Fashion & clothing marketing

The latest fashion & clothing advertising, campaign news, analysis and business insight in the fashion & clothing sectors.

Young forced to grow up faster amid economic uncertainty

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

Beiersdorf kicks off £110m pan-Euro media review

Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its estimated £110m pan-European media account.

Think BR: In whom we trust

How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.

Zenith wins £3m Armani UK media account

Zenith has been appointed to the £3 million UK media planning and buying account for the fashion brand Armani.

Luxottica holds pitch for global media account

Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a review of its global media planning and buying arrangements.

Liam Gallagher's Pretty Green brand hires Holler

Liam Gallagher's fashion brand Pretty Green has hired the creative agency Holler to handle its advertising.

Warehouse begins advertising pitch

Warehouse, the women's fashion retailer, is on the hunt for an agency to handle its advertising account.

'100% Original' Ugg ad banned

The advertising watchdog has banned a Facebook ad from uggbootsstore-uk.com that claimed to offer "100% Original" Uggs but failed to provide evidence that it was offering genuine products.

Beckham's pants escape advertising ban

A digital poster ad featuring David Beckham in his underwear has been cleared by the Advertising Standards Authority (ASA) after complaints that the images were offensive and irresponsible.

American Apparel banned from running revealing ads

The Advertising Standards Authority (ASA) has banned American Apparel from running a series of ads showing women in revealing and suggestive poses, after receiving a complaint that the ads were pornographic and exploitative of women.

Kitcatt Nohr Digitas wins Puma Social

Puma, the sportswear brand, has appointed Kitcatt Nohr Digitas to handle its global social media account for its Teamsport business.

Ted Baker launches pop-up customer illustration studio

Ted Baker, the high-street fashion retailer, is offering customers their own digital fashion portraits, to support its new collection.

Public unruffled by 'sexy' outdoor ads

Skimpily dressed models advertising swimwear, lingerie and perfume on billboards do not cause widespread offence to the public and are considered less offensive than TV ads, according to research from Outdoor Media Centre (OMC).

Grazia releases bespoke edition to celebrate London Fashion Week

Fashion magazine Grazia has launched its spring collector's edition, the Big Fashion Issue, to mark London Fashion Week, with ads from brands including Jimmy Choo, YSL and LG.

C&A issues brief ahead of global advertising campaign

C&A, the international clothes retailer, is looking for an agency to handle a global advertising campaign to star Cindy Crawford.

Sacoor Brothers appoints Now to first UK ad account

Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account in the UK.

Lacoste snaps up MPG Media Contacts

Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning and buying account for its clothing and leather goods ranges, after a pitch.

Triumph International seeks agency for global relaunch

Triumph International, the lingerie company, is looking for an advertising agency to relaunch the brand globally and work on the launch of a new product.