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Fashion & clothing marketing

 

The latest fashion & clothing advertising, campaign news, analysis and business insight in the fashion & clothing sectors.



Latest fashion & clothing news and analysis

Brand Republic Digital Awards shortlist revealed

The shortlist for the 2014 Brand Republic Digital Awards has been decided, following an action-packed judging day at Yahoo's UK headquarters on 10 April.

 

We Are Pi wins Wrangler's European creative account

We Are Pi, the Amsterdam-based agency, has won Wrangler's European advertising account after a competitive pitch.

 

Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere

Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.

 

Campaign Viral Chart: Google Maps' April Fool tops chart

Google Maps' April Fools prank has topped this week's viral chart with 369,288 shares.

 

Campaign Viral Chart: Down Syndrome future mom ad doubles shares

Coordown, the Italian Down Syndrome charity, has achieved the most-shared ad status this week, beating Wren Studio's "first kiss", which has dropped seven places after two weeks at the top.

 

Campaign Viral Chart: Italian Down Syndrome baby video second most-shared

Coordown, an Italian organisation that represents people with Down Syndrome, was the second most-shared video in this week's viral ad chart after it was shared 225,500 times.

 

Campaign Viral Chart: first kiss video is most-shared ad this week

Wren Studio, the clothing brand, sits atop this week's viral chart with an awkwardly charming video that asks 20 strangers to kiss for the first time while being filmed.

 

Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive

Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.

 

Ogilvy & Mather lands Tiffany global ad account

Ogilvy & Mather Worldwide has won the jeweller Tiffany & Co's global advertising account after a competitive pitch.

 

Campaign Viral Chart: Edeka's 'supergeil' ad leads viral hat-trick for German retailer

Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined.

 

Campaign Viral Chart: dumb ways to die makes Valentine's comeback

"Dumb ways to die" returned to the Campaign Viral Chart this week with a Valentine's ad for Metro Trains in Melbourne, after it was shared 160,000 times.

 

Campaign Viral Chart: Canadian gay rights ad takes aim at Sochi

An ad from the Canadian Institute for Diversity and Inclusion is the most-shared ad in the week that the Winter Olympic Games launched in Sochi.

 

Shop Direct awards Isme ad account to St Luke's

Isme, the women's online and catalogue shopping brand owned by Shop Direct, has appointed St Luke's to its £12 million advertising business.

 

Campaign Viral Chart: Budweiser's puppy takes down Arnie in Super Bowl-dominated chart

Budweiser's schmaltzy "puppy love" ad has bested an ad featuring Arnold Schwarzenegger in this week's Super Bowl dominated viral ad chart.

 

Levi's hires Draft FCB and House Worldwide for global marketing duties

Levi's has appointed Interpublic's Draft FCB and House Worldwide to handle global marketing for the brand.

 

Campaign Viral Chart: Arnie goes 'undercover' and beats Super Bowl ads

Arnold Schwarzenegger, actor and former Governor of California, dons a dubious disguise in this week's most-shared ad to dispense health and fitness advice to members of a gym.

 

Connected Campaign of the month: Marks & Spencer

The retailer put social media at the heart of its festive campaign to both draw in and then re-engage with customers.

 

The humble bus remains one of the best ways to reach an urban audience

Forget the Year of the Horse - London's mayor, Boris Johnson, this week declared 2014 to be the "Year of the Bus" in the capital. A clear threat in the glamour stakes to Rio's World Cup.

 

Campaign Viral Chart: New York demon baby takes top spot

Twentieth Century Fox's bizarre hidden-camera ad for its 'Devil's Due' movie has topped this week's viral chart with more than one million shares this week alone.

 

Wrangler in hunt for European ad agency

Wrangler, the US jeans brand, is searching for a creative advertising agency in Europe after splitting with the French shop Fred & Farid.

 
 

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