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Fashion & clothing marketing

 

The latest fashion & clothing advertising, campaign news, analysis and business insight in the fashion & clothing sectors.



Latest fashion & clothing news and analysis

Campaign Viral Chart: Budweiser Super Bowl 'lost puppy' ad tops list

Budweiser's Super Bowl ad "lost puppy" has topped this week's Campaign Viral Chart, which features several spots created for the game on Sunday.

 

Turkey of the week: Sports Direct, in-house

James Swift despairs at Sports Direct s new ad: "Do you know who The Wealdstone Raider is? He s a man who was once filmed being drunk and abusive at an amateur football match, and he s now being rewarded for that with commercial deals. It s a pretty ...

 

Cheetham Bell wins La Redoute brief

La Redoute, the French mail order fashion brand, has handed its UK ad account to Manchester-based Cheetham Bell, following a competitive pitch.

 

'This girl can' tops Campaign Viral Chart

FCB Inferno's ad for Sport England encouraging women to participate in sport has topped this week's Campaign Viral Chart.

 

Taking high fashion from the catwalk to the web

Havas Media's new luxury arm will help brands connect with their digital-first customers of tomorrow. By David Benady.

 

History of advertising: No 118: Nike's 'Just do it' tagline

Nike s "Just do it" is arguably the best tagline of the 20th century. It cut across age and class barriers, linked Nike with success and made consumers believe they could be successful too just by wearing its products. Like all great taglines, it...

 

Ad watchdog rejects drug glamourisation complaints over Black Opium TV ad

The Advertising Standards Authority has ruled against 11 complaints that argued ads for Yves Saint Laurent fragrance Black Opium simulated, glamourised and trivialised drug use.

 

Luis Suárez and Gareth Bale say 'bring on the hate' in Adidas spot

Adidas has launched a new campaign for its range of football boots, featuring four stars of the game and the tagline #THEREWILLBEHATERS for those that always hate the talented.

 

OMD brings virtual romance to Debenhams for Chloé promotion

Debenhams' flagship store in London will allow lovers to attach virtual padlocks to a representation of the Pont des Arts bridge in Paris as part of the retailer's promotion for Love Story, the new Chloé fragrance.

 

Tiffany & Co ads feature first same-sex couple

The 178 year-old jewellery retailer Tiffany & Co is embracing gay couples in its advertising for the first time.

 

Sainsbury's Christmas spot most-watched ad on YouTube in 2014

Sainsbury's Christmas ad has topped YouTube's most watched ads of 2014 in the UK, with the John Lewis festive ad in second place.

 

US holiday campaign round-up 2014

Presenting a package of this year's fresh holiday ads from Campaign US.

 

Top 10 most-read Campaign news

A round-up of actor Jean Claude Van Damme's most epic ads is the most-read news story of 2014 on Campaign. We look at the top 10.

 

Top 10 celebrity turkeys of the year

Celebrities popped up in several ads this year, many of which featured in Campaign's Turkey of the Week. Here's the top ten turkeys with celebrity appearances.

 

Have an Exciting Christmas in EC1

As you might expect, people in EC1 have plenty of opportunities to celebrate Christmas differently. Whether it's festive food or merry musicals with a twist, here is our list of the best places in EC1 to feel Christmassy.

 

Vogue promotes Lucy Delacherois-Day to ad director

Vogue, the Conde Nast fashion title, has promoted Lucy Delacherois-Day to the role of advertisement director.

 

ZenithOptimedia forecasts 8% adspend growth in 2015

ZenithOptimedia has forecast the UK's measured advertising expenditure increased 8 per cent in 2014, and is set to grow a further 7.9 per cent in 2015.

 

EBay unveils online Christmas ad

EBay, the internet auction site, has released its Christmas campaign, which features an online video that attempts to describe how it feels to receive a gift.

 

Sainsbury's Tu launches Christmas jumpers with dad dancing Facebook video

Tu, the Sainsbury's clothing brand, has launched its Christmas jumpers with a video on Facebook featuring dads dancing to dubstep, generating one million views in two days.

 

Harvey Nichols eradicates dud gifts with Christmas campaign

Harvey Nichols is again subverting the traditional seasonal sentiment in its 2014 Christmas campaign and follow-up to last year's "sorry, I spent it on myself".

 
 

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