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Govt / Non-Profit marketing

 

The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors



Latest government & non-profit news and analysis

Pick of the week: The Pilion Trust, Publicis London

James Swift is impressed by The Pilion Trust's new campaign.

 

Atomic lands Cancer Research legacy brief

Atomic London has been hired by Cancer Research UK to lead the charity's legacy marketing and direct giving campaigns.

 

Trading Places: this week's people moves

David Kolbusz leaves Bartle Bogle Hegarty for New York and Delia Bushell joins BT TV and Sport as managing director from BSkyB, in this week's round-up of people moves in advertising, marketing, media and PR

 

Government seeks agency to show apprenticeships are not 'the second choice'

The Department for Business, Innovation and Skills (BIS) has called a pitch for an advertising agency to work on a year-long contract to promote apprenticeships to young people.

 

How Lemz became a crime-fighter

The Dutch agency created a computer-generated child in an effort to ensnare online paedophiles. By Gijs De Swarte.

 

A history lesson on the fight for self-regulation

Torin Douglas recalls how the introduction of independent ad regulation funding 40 years ago helped avert statutory controls.

 

UN seeks shop for HIV and Aids creative task

The United Nations' HIV and Aids programme, UNAIDS, is looking for an agency to help make HIV testing "cool".

 

Agencies vie for NHS digital brief

NHS Blood and Transplant, the special health authority that supplies blood and organs to hospitals in England and North Wales, is looking to appoint a digital agency.

 

Advertising body ISBA welcomes Javid as culture secretary

ISBA, the advertising trade body, has welcomed the appointment of Sajid Javid as secretary of state for the Department of Culture, Media and Sport and praised his "strong business background".

 

Culture secretary Maria Miller resigns

Culture secretary Maria Miller has this morning resigned from her post, following a row over her expenses claims.

 

WPP launches multi-sector practice for government clients

WPP has formed the global Government & Public Sector Practice, utilising its advertising, media, research and campaign evaluation resources to boost its offering to government clients.

 

Rankin shoots campaign for rare disease charity

An ataxia charity has teamed up with TBWA\London and Rankin to create a print campaign that raises awareness of the rare genetic disease.

 

The National Trust appoints Jam to social media business

The National Trust has appointed Jam to handle its social media activity and build its online community following a competitive pitch process against unnamed agencies.

 

Lida wins Alzheimer's Society's direct and digital

Lida has been awarded the direct and digital fundraising account for dementia charity the Alzheimer's Society following a competitive pitch.

 

Global viewpoint from Manila

I always joke that, when I was first asked what I knew about the Philippines, I replied: "They re a lovely couple." However, the tragedy of Typhoon Haiyan meant that, by 8 November 2013, the watching world was all too familiar with where these island...

 

Labour demands tougher ad rules

Labour has demanded stricter rules on TV ads for foods that are high in fat, sugar or salt (HFSS) in a sign of what the party would do if it wins next year's general election.

 

MEC lands £26m RAF and Navy business

MEC has won the £26 million media planning accounts for the Royal Air Force and the Royal Navy.

 

London museums call £24m media and digital pitch

The British Library is leading a £24 million review of the media and digital agency requirements of a consortium of London's major museums, libraries and galleries.

 

Mindshare wins National Trust media account

The National Trust has appointed WPP's Mindshare to handle its newly consolidated media planning and buying business.

 

DLKW Lowe wins British Heart Foundation ad account

DLKW Lowe has picked up the advertising account for the British Heart Foundation following a competitive pitch.

 
 

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FROM THE BLOGS

The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014

 

Forget about the BRICS External website

by Dan Foreman, 17/04/2014

 

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