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Fashion & clothing marketing

 

The latest fashion & clothing advertising, campaign news, analysis and business insight in the fashion & clothing sectors.



Latest fashion & clothing news and analysis

Tiffany & Co hires MEC for $100m global media

Tiffany & Co has appointed MEC to its $100 million (£62 million) media planning and buying account, following a competitive pitch.

 

History Of Advertising: No 110: The Hathaway man's eyepatch

It was just a spur-of-the-moment thing. David Ogilvy, on his way to a photo shoot for his new shirt-maker client, stopped off at a New York drugstore to buy a few 50 cent black eyepatches and unwittingly blazed the trail for a new style of advertis...

 

Top Shop/Twitter and Women's Aid top Ocean's Art of Outdoor awards

Top Shop/Twitter and the charity Women's Aid were today named overall winners of Ocean's Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out-of-home advertising.

 

Major Players reveals its Major Image winner

Major Players, market leaders for recruitment in the creative, marketing and digital space, has picked the winner of its #MajorImage competition.

 

Warehouse names Sunshine as agency of record

Warehouse, the fashion retailer, has appointed Sunshine as its creative agency of record, without a pitch.

 

House of Fraser awards ad business to 18 Feet & Rising

House of Fraser has handed 18 Feet & Rising its adver­tising business.

 

Jack Wills hires Havas Work Club for digital

Jack Wills, the fashion retailer known for its preppy clothes, has appointed Havas Work Club as its digital agency in the UK.

 

Style secrets from the ad industry's fashionistas

The advertising and fashion industries share many similarities, but what about the notion of creativity? Kate Magee talks to some of the sharpest dressers in adland about their own take on style.

 

Webcast: Baileys, L'Oreal and 2CV debate Marketing to the Modern Woman

Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures and to seek compromise.

 

Reebok Classics brand film champions 'Madchester' revival

Reebok has released an online brand film celebrating youth culture for its Classics range of footwear.

 

Twitter launches first 'Buy' button

Twitter is teaming up with Burberry to test its first 'Buy' button for brands on its platform, to allow users to shop directly from the site.

 

Westfield launches film-led autumn/winter campaign

Westfield is launching a campaign for the autumn/winter fashion season, with films inspired by the "talking points" of the season.

 

Webinar: How to build teams that drive innovation

Find out how to embrace digital change and inspire an innovation-led culture with the right talent strategy with our free webinar on Monday 15 September at 2pm, hosted by The Knowledge Engineers and Brand Republic Jobs, in association with Live Recru...

 

Models strip in River Island's first TV campaign

River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range.

 

Game Of Thrones actress stars in online Karen Millen campaign

Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.

 

Major Players announces photography competition

From film to fashion, games to software, music to media, advertising to architecture, the UK's £71 billion creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.

 

Quirky celebs line up for Gap's 'dress normal' campaign

Anjelica Huston and other celebrities known for having a comfortable and unique style form the backbone of Gap's autumn campaign.

 

Usain Bolt in a hot tub kick starts latest Puma brand position

Puma has released a TV ad featuring Usain Bolt in a hot tub to launch its new brand platform.

 

Adidas turns Lionel Messi into a panther for homecoming campaign

Adidas celebrates Lionel Messi's return to Barcelona following his disappointing World Cup by turning him into a panther to promote the brand's Adizero f50 football boots.

 

Cristiano Ronaldo launches semi-clad ad campaign

Cristiano Ronaldo has launched a semi-clad ad campaign to promote his new underwear range.

 
 

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