Food & drink marketing
The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.
Latest food and drink news and analysis
Guinness has consolidated its global digital business into BBDO and Iris London.
Ferrero has appointed Publicis London to handle the global advertising for its Ferrero Rocher chocolates after a competitive pitch.
Red Bull is on the hunt for an agency to create a social media campaign for its charity Wings for Life.
As "churnalism" and brand journalism grows, the media outlets with a real point of difference stand out a mile. And so it was with Channel 4 News and the presenter Jon Snow, who spoke openly about the human tragedy behind the politics in Gaza. His ...
James Swift is no fan of Virgin Holidays new online campaign: "The Old Spice style of ad lives and dies on a witty script and charming spokesman. Alas, this effort dies a particularly nasty death on both counts. Sir Richard Branson could have ad-lib...
Kate Magee is taken with Mother s ambitious new ad for Ikea: "I could watch this again and again. A rousing Shakespearean passage spoken by Prunella Scales, a powerful soundtrack, arresting visuals, all rounded off with a nod to The Wizard Of Oz. Wha...
Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.
Louise Ridley loves Wieden Kennedy s offbeat first offering for Chambord: "Why shouldn t we all stand on one leg like a flamingo? A stylish and distinctive identity for a lesser-known liqueur brand." The spot was created by Sophie Bodoh and Ben Eve...
James Swift thinks Quorn s new ad misses the mark: "I would not have thought that much could go wrong with a ten-second spot. But Mo Farah lovely chap though the Olympic double-gold-medallist seems is such a charisma vacuum that it s tough not to...
Southern Comfort is looking for a creative agency to handle its below-the-line and experiential advertising in the UK.
The7stars has won the £5.5 million media account for the owner of Fox's Biscuits and Goodfella's Pizza after a competitive pitch.
The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.
Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.
A grandma announces that she wants to "get pregnant" in a Fruittella TV ad launching nationwide tonight during Big Brother on Channel 5.
Heineken has postponed a special three-hour live TV show on CNBC that was set to promote its new @wherenext service, in the aftermath of the MH17 plane disaster in Ukraine.
Crusha has continued its mix of cats and off-the-wall humour in its new TV and cinema campaign, despite changing creative agencies.
Magnum Mini has created a series of film-themed idents for its seven-figure sponsorship of the 9pm daily movie on Film4.
Belvita, the Mondelez-owned breakfast bar brand, has hired Droga5 Europe to handle its pan-European advertising account.
Jeremy Lee thinks the Flava-It campaign has put advertising back by a few decades: "Some people at a hipster party share some meat baps, then one of the girls goes on a suggestive journey riding an anime sausage all in the name of mixed herbs. Not ...
James Swift thinks Imperial War Museums First World War ad is worth remembering: "There s a simple concept underpinning the stunning artwork that holds together without mawkishness." It was written by Paul Domenet, art directed by Pia Knight and dir...
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