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FMCG marketing

 

The latest FMCG advertising, campaign news, analysis and business insight in the cosmetics, toiletries, household products and OTC drugs sectors.



Latest FMCG news and analysis

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

 

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

 

Why brands still come up short with millennial women

A new study reveals that young women are a demanding target to engage, writes Mason Lerner for Campaign US.

 

Dove creates emotive rugby ad ahead of international tour

Dove Men+Care has launched an emotive online ad with the rugby stars Sam Warburton and Owen Farrell reading an adaptation of the Rudyard Kipling poem If.

 

ASA bans Vitabiotics ads over health claims

The Advertising Standards Authority (ASA) has banned a TV ad for Vitabiotics, the vitamin supplements brand, after complaints references to a professor emphasised its health claims.

 

Currys PC World launches brand campaign ahead of Christmas

Currys PC World is launching a brand campaign ahead of the Christmas season with the strapline "we start with you".

 

MBA lands Feelunique.com autumn/winter campaign

Feelunique.com, the online beauty retailer, has appointed MBA to create digital and direct marketing campaigns for the autumn/winter 2014 season.

 

Superdrug creative pitch riles agencies

Agencies have hit out at Superdrug after the retailer asked them to present work in their first meeting.

 

The Corner wins £15m Omega Pharma brief

Omega Pharma, the over-the-counter healthcare company, has appointed The Corner to its £15 million creative account.

 

Chanel No 5 launches epic ad by Baz Luhrmann featuring Gisele Bündchen

Chanel No 5 has launched a three-minute film, directed by Baz Luhrmann and featuring supermodel Gisele Bündchen.

 

Dove launches mother and daughter ad

Unilever's Dove has released a new short online film revealing the impact a mother's self-esteem has on their daughters.

 

'Overtly sexual' e-cig ad given post-9pm restriction

The Advertising Standards Authority has ruled a VIP Electronic Cigarette ad can only air a TV ad after the 9pm watershed because of the degree of sexuality in the spot.

 

Webcast: Baileys, L'Oreal and 2CV debate Marketing to the Modern Woman

Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures and to seek compromise.

 

BBH loses pan-Euro Philadelphia business

Bartle Bogle Hegarty has lost the pan-European Philadelphia ad account after its parent company, Mondelez International, shifted the business in-house.

 

Ogilvy & Mather lands global ad account for Dove Men+Care

Dove Men+Care has moved its global advertising account to Ogilvy & Mather, ending its relationship with Bartle Bogle Hegarty.

 

JWT wins £70m corporate ad account for Tata

JWT has picked up the estimated £50 million to £70 million corporate advertising account for Tata, the Indian conglomerate.

 

Major Players announces photography competition

From film to fashion, games to software, music to media, advertising to architecture, the UK's £71 billion creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.

 

Wunderman wins global GSK pitch

GlaxoSmithKline is set to appoint Wunderman as a lead agency on its global digital advertising account after a pitch that began last year.

 

Axe launches campaign against weekend-only users

Axe, the Unilever body spray brand known as Lynx in the UK, has released two films encouraging men to embrace the weekdays that everyone else hates.

 

Beiersdorf postpones review after MAA criticisms of procedure

Beiersdorf has postponed a €2 million (£1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to boycott the process because of how it was being run.

 
 

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