Food & drink marketing
The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.
Latest food and drink news and analysis
7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.
The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.
More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.
Go Coco, the coconut water brand owned by Freedom Brands, has appointed Brave to handle its strategic and creative activity.
Sara Kimberley thinks bringing together Fearne Cotton, Paddy McGuinness and Leigh Francis in a commercial should have been the perfect melting pot: "After this disaster of an ad, the only thing melting is Cadbury s creative credibility. The waste of ...
Anchor is set to appoint Creature London to its £4 million UK business.
Tell us about the project. This is a unique campaign designed to take the essence of the Chivas Regal brand message, "live with chivalry", and turn it into something tangible. The tangible element is an event: a competition inviting budding social e...
Foodism, the food and drink website owned by Square Up Media, will launch as a monthly print title next month.
The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.
News UK's brand journalism unit The Newsroom launches its first campaign tomorrow with a native ads from Iceland around its 'I'm a Celebrity...' sponsorship included in Saturday's The Sun newspaper.
Following Wednesday night's unveiling of Sainsbury's epic World War I-themed Christmas ad, Campaign looks back at some of the supermarket's classic festive ads.
Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.
Chambord, the raspberry liqueur owned by Brown-Forman, is looking for a digital and social media agency.
Tesco's Christmas TV ad builds up to a major festive light show created by the people behind the London 2012 opening ceremony.
Clarks and Partners Andrews Aldridge come out on top in Big Bus Challenge - view finalists' work here
Clarks' in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.
Young's Seafood is looking for an agency to handle its digital and social advertising.
Jeremy Lee takes a guess that Maurice L vy didn t buy SapientNitro for its creative prowess: "This really should be a dream brief they even managed to get Michael Winterbottom to direct it. Unfortunately, we are left with a disjointed sub-McDonald ...
JCDecaux, the outdoor advertising company, has launched a content division, appointing Janet Guest as the editorial director and Russell Gower as the creative content director.
Fuller's, the London brewer, has launched a social media campaign that offers drinkers a free pint of London Pride.
Rémy Martin has handed DLKW Lowe lead agency status on its global advertising account following a competitive pitch.
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