics brand, has appointed Profero London as its first digital agency in Europe and several other markets.
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