Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
Halifax has continued its witty campaign strategy with "holiday dad", a new spot highlighting its brand values of rewarding customers who give extra.
Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.
Facebook research has found that 42 per cent of adults start activities on one device and finish on another, suggesting device-switching has become mainstream among adults in the UK.
Jose Mourinho, the Chelsea manager, has signed up as Yahoo's global football ambassador ahead of the 2014 Fifa World Cup.
In my experience of management, the more senior alpha males become in an agency, the more they are attracted to making decisions based on gut instinct.
I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certai...
The 'gold mine' of Google search may prompt agencies to revive their direct response operations. By David Benady.
Kate Magee takes part in Punchdrunk's workshop to see what brands can learn from the company's immersive theatre.
The trends and products on show at last week's Mobile World Congress underlined the medium's growing vitality, Fetch's James Connelly reports.
Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks.
Things we like this week include Austin, Texas, the end of Daybreak and the rise of news brands.
Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani.
He may not be as widely revered as his predecessor, but the experienced John Litster has already shown his paymasters that he has what it takes to lead Sky Media. By Maisie McCabe.
I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of t...
Having recently sung the praises of traditional TV, albeit an evolved model, it's important to posit an alternative view of filmic communication in 2014.
Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements. A pitch is scheduled to take place later this month.
Karma Communications Group is rebranding Grape Digital, the social media agency it bought last year, as Krowd.
Red Bull has extended its relationship with the UKTV channel Dave to produce an exclusive five-part series on the Red Bull Soapbox Race, which tours globally.
A tightening of the various codes on gambling ads in the autumn is the most likely outcome of the wide-ranging review of gambling advertising announced on Tuesday (4 March).
The Advertising Standards Authority has taken the rare step of withdrawing Paddy Power's controversial Oscar Pistorius ad pending its investigation.
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