Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
Trinity Mirror has reported "good progression" for in its half-yearly results today, with digital revenues rising nearly 50% and falls in print ads slowing.
Out-of-home specialist Outdoor Plus has launched two new sites, adding to its portfolio and has announced a £10m investment package for 2014.
AOL has ramped up its video offering to advertisers with the appointment of Marta Martinez as global head of video sales.
I recently joined hundreds of young people just starting out in the ad industry and graduating from the Institute of Practitioners in Advertising's Foundation Certificate. Here are some of the top eight things I learnt.
BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe.
Mark Dinning, Empire's longest-serving editor, is leaving the Bauer Media film magazine after eight years to become the editor of Time Out Dubai.
Doctor Who series eight hits screens next month. Take a nostalgic look at some of the Radio Times magazine covers that have featured The Doctor in the past 50 years.
Yahoo has confirmed the appointment of Omnicom's Marc Bignell as head of trading across Europe, Middle East and Africa.
Growth in digital ad revenues at Mail Online more than offset falls at the Daily Mail and Mail on Sunday newspapers in the last quarter, generating a third of the newsbrand's ad revenues at £15m.
The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks.
Vogue's editor of more than two decades tells David Benady how the magazine has remained high-end while widening its appeal.
Viacom's purchase of Channel 5 from Northern & Shell is now unlikely to happen until at least September.
Is media moving into such complex areas that there's a danger of it leaving behind a bewildered array of other agency specialists - particularly creatives?
Red Bee Media could be forced to cull some of the 70-plus people working on its BBC account after the corporation announced it was ending the exclusive production deal at the end of next year.
Universal Music UK is launching a venture to offer ad agencies the services of composers who have worked on films such as Independence Day and Quantum Of Solace.
Publicis' ZenithOptimedia and Havas Media were the only top-ten UK media agencies to decline in 2013, according to Recma.
Omnicom Media Group is among those shortlisted for the Government's £140 million media buying business, currently handled by WPP's dedicated agency M4C.
Is there demand among advertisers and listeners for the pending second national DAB multiplex, Arif Durrani asks.
School's out for the summer - and so too, for once, is the sunshine. As teachers across the country pick themselves up and begin the healing process, spurred on no doubt by the promise that Michael Gove will not be returning to class in September, th...
Power plays by Rupert Murdoch and John Malone driven by threat from digital upstarts, not just egos. By Maisie McCabe.
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