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Food & drink marketing

 

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.



Latest food and drink news and analysis

Costa reviews eCRM for loyalty club

Costa, the coffee shop chain owned by Whitbread, is reviewing its eCRM business in the UK for its loyalty club.

 

Tetley launches ad with Tea Folk in middle of medieval battle

Tetley, the tea brand, is set to launch the second TV ad in its £13 million ad push on Christmas Eve.

 

Lucozade seeks digital agency

Lucozade, the soft drinks brand, is looking for an agency to lead on its digital activity.

 

Johnnie Walker hires Anomaly to global creative account

Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years.

 

Top 10 celebrity turkeys of the year

Celebrities popped up in several ads this year, many of which featured in Campaign's Turkey of the Week. Here's the top ten turkeys with celebrity appearances.

 

MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

 

Lucky Generals wins Pot Noodle

Lucky Generals is replacing Mother as Pot Noodle's main creative agency after a competitive pitch.

 

Have an Exciting Christmas in EC1

As you might expect, people in EC1 have plenty of opportunities to celebrate Christmas differently. Whether it's festive food or merry musicals with a twist, here is our list of the best places in EC1 to feel Christmassy.

 

Molson Coors reviews below-the-line UK account

Molson Coors, the North American brewer, is reviewing its below-the-line account across the UK, believed to be worth approximately £5 million.

 

Greggs seeks digital agency

Greggs, the bakery chain, is looking for agencies to handle its digital and social media account.

 

Pepsi Max shocks passers-by with dinosaur projections

Pepsi Max has released an online film that shows surprised passers-by encountering a giant animated dinosaur.

 

Coca-Cola finalises European support for Uefa Euro 2016

Coca-Cola has finalised its line-up of agencies to support its communications activity in Europe around the Uefa Euro 2016 football tournament.

 

ZenithOptimedia forecasts 6% adspend growth in 2015

ZenithOptimedia has forecast the UK's measured advertising expenditure increased 5 per cent in 2014, and is set to grow a further 6 per cent in 2015.

 

Sainsbury's Tu launches Christmas jumpers with dad dancing Facebook video

Tu, the Sainsbury's clothing brand, has launched its Christmas jumpers with a video on Facebook featuring dads dancing to dubstep, generating one million views in two days.

 

Wieden & Kennedy wins Tyrrells

Wieden & Kennedy London has won Tyrrells creative advertising account without a pitch.

 

McVitie's Victoria rolls out first Christmas ad for 32 years

McVitie's, the biscuit brand owned by United Biscuits, has launched its first Christmas ad in more than three decades for its Victoria selection box, featuring cuddly animals.

 

Whyte & Mackay kicks off hunt for ad agency

Whyte & Mackay is on the hunt for an advertising agency for its eponymous whisky brand, after becoming part of the Philippine drinks company Emperador.

 

WPP agencies land Euro 2016 comms brief for Coca-Cola

Coca-Cola has appointed a group of WPP agencies to handle its communications activity around the Uefa Euro 2016 football tournament.

 

Nestlé kicks off pitch for UK customer relations business

Nestlé is on the hunt for an agency to handle UK customer relations across its brands.

 

Coca-Cola in hunt for digital and social shop

Coca-Cola is looking for an agency to handle digital and social advertising for a range of its brands in the UK.

 
 

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