Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
Lily Allen's cover of 'Somewhere Only We Know' from the John Lewis Christmas spot is the most "tagged" song from an ad this year on the music app Shazam.
Amazon, the online retailer, this week released a video announcing it is experimenting using small "drones" to deliver packages directly to customers.
Julie France, managing director of out-of-home specialist JCDecaux Airport, is leaving the company after seven years, to be replaced by sales director Alan Sullivan.
It may still be weeks until Christmas, but brands are already bombarding us with Christmas ads to make sure we spend our hard-earned cash with them this festive season. With intense competition to secure sales, are brands doing all they can to engage...
There's no denying it - Christmas is big business. A recent forecast from Deloitte has predicted the UK will spend £40.3bn this Christmas, including £5bn online.
The latest research by online retail specialists Summit has found that slow loading websites will cost UK retailers £8.5 billion in 2013. So, for a retailer turning over £10 million online this could translate to a loss of almost £1 million in reven...
The Woodland Trust has won the Plain English Website Award for 2013, which honours organisations committed to using clear communication that can be clearly understood by a wide audience.
The misunderstanding of data is in danger of giving the industry a bad name.
DCM hopes its £200 million investment in technology will revolutionise cinema advertising. David Benady reports.
Other things we like this week include UsVsTh3m reaching seven million uniques and growth in web shopping on Cyber Monday.
The latest Group M adspend predictions suggest there may finally be light at the end of the tunnel. By Mark Banham.
By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.
As the FT prepares to launch a single global edition, its deputy chief executive and global commercial chief tells Arif Durrani why the newspaper is as relevant as ever.
London & Partners, the capital's promotional body, is looking for an agency to create a campaign promoting .london as a domain name.
Labour MPs have called for an end to ads for "boys' toys" and "girls' toys", claiming that they limit the prospects of girls later in life.
Bauer Media is putting Will Ferrell, who plays Ron Burgundy in the Anchor Man movies, on the cover or its January 2014 issue which launches tomorrow (5 December).
This week, Justin Stephenson, director of ad sales, A+E Networks UK, pitches, plots and plans, while thinking about exercise.
Aegis Media's Vizeum has won the £10 million media planning and buying business for RSA's insurance brand MoreThan, previously held by Starcom MediaVest Group.
Stylist and Shortlist publisher Shortlist Media took over a circus school in east London last week for its annual Christmas party, known as the Grand Party.
Activision Blizzard, the computer games company that publishes 'Call of Duty', is looking to appoint its first social media agency across Europe.
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