Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
Google is in trouble with HM Revenue and Customs and it could get ugly unless the internet giant starts to change the conversation.
Labour Party leader Ed Miliband has criticised Google for going to extraordinary lengths to avoid paying tax.
Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.
Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.
TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.
Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.
Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a te...
Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.
Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.
Steve Hatch, chief executive of MEC, and Linda Grant, managing director of DMG Media free division, will lead proceedings at the industry's biggest night of recognition as co-chairs of the Media Week Awards 2013.
Nike is to weigh into football's club-versus-country debate with a new social media campaign called "Country First Club Second", to coincide with the unveiling of the new Nike-supplied England team shirts.
Roberto Mancini, the sacked manager of Manchester City, took out an ad in the Manchester Evening News on Saturday to thank the club's fans.
The7Stars has been appointed to revive HMV's fortunes and refocus the retailer's marketing on music and film, after it was rescued from administration in April.
Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.
Yahoo has agreed a deal to buy social blogging platform Tumblr for more than $1bn (£720m).
Celebrities are increasingly using Instagram to endorse products, but the problem is they are doing it so badly, writes Richard Alford, managing director at M&C Saatchi.
BSkyB has paid for The Sun to produce a mini-documentary about British super-middleweight champion Carl Froch, as part of the broadcaster's promotion ahead of Froch's next bout this Saturday.
Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving WCRS, Bartle Bogle Hegarty and M&C Saatchi.
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
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