Fast food marketing

The latest fast food advertising, campaign news, analysis and business insight in the fast food sectors.

McDonald's rolls out campaign for new iced smoothie

McDonald's is launching a campaign to promote its Iced Fruit Smoothie drinks and is offering app users the chance to get a free taste.

McDonald's rolls out campaign for new iced smoothie

McDonald's is launching a campaign to promote its Iced Fruit Smoothie drinks and is offering app users the chance to get a free taste.

Media business rankings

14 June 2013: Starcom MediaVest Group joins the table at number four after landing Burger King.

Chosen Bun to launch 'world's first' gourmet burger delivery

Chosen Bun has unveiled its branding ahead of what it claims is the world's first gourmet burger delivery business, which is opening on London's affluent Fulham Road.

Baby Grand wins West Cornwall Pasty Company account

Creative agency Baby Grand has won the West Cornwall Pasty Company (WCPCo) account following a five-way pitch.

Yo! Sushi turns to Japanese-style kookiness and frenetic electronica

Yo! Sushi is injecting its latest work with a heavy dose of Japanese-style kookiness and high-speed, frenetic electronica in an ad aimed at encouraging consumers to "Taste the Future" and try its Yo! Burger.

MEDIA360: Integration 'no longer an option', says KFC marketer

Integration is no longer an option for media agencies, said Jennelle Tilling, vice-president of marketing for KFC UK and Ireland, speaking on the second day of Media 360.

MEDIA360: Domino's to behave more like a media owner

Domino's has said it has to behave more like a media owner today than ever before, so as to achieve "less manipulation and more inspiration".

Watch the latest must-see viral videos from Burger King, Chrome and Visit Holland

The latest viral video hits from Burger King, Chrome and Visit Holland.

Starcom scoops Burger King brief

Burger King has appointed Starcom to handle its £40 million European media planning and buying business.

"Salt, Sugar, Fat: How the Food Giants Hooked Us" by Michael Moss

Marketer Will Harris reviews "Salt, Sugar, Fat: How the Food Giants Hooked Us".

Domino's football supporter sitcom plays for laughs

Social video expert Be On evaluates the latest viral campaign from Domino's.

Do we need a ban on junk food ads?

Obesity is a serious issue; child obesity even more so. There is no debating the fact this is a problem which needs addressing head-on.

Just Eat rival calls European ad pitch

Delivery Hero, the company that owns a network of food delivery websites, is looking for an ad agency to work on its brands in Europe.

Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Transport for London resurrects workers' mobile canteen

A collaboration between Transport for London and restaurant chain Canteen reprises the static and mobile canteens it once used to feed thousands of its workers.

McDonald's reaches out to Cleveland kidnap hero

Burger chain McDonald's found itself thrust into the midst of the dramatic rescue of three kidnapped women in Cleveland, Ohio, yesterday.

Subway replaces wraps with 'healthier' flatbreads

Subway is ditching its wrap products and replacing them with low-fat flatbreads as it seeks to offer healthier alternatives, alongside its core subs.

Wake up and smell the success of coffee

The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie "brew bars" and wavering consumer sentiment mean the pressure is on, writes K...

Costa Coffee's growth is down to "reassuringly proud" strategy

The coffee chain's double-digit growth and massive expansion plans show that Costa's blend of location, authenticity and reassurance is leading the sector, writes Jenny Ashmore, consultant at OxfordSM, and former Mars global marketing capability offi...