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Retail marketing

 

The latest retail advertising, campaign news, analysis and business insight in the clothing store, online shopping, high street and supermarket sectors.



Latest retail news and analysis

Tech viewpoint on personalisation

It's the most overused word in marketing and advertising in 2014, so let's drill down to what personalisation actually means. According to the Cambridge Dictionary, it is "the process of making something suitable for the needs of a particular person"...

 

LinkedIn buys B2B marketing service Bizo for $175m

LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).

 

Trading Places: this week's people moves

Wieden & Kennedy London hires creatives Danielle Noël and Thom Whitaker, and Steve Auckland becomes CEO of The Independent and Evening Standard operations, in this week's roundup of people moves in advertising, marketing and media.

 

Dragons' Den designer picks Now

Kelly Hoppen, the interior designer who has appeared on Dragons' Den, has enlisted Now to promote her new homeware collection.

 

Bonhams appoints Contagious London ahead of contemporary art push

Bonhams, the auction house, has appointed Contagious London to help it become a bigger name in contemporary art sales.

 

Brands make the most of Germany's dramatic victory over Brazil

Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night.

 

JWT London hires Dixons' Matthew Hounsell to bolster CRM

JWT London has strengthened its customer marketing department with the appointment of Dixons Retail's Matthew Hounsell as CRM business director.

 

British brands 'need more than ballsy ads', says Mary Portas

A surge in British national pride is needed to help British brands expand abroad successfully, the retail expert Mary Portas argued at Thinkbox's Think Big conference on Thursday.

 

Will Amazon Fire impact media on the high street?

Can Amazon's first smartphone and its intriguing shopping function disrupt the marketplace, David Benady asks.

 

Asos kicks off Euro media contest

Asos, the online fashion retailer, has launched a review of its European media account after the resignation of the incumbent, Carat.

 

Top 10 creative Specsavers ads

After Specsavers quickly reacted to the footballer Luis Suárez biting Italy's Giorgio Chiellini in a World Cup game with a tactical Twitter ad, Campaign takes a look at some of the optician's best ads.

 

Halfords introduces 'the bike whisperer' online campaign

Halfords has released an online campaign staring the Canadian comedian Tony Law as "the bike whisperer".

 

Ikea's lawyers show that overly protecting a brand can be bad for business

One of the things I liked about being a planner was seeing inside businesses - and that almost universal realisation that what everyone thought they were good at wasn't the real key to their success. What Nike is really good at is procurement. What H...

 

UK enjoys creative revival at Cannes by winning 102 Lions

The UK, led by Adam & Eve/DDB, enjoyed a resurgence at Cannes last week, winning 102 Lions in total - including five Grands Prix, 26 golds and 25 silvers.

 

Retargeting in a multi-device world: Three or more devices increase conversion rate by 18%

We live in a world of many screens, 90% of us will use two or more screens today to browse the internet and nearly 70% of us will buy something by first browsing on one device and then purchasing on another.

 

Lucky Generals wins Secretsales.com ad account

Lucky Generals have won the advertising account for the online fashion retailer Secretsales.com, following a three-way pitch process.

 

Top 10 creative teams from Cannes Lions 2014

At this year's Cannes Lions International Festival of Creativity there were ten UK creative teams that stood out from the crowd, winning converted gongs for their campaigns.

 

Andrew Morley becomes CEO of Clear Channel UK

Andrew Morley, the former leader of Motorola, has been appointed chief executive of Clear Channel UK with immediate effect.

 

Morrisons changes its name to back Andy Murray

Morrisons is once again showing its support for the British tennis ace Andy Murray, by changing the name of its Wimbledon branch to Murrisons.

 

Adam & Eve/DDB secures fourth Grand Prix in Integrated

Adam & Eve/DDB walked away with its fourth Grand Prix at this year's Cannes Lions for its Harvey Nichols Christmas campaign.

 
 

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