Financial services marketing
The latest financial advertising, campaign news, analysis and business insight in the banking, credit and insurance sectors.
Latest financial news and analysis
First Direct unveiled a brand ad during last night's opening episode of 'Downton Abbey'.
Sunny, the short-term credit account, has appointed St Luke's to handle its advertising account following a competitive pitch.
Deutsche Bank is on the hunt for a global creative agency.
Experian, the credit score information company, has signed a six-figure deal with LBC, Global Radio's national speech station, for its first ad-funded radio show.
Watch Direct Line's latest ad starring Harvey Keitel reprising his character Winston Wolf from 'Pulp Fiction'.
Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.
As Lake Capital extends the deadline to agree a deal to buy Engine, the Results International partner Jim Houghton looks at the role of private equity in adland.
Comparethemarket.com's meerkat mascots take their adopted son back to his African roots in a campaign from the insurance comparison website.
Allianz Group, Europe's largest insurer, is set to move its global advertising account to Ogilvy Group following a pitch process.
HSBC has moved its retail advertising business outside the UK into JWT.
Protect Your Bubble, the insurer that specialises in gadgets, is pitching for a creative agency in the UK.
Western Union, the money transfer business, is looking for a single creative agency to handle its global advertising.
Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way pitch.
Ads targeting the affluent tend to be hackneyed affairs - so ditch the clichés and actually engage with these people, Richard Huntington says.
Future reports "good progress" with its transformation programme in its Interim Management Statement for the three months to June 2014, confirming the media group has secured more financial headroom following the £24 million sale of its sports and cr...
Wonga's new chairman Andy Haste has vowed to scrap the elderly puppet characters the pay-day lender uses in its advertising.
Take a look around you. For the first time in more than five years, this is the new normal for businesses in the UK.
RateSetter, the peer-to-peer (P2P) lending service, has appointed Goodstuff Communications as its strategic media partner after a three-way pitch.
TSB, which separated from Lloyds Banking Group in a flotation last week, is seeking a creative agency to handle an innovation brief.
Lida has been appointed to the direct marketing account for John Lewis Financial Services after a pitch.
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