Fashion & clothing marketing
The latest fashion & clothing advertising, campaign news, analysis and business insight in the fashion & clothing sectors.
Latest fashion & clothing news and analysis
Tiffany & Co has appointed MEC to its $100 million (£62 million) media planning and buying account, following a competitive pitch.
It was just a spur-of-the-moment thing. David Ogilvy, on his way to a photo shoot for his new shirt-maker client, stopped off at a New York drugstore to buy a few 50 cent black eyepatches and unwittingly blazed the trail for a new style of advertis...
Top Shop/Twitter and the charity Women's Aid were today named overall winners of Ocean's Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out-of-home advertising.
Major Players, market leaders for recruitment in the creative, marketing and digital space, has picked the winner of its #MajorImage competition.
Warehouse, the fashion retailer, has appointed Sunshine as its creative agency of record, without a pitch.
House of Fraser has handed 18 Feet & Rising its advertising business.
Jack Wills, the fashion retailer known for its preppy clothes, has appointed Havas Work Club as its digital agency in the UK.
The advertising and fashion industries share many similarities, but what about the notion of creativity? Kate Magee talks to some of the sharpest dressers in adland about their own take on style.
Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures and to seek compromise.
Reebok has released an online brand film celebrating youth culture for its Classics range of footwear.
Twitter is teaming up with Burberry to test its first 'Buy' button for brands on its platform, to allow users to shop directly from the site.
Westfield is launching a campaign for the autumn/winter fashion season, with films inspired by the "talking points" of the season.
Find out how to embrace digital change and inspire an innovation-led culture with the right talent strategy with our free webinar on Monday 15 September at 2pm, hosted by The Knowledge Engineers and Brand Republic Jobs, in association with Live Recru...
River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range.
Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.
From film to fashion, games to software, music to media, advertising to architecture, the UK's £71 billion creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.
Anjelica Huston and other celebrities known for having a comfortable and unique style form the backbone of Gap's autumn campaign.
Puma has released a TV ad featuring Usain Bolt in a hot tub to launch its new brand platform.
Adidas celebrates Lionel Messi's return to Barcelona following his disappointing World Cup by turning him into a panther to promote the brand's Adizero f50 football boots.
Cristiano Ronaldo has launched a semi-clad ad campaign to promote his new underwear range.