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Financial services marketing

 

The latest financial advertising, campaign news, analysis and business insight in the banking, credit and insurance sectors.



Latest financial news and analysis

Quidco hires MediaVest ahead of seven-figure ad campaign

Quidco, the cashback rewards platform, has appointed MediaVest to handle its above-the-line communications strategy and media planning and buying.

 

Hiscox launches TV brand campaign

Hiscox, the insurer, makes good use of 3D projection mapping in a TV brand campaign that launches tonight.

 

NatWest gets Trigger Happy with Dom Joly stunt

Dom Joly has directed a hidden camera stunt in the style of his famous' Trigger Happy' TV show as part of M&C Saatchi's campaign for NatWest and the Royal Bank of Scotland.

 

NatWest launches fairer banking campaign

NatWest is promoting its fairer banking positioning through an above-the-line campaign.

 

Royal London launches second-phase TV spot with time traveller

Royal London, the mutual life and pensions company, is launching a TV spot featuring time traveller, Roy.

 

GeoLotto partners Channel 5 for relaunch

GeoLotto, the online map-based lottery game, has entered into a partnership with Channel 5 as a key part of the brand's relaunch.

 

First Direct launches campaign in Downton Abbey slot

First Direct unveiled a brand ad during last night's opening episode of 'Downton Abbey'.

 

Sunny appoints St Luke's to handle ad account

Sunny, the short-term credit account, has appointed St Luke's to handle its advertising account following a competitive pitch.

 

Agencies line up for Deutsche Bank task

Deutsche Bank is on the hunt for a global creative agency.

 

Experian signs first AFP deal with LBC

Experian, the credit score information company, has signed a six-figure deal with LBC, Global Radio's national speech station, for its first ad-funded radio show.

 

Watch Harvey Keitel's Wolf bark again in new Direct Line ads

Watch Direct Line's latest ad starring Harvey Keitel reprising his character Winston Wolf from 'Pulp Fiction'.

 

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

 

The role of private equity in adland

As Lake Capital extends the deadline to agree a deal to buy Engine, the Results International partner Jim Houghton looks at the role of private equity in adland.

 

Meerkats return to Africa for Comparethemarket campaign

Comparethemarket.com's meerkat mascots take their adopted son back to his African roots in a campaign from the insurance comparison website.

 

Allianz Group moves global account to Ogilvy

Allianz Group, Europe's largest insurer, is set to move its global advertising account to Ogilvy Group following a pitch process.

 

HSBC moves global retail business out of Grey

HSBC has moved its retail advertising business outside the UK into JWT.

 

Gadget insurer hunts ad agency

Protect Your Bubble, the insurer that specialises in gadgets, is pitching for a creative agency in the UK.

 

Western Union hunts for single creative agency

Western Union, the money transfer business, is looking for a single creative agency to handle its global advertising.

 

Rapp awarded full-service business for Cigna

Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way pitch.

 

Affluent consumers deserve richer ads

Ads targeting the affluent tend to be hackneyed affairs - so ditch the clichés and actually engage with these people, Richard Huntington says.

 
 

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