Media & entertainment marketing
The latest media and entertainment advertising, campaign news, analysis and business insight in the newspaper, magazine, TV, radio and sport sectors.
Latest media and entertainment news and analysis
Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.
This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.
Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.
Mail Newspapers, home to the Daily Mail and MailOnline, is launching an online membership portal called MyMail.
NEW YORK - Peter Himmelman, the singing chief executive officer of Big Muse, has advised aspiring "advertising rock stars" to separate creative tension from destructive worry.
Coventry City's outspoken co-owner believes we are living through "unique moment in history" that surpasses anything that has gone on before it.
Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US.
Condé Nast, publisher of Vogue, Glamour and GQ, has made four key hires to its central digital team.
News Corp is set to acquire Move, Inc, an online business that facilitates the sales and rental of property in the US.
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.
NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.
NEW YORK - Sheryl Sandberg, Facebook's chief operating officer and the author of 'Lean In', led an Advertising Week panel that explored gender roles in global campaigns.
KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.
A Gatorade ad featuring New York Yankee star, Derek Jeter, two Samsung ads and a Budweiser spot all feature in this week's Campaign Viral Chart.
Bauer Media is planning to expand its digital offering, transforming Magic into a national radio brand and introducing new younger-focused stations to its regional portfolio.
SPIKES ASIA - The seminar stage at Spikes Asia tapped into its inner-Hollywood for a blockbuster panel discussion on what the ad industry can learn from the movie industry's collaboration model.
BBC Good Food is celebrating its 25th anniversary in October with a new logo and a claim to be the UK's biggest magazine media brand by reach.
Argos has given its alien family mascots a swan song ad before saying goodbye after three years.
SPIKES ASIA - Melissa Barnes' enthusiasm for Twitter is understandable. As head of global brands, it is her job to inform and educate marketers about the plus points of the micro blogging site.
With The 2014 Ryder Cup kicking off today to deafening cheers from the Gleneagles crowd in Scotland, Campaign takes a look at some of the tournament's ads.
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