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Media & entertainment marketing

 

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.



Latest media and entertainment news and analysis

Celebrity Big Brother returns with 2.9m viewers

'Celebrity Big Brother's' return to Channel 5 delivered a peak audience of 2.9 million viewers last night, according to unofficial overnight figures.

 

Northern & Shell promotes digital director Jason Mawer to commercial director

Northern & Shell has promoted Jason Mawer, its digital director, to the new role of commercial director of N&S+, its division handling print and digital ad sales as well as creative solutions and partnerships.

 

Facebook's 'Buy' button: a leap too far?

Dan Hocking, managing partner at Holler, checks out Facebook's 'Buy' button for brands.

 

Jewish Chronicle apologises for running Gaza ad

The Jewish Chronicle (JC) has been forced to apologise for carrying an ad for the Disasters Emergency Committee Gaza appeal, following complaints from readers.

 

Magazine ABCs: a media agency viewpoint

Stephanie Arlett, a media director at Amplifi@Carat, gives her view on what yesterday's Audit Bureau of Circulations report means for the magazine industry.

 

Why people still read the Radio Times

Following the Radio Times posting a circulation of 762,814 yesterday, Kathy Day, the managing director of Radio Times Group, explains why the magazine is still going strong in the internet age.

 

McCann poaches TBWA's Tom Wong

McCann London has poached Tom Wong, the development director at TBWA\London, for the newly-created role of managing partner in charge of developing new business.

 

Four lessons from a day with YouTube stars

Some 8,000 youngsters packed themselves into Alexandra Palace on Saturday to meet their online idols. Campaign spoke to some of the YouTube stars, as well as the people connecting them with brands.

 

Trading Places: this week's people moves

Neil Munn is promoted to global chief executive at Bartle Bogle Hegarty and Samsung hires McLaren Automotive's James Keady as its UK digital head, in this week's round-up of people moves in advertising, marketing and media.

 

Magazine ABCs: The Economist tops current affairs sector

The Economist's UK edition was crowned king of the current affairs titles in the Audit Bureau of Circulations' most recent report, with a combined print and digital readership of 223,730.

 

Magazine ABCs: IPC Media maintains dominance in home interests sector

IPC Media maintained its dominance in the home interests sector in the first half of 2014, with its Ideal Home, Style at Home and Living etc, all increasing their combined print and digital circulations.

 

Magazine ABCs: Top 100 at a glance

The digital transition taking place within the UK's magazine industry was highlighted in today's report for the first six months of 2014 by the Audit Bureau of Circulations.

 

Magazines ABCs: NME print sales drop below 15,000

IPC Media's iconic 62-year-old music title NME suffered an almost 19 per cent decline period on period in its joint print and digital circulations in the first half of the year.

 

Magazine ABCs: Marie Claire suffers steepest decline in lifestyle sector

IPC Media's Marie Claire was one of two leading women's UK monthly lifestyle titles to suffer a double-digit fall in joint print and digital circulations in the first six months of 2014, according to figures released today.

 

Magazine ABCs: Men's Health dominates print/digital race in men's mags

Hearst Rodale's Men's Health has the highest combined print and digital circulation of any men's magazine at 207,254, according to figures from the Audit Bureau of Circulations.

 

The Week's CEO Kerin O'Connor on the significance of its first digital audit

As The Week reports its first digital ABC, chief executive Kerin O'Connor talks about the reasons why Dennis Publishing made the move and why it is not included along side the magazine in the official ABC audit.

 

Magazine ABCs: Hello! overtakes OK! for the first time in 15 years

Hello!'s circulation has overtaken OK! magazine for the first time in 15 years, according to the latest report from the Audit Bureau of Circulations.

 

BT Sport signs Ian Wright and Robbie Savage

BT Sport enters the Premier League 2014/15 this Saturday with footballer pundits Ian Wright and Robbie Savage leading its coverage.

 

Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock

It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA.

 

Timothy Saccenti, photographer

Tell us about the Adidas project. The creative itself, involving portraiture with projections and intense lighting, was in line with my own work. It seemed like a fresh direction that would play out strongly and simply across all these varied elemen...

 
 

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