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Govt / Non-Profit marketing


The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors

Latest government & non-profit news and analysis

Lowe agencies develop British Heart Foundation Wear Red work

Lowe Open and DLKW Lowe have launched an integrated marketing push to support ongoing TV activity for the British Heart Foundation's Wear Red fundraising day, which takes place on 6 February.


'This girl can' tops Campaign Viral Chart

FCB Inferno's ad for Sport England encouraging women to participate in sport has topped this week's Campaign Viral Chart.


Enter, Manning Gottlieb OMD and Carat to create HIV awareness campaign

The London boroughs have appointed Enter, Manning Gottlieb OMD and Carat to handle the first campaign to prevent rising HIV infection rates in London.


Why we're loving: Natalie Price, creative production assistant, TMW

Tell us about your idea. Currently, there are 850,000 people in the UK suffering from dementia, and this number is set to soar over the next 20 years. There are many side effects associated with dementia, two of which are memory loss and wandering ...


Agencies vie for govt brief to boost organ donor numbers

The NHS Blood and Transplant service has issued a brief to agencies ahead of a new campaign.


DCMS in political row over gambling ad review

The Department for Culture, Media and Sport has promised to publish the result of a review of gambling ads "shortly" after concerns expressed by senior Lib Dem Danny Alexander came to light.


Parliament commemorates Magna Carta with films on the Tube

The Houses of Parliament are broadcasting a series of short educational videos at London Underground stations to commemorate the anniversaries of the Simon de Montfort Parliament and the sealing of Magna Carta.


Oli Beale and Alex Holder seek fellow creatives to tackle major social issues

The executive creative directors at Anomaly London are inviting fellow creatives to band together and use their skllls to "fight bad guys" and have released their own ad targeting the tobacco industry.


Campaign Viral Chart: 'slap her' anti-domestic violence film tops chart

A video showing young boys' reactions to violence against women has made it to the top of the Campaign Viral Chart this week.


Army launches latest campaign with Oculus Rift roadshow

The Army will be taking an Oculus Rift roadshow around the country so people can see what life is like in the Army Reserve as part of its "more than meets the eye" series.


Adland must be first stop on political campaign trail

After years of hiding behind the irrefutable truth of news, the time has come for me to voice my own opinion in these pages. And what better way to begin that journey than in the top slot, while Claire Beale continues Campaign s assault on the US. ...


World's media consumed by terror at start of 2015

There's no way of avoiding it: this has been a terrible start to 2015. All the best intentions and ambitions aired at the start of the new year paled into insignificance as the horrific events started to unfold in France last week.


Schoolboy error means detention for teachers' union as ASA bans ad

A recruitment ad placed by the teaching union the NASUWT has been banned for claiming it was "the largest teachers' union in the UK" after a complaint.


The alternative to shock tactics in charity marketing

It was a terrible consequence of world events that the ever-present background buzz from charity advertisers was turned into a din last year.


Ad drive seeks to combat 'fear of judgment' that stops women taking part in sport

Sport England, the body that allocates public funding to sport, is kicking off a campaign to encourage women to get active, featuring a TV ad created by FCB Inferno.


David Walliams and Johnny Vegas provide voices in educational St John Ambulance ad

St John Ambulance has launched a light-hearted campaign that teaches people how save a life, and features voiceovers from David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt.


London Business School calls media review

The London Business School is calling a media planning and buying review as part of "statutory procurement requirement".


The year ahead for the political climate

The arrival of a new government this year is sure to have a big impact on advertising. The self-regulation system, in particular, will be under intense scrutiny, Andy Duncan writes.


Turkey of the week: Conservative Party, In-house

Kate Magee is astounded by the Conservative Party s blunder of using a German road on its 2015 general election campaign poster: "I m amazed that no-one thought to check the provenance of the stock image. The party has scored an own goal (or an Eigen...


Lib Dems in hunt for election shop

The Liberal Democrats are in discussions with ad agencies about their election campaign as the battle heats up ahead of May's general election.


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