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Media & entertainment marketing

 

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.



Latest media and entertainment news and analysis

How smart are smart systems?

Walking down one of Hampstead's bijou roads recently, I noticed a woman leaning out of an upstairs window explaining to a man at the door that her "smart" lock had locked her inside and asking him to try different ways to open the door.

 

Can Facebook challenge YouTube in video arena?

Facebook aims to dethrone Google with a new ad system and its own IQ research, Arif Durrani and Ed Owen report.

 

Stop lamenting the heady days of media - we need to change with the times

Many seasoned protagonists often bemoan the lack of personalities in our media business today, but such a perspective misses the point. The first flush of media agencies in the 80s were the heady days of "media", when the most important accolades ...

 

With momentum and now money behind it, the Vice hype needs to be believed

The bristling excitement among the young masses milling into an East London church as dusk fell was palpable it had all the hallmarks of a cult, but was in fact a clarion call for advertisers. Vice s pitch to adland last Friday in St Luke s Churc...

 

It was the press wot won it for the 'No' vote

News UK's leader thinks the result of the Scottish referendum shows the enduring power of the press. By Arif Durrani.

 

YouTube's Kyncl targets $220bn video ad market

The video platform's content and business operations chief tells David Benady why its ad offering should entice agencies.

 

Is it time to kill off Christmas schmaltz?

With the odds favouring a challenging festive season for retailers, has the time come to abandon excessive sentimentality in Yuletide advertising and take a cue from Tom Lehrer? "God rest ye merry merchants, may you make the Yuletide pay," the musici...

 

Rush departs MEC for Mail Online position

Mail Online has appointed Clare Rush, the managing partner of commercials and joint head of investment at MEC, as its deputy chief revenue officer at Mail Online UK and rest of the world.

 

IPA 'concerned' by outcome of Telefónica's media review

The IPA has voiced concerns after Telefónica reversed its appointment of Publicis Groupe's ZenithOptimedia and hired Havas to handle its £200 million European media account after a process estimated to have cost agencies $4 million (£2.5 million).

 

Telefónica's U-turn poses unanswered questions

There must be a story behind the story of Telefónica's media agency shift. I doubt it's one that will show our industry in a good light.

 

Things we like: C4 raising £14.5 million

Channel 4 s Stand Up To Cancer telethon for Cancer Research UK smashed all expectations, raising more than 14.5 million since the 17 October event. Davina McCall (pictured), Alan Carr and Dr Christian Jessen hosted a star-studded evening to raise ...

 

My Media Week: Barnaby Rothwell

This week, Barnaby Rothwell, promotions director, UK & EMEA at Disneymedia+, focuses on a major collaboration with Sky and Pixar, the ongoing 'Star Wars Rebels' promotion and sorting wedding pics

 

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thou...

 

UKTV backs on-demand service with animated campaign

UKTV is supporting the launch of UKTV Play, its new video-on-demand service, with an animated campaign.

 

Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press has appointed the BBC marketer Terry McGrath to the newly created role of senior director of brand and product marketing.

 

It's time media tapped into the bikegeist

From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins.

 

Amazon unveils first UK ad for Fire TV

Amazon Fire TV, the internet giant's video-streaming box for TVs, has launched a campaign focusing on the product's voice-recognition capabilities.

 

Publishers name date for audience measurement RFP

Timings of the review of audience measurement for published media brands have been announced, with the aim of introducing a new system by early 2016.

 

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

 

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...

 
 

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RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

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