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Fast food marketing

 

The latest fast food advertising, campaign news, analysis and business insight in the fast food sectors.



Latest fast food news and analysis

Instagram partners with Omnicom to launch ad service in the UK

Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.

 

Nando's extends relationship with 18 Feet & Rising

Nando's Grocery has appointed 18 Feet & Rising to its £4 million global advertising account, without a pitch.

 

McDonald's launches 40th anniversary campaign

McDonald's is marking 40 years in the UK with a TV campaign that frames the fast-food chain as the backdrop to life's big and small events.

 

3 top tips on how to save an epic social media fail

The latest brand to find itself at the centre of a social media storm was Greggs, purveyor of sausage rolls on the high street.

 

McDonald's 10 best UK ads

As McDonald's celebrates its 40th year in the UK, we take a look back at some of the ads created by Leo Burnett, which has worked with the fast-food brand UK for 28 of those 40 years.

 

The Red Brick Road picks up Just Eat business

Just Eat, the online takeaway service, has appointed The Red Brick Road as its lead creative agency.

 

McDonald's marks 40 years with charity ad

McDonald's UK is tonight launching the first ad in its 'Here's to What Matters' campaign, focusing on its charity work.

 

Agencies line up for Just Eat Euro creative

Just Eat, the online takeaway service, is reviewing its European creative account after parting ways with VCCP.

 

Burger King hires Ogilvy's David as global ad agency

Burger King has appointed David, part of the Ogilvy & Mather network, as its global advertising agency.

 

Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere

Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.

 

Carat Manchester takes slice of £11m Pizza Hut media account

Carat Manchester has been awarded a portion of the UK Pizza Hut business, taking the media planning and buying account for its restaurants from incumbent Starcom MediaVest Group.

 

Burger King calls global ad review

Burger King, in a shift of strategy, is looking for an agency to handle its global advertising account.

 

Campaign Viral Chart: Google Maps' April Fool tops chart

Google Maps' April Fools prank has topped this week's viral chart with 369,288 shares.

 

Campaign Viral Chart: Down Syndrome future mom ad doubles shares

Coordown, the Italian Down Syndrome charity, has achieved the most-shared ad status this week, beating Wren Studio's "first kiss", which has dropped seven places after two weeks at the top.

 

McDonald's gives Piccadilly Circus sign interactive overhaul

McDonald's high-profile advertising sign in Piccadilly Circus has been overhauled to become a "gigantic interactive visitors' book".

 

Campaign Viral Chart: Italian Down Syndrome baby video second most-shared

Coordown, an Italian organisation that represents people with Down Syndrome, was the second most-shared video in this week's viral ad chart after it was shared 225,500 times.

 

Chipotle helps the British with pronunciation in first UK campaign

Chipotle, the Mexican fast-food chain, is releasing its first UK campaign after appointing Mother to its European creative account without a pitch.

 

Campaign Viral Chart: first kiss video is most-shared ad this week

Wren Studio, the clothing brand, sits atop this week's viral chart with an awkwardly charming video that asks 20 strangers to kiss for the first time while being filmed.

 

The age of (brand) activists

A few months ago, we sat in Atlanta, sipping a Coke Zero with the people who oversee Coca-Cola's global marketing. The team had asked us to help them reflect on ways to accelerate Coke's growth.

 

Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive

Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.

 
 

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