Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
Famed for their always-on approach to social media, mobile technology and obsession with celebrity culture, our study of 2,000 17- to 31-year-olds exposes a different picture, says Bite's Justin Pearse.
Spotify, the music-streaming service, has expanded its advertising-funded free service to all devices.
Hearst Magazines UK, the Cosmopolitan and Good Housekeeping publisher, is planning to overhaul its sales structure by hiring four agency directors, a creative director and a business marketing head.
Last year, we declared 2013 the year of the customer. Consider the customer revolution under way.
This week, Remy Kirk, ad director at Absolute Radio, talks (top secret) World Cup plans with Starcom, readies this year's Christmas Session and joins Wrighty in making a few sales calls
O2 achieved a 2.5 per cent increase in incremental reach online using the recently launched TV Accelerator (TVA) tool from the digital ad network and technology company Collective.
Father Christmas made a comeback on magazine covers this year with his first appearance on the front of Radio Times since 2009, when he was banished as a "symbol of indulgence" during tight times.
Trinity Mirror is set to close the 158-year-old Liverpool Post newspaper next week, with its last weekly print issue published on 19 December.
Vodafone, the telecoms company, will no longer use the 'Star Wars' character Yoda in its UK advertising from next year.
Women's Aid is working with The Minimart to launch its 'Football United Against Domestic Violence' campaign to raise awareness of domestic abuse among football fans ahead of the World Cup.
Evian's "baby & me" film was the most popular video ad of 2013 in the UK, according to YouTube, followed by ads from John Lewis and Three.
Digital Trends: Consumers create marketing opportunities online as they look to unleash their own creativity
Consumers are looking to unleash their creativity online as a Microsoft study has found that a third (33 per cent) of UK respondents said they'd be interested in making their own digital products and services*.
The pending start of a new year sparks the debate on what will be hot for the year ahead, so here are Tradedoubler's predictions for 2014.
MediaCom has hired Ben Phillips, the commercial director from mobile ad platform Adloqi, as its first global head of mobile.
Saatchi & Saatchi has been appointed to manage the digital and social launch of next year's Monty Python live shows, without a pitch.
ITV and PHD will film a fast-turnaround ad at tonight's European premiere of the film 'The Hobbit: The Desolation of Smaug', which will be aired on ITV's channels on the same evening.
ITV's 'I'm A Celebrity...Get Me Out of Here!' final was the highest-rating programme on TV last night, with a five minute peak audience of 11.9 million tuning in to watch Westlife star Kian Egan crowned 'King of the Jungle'.
Starcom MediaVest Group has promoted its head of SEO, Andrea Brown, to managing director of its content arm LiquidThread in London.
The unexpected revival and boom in television advertising in the second half of 2013 has been supported by new forecasts from ZenithOptimedia today.
A quarter (25 per cent) of UK consumers are communicating using more specialist social networks dedicated to their precise needs*.
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