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Food & drink marketing

 

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.



Latest food and drink news and analysis

Campaign Viral Chart: Jude Law makes it into top 10

Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.

 

Yorkshire Tea celebrates Yorkshire Day with Mel B cake

Yorkshire Tea has celebrated Yorkshire Day today by re-creating the head of Mel B, the former Spice Girl, in cake.

 

Campaign's top 20 most read news in July

Take a look at Campaign's top 20 most read news stories in July, which you might have missed.

 

Posh ready meal brand picks Contagious London for TV debut

Contagious London has won a brief to create the high-end ready meal brand Charlie Bigham's first TV campaign.

 

Red Bull seeks shop for charity campaign

Red Bull is on the hunt for an agency to create a social media campaign for its charity Wings for Life.

 

Turkey of the week: Virgin Holidays, M&C Saatchi/Lida

James Swift is no fan of Virgin Holidays new online campaign: "The Old Spice style of ad lives and dies on a witty script and charming spokesman. Alas, this effort dies a particularly nasty death on both counts. Sir Richard Branson could have ad-lib...

 

Pick of the week: Ikea, Mother

Kate Magee is taken with Mother s ambitious new ad for Ikea: "I could watch this again and again. A rousing Shakespearean passage spoken by Prunella Scales, a powerful soundtrack, arresting visuals, all rounded off with a nod to The Wizard Of Oz. Wha...

 

Publicis London wins Ferrero Rocher brief

Ferrero has appointed Publicis London to handle the global advertising for its Ferrero Rocher chocolates after a competitive pitch.

 

Guinness hands global digital task to BBDO and Iris London

Guinness has consolidated its global digital business into BBDO and Iris London.

 

Things we like: Jon Snow, Good Housekeeping, robust outdoor

Some things in the media business we liked in the week up to 1 August, and one thing we didn't...

 

McCann picked to resurrect Homepride's Fred

Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.

 

Pick of the week: Chambord, Wieden and Kennedy London

Louise Ridley loves Wieden Kennedy s offbeat first offering for Chambord: "Why shouldn t we all stand on one leg like a flamingo? A stylish and distinctive identity for a lesser-known liqueur brand." The spot was created by Sophie Bodoh and Ben Eve...

 

Turkey of the week: Quorn, Big Communications

James Swift thinks Quorn s new ad misses the mark: "I would not have thought that much could go wrong with a ten-second spot. But Mo Farah lovely chap though the Olympic double-gold-medallist seems is such a charisma vacuum that it s tough not to...

 

Southern Comfort kicks off direct pitch

Southern Comfort is looking for a creative agency to handle its below-the-line and experiential advertising in the UK.

 

The7stars picks up 2 Sisters Food Group

The7stars has won the £5.5 million media account for the owner of Fox's Biscuits and Goodfella's Pizza after a competitive pitch.

 

The first World Cup to go viral - thanks to old and new media convergence

The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.

 

Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.

 

Grandma 'gets pregnant' in Fruittella ad

A grandma announces that she wants to "get pregnant" in a Fruittella TV ad launching nationwide tonight during Big Brother on Channel 5.

 

Heineken postpones CNBC live broadcast after MH17 plane crash

Heineken has postponed a special three-hour live TV show on CNBC that was set to promote its new @wherenext service, in the aftermath of the MH17 plane disaster in Ukraine.

 

Crusha cats return in 'hells angels' campaign

Crusha has continued its mix of cats and off-the-wall humour in its new TV and cinema campaign, despite changing creative agencies.

 
 

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