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Govt / Non-Profit marketing

 

The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors



Latest government & non-profit news and analysis

Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock

It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA.

 

Time to think about DOOH

Thinking about the evolving role of digital out-of-home and where it sits in the complex multiscreening planning environment throws up some powerful possibilities.

 

Pick of the Week: The Royal British Legion, RKCR/Y&R

James Swift won t forget The Royal British Legion s new print campaign: "In addition to being a worthy project, this benefits from savvy advertising that guarantees headlines. Job s a good un." It was written by Freddie Wood and art directed by Psem...

 

My Media Week: Jerry Wright

We catch up with Jerry Wright, chief executive of ABC, as he oversees the Consumer Magazine Report and makes his guest cricketing debut as MediaTel take on Kantar.

 

Wildlife charity creates film inspired by 'the cats of the internet'

Care for the Wild, the wildlife charity, has brought together some of the "cats of the internet" for a new online film to raise money for endangered lions and tigers.

 

St John Ambulance hunts agency for stadium campaign

St John Ambulance is looking for a creative agency to create ads that will run during half time at football matches.

 

Unicef seeks shop for 'Children in Danger' brief

Unicef is looking for an agency to handle a UK brief that aims to drive awareness of its work, leading to increased fundraising.

 

Campaign's top 20 most read news in July

Take a look at Campaign's top 20 most read news stories in July, which you might have missed.

 

Rajar Q2 2014: Heart rebrand helps reach increase 20%

The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.

 

Rajar Q2 2014: Capital returns to London commercial radio top spot

Double-digit growth in 95.8 Capital FM's reach since the last quarter has helped the station claw back the lead from Magic 105.4 in London's radio listening.

 

Why we're loving: Alex Phillips, project manager, Artem

Tell us about the film. Last summer, more than 30 people lost their lives to drowning in just seven weeks. Many of them were young men and boys. We developed a hard-hitting film targeting 11- to 15-year-olds as well as primary-school-aged children t...

 

Yes, there are fewer cocks in Cameron's Cabinet, but it's not exactly a hen party

The comedian Andy Hamilton summed up how most of us feel about the injection of women into the new Cabinet when he said: "It's nice that Cameron has discovered women so near election time."

 

DLKW Lowe beats three to win government bank shares brief

DLKW Lowe has won a competitive pitch to create campaigns informing the public of any plans the Government has to sell its bank shares.

 

Jerry Wright explains the changes to regional newspaper figures

How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains.

 

Manning Gottlieb OMD lands HMRC account

HM Revenue & Customs has appointed Manning Gottlieb OMD to handle its media planning and communications channel strategy.

 

Police place warning ads to tackle online pirates

The City of London Police is replacing ads on websites that flout copyright laws with banners warning people that they could be breaking the law.

 

Greenpeace dresses up cats to help save tigers from extinction

Greenpeace has launched a campaign featuring a dozen playful cats to mark today as International Tiger Day.

 

Palestinian and Israeli bereaved families unite for 'anti-conflict' film

Palestinian and Israeli bereaved families unite to send the message "we don't want you here", in this anti-conflict film.

 

PM to appoint Tech City chairman Joanna Shields as digital guru

Prime minister David Cameron is expected to appoint Joanna Shields, Tech City's chairman and ambassador, as his digital tsar.

 

Why We're Loving: Ben Leeves, sound designer, GCRS

At what stage did you get involved with flight of the stories ? At the very rough animatic stage. The very succinct brief from the creative Paul Domenet was: "Each letter should have its own voice." So that s what I did. I was in the unusual ...

 
 

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