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Media & entertainment marketing

 

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.



Latest media and entertainment news and analysis

Inspiring the new cultural shift at Primesight

From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion.

 

Ocean Outdoor finds new owners in Searchlight Capital

Searchlight Capital Partners, the private equity owner of Hunter wellies, has bought a majority stake in Ocean Outdoor for an estimated £80 million.

 

Karl Marsden: 'In the year ahead, trust has a major role to play'

Multi-platform print-based media brands can play a big part in the media landscape of 2015, says Karl Marsden, managing director of Shortlist Media.

 

Top 10 media buyers

1. Mark Collins Collins remains the industry s most significant media buyer following the collapse of the Publicis/Omnicom merger. The Group M operation that he spearheads still controls at least a third of all the UK s trackable media spend. He st...

 

Northern & Shell parts company with commercial director Jason Mawer

Jason Mawer is believed to have left his role as commercial director of Northern & Shell after just three months.

 

My Media Week: Lindsay Wiles

This week, Lindsay Wiles, strategic sales director, The Weather Channel, forecasts creative opportunities whatever the conditions.

 

Mail Advertising restructures under Rosemary Gorman

Mail Advertising, the commercial operation for the Daily Mail and Mail on Sunday, has merged its classified and display advertising sales teams under Rosemary Gorman as part of a group restructure.

 

MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

 

'Irresponsible' Walking Dead ad rapped by ASA

An online ad promoting 'The Walking Dead' has been banned by the Advertising Standards Authority for showing graphic violence on a website used by children.

 

Managing director Jane Macken leaves Haymarket after 26 years

Jane Macken, managing director of Haymarket Business Media, home to Campaign, Marketing and PR Week, is leaving the publishing group after 26 years in the company.

 

Karen Stacey to replace Simon Rees at DCM

Simon Rees is stepping down as chief executive of Digital Cinema Media (DCM) at the end of January, to be replaced by interim leader Karen Stacey.

 

Auto Trader to launch £6.5 million TV ad on Boxing Day

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

 

Google launches 2014 Zeitgeist video

Robin Williams, the comic actor who took his own life in August, was the most popular Google search in 2014, according to data released by the search engine.

 

Have an Exciting Christmas in EC1

As you might expect, people in EC1 have plenty of opportunities to celebrate Christmas differently. Whether it's festive food or merry musicals with a twist, here is our list of the best places in EC1 to feel Christmassy.

 

Johnston Press hires creative and sales directors

Johnston Press has appointed Andrew Cunning, the creative director at Harper Collins Publishers, as chief creative officer and hired Liam Reynolds to lead its national ad sales.

 

News UK appoints Omnicom's Chris Amor as trading director

News UK Commercial has hired Omnicom Media Group's Chris Amor to replace Matt Shreeve as the publishing group's trading director.

 

Commercial opportunity as TV meets human need for bonding

Television content meets a fundamental human need for group and familial bonding like no other media, and advertisers benefit from the strong engagement, according to new research.

 

Sharon White confirmed as Ofcom chief

Sharon White, the second permanent secretary at HM Treasury, will be the next chief executive of the broadcasting regulator Ofcom, replacing Ed Richards.

 

Carat hires Sally Silver as head of govt media team

Carat has appointed Sally Silver, M4C's head of digital, to head up its government media team following the account's move into the Dentsu Aegis Network.

 

Monty the penguin tops engagement study

John Lewis's "Monty the penguin" was the most compelling Christmas ad of 2014, according to research by facial recognition analysts.

 
 

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