Fashion & clothing marketing
The latest fashion & clothing advertising, campaign news, analysis and business insight in the fashion & clothing sectors.
Latest fashion & clothing news and analysis
Abercrombie & Fitch's CEO, Mike Jeffries, is currently under fire about his comments on excluding people who don't fit with the brand.
Viral videos and TV ads for H&M are the most-shared ads starring David Beckham, who last week announced his retirement from professional football and played his last game on Saturday for Paris St Germain.
Bartle Bogle Hegarty has won the global advertising account for the shoe brand Clarks.
Work Club has won Adidas UK's social media business following a competitive pitch.
The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
American Apparel has been warned to ensure its future ad campaigns do not contain anything likely to cause serious offence, after two sets of "overtly sexual" images were banned.
FreshCotton, the online men's clothes shop, has released an online cookbook that combines haute cuisine and drugs to promote the launch of a range of limited edition Stüssy Amsterdam T-shirts.
Dentsu's Aegis Media has landed its first global win in the form of the £20m media planning and buying duties for British luxury fashion brand Burberry.
Henri Lloyd, the clothing brand, has appointed ODD as its new creative lead and strategic agency partner for its lifestyle division.
Baci, the French boutique lingerie brand, has launched an ad for its new women's range, which reveals what might happen if its models could hunt men.
British computer science graduate Jenny Griffiths is aiming to transform how we shop for clothes online.
Stylist, the Shortlist Media-owned free women's magazine, has signed up as a media partner of the IPA and Campaign Women of Tomorrow Awards
EBay is looking for an agency to help create, develop and define a new global platform in the fashion space.
Specsavers has run press and digital ads poking fun at the row over Chelsea footballer Eden Hazard kicking a ball out from under a Swansea ballboy during the Capital One Cup semi-final on Wednesday 23 January.
Ralph Lauren, the US fashion giant, is looking for a digital creative agency to handle its business-to-business marketing.
Around one in five US and European bargain hunters land on sites selling counterfeit goods, writes Charlie Abrahams, vice president, EMEA, MarkMonitor.
Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.
American Apparel has been rapped by the ad watchdog for the second week in a row for an ad that appears to sexualise a child.
Jack Wills, the clothing brand, has appointed CHI Group agencies The Social Practice, M/Six and CHI & Partners to its global account after a competitive pitch.
While China presents a significant opportunity for luxury brands, it is a difficult market to tackle, writes Debbie Bond, director insight services, eCommera.
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