Retail marketing

The latest retail advertising, campaign news, analysis and business insight in the clothing store, online shopping, high street and supermarket sectors.

Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Tesco's debut London catwalk attracts celebrity audience

Tesco is hoping to put F&F on the radar of the fashion pack following its debut catwalk show at London Fashion Week venue Somerset House last night.

Kellogg's hits back at own-label with top secret Special K recipe

Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.

Marketing Leader of the Year: The candidates - Justin Cooke

Justin Cooke, CMO, Topshop talks to Elen Lewis, editor of The Marketing Society about not wasting a second and doing what others are afraid to do.

Morrisons strikes 25-year deal with Ocado

Morrisons, the UK's fourth biggest supermarket chain, is to make its first foray into online grocery, after striking a 25-year deal with internet grocer Ocado.

Ebay boss gives mobile team 'permission to step on toes'

Ebay marketing executive Alexander von Schirmeister has attributed the company's success to chief executive John Donahoe's decision to allow its mobile commerce unit "permission to step on other people's toes".

Marketing Leader of the Year poll - only one day left to vote!

These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.

Next promotes top marketer Jane Shields to the board

Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.

Tesco triumphant in top five 'socially devoted' brands poll

Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.

Marketing Leader of the Year: The candidates - Sarah Warby

Sarah Warby, marketing director, Sainsbury's talks to Elen Lewis, editor of The Marketing Society about the dangers of data legislation, the power of being an accessible leader and a pair of trousers

Creative business rankings

17 May 2013: Albion has soared to number three in the league after winning YouView.

Media business rankings

17 May 2013: No changes in the media table, with MediaCom still significantly ahead of others.

Superdrug owner calls media pitch

AS Watson, the retailer that owns Superdrug and The Perfume Shop, is reviewing its European media planning and buying account, putting the UK incumbent, ZenithOptimedia, on alert.

Topshop to host 'secret pop-up gigs' for Kate Bosworth collection

Topshop will put on "secret pop-up gigs" around the world this summer to push its music-festival inspired fashion range designed by Hollywood star Kate Bosworth.

Has M&S got its fashion mojo back?

With all eyes on Marks & Spencer's Autumn/Winter collection, unveiled last night, will the focus on quality and the new "Best of British" range be enough to transform its fortunes? We asked retail specialist Nick Gray, managing director at Live & Bre...

Wedgwood invokes an idealised English home

The "style conscious woman" is the target of a campaign based on an idealised English home with photography shot by Rebecca Miller at Barlaston Hall, an 18th century manor house on the original Wedgwood Estate.

RB-owned Scholl hires LBi for global web revamp

Scholl, the world's largest foot care brand, owned by Reckitt Benckiser, has appointed LBi to redevelop its websites around the world.

Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Paddy Power has 'no' plans to end controversial ads

Paddy Power today said it has "no" plans to pull back from running controversial advertising and claims it's on the way to becoming one of the leading consumer brands in the country.

Ocado 'playing with fire' after Morrisons talks

Ocado is "playing with fire" by discussing a partnership with Morrisons and could put itself out of business if it continues to provoke the wrath of partner Waitrose, claims Shore Capital.