Govt / Non-Profit marketing
The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors
Latest government & non-profit news and analysis
Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI) claims companies the biggest offenders, according to Ofcom.
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
The Government could be accused of giving brands undue influence on policy by allowing exclusive sponsorship of its campaigns, ad industry executives warn.
A billboard in the small Peruvian village of Bujama has created 15,000 litres of drinking water in six months from humidity in the air to give residents access to a highly sought after clean water supply.
British consumers who have lived through three years and three days of the coalition government increasingly feel they are in it alone, according to trends and insight company Future Foundation.
The7stars has been appointed to work on ads that will be sent to MPs and appear in national press to support a lobbying campaign against biomass subsidies.
The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!
Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.
Brands will be offered the chance to exclusively sponsor government campaigns following a relaxation of the rules that govern how Whitehall funds its marketing efforts.
The latest viral video hits from Carphone Warehouse, Peta and Acer.
Apple has refused to give parental controls on its devices greater prominence despite pressure from the Department for Education.
The quintessentially British characters Wallace and Gromit are planning a trip abroad in this TV ad before a fortuitous accident changes their mind and they decide to holiday at home.
Laurie Smith reveals how Leo Burnett reached out to inspirational women to help the plight of underprivileged girls.
Greg Nugent, the former marketing director of London 2012 and co-founder of Inc., examines changing consumer attitudes to austerity
Parcelforce Worldwide has appointed Proximity London to handle its CRM account, following a competitive process.
Cash Lady, the payday loans firm, has been reprimanded by the ad watchdog for using Kerry Katona's financial difficulties to encourage people to borrow money.
Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.
Gocompare.com headed the Advertising Standards Authority's list of shame of the most-complained-about ads in 2012, with two spots chalking up close to 2,000 protests. However, the body rejected claims that the ads were offensive or harmful.
A policy advisor to David Cameron is proposing a relaxation of Britain's ban on political advertising on television and radio.
Sandie Dawe, chief executive at Visit Britain, has urged the Government to continue financially supporting its 'Great' campaign and said it would be "completely mad to walk away".
More industry sectors
Latest jobs Jobs web feed
- Senior Account Manager fishtank 32k to 42k per year GBP, Maidenhead, Berkshire
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...