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Food & drink marketing

 

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.



Latest food and drink news and analysis

Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.

 

Grandma 'gets pregnant' in Fruittella ad

A grandma announces that she wants to "get pregnant" in a Fruittella TV ad launching nationwide tonight during Big Brother on Channel 5.

 

Heineken postpones CNBC live broadcast after MH17 plane crash

Heineken has postponed a special three-hour live TV show on CNBC that was set to promote its new @wherenext service, in the aftermath of the MH17 plane disaster in Ukraine.

 

Crusha cats return in 'hells angels' campaign

Crusha has continued its mix of cats and off-the-wall humour in its new TV and cinema campaign, despite changing creative agencies.

 

Channel 4 and Magnum Mini partner for 'sweet' 9pm film sponsorship

Magnum Mini has created a series of film-themed idents for its seven-figure sponsorship of the 9pm daily movie on Film4.

 

Belvita hands European account to Droga5

Belvita, the Mondelez-owned breakfast bar brand, has hired Droga5 Europe to handle its pan-European advertising account.

 

Turkey of the week: Flava-It, Code Computerlove

Jeremy Lee thinks the Flava-It campaign has put advertising back by a few decades: "Some people at a hipster party share some meat baps, then one of the girls goes on a suggestive journey riding an anime sausage all in the name of mixed herbs. Not ...

 

Pick of the week: Imperial War Museum London, Johnny Fearless

James Swift thinks Imperial War Museums First World War ad is worth remembering: "There s a simple concept underpinning the stunning artwork that holds together without mawkishness." It was written by Paul Domenet, art directed by Pia Knight and dir...

 

McCain calls pitch for £20m creative brief

McCain Foods has launched a review of its £20 million UK advertising account, putting the incumbent, BMB, on alert.

 

Molson Coors reviews global media

Molson Coors, which owns the Carling, Coors Light and Cobra beer brands, is reviewing its international media planning and buying business, including the £22 million UK account.

 

McCain calls £20m advertising review

McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk.

 

Quiet Storm wins £10m Young's Seafood pitch

Young's Seafood has appointed Quiet Storm to handle its estimated £10 million advertising account, ending its relationship with Mother.

 

Heineken offers location-based nightlife tips on Twitter

Heineken has launched a Twitter-based tool that offers nightlife recommendations, based on an algorithm that calculates which experiences are popular in real-time.

 

Coca-Cola most popular World Cup sponsor on social media

Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.

 

Campaign Viral Chart: Germany World Cup winner

Bayern 3, the German online radio station, has jumped to the number-one spot on the Campaign Viral Chart, as the country celebrates winning the 2014 Fifa World Cup.

 

Chambord launches surreal TV campagin

Chambord, the raspberry liqueur, is releasing its first TV campaign since appointing Wieden & Kennedy to its creative account.

 

Trading Places: this week's people moves

Pablo Walker becomes president of McCann Worldgroup Europe and Andrew Mullins, managing director of the London Evening Standard, moves to Informa, in this week's round-up of people moves in advertising, marketing and media.

 

Metcalfe's set to release quirky debut TV ad

Metcalfe's, which was founded by one of the men behind Pret A Manger, is releasing its first TV ad.

 

Turkey of the week: Go Ahead, Grey London

The latest spot for Go Ahead does not make Maisie McCabe want to dance like a girl from Rio: "This spot does not match up to the quality of the McVitie s relaunch ads. It s derivative (I could be watching a recent Cadbury ad) and I doubt anything wit...

 

Pick of the week: Stella Artois, Mother

James Swift thinks Stella Artois is on to a good thing with its "perfectionists" campaign: "The first-person or, rather, first-hawk narration is especially well-written and is the icing on the cake of this enjoyable and interesting brand film." T...

 
 

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