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Govt / Non-Profit marketing

 

The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors



Latest government & non-profit news and analysis

Why We're Loving: Ben Leeves, sound designer, GCRS

At what stage did you get involved with flight of the stories ? At the very rough animatic stage. The very succinct brief from the creative Paul Domenet was: "Each letter should have its own voice." So that s what I did. I was in the unusual ...

 

The Scottish question

To be or not to be a separate country? That is the big debate for the Scots, who will head to the polls in just under two months' time. As the battle to win votes heats up ahead of the 18 September referendum, we asked two senior creatives in Scotlan...

 

Govt finalises £140m media buying shortlist

Omnicom Media Group is among those shortlisted for the Government's £140 million media buying business, currently handled by WPP's dedicated agency M4C.

 

Shoestrings and heartstrings: Scottish independence

How the Let's Stay Together campaign came together by MT Rainey.

 

BBC to end exclusive Red Bee Media production deal

The BBC will end its exclusive production deal with Red Bee Media in December 2015, bringing some tasks in-house and opening the rest to the market.

 

Art Everywhere returns for second run

Art Everywhere, the campaign that fills outdoor advertising sites with famous artwork, returns on Monday for a six-week run.

 

Labour to set out kids' ad controls

The Labour Party will pledge to tighten the rules on advertising aimed at children in a white paper on public health to be published in the next few weeks.

 

David Miliband-fronted aid organisation in hunt for creative shop

The International Rescue Committee, the humanitarian aid organisation whose chief executive is David Miliband, is looking to appoint a creative agency.

 

NSPCC hands creative account to Leo Burnett

NSPCC, the child protection charity, has appointed Leo Burnett as its creative agency ahead of a major campaign it will launch this autumn.

 

GSK sports nutrition brand ad banned for exaggerating health benefits

GlaxoSmithKline (GSK) has had an ad for its MaxiNutrition brand banned for exaggerating its health benefits.

 

Senior adland figures launch star-studded campaign against Scottish independence

Celebrities including Eddie Izzard, Tanni Grey-Thompson and Ross Kemp are to feature in an ad launched today by senior figures in adland as part of a new campaign against Scottish independence.

 

Tom Hiddleston Jaguar ad banned for encouraging irresponsible driving

The ad watchdog has banned a Jaguar Land Rover ad starring the actor Tom Hiddleston, who played Loki in the 'Thor' films, for encouraging drivers to behave irresponsibility.

 

VSO appoints John Ayling & Associates ahead of brand push

VSO, the international development charity, has drafted in John Ayling & Associates, as it readies its first brand campaign since 2011.

 

Government pledges £4m to drive diversity in creative industries

Matthew Hancock, the skills minister, has pledged an additional £4 million to a major initiative from the creative industries to educate its workforce and attract new talent.

 

Campaign Viral Chart: Germany World Cup winner

Bayern 3, the German online radio station, has jumped to the number-one spot on the Campaign Viral Chart, as the country celebrates winning the 2014 Fifa World Cup.

 

TfL targets road rage with emotive campaign

Transport for London has unveiled a major behavioural change campaign to try and get people in the capital to be more considerate of each other when they are on the roads.

 

The First World War is no battleground for brands

Twenty-five years of Magnum, 30 years of the Diet Coke hunk, 150 years of John Lewis

 

ASA South Africa drops investigation into "racist" charity ad

South Africa's Advertising Standards Authority has dropped an investigation into a controversial charity ad that showed a white woman feeding scraps to a black child, after the organisation withdrew the spot and apologised.

 

Dentsu Aegis Network shops back Vizeum's Camelot win

Vizeum will draw on other agencies and divisions in Dentsu Aegis Network to service the Camelot media account.

 

Singapore anti-gambling ad slammed on Twitter after picking a winner

A campaign by the Singapore National Council On Problem Gambling hit a snag last night after Germany's routing of Brazil.

 
 

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