Food & drink marketing

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.

Oreo ad celebrates Sheffield's colourful heritage

The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.

Heinz brings back invisible bottle of tomato ketchup

Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.

Why marketers are missing a trick by ignoring sensory perception

Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.

Kellogg's hits back at own-label with top secret Special K recipe

Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.

Danone appoints Hypernaked for CRM activity

Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.

Cockburn's hands ad briefs to The Corner

Cockburn's, the port producer, has appointed The Corner to its UK and global advertising accounts after a three-way pitch.

Pitch update

This week's pitch news from Morrisons, Tetley, Itsu, Scottish Power and British Airways.

Nestlé axes Jenny Craig in the UK

Nestlé is axing Jenny Craig, its UK weight-loss programme, putting 12 jobs at risk.

Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Campo Viejo brings Spanish culture to London’s South Bank in experiential first

Campo Viejo, the Pernod Ricard premium Spanish wine brand, drew 160,000 consumers to its inaugural ‘Streets of Spain’ festival which aimed to showcase the best of the country’s food and culture.

LMFM challenges bakers to be Brave on World Baking Day

Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.

Nature Valley awards integrated business to start-up

General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.

Budweiser unveils two-minute FA Cup fan film

FA Cup sponsor Budweiser is set to showcase a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream over the 2012/13 tournament.

Coca-Cola vows to end all advertising to children

Coca-Cola is to expand calorie labelling to the front of all packs and has pledged not to advertise to children under 12-years-old, as it seeks to take the offensive against criticism that it is a contributing to global obesity problems.

Pick of the week: Robinsons, BBH

Jeremy Lee is a fan of the new Robinsons TV ad: "BBH has managed to make this charming and evocative ad sweet without being saccharine." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si Ad throu...