FMCG marketing

The latest FMCG advertising, campaign news, analysis and business insight in the cosmetics, toiletries, household products and OTC drugs sectors.

3 Great Ads Elizabeth Fagan had nothing to do with

A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her ch...

Dove faces backlash over Facebook advertising

Unilever's Dove brand is facing a backlash on Facebook and Twitter over its decision not to pull advertising from Facebook.

Mondelez shifts global Halls brief from JWT to W&K

Wieden & Kennedy London has picked up the global advertising account for the Mondelez medicated confectionery brand Halls.

Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice

The latest viral video hits from Sony PlayStation, Louis Vuitton and Old Spice.

P&G CEO Bob McDonald steps down as AG Lafley returns

Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant.

Fox's Biscuits hires top Dulux marketer Letty Edwards

Letty Edwards, the former lead UK marketer at Dulux, has been appointed marketing director at Fox's Biscuits, as the manufacturer moves its commercial team from Slough to Birmingham.

EA scoops top spot in Social Brands 100

The Social Brands report, in association with Social Bakers, has benchmarked performance across Facebook, YouTube and Twitter.

Lynx highlights Africa's 18th birthday with social graffiti

Brighton-based graffiti artists Pinky and Barney Chum101 used tweets using the hashtag #LynxAfrica18 to create a homage to Lynx Africa's coming of age.

Bepanthen to sponsor baby and parenting shows on Discovery

Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.

Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's

The latest viral video hits from Chanel, Red Bull and Johnson's.

Crabtree & Evelyn calls pitch for creative task

Crabtree & Evelyn, the luxury beauty company, is looking for a global creative agency following a strategic review.

John Frieda targets frazzled hair with new products

John Frieda has unveiled new products aimed at the growing number of women facing the curse of dried-out, brittle hair in the UK.

Nestlé axes Jenny Craig in the UK

Nestlé is axing Jenny Craig, its UK weight-loss programme, putting 12 jobs at risk.

FMCG brands are winning locally to grow globally

With a more competitive market than ever before, what can brands do to ensure they remain in consumers' shopping baskets? And most importantly, how can they look to grow, asks Tim Kidd, managing director UK, Ireland and USA at Kantar Worldpanel.

Words become dance moves in Puma's latest viral

Social video expert Be On evaluates the latest viral campaign from Puma.

Dove's viral shows that we can be our own harshest critics

Social video expert Unruly evaluates the latest viral campaign from Dove.

Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...

As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins t...

Wake up and smell the success of coffee

The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie "brew bars" and wavering consumer sentiment mean the pressure is on, writes K...

P&G moves Gillette global creative account into Grey

Procter & Gamble has moved its global Gillette advertising account into WPP's Grey, ending a relationship with BBDO of nearly five decades.

Costa Coffee's growth is down to "reassuringly proud" strategy

The coffee chain's double-digit growth and massive expansion plans show that Costa's blend of location, authenticity and reassurance is leading the sector, writes Jenny Ashmore, consultant at OxfordSM, and former Mars global marketing capability offi...

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Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London