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Media & entertainment marketing

 

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.



Latest media and entertainment news and analysis

Virgin Media ad starring Usain Bolt banned

A Virgin Media TV ad starring superstar runner Usain Bolt has been banned for having insufficient information.

 

Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems.

 

Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

 

Ofcom rejects London Live's bid to cut programming

London Live's application to reduce the amount of local programming it broadcasts has been rejected by regulator Ofcom on the grounds it "would result in a departure from the character of the licensed service."

 

'We don't deliberately try to make trouble'

You might be surprised to learn that Christian Woolfenden s gambling doesn t extend much beyond an occasional flutter on the horses at Goodwood. Nor, it seems, does he get his tips straight from the horse s mouth. This, after all, is a man who backed...

 

Global viewpoint from the US

The emergence of millennials will soon redefine and reshape the American workforce. Here in the US, millennials will become the majority of the workforce by 2015 and, by 2030, this hyper-connected, tech-savvy generation will account for 75 per cent o...

 

Netflix gears up for European launches

Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg.

 

Yahoo appoints Tom Toumazis as head of partnerships in EMEA

Yahoo has appointed former Walt Disney and Endemol leader, Tom Toumazis, as head of partnerships EMEA, as part of its attempts to boost its commercial prowess in the region.

 

Ads fail to represent parenting properly, claims new research

Ads are presenting an unrealistic representation of modern day parenting, claims new research by Parentdish.

 

FT to reveal first design overhaul in seven years

The Financial Times is set to unveil its first design refresh in seven years tomorrow, created for easier navigation and to better complement its digital brand extensions.

 

5 key trends from Dmexco 2014

With the Dmexco 2014 digital conference having just taken place in Germany, Ross Webster, managing director, EMEA at The Weather Channel reveals five key trends from the show.

 

News UK's Style magazine attracts £1m worth ads for Fashion Week

As further evidence of London Fashion Week's boost to media, The Sunday Times' Style magazine is set to publish its biggest ever issue on Sunday (14th September), running at 172 pages and more than £1 million worth of ad revenues.

 

Watch: Comedian Ross Noble opens up about the pitfalls of making 'rubbish ads'

Magician Dynamo and comedian Ross Noble talk to Campaign about their shows on UKTV and why it's not "ideal" to star in "rubbish" ads.

 

Trading Places: this week's people moves

Grant Millar is named UK chief executive of ZenithOptimedia and former senior Tesco marketer Carolyn Bradley resurfaces at brewer Marston's, in this week's round-up of people moves in advertising, marketing and media.

 

Campaign Viral Chart: Ikea's pastiche of Apple is this week's most shared

Ikea's comically pastiche of Apple has become this week's most shared ad in the Campaign Viral Chart.

 

David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014

The actor, singer, and producer - nicknamed The Hoff, is set to close the show at the IAB's tenth anniversary Engage: We've Only Just Begun conference on 15 October.

 

Sky boosts Sky AdSmart's targeting capabilities for advertisers

Sky today announces two major new enhancements to its tailored advertising service Sky AdSmart, which will give advertisers even more control over their TV campaigns.

 

Channel 4 to drop 4oD for digital service All 4

Channel 4 is dropping its catch-up service 4oD for a new online destination called All 4, which will host all of Channel 4's linear channels, digital content and services.

 

Allan seeks creative inspiration for C4 sales

After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things.

 

Carat beats M4C to £140m Govt media buying business

Dentsu Aegis Network's Carat has won the Government's £140 million media buying business from WPP's dedicated shop M4C, pending any official objections.

 
 

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