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Food & drink marketing

 

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.



Latest food and drink news and analysis

Ballantine's teams up with musician Black Coffee for campaign

Ballantine's Scotch whisky has released the latest episode in its series "stay true stories" with musician and DJ, Black Coffee.

 

Large companies should hack themselves to grow, says Mondelez's Bonin Bough

NEW YORK - Executives working in large organizations must continually ask how they can "break themselves", to emulate the fast growth of start-ups, according to Mondelez International's Bonin Bough.

 

Smirnoff Ice airs Africa campaign

Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.

 

Agencies line up for Starbucks UK CRM

Starbucks is speaking with agencies about its UK CRM account.

 

Ferrero seeks shop for brand ad review

Ferrero, the company that owns Ferrero Rocher, Nutella and Tic Tac, is speaking to agencies ahead of a review of its Raffaello confectionery brand.

 

Molson Coors retains ZenithOptimedia in UK

ZenithOptimedia has retained the £15 million UK media planning and buying business for Molson Coors, the owner of the Carling, Coors Light and Cobra beer brands.

 

Saatchis appointed global creative agency of Rekorderlig

Rekorderlig, the Swedish cider brand, has hired Saatchi & Saatchi London as its global creative agency.

 

BMB loses £20m McCain ad account

Beattie McGuinness Bungay has lost the £20 million McCain Foods creative account, ending an 11-year relationship between McCain and the agency's founder Trevor Beattie.

 

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 

Smirnoff bids to rid nightclubs of pretension

Smirnoff, the Diageo-owned vodka brand, has unveiled a £15 million campaign across Europe.

 

Wieden & Kennedy captures Trebor's UK creative account

Wieden & Kennedy London has landed the UK creative account for the mints brand Trebor.

 

Pick of the week: England Rugby 2015, BBH Sport

Jeremy Lee is fired up for next year s Rugby World Cup: "BBH Sport has kicked off with a corker Charles Dance expertly delivers a script that balances passion and humour. Looking forward to the games." It was created by Ed Cole and Lewis Mooney, an...

 

Hovis appoints Mother to ad account

Hovis has appointed Mother London to its creative account after a competitive pitch.

 

Domino's Pizza launches TV ad for cheese and smokey bacon stuffed crust

Domino's Pizza has launched a TV ad to support the introduction of a new flavour to its Stuffed Crust range.

 

BMB cooks up mid-week #miniroast campaign

The English Beef and Lamb executive (Eblex) is to launch a TV campaign this autumn promoting midweek roasts.

 

Kellogg's Squares sponsors Celebrity Juice

Kellogg's Squares has signed up to sponsor ITV2's Celebrity Juice in its first ever TV sponsorship deal.

 

AIS London captures Pernod Ricard UK brief

Pernod Ricard UK has hired AIS London to create social and content strategies for brands including Malibu and Absolut Vodka.

 

Pick of the week: Marks & Spencer, Rainey Kelly Campbell Roalfe/ Y&R

Jeremy Lee feels hungry after watching Marks Spencer s new spot: "This is a breezy, confident ad with a jaunty tune and delicious-looking food." It was written by Pip Bishop, art directed by Chris Hodgkiss and directed by Michael Roulier and Philip...

 

Orangina launches ad review

Orangina, the French citrus drink well-known for its quirky advertising, is looking for an ad agency ahead of a major push in the UK.

 

Webcast: Baileys, L'Oreal and 2CV debate Marketing to the Modern Woman

Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures and to seek compromise.

 
 

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