Fast food marketing

The latest fast food advertising, campaign news, analysis and business insight in the fast food sectors.

Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

McDonald's reaches out to Cleveland kidnap hero

Burger chain McDonald's found itself thrust into the midst of the dramatic rescue of three kidnapped women in Cleveland, Ohio, yesterday.

Subway replaces wraps with 'healthier' flatbreads

Subway is ditching its wrap products and replacing them with low-fat flatbreads as it seeks to offer healthier alternatives, alongside its core subs.

Wake up and smell the success of coffee

The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie "brew bars" and wavering consumer sentiment mean the pressure is on, writes K...

Costa Coffee's growth is down to "reassuringly proud" strategy

The coffee chain's double-digit growth and massive expansion plans show that Costa's blend of location, authenticity and reassurance is leading the sector, writes Jenny Ashmore, consultant at OxfordSM, and former Mars global marketing capability offi...

Meet the new generation of restaurant brands outsmarting the establishment

Former Giraffe and wagamama lead marketer Vikki O'Neill (below, left) outlines how new restaurant chains are leading the way in using social to create an explosion in brand awareness and loyalty.

Value of a Facebook fan rises to an average of $174

The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.

Taco Bell turns to Deutsch for latest TV ad

Deutsch LA has created a new TV spot for Taco Bell under the fast-food outlet's 'Live Mas' (live more) campaign.

'BK should sponsor Thatcher funeral', claims Galloway

Consumer brands, such as Burger King, McDonald's and Coca-Cola, should sponsor Margaret Thatcher's funeral, according to outspoken Respect MP George Galloway.

KFC gets serious about coffee with full UK rollout

KFC has rolled out an advertising campaign to mark the nationwide launch of its Lavazza coffee offering, as it seeks to take on McDonald's and other rivals.

Steve Easterbrook returns to McDonald's as global chief brand officer

Former McDoanld's UK boss Steve Easterbrook is returning to the fast-food chain as its top global marketer, after 18 months away from the business.

Domino's in talks to sponsor Football League

Domino's Pizza has emerged as a rival to B&Q to sponsor the Football League.

Negative tweets can benefit a brand, says Domino's marketing director

Negative tweets can prove beneficial to a brand by driving "a lot of interest", according to Simon Wallis, the marketing director of Domino's Pizza.

Domino's marketing activity boosts pizza sales

Domino's has credited new product launches backed by an "ever-growing marketing budget" for a double-digit lift in sales, despite the snow in the first quarter of the year.

Itsu hunts for creative agency

Itsu, the Asian-inspired food chain founded by the entrepreneur Julian Metcalfe, is looking for a creative agency ahead of its first advertising and marketing campaign.

KFC mirrors McDonald's with launch of mobile payment system

KFC is mirroring McDonald's and Starbucks by launching a "mobile wallet" service in a move to drive up customer numbers.

Burger King marketing director Jo Blundell exits

Jo Blundell, Burger King UK's marketing director, has left the fast-food chain after two years.

It's time to bin brands

Marketers must take responsibility for what happens to their packaging after it's left the shelves, writes Sir Andrew Motion, president, Campaign to Protect Rural England, and former Poet Laureate.

Dishoom bakes Mumbai residents' stories onto plates

East London restaurant Dishoom taps into the spoken history of Mumbai's old Irani Cafés by harvesting stories from the Indian capital's older generation.

McDonald's revives Monopoly-theme promotion with digital gaming functionality

McDonald's is reviving its Monopoly-themed promotion, this time offering customers the chance to win cash and product prizes via mobile devices.

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