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Media & entertainment marketing

 

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.



Latest media and entertainment news and analysis

Advertisers and agencies get ready for The X Factor

With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks.

 

You don't have to be a misery guts to succeed - just ask the toll-road hero

It s August and holiday time, but most successful business people seem to be permanently miserable, whether on holiday or at work. This is probably because they ve spent all their lives looking to improve and probe for areas of weakness, whether it s...

 

The BuzzFeed investment shows our industry needs to get to grips with native

The people I know in the UK media business have little time for the terms "native advertising" or "organic reach". Native is dismissed as the new advertorial and organic is most often confined to an SEO and social context only. However, I believe the...

 

Tech viewpoint on online ad fraud

Online advertising fraud has caught the headlines recently after the Interactive Advertising Bureau s estimate that as much as 36 per cent of web traffic is considered fake and Twitter revealed that 23 million of its users are bots. Understandably, a...

 

ABCs hint at consolidation ahead for women's titles

Although the overall sector performed poorly, the traditional, more upmarket magazines are faring well. By Jane Wolfson.

 

Are shops adapting quickly to digital?

Feeling tired? It s probably because you are spending more time using your tech devices than sleeping. At least that s what a survey from Ofcom suggests. It found that adults spend an average of eight hours and 41 minutes a day texting, talking, typi...

 

M&C Saatchi captures Metal Gear Solid task

Konami, the game developer behind Metal Gear Solid, has appointed M&C Saatchi to handle the £30 million global launch of the fifth edition in the franchise.

 

Jones brings refreshing perspective to Hearst UK

The publisher's new chief executive is a departure from past leaders - and innovation is top of her agenda. By Arif Durrani.

 

Disney seeks agency for UK CRM business

Disney has kicked off a search for an agency to handle its UK CRM work.

 

Why We're Loving: Zach Lieberman, artist

What did you create for the show? Play the World is essentially an instrument where, when you press a note, it finds that note in a radio station from around the world. It sounds musical but also a bit cacophonous, as if you are tuning the radio, an...

 

Is local TV vanity over sanity?

It's early days, but teething problems at London Live don't bode well for Jeremy Hunt's brainchild. By David Benady.

 

Things we like: Downton Abbey/WaterAid tie-up

The inclusion of a plastic bottle of water in the publicity shots for the new series of ITV s Downton Abbey sent social media into overdrive. But the subsequent decision by the cast of the series to pose with bottles of water to promote WaterAid wa...

 

VivaKi promotes Geoff Smith to EMEA VP

VivaKi, Publicis Groupe's trading arm, has promoted the UK general manager of its programmatic media platform Audience On Demand (AOD), Geoff Smith, to the newly created role of vice-president of EMEA.

 

My Media Week: Ian Rees

This week, Ian Rees, the vice-president EMEA sales at AdMaxim, puts agency growth plans in place ahead of a predicted mobile growth spurt and joins ad land at the IPA Golf Day.

 

Celebrity Big Brother returns with 2.9m viewers

'Celebrity Big Brother's' return to Channel 5 delivered a peak audience of 2.9 million viewers last night, according to unofficial overnight figures.

 

Northern & Shell promotes digital director Jason Mawer to commercial director

Northern & Shell has promoted Jason Mawer, its digital director, to the new role of commercial director of N&S+, its division handling print and digital ad sales as well as creative solutions and partnerships.

 

Facebook's 'Buy' button: a leap too far?

Dan Hocking, managing partner at Holler, checks out Facebook's 'Buy' button for brands.

 

Jewish Chronicle apologises for running Gaza ad

The Jewish Chronicle (JC) has been forced to apologise for carrying an ad for the Disasters Emergency Committee Gaza appeal, following complaints from readers.

 

Magazine ABCs: a media agency viewpoint

Stephanie Arlett, a media director at Amplifi@Carat, gives her view on what yesterday's Audit Bureau of Circulations report means for the magazine industry.

 

Why people still read the Radio Times

Following the Radio Times posting a circulation of 762,814 yesterday, Kathy Day, the managing director of Radio Times Group, explains why the magazine is still going strong in the internet age.

 
 

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