Media & entertainment marketing

The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.

Arif Durrani: Google needs to change its approach to HMRC

Google is in trouble with HM Revenue and Customs and it could get ugly unless the internet giant starts to change the conversation.

Ed Miliband condemns Google for tax avoidance

Labour Party leader Ed Miliband has criticised Google for going to extraordinary lengths to avoid paying tax.

Marks & Spencer loses AdWords battle to Interflora

Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.

Initiative scoops Amazon global media business

Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.

TalkTalk to sponsor fifth X Factor

TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.

Peugeot and Samsung sign up to motorway screen sheet

Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.

Why brands now approach sports sponsorship with caution

Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a te...

Yahoo unveils complete overhaul of Flickr

Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.

Bepanthen to sponsor baby and parenting shows on Discovery

Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.

John Lewis picks Proximity for CRM account

John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.

Hatch and Grant to chair Media Week Awards 2013

Steve Hatch, chief executive of MEC, and Linda Grant, managing director of DMG Media free division, will lead proceedings at the industry's biggest night of recognition as co-chairs of the Media Week Awards 2013.

Nike campaign asks fans to put country before football club

Nike is to weigh into football's club-versus-country debate with a new social media campaign called "Country First Club Second", to coincide with the unveiling of the new Nike-supplied England team shirts.

Mancini thanks Man City fans with press ad in the MEN

Roberto Mancini, the sacked manager of Manchester City, took out an ad in the Manchester Evening News on Saturday to thank the club's fans.

The7stars wins media brief to resurrect HMV

The7Stars has been appointed to revive HMV's fortunes and refocus the retailer's marketing on music and film, after it was rescued from administration in April.

Heinz brings back invisible bottle of tomato ketchup

Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.

Yahoo agrees to pay in excess of $1bn for Tumblr

Yahoo has agreed a deal to buy social blogging platform Tumblr for more than $1bn (£720m).

Brands need to be more original on Instagram

Celebrities are increasingly using Instagram to endorse products, but the problem is they are doing it so badly, writes Richard Alford, managing director at M&C Saatchi.

Sky sponsors Sun documentary on boxing star Carl Froch

BSkyB has paid for The Sun to produce a mini-documentary about British super-middleweight champion Carl Froch, as part of the broadcaster's promotion ahead of Froch's next bout this Saturday.

WCRS scoops £15m European Betfair ad account

Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving WCRS, Bartle Bogle Hegarty and M&C Saatchi.

Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

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Blippar connects disjointed families, says MEC executive More

Getty Images tells a love story in '85 Seconds' More

Rajar Q1 2013: Views from Mindshare, RadioWorks and UM London More

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