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Media & entertainment marketing

 

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.



Latest media and entertainment news and analysis

Digital out of home: navigating the revolution of the oldest medium

Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.

 

My Media Week: Simon Kilby

This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.

 

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

 

Daily Mail launches MyMail hub and membership scheme

Mail Newspapers, home to the Daily Mail and MailOnline, is launching an online membership portal called MyMail.

 

Anyone can be creative if they eliminate their fear, says Peter Himmelman

NEW YORK - Peter Himmelman, the singing chief executive officer of Big Muse, has advised aspiring "advertising rock stars" to separate creative tension from destructive worry.

 

Coventry City's owner: 'Digital disruption is bigger than the industrial revolution'

Coventry City's outspoken co-owner believes we are living through "unique moment in history" that surpasses anything that has gone on before it.

 

Haymarket launches Campaign in the US

Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US.

 

Condé Nast builds digital team with four hires

Condé Nast, publisher of Vogue, Glamour and GQ, has made four key hires to its central digital team.

 

News Corp to acquire US online property company Move for $950 million

News Corp is set to acquire Move, Inc, an online business that facilitates the sales and rental of property in the US.

 

Sky invests $5 million in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.

 

ESPN 'very surprised' by BT's bid for Premier League rights

NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.

 

Facebook's Sheryl Sandberg calls for more ads that celebrate women

NEW YORK - Sheryl Sandberg, Facebook's chief operating officer and the author of 'Lean In', led an Advertising Week panel that explored gender roles in global campaigns.

 

KitKat's mocking Apple tweet outperforms Oreo's Superbowl

KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.

 

Campaign Viral Chart: Baseball star Derek Jeter tops list for second time

A Gatorade ad featuring New York Yankee star, Derek Jeter, two Samsung ads and a Budweiser spot all feature in this week's Campaign Viral Chart.

 

Bauer Media takes Magic national as part of digital push

Bauer Media is planning to expand its digital offering, transforming Magic into a national radio brand and introducing new younger-focused stations to its regional portfolio.

 

What Hollywood can teach the ad industry

SPIKES ASIA - The seminar stage at Spikes Asia tapped into its inner-Hollywood for a blockbuster panel discussion on what the ad industry can learn from the movie industry's collaboration model.

 

BBC Good Food celebrates 25 years

BBC Good Food is celebrating its 25th anniversary in October with a new logo and a claim to be the UK's biggest magazine media brand by reach.

 

Argos releases alien swan song ad

Argos has given its alien family mascots a swan song ad before saying goodbye after three years.

 

Twitter's Melissa Barnes: Get comfortable with people who don't love you

SPIKES ASIA - Melissa Barnes' enthusiasm for Twitter is understandable. As head of global brands, it is her job to inform and educate marketers about the plus points of the micro blogging site.

 

The 2014 Ryder Cup ads round up

With The 2014 Ryder Cup kicking off today to deafening cheers from the Gleneagles crowd in Scotland, Campaign takes a look at some of the tournament's ads.

 
 

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