Food & drink marketing
The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.
Latest food and drink news and analysis
Kellogg's Squares has signed up to sponsor ITV2's Celebrity Juice in its first ever TV sponsorship deal.
Pernod Ricard UK has hired AIS London to create social and content strategies for brands including Malibu and Absolut Vodka.
Jeremy Lee feels hungry after watching Marks Spencer s new spot: "This is a breezy, confident ad with a jaunty tune and delicious-looking food." It was written by Pip Bishop, art directed by Chris Hodgkiss and directed by Michael Roulier and Philip...
Orangina, the French citrus drink well-known for its quirky advertising, is looking for an ad agency ahead of a major push in the UK.
Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures and to seek compromise.
Following the announcement that Prince William and Kate are expecting their second child, Campaign takes a look at the most-shared baby ads of all time.
Nando's Grocery has appointed 18 Feet & Rising to its £4 million global advertising account, without a pitch.
Yazoo, the milk drink brand, has handed its £6 million lead creative duties to Founded.
Unilever has appointed DDB to be the global creative agency for its Wall's ice cream brand, following a pitch led by Adam & Eve/DDB.
Kinetic EMEA chief executive Andy Jonesco leaves the agency with immediate effect, while Sky hands its digital remit to marketing chief Stephen van Rooyen, in this week's round-up of people moves in advertising, marketing and media.
Mr Kipling has created what it claims to be the first billboard made entirely of cake, as part of its 'Llife Is Better With Cake' campaign.
Find out how to embrace digital change and inspire an innovation-led culture with the right talent strategy with our free webinar on Monday 15 September at 2pm, hosted by The Knowledge Engineers and Brand Republic Jobs, in association with Live Recru...
Kate Magee thinks Uncle Ben s new social film is tasty: "This is a smart film that, in an engaging way, highlights the statistic that one in four parents don t cook with their kids." It was written by Liam Donnelly, art directed by Phil Holbrook and ...
How did you come up with the idea? Skol is synonymous with innovation. The ice pack was born out of the brand s own DNA. But it was also born out of our observations. The great majority of the packs that you find deliver room-temperature beer; you n...
Pernod Ricard has called on Academy Award-winning actor Jeff Bridges to star in its western-inspired four-minute cinematic ad for Kahlúa.
Marks & Spencer is releasing a TV ad for its food range as part of a dual-pronged autumn campaign that will also push the retailer's clothes.
Colin Barlow becomes global chief operating officer for Group M, while Yvonne Adam returns to the Young's Seafood brand as marketing director, in this week's round-up of people moves in advertising, marketing and media.
JWT has picked up the estimated £50 million to £70 million corporate advertising account for Tata, the Indian conglomerate.
Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".
Mr Kipling, the baked goods brand owned by Premier Foods, uses a giant pink elephant to make its point that life is better with cake in its latest campaign.
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