Food & drink marketing
The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.
Latest food and drink news and analysis
Rockstars, onesies and cooking contests... it was all go in AdLand this week.
McCormick, the spices and herbs manufacturer, has handed Starcom MediaVest Group its media and digital account across 11 EMEA markets.
If the rules on the promotion of food and soft drinks are not broken, why are Britain s advertising watchdogs intent on fixing them? Fears about obesity levels are not reflected in the number of complaints about food ads. And even some of the food an...
Kate Magee did not feel the joy while watching Cadbury s new film with James Corden: "The idea of lip-synching is funny for the first few seconds but, as it goes on, and on, it just gets embarrassing. What is Corden s association with Cadbury? Why is...
Having recently sung the praises of traditional TV, albeit an evolved model, it's important to posit an alternative view of filmic communication in 2014.
Havas Worldwide London has picked up the European advertising account for the organic baby food brand Ella's Kitchen.
JWT London has picked up all of Rowntree's UK digital advertising business following a competitive pitch.
Cobra, the Molson Coors Indian beer, has launched its biggest marketing campaign to date, introducing a charismatic entrepreneur 'The Boss' who runs the Cobra brewery and a bra company.
Hooch, the alcopop popular in the 1990s, has appointed More Creative and MJ media to create a two-year comeback campaign fronted by the comedy character Keith Lemon.
Birds Eye has kicked off a £60 million pan-European relaunch campaign, with a spot by Havas Worldwide London featuring a modern family eating the brand's fish fingers and frozen peas.
James Swift has had nuisance calls more enjoyable than this Kellogg s Rice Krispies Squares ad: "I like the idea of parodying The Call Centre, but this doesn t work. A little bit of subtlety could have gone a long way here but, instead, we have awful...
Jägermeister is to launch its first TV advertising campaign in the UK next month, with a 60-second spot about a group of professional surfers.
Declarations of love, palaces and awards ceremonies: it all went a bit glamorous in AdLand this week.
This week, Campaign is loving Jonathan Nowlan, the owner of John Nolan Studio. Here's why...
Ben Hall doesn t find the Richmond sausages spot a sizzler: "If only bringing peace to a family meal was as easy as whacking a briefcase full of sausages on to the table and releasing a dove into the kitchen. The ad aims for quirkiness but falls shor...
McCain, the frozen-food company, is looking for a digital shop.
The Gate London has been appointed by Halo Foods to handle the creative account for Honey Monster Foods and Harvest Cheweee after a pitch.
Mother has won the global creative account for Unilever's Bertolli after a pitch.
Cadbury has released an online film of actor James Corden lip-syncing to an Estelle track as part of its 'Free The Joy' campaign.
General Mills, the food company that owns brands including Haagen-Dazs and Old El Paso, has appointed Karmarama to its roster, to work on the Jus-Rol and Betty Crocker brands.
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