The latest retail advertising, campaign news, analysis and business insight in the clothing store, online shopping, high street and supermarket sectors.
Latest retail news and analysis
Lidl masquerades as a humble East London market stall its first TV brand campaign.
River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range.
Harrods, the luxury department store, has appointed TBWA\London as its creative agency.
Hillarys, the blinds and shutter specialist, has awarded its £18 million media planning and buying account to MediaCom.
Iceland has handed Karmarama its £16 million advertising business less than a year after the supermarket rejected the agency in a TV documentary.
Wickes, the home improvement retailer, has extended its relationship with Carat by appointing its Dentsu Aegis Network (DAN) to handle social, PPC and SEO business.
Kwik Fit, the auto repair company, has confirmed it is reviewing its ad account.
DFS, the sofa retailer, has appointed Karmarama to create and implement a direct marketing and data management strategy.
Leo Burnett's radio ad for Homebase was the most creative of those tested by the Radio Advertising Bureau in the first half of 2014.
Marks & Spencer has unveiled its latest "back to school" TV ads on its social media channels.
The UK's largest group of garden centres, The Garden Centre Group, has appointed Now to handle its national rebrand.
The content marketing agency Kameleon has been appointed by the sofa retailer Sofaworks as its lead strategic agency.
It's the most overused word in marketing and advertising in 2014, so let's drill down to what personalisation actually means. According to the Cambridge Dictionary, it is "the process of making something suitable for the needs of a particular person"...
LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).
Wieden & Kennedy London hires creatives Danielle Noël and Thom Whitaker, and Steve Auckland becomes CEO of The Independent and Evening Standard operations, in this week's roundup of people moves in advertising, marketing and media.
Kelly Hoppen, the interior designer who has appeared on Dragons' Den, has enlisted Now to promote her new homeware collection.
Bonhams, the auction house, has appointed Contagious London to help it become a bigger name in contemporary art sales.
Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night.
JWT London has strengthened its customer marketing department with the appointment of Dixons Retail's Matthew Hounsell as CRM business director.
A surge in British national pride is needed to help British brands expand abroad successfully, the retail expert Mary Portas argued at Thinkbox's Think Big conference on Thursday.
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