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Food & drink marketing

 

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.



Latest food and drink news and analysis

Watch: New Johnnie Walker global ad

Johnnie Walker has launched a global "brand character" campaign to promote four of the brand's luxury whiskies.

 

Why we're loving: Psychemagik

Tell us about the project. The project came to us through Frukt. We ve been through this process before and it s never as easy as everyone hopes. We pitched a few options but Mink Shoes was put forward fairly early on we felt it worked with th...

 

Turkey of the week: Diet Coke, Droga5

Jeremy Lee thinks the Diet Coke spot presents an alternative reality: "It s not just that Grey London did this first and did it better for McVitie s (although that s a huge part of it), but the reality of women who live alone with a house full of cat...

 

Adam & Eve/DDB picks up Desperados business

Adam & Eve/DDB has landed the UK advertising account for the Heineken-owned beer brand Desperados.

 

CLM BBDO wins Tuborg global ad account

Carlsberg, the Danish brewer, has appointed the Paris-based agency CLM BBDO to handle its global advertising for the Tuborg brand.

 

Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix

Adam & Eve/DDB has taken the top prize at the 2014 IPA Effectiveness Awards for its tongue-in-cheek "good call" ad campaign for Foster's, the Heineken-owned lager.

 

Douwe Egberts launches selfie campaign for Prostate Cancer

Douwe Egberts, the coffee brand, has partnered with Prostate Cancer to encourage people to take selfies with foam-covered top lips and share it on social media to raise money.

 

Johnnie Walker calls global ad review

Johnnie Walker, the Diageo-owned whisky brand, is reviewing its global advertising account.

 

AMV wins three Big Agency awards

AMV landed three gongs while Adam & Eve/DDB, Grey London and OgilvyOne each claimed two golds at the Campaign Big Awards on Wednesday night.

 

Ribena kicks off UK ad pitch

Ribena, the soft-drinks brand, is reviewing its UK advertising arrangements.

 

WKD seeks shop to handle repositioning brief

WKD, the alcopop brand owned by SHS Group, is reviewing its advertising account, which is handled by Big Communications.

 

Is it time to kill off Christmas schmaltz?

With the odds favouring a challenging festive season for retailers, has the time come to abandon excessive sentimentality in Yuletide advertising and take a cue from Tom Lehrer? "God rest ye merry merchants, may you make the Yuletide pay," the musici...

 

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

 

Carluccio's hands digital account to Delete

Carluccio's, the Italian restaurant chain, has appointed Delete as its digital agency.

 

Danepak appoints Isobel for brand relaunch

Danepak, the Danish bacon brand, has appointed Isobel to handle its advertising business ahead of a planned relaunch.

 

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

 

Bellingham's Oxo ads: a history of eighties and nineties Britain

Lynda Bellingham has died, her agent has confirmed. The actress had been suffering from colon cancer after being diagnosed in July 2013.

 

Haig Club launches David Beckham ad

Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie.

 

Taylor Swift drowns in kittens in Diet Coke campaign

Taylor Swift gets lost in a sea of kittens in the latest TV campaign for Diet Coke.

 

Camra forced to withdraw sexist flyers

The Campaign for Real Ale (Camra) has been forced to withdraw "incredibly sexist" marketing material encouraging young people to join the organisation.

 
 

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