Fast food marketing
The latest fast food advertising, campaign news, analysis and business insight in the fast food sectors.
Latest fast food news and analysis
A few months ago, we sat in Atlanta, sipping a Coke Zero with the people who oversee Coca-Cola's global marketing. The team had asked us to help them reflect on ways to accelerate Coke's growth.
Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.
Having recently sung the praises of traditional TV, albeit an evolved model, it's important to posit an alternative view of filmic communication in 2014.
Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined.
"Dumb ways to die" returned to the Campaign Viral Chart this week with a Valentine's ad for Metro Trains in Melbourne, after it was shared 160,000 times.
An ad from the Canadian Institute for Diversity and Inclusion is the most-shared ad in the week that the Winter Olympic Games launched in Sochi.
Budweiser's schmaltzy "puppy love" ad has bested an ad featuring Arnold Schwarzenegger in this week's Super Bowl dominated viral ad chart.
Kepak, the convenience food company, is introducing a "hunger monkey" character in an ad campaign for its pre-prepared Rustlers burger.
Arnold Schwarzenegger, actor and former Governor of California, dons a dubious disguise in this week's most-shared ad to dispense health and fitness advice to members of a gym.
Twentieth Century Fox's bizarre hidden-camera ad for its 'Devil's Due' movie has topped this week's viral chart with more than one million shares this week alone.
Procter & Gamble, the FMCG giant, has topped the viral chart this week with an ad based around its sponsorship of the Sochi 2014 Winter Olympics.
Jeremy Lee is impressed by the latest work from McDonald s: "Not for the first time, the agency has created something quirkily British and charming for the brand that raises a warm smile." The work was created by Richard Ince and Ed Tillbrook, and di...
Burger King is in talks with agencies over its £9 million UK advertising account.
Just Eat, the takeaway ordering website and app, has signed a deal to sponsor the new series of 'Take Me Out', the ITV Saturday night dating show presented by Paddy McGuinness.
Post Office, Costa Coffee and Coca-Cola are among the brands spreading Christmas cheer in outdoor campaigns across the country.
Grumpy Cat, the popular internet meme, has entered the viral chart for the first time this week in a Christmas ad for Friskies cat food.
WestJet, the Canadian airline, has risen rapidly through the chart this week to take top position with 833,115 shares across Facebook, Twitter and blogs.
Amazon, the online retailer, this week released a video announcing it is experimenting using small "drones" to deliver packages directly to customers.
Pizza Express, the restaurant chain, has called a digital marketing review.
KFC, the fast food chain, is releasing a tongue-in-cheek musical ad for Christmas to encourage diners to forget their differences over a bucket of fried chicken.
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