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Fashion & clothing marketing

 

The latest fashion & clothing advertising, campaign news, analysis and business insight in the fashion & clothing sectors.



Latest fashion & clothing news and analysis

Top 10 celebrity turkeys of the year

Celebrities popped up in several ads this year, many of which featured in Campaign's Turkey of the Week. Here's the top ten turkeys with celebrity appearances.

 

Have an Exciting Christmas in EC1

As you might expect, people in EC1 have plenty of opportunities to celebrate Christmas differently. Whether it's festive food or merry musicals with a twist, here is our list of the best places in EC1 to feel Christmassy.

 

Vogue promotes Lucy Delacherois-Day to ad director

Vogue, the Conde Nast fashion title, has promoted Lucy Delacherois-Day to the role of advertisement director.

 

ZenithOptimedia forecasts 6% adspend growth in 2015

ZenithOptimedia has forecast the UK's measured advertising expenditure increased 5 per cent in 2014, and is set to grow a further 6 per cent in 2015.

 

EBay unveils online Christmas ad

EBay, the internet auction site, has released its Christmas campaign, which features an online video that attempts to describe how it feels to receive a gift.

 

Sainsbury's Tu launches Christmas jumpers with dad dancing Facebook video

Tu, the Sainsbury's clothing brand, has launched its Christmas jumpers with a video on Facebook featuring dads dancing to dubstep, generating one million views in two days.

 

Harvey Nichols eradicates dud gifts with Christmas campaign

Harvey Nichols is again subverting the traditional seasonal sentiment in its 2014 Christmas campaign and follow-up to last year's "sorry, I spent it on myself".

 

Dune encourages donations to help youth homelessness for Christmas

Dune, the shoe retailer, has partnered with End Youth Homelessness to encourage shoppers to donate the money they would spend on stocking fillers to the charity.

 

Brands promote Black Friday with press ads

Currys PC World, Asda, Very, Littlewoods, Boots, BT and Argos have all launched Black Friday ads today.

 

No more winters of discontent for Cristofoli

After overhauling Debenhams' marketing operations, Richard Cristofoli is expecting a merrier Christmas, John Tylee writes.

 

Campaign Viral Chart: Sainsbury's Christmas ad tops the table

The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.

 

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

 

Tesco Clubcard uses Twitter to pick out Christmas gift ideas

Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".

 

Hammerson uses automated mechanical model to showcase Christmas gifts

Hammerson, the retail property developer, has used a 13-feet automated mechanical model to showcase the wide variety of the Christmas gifts available at its shopping centres.

 

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

 

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 

Clarks and Partners Andrews Aldridge come out on top in Big Bus Challenge - view finalists' work here

Clarks' in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.

 

Watch: TK Maxx new Christmas ad

TK Maxx, the high-street retailer, has launched a Christmas ad highlighting gifts given as a celebration of people's special relationships.

 

JCDecaux launches content division

JCDecaux, the outdoor advertising company, has launched a content division, appointing Janet Guest as the editorial director and Russell Gower as the creative content director.

 

Tiffany & Co hires MEC for $100m global media

Tiffany & Co has appointed MEC to its $100 million (£62 million) media planning and buying account, following a competitive pitch.

 
 

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