Govt / Non-Profit marketing
The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors
Latest government & non-profit news and analysis
Lowe Open and DLKW Lowe have launched an integrated marketing push to support ongoing TV activity for the British Heart Foundation's Wear Red fundraising day, which takes place on 6 February.
FCB Inferno's ad for Sport England encouraging women to participate in sport has topped this week's Campaign Viral Chart.
The London boroughs have appointed Enter, Manning Gottlieb OMD and Carat to handle the first campaign to prevent rising HIV infection rates in London.
Tell us about your idea. Currently, there are 850,000 people in the UK suffering from dementia, and this number is set to soar over the next 20 years. There are many side effects associated with dementia, two of which are memory loss and wandering ...
The NHS Blood and Transplant service has issued a brief to agencies ahead of a new campaign.
The Department for Culture, Media and Sport has promised to publish the result of a review of gambling ads "shortly" after concerns expressed by senior Lib Dem Danny Alexander came to light.
The Houses of Parliament are broadcasting a series of short educational videos at London Underground stations to commemorate the anniversaries of the Simon de Montfort Parliament and the sealing of Magna Carta.
The executive creative directors at Anomaly London are inviting fellow creatives to band together and use their skllls to "fight bad guys" and have released their own ad targeting the tobacco industry.
A video showing young boys' reactions to violence against women has made it to the top of the Campaign Viral Chart this week.
The Army will be taking an Oculus Rift roadshow around the country so people can see what life is like in the Army Reserve as part of its "more than meets the eye" series.
After years of hiding behind the irrefutable truth of news, the time has come for me to voice my own opinion in these pages. And what better way to begin that journey than in the top slot, while Claire Beale continues Campaign s assault on the US. ...
There's no way of avoiding it: this has been a terrible start to 2015. All the best intentions and ambitions aired at the start of the new year paled into insignificance as the horrific events started to unfold in France last week.
A recruitment ad placed by the teaching union the NASUWT has been banned for claiming it was "the largest teachers' union in the UK" after a complaint.
It was a terrible consequence of world events that the ever-present background buzz from charity advertisers was turned into a din last year.
Sport England, the body that allocates public funding to sport, is kicking off a campaign to encourage women to get active, featuring a TV ad created by FCB Inferno.
St John Ambulance has launched a light-hearted campaign that teaches people how save a life, and features voiceovers from David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt.
The London Business School is calling a media planning and buying review as part of "statutory procurement requirement".
The arrival of a new government this year is sure to have a big impact on advertising. The self-regulation system, in particular, will be under intense scrutiny, Andy Duncan writes.
Kate Magee is astounded by the Conservative Party s blunder of using a German road on its 2015 general election campaign poster: "I m amazed that no-one thought to check the provenance of the stock image. The party has scored an own goal (or an Eigen...
The Liberal Democrats are in discussions with ad agencies about their election campaign as the battle heats up ahead of May's general election.
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