Food & drink marketing

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.

Kellogg's Rice Krispies Squares launches 3D ad

Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice Krispies Squares brand.

Mindshare retains Unilever media buying in the US

Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying business as part of an ongoing market-by-market review.

Pepsi Max unites football and music stars in Facebook app

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.

Brand barometer: Coffee shops, which one is most prominent online?

Starbucks is the most prominent, followed by Costa

Young forced to grow up faster amid economic uncertainty

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

AA argues against alcohol ad ban

The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a submission to the Commons Health Select Committee, the Advertising Association argued: "An advertising ban is not the solution to the complex problem of h...

Jordans & Ryvita calls £6m advertising pitch

The Jordans & Ryvita Company has called a review of its £6 million ad business.

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.

Wells & Young's marketing director Chris Lewis leaves for consultancy life

Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer to set up his own marketing consultancy.

Brand Manager of the Week: Malcolm Parkinson

UK country manager, Welch's

Malibu launches VIP-themed Facebook app as part of summer style activity

Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion summer activity.

Vimto partners with Vevo to target teens

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.

Britvic repositions J2O in brand overhaul

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that repositions the drink as a force that brings people together.

Danone ramps up marketing for Evian and Volvic brands

Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment of Sandrine Delabrière as marketing director for its UK portfolio.

Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital campaign as part of activity to celebrate next week's Jubilee weekend.

Irn Bru says hello to 'Fanny' in latest ad

Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets You Through' message, which features a humorous take on the name "Fanny".

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.