Additional Information


Content

FMCG marketing

 

The latest FMCG advertising, campaign news, analysis and business insight in the cosmetics, toiletries, household products and OTC drugs sectors.



Latest FMCG news and analysis

JWT wins £70m corporate ad account for Tata

JWT has picked up the estimated £50 million to £70 million corporate advertising account for Tata, the Indian conglomerate.

 

Major Players announces photography competition

From film to fashion, games to software, music to media, advertising to architecture, the UK's £71 billion creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.

 

Wunderman wins global GSK pitch

GlaxoSmithKline is set to appoint Wunderman as a lead agency on its global digital advertising account after a pitch that began last year.

 

Axe launches campaign against weekend-only users

Axe, the Unilever body spray brand known as Lynx in the UK, has released two films encouraging men to embrace the weekdays that everyone else hates.

 

Beiersdorf postpones review after MAA criticisms of procedure

Beiersdorf has postponed a €2 million (£1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to boycott the process because of how it was being run.

 

Head lice-killing mousse launches in the UK with cartoon campaign

Vamousse, a head lice-killing product by life sciences company TyraTech, is releasing a part-animated TV and cinema ad to announce its UK launch.

 

Anchor seeks agency after splitting with CHI & Partners

Anchor, which is owned by Arla Foods in the UK, is reviewing its creative account after 11 years with CHI & Partners.

 

Nestlé reviews £60m UK media for first time in 10 years

Nestlé, the owner of Nescafe and Shredded Wheat, has called a review of its £60 million media planning and buying account, putting the incumbent Mindshare on alert.

 

TCP brand-owner Omega Pharma calls ad review

Omega Pharma, the over-the-counter healthcare company, has put its UK advertising up for pitch.

 

E-cigarette poster ad banned on race and age grounds

The Advertising Standards Authority has banned a poster by the e-cigarette company Nicofresh after complaints that it was offensive on the grounds of race and age.

 

Forest slams ASA decision on DoH smoking ad claims

Smoking rights campaign group Forest has clashed with the Advertising Standards Authority and the Department of Health over claims in a television ad that smoking can cause "mutations" in the body.

 

Unilever seeks to integrate global digital roster

Unilever is understood to be revamping its global digital roster, as part of a strategy to build its integrated agency network.

 

Campaign Viral Chart: Always ad reaches no 1 for second time

Always' "like a girl" ad by Leo Burnett tops the Campaign Viral Chart for the second time in three weeks.

 

Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.

 

Trading Places: this week's people moves

Wieden & Kennedy London hires creatives Danielle Noël and Thom Whitaker, and Steve Auckland becomes CEO of The Independent and Evening Standard operations, in this week's roundup of people moves in advertising, marketing and media.

 

DLKW Lowe turns to Alexandre Okada as global creative lead on Persil

DLKW Lowe has hired Alexandre Okada as the global creative director to handle the Unilever brand Persil.

 

Feminism is no longer a dirty word

There is still a long way to go before women can achieve real equality. For now, ads such as Always' '#LikeAGirl' must be applauded, Laura Jordan Bambach writes.

 

Marlboro-owner looks for social media agency

Philip Morris International (PMI), the company that owns Marlboro cigarettes, has approached agencies to discuss its international social media arrangements.

 

Lucky Generals handed Ren European brief

Lucky Generals has been appointed to the Ren Skincare account, with its first brief being to launch the brand into Scandinavia.

 

Trading Places: this week's people moves

Mel Exon and Charlie Rudd take up new roles at Bartle Bogle Hegarty London and Unilever's Rachel Bristow moves to Sky Media, in this week's round-up of people moves in advertising, marketing and media.

 
 

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Infographic: The rise of the feed External website

by Chris Quigley, 28/08/2014

 

Household probiotics External website

by Greg Taylor, 27/08/2014

 

Back to top ^