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Financial services marketing

 

The latest financial advertising, campaign news, analysis and business insight in the banking, credit and insurance sectors.



Latest financial news and analysis

First Direct launches campaign in Downton Abbey slot

First Direct unveiled a brand ad during last night's opening episode of 'Downton Abbey'.

 

Sunny appoints St Luke's to handle ad account

Sunny, the short-term credit account, has appointed St Luke's to handle its advertising account following a competitive pitch.

 

Agencies line up for Deutsche Bank task

Deutsche Bank is on the hunt for a global creative agency.

 

Experian signs first AFP deal with LBC

Experian, the credit score information company, has signed a six-figure deal with LBC, Global Radio's national speech station, for its first ad-funded radio show.

 

Watch Harvey Keitel's Wolf bark again in new Direct Line ads

Watch Direct Line's latest ad starring Harvey Keitel reprising his character Winston Wolf from 'Pulp Fiction'.

 

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

 

The role of private equity in adland

As Lake Capital extends the deadline to agree a deal to buy Engine, the Results International partner Jim Houghton looks at the role of private equity in adland.

 

Meerkats return to Africa for Comparethemarket campaign

Comparethemarket.com's meerkat mascots take their adopted son back to his African roots in a campaign from the insurance comparison website.

 

Allianz Group moves global account to Ogilvy

Allianz Group, Europe's largest insurer, is set to move its global advertising account to Ogilvy Group following a pitch process.

 

HSBC moves global retail business out of Grey

HSBC has moved its retail advertising business outside the UK into JWT.

 

Gadget insurer hunts ad agency

Protect Your Bubble, the insurer that specialises in gadgets, is pitching for a creative agency in the UK.

 

Western Union hunts for single creative agency

Western Union, the money transfer business, is looking for a single creative agency to handle its global advertising.

 

Rapp awarded full-service business for Cigna

Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way pitch.

 

Affluent consumers deserve richer ads

Ads targeting the affluent tend to be hackneyed affairs - so ditch the clichés and actually engage with these people, Richard Huntington says.

 

Consolidating Future secures new bank agreements to 2016

Future reports "good progress" with its transformation programme in its Interim Management Statement for the three months to June 2014, confirming the media group has secured more financial headroom following the £24 million sale of its sports and cr...

 

Wonga chairman axes elderly puppets

Wonga's new chairman Andy Haste has vowed to scrap the elderly puppet characters the pay-day lender uses in its advertising.

 

The new normal is now upon us, and the Financial Times is feeling confident

Take a look around you. For the first time in more than five years, this is the new normal for businesses in the UK.

 

Goodstuff wins RateSetter media account in booming P2P lending sector

RateSetter, the peer-to-peer (P2P) lending service, has appointed Goodstuff Communications as its strategic media partner after a three-way pitch.

 

Agencies line up for TSB innovation brief

TSB, which separated from Lloyds Banking Group in a flotation last week, is seeking a creative agency to handle an innovation brief.

 

Lida wins John Lewis Financial Services DM brief

Lida has been appointed to the direct marketing account for John Lewis Financial Services after a pitch.

 
 

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