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Media & entertainment marketing


The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.

Latest media and entertainment news and analysis

Andrew Miller to step down as GMG chief

Andrew Miller, the chief executive of Guardian Media Group, is to leave the company at the end of June after five years in the role.


Richard Eyre: The only way is ethics?

Richard Eyre, the chairman of the Internet Advertising Bureau, has called for a "new deal" for advertising based around ethics in his introductory speech to the Advertising Association's annual conference.


Perhaps historians make the best planners

"Have you noticed how the best planners are often biologists?" - Rory Sutherland.


Media needs to focus on the personal touchpoint

Earlier this month, a privileged 0.002 per cent of the global population descended on Las Vegas to witness "The Future". I watched via Twitter as the Consumer Electronics Show entertained 170,000 delegates with big ideas, smartwatches, self-driving ...


Operators prepare for quad-play showdown

As the UK telecommunications market consolidates, quad-play has become the new battleground, David Benady writes.


Does the Outdoor Media Centre have a future?

The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks.


Deezer in talks with ad agencies ahead of marketing push

Deezer, the music-streaming service, is looking for its first UK advertising agency.


ITV and Visa sign placement deal

Coronation Street and Emmerdale will feature Visa's contactless payment technology for nine months from February in a six-figure deal.


Freeman ushers in new era at Bloomberg

Arif Durrani meets the man who is helping the ambitious media company branch out of its financial heartland and into the mainstream through the launch of Bloomberg Business.


Pick of the week: Adidas, Iris

Ed Owen loves the hate in Adidas new ad: "Sometimes, love for your team can translate into hate for another. This spot turns the concept around you hate us? We love it! Luis Su rez must have been champing at the bit to appear." It was created by A...


Advertising pays for more than today's rich media

Have you ever stopped to think about what our media landscape would look like without advertising?


History of advertising: No 119: Arthur Nielsen's Audimeter

They have always been known as "the ratings" or just "the Nielsens", and they are the time-honoured yardstick that measures a TV show s pulling power over audiences and advertisers in the US. And no other piece of technology can claim such a pionee...


Things we like: Goodstuff's GoodStart, Havas and MailOnline

Goodstuff's GoodStart Goodstuff Communications has started the year with an outpouring of goodwill, launching a service for would-be media agency start-ups. GoodStart will offer the chance to share learnings while providing financial support, offic...


Tech viewpoint on following the audience

YouTube is ten this year. Yet, over the past 12 months, many in the marketing world started looking at it in a new light. The rise of Zoella and co charismatic vloggers with enormous followings has shown a YouTube beyond one-off viral hits. A beh...


Channel 5 asks Omnicom clients to seek 'independent advice'

Channel 5's latest salvo in its battle with Omnicom Media Group is in the form of a letter sent to the largest clients of Manning Gottlieb OMD, OMD and PHD, urging them to seek "independent advice" from media auditors about whether their TV advertisi...


Bloomberg launches business hub to expand beyond the city

Bloomberg has expanded its media footprint with the launch of a new flagship media site, Bloomberg Business, designed to broaden the financial giant's remit in the business world.


Emily Bell: Google, Facebook and Twitter 'taking over mainstream media'

Emily Bell, the director of Columbia University's Tow Centre for digital journalism, warned the current dynamics between the press and digital "super platforms" like Google, Twitter and Facebook are "not working", when presenting The 12th annual Hugh...


Deadline extended for Clear Channel Outdoor Planning Awards

Media agencies now have ten days to complete their applications before the extended deadline of 6 February.


Netmums founder launches YouTube network with Panasonic

Siobhan Freegard, the founder of Netmums, the UK parenting advice site, has launched the Channel Mum YouTube network, with Panasonic as a launch partner.


Advertising funds £187 of media for each UK household

Advertising provides £187 worth of media, culture and sport to each UK household every year, according to a report commissioned by the Advertising Association.


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The Wall blogs

Dishonour bound External website

by Greg Taylor, 29/01/2015


4 native advertising predictions External website

by Chris Quigley, 29/01/2015


Just jiggle it External website

by Greg Taylor, 28/01/2015


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